Sengoli sa Lingoloa
- 1 Taba ea 1 ea ho Fission ea Mosebelisi: Catering User Fission
- 2 Nyeoe ea 2 ea tšebeliso ea likhoebo tse nyane: Lihlahisoa tsa tlhokomelo ea bophelo li ile tsa felisa thekiso ka likhoeli tse 5
- 3 Nyeoe ea 3 ea ho fission: China Mobile user fission
- 4 Micro-business user fission case 4: roboto e bohlale ea ho felehetsa
- 5 Taba ea 5 ea fission ea mosebelisi: fission 80 batseteli
- 6 Linyeoe tsa fission tsa basebelisi ba likhoebo tse nyane 6~9: papatso ea fission
- 7 Taba ea 10 ea Tšebeliso ea Basebetsi: Passport ea Lijo
- 8 Basebelisi ba fumana liphasepoto tsa lijo joang?
- 9 Leano la ho fission la basebelisi ba WeChat
- WeChat fission e eketsa metsoalle joang? 1-day fission e potlakileng e ile ea felisa thekiso ea likhoeli tse 5
- Tsela e lebisang papatsong ea WeChat fission ke efe?Melao-motheo ea 150 ea Papatso ea Viral
- China Mobile e lumella bareki hore ba romeloe ka bo bona joang?80 Liphiri tsa Batseteli ba Fission
- Mecha ea litaba ea lehae ea WeChat ea "fission artifact" ea lehae (passport ea lijo) e ipata ka bo eona balateli ba likete ka matsatsi a 7.
- WechatSe boleloang ke "user fission" se bolela'ng?Pale ea katleho ea papatso ea WeChat viral fission
- Tlhahlobo ea Positioning Theory Strategy Model: A Classic Case of Brand Placeholder Marketing Planning
- Papatso ea mantsoe a inthaneteng e bolela'ng?Mehato ea bohlokoa ea ho rera ho bapatsa ka mantsoe
- Lihlopha tsa WeChat Taoist li hohela sephethephethe joang?WeChat e thehile sehlopha ho etsa mesebetsi mme kapele e hohela batho ba 500
- Mokhoa oa ho sebelisa molao-motheo oa bohlanya bakeng sa ho bapatsa?Sebelisa melao-motheo e 6 ea bohlanya ho ntšetsa pele lihlahisoa tse kang kokoana-hloko
Ho bolela'ng ho arola basebelisi ba khoebo e nyane?
Linyeoe tse 10 tse atlehileng tsa papatso ea vaerase ea fission
Ntlha ea pele, u lokela ho utloisisa hore na molao-motheo oa fission ke ofe?

- Fission ka tlhaho ke ho fission ea sele, fission ea nucleus, 1 fission ho 2, 2 fission ho 4.
Tsela le molao-motheo oa papatso ea WeChat fission ke eng?
- Mabapi le khoebo, WeChat user fission ke papiso, moreki a le mong e ba bareki ba babeli, athe bareki ba babeli e ba bareki ba bane.
- HoWechat marketing, e leng seo ho thoeng ke "viral fission marketing".
Mokhoa oa ho etsa hore basebelisi ba khothaletse, ho fella ka "Papatso ea vaerase"Fission?
Ha e le hantle, ts'ebetso e khethehileng ea papatso ea kokoana-hloko ea fission e bonolo haholo ^_^
Taba ea 1 ea ho Fission ea Mosebelisi: Catering User Fission
Basebelisi ba rekang lijo esale pele ba ka natefeloa ke lijo tse 2 tsa mahala hang kamora ho khothaletsa basebelisi ba bacha ba 1.
- Ho hohela mosebeletsi ofe kapa ofe oa ofisi hobane e mong le e mong o na le basebetsi-'moho ba bangata.
- Haeba u na le basebetsi-'moho le bona ba bangata 'me u ba khothalletsa, u ka ipolokela chelete ea khoeli ea lijo tsa motšeare.
- Ho na le litšenyehelo bakeng sa lik'hamphani tsa lijo ho fumana basebelisi ba bacha ka chelete e ka tlaase ho 10.
- Ho feta moo, mokhoa ona o tla u fa botumo bo botle.
Ena ke papatso e bonolo ka ho fetesisa ea basebelisi!
Ha e le hantle, hafeela ho na le basebelisi ba lekaneng e le motheo, fission e bonolo haholo.
The fission core e na le lentsoe le le leng feela - lintlha:
- (1) Ho arola
- (2) Kabo
Nyeoe ea 2 ea tšebeliso ea likhoebo tse nyane: Lihlahisoa tsa tlhokomelo ea bophelo li ile tsa felisa thekiso ka likhoeli tse 5
Taba ea 'nete ke ena:
某media o mochaMookameli oa ts'ebetso o sebelisitsoe ka December 2016Phatlalatso ea Sechabaentse a网络 营销Ketsahalong ena, ho na le basebelisi ba khale sechabeng.Bakeng sa sehlahisoa sa mafura a mafura a sa tsitsang, letlalo le ntlafetse haholo, 'me le se le hōlile hoo e ka bang halofo ea selemo.
Ke ho lumella basebelisi ho arolelana liphoustara tseo re li entseng:
- Ho poster ho na le papiso ea sebele pele le ka morao ea mosebedisi
- Lula u le setsebi sa phepo e nepahetseng QR khoutu
- Arolelana le metsoalle ea hau, nka skrini ho setsebi sa phepo e nepahetseng, 'me u ka nka karolo ho reka 2 fumana ketsahalo e le 1 ea mahala.
Ka lebaka leo, senaKhoeboKetsahalo eo e ile ea phatloha, 'me thekiso ka letsatsi le le leng e ile ea phatloha ka likhoeli tse 5,' me thepa e ile ea fela hang-hang.
Nyeoe ea 3 ea ho fission: China Mobile user fission
China MobileMokhoa oa ho etsa hore bareki ba fetisetsoe ka bo bona?

China Mobile, ke seo e se entseng!Kopa tlelereke ea deske ho bolela polelo e le 'ngoe hape:
- "Na u ka ntsebisa motho ea hulang marang-rang a selefouno?"
Micro-business user fission case 4: roboto e bohlale ea ho felehetsa
Joale, re sebelisa leqheka lee la fission joang khoebong ea rona ea ho rekisa thepa?
1) Ha e le hantle e bonolo haholo, mohlala, ha u rekisa thepa, motho e mong o reka Alpha Egg (roboto e bohlale ea ho felehetsa) e nang le bohlale ba maiketsetso ho uena.
U botsa motho e mong:"Na u ka ntsebisa motho e mong? A ka 'na a thahasella lehe lena le lenyenyane."
2) Kapa u hira moemeli oa li-yuan tse 99, ka mor'a hore u atlehe ho hira motho a le mong hore a kene e le moemeli oa li-yuan tse 1.
Ua mo botsa:"Na u ka ntsebisa motho e mong eo u mo tsebang? A ka 'na a thahasella seo le eena."
3) Hoa tšoana le haeba e hira litho tsa khoebo tsa Wechat, 'me hoa tšoana le ka mor'a ho hira.U mo botse hape 'me u mo lumelle hore a tsebise e mong.
"Na u ka ntsebisa motho eo u mo tsebang? A ka 'na a thahasella seo le eena."
Empa bothata ke bofe ka see?
4) Motho e mong o ikemiselitse ho u tsebisa, empa ha a batle ho e rekisa, mohlomong o tšoenyehile ka eena mme o nahana hore a ke ke a khona ho etsa tumellano.
O rekile lehe le lenyane, o re ho eena:
"U ka ntsebisa motho. Ha ho hlokahale hore u e rekise. Ke tla bua le eena, 'me ke tla etsa tumellano. Ka mor'a hore a e reke, ke tla u fa khomishene, u utloisisa?"
Feela u se ke ua mo lumella hore a e rekise, u se ke ua lumella motho eo u mo tsebisitseng hore a e rekise, empa mo lumelle hore a u tsebise motho e mong, 'me u ea khoebong, e bonolo haholoanyane.
Ke tšepa hore motho e mong le e mong a ka sebelisa leqheka lena la fission ha a rekisa lihlahisoa kapa a hira batho.
Ha ho na taba hore na thekiso e entsoe kapa che, ke hore, mohlala, motho enoa o siea molaetsa ho Metsotsoana ea hau, 'me u nahana hore oa thahasella, u ea moqoqong oa lekunutu, u e reke ka mor'a ho qoqa, kapa don. 'reka, ha ho na taba.
Ka nako ena, lea botsana:
"Na u ka ntsebisa e 'ngoe."
Papali e bonolo joalo ea fission e ka etsa hore thekiso ea hau e sebetse e se na letho.Hobane e ka ’na eaba batho ba bangata haholo!
Mokhoa ona oa ho qhekella o bonolo ka mokhoa o makatsang ebile oa khopisa!
Taba ea 5 ea fission ea mosebelisi: fission 80 batseteli
Joang ho kopana le batseteli ba bangata hakaale?Mokhoa oa ho fission le ho eketsa metsoalle ho WeChat?
O ile a itšetleha feela ka polelo e le 'ngoe. Kamora ho qoqa le motseteli, o ile a re ho motseteli:
"Na u ka tsebisa batseteli bao u ba tsebang, lithaka tsa hau? Mohlomong ba thahasella morero oa ka?"
Ka polelo e bonolo hakana, o kopa batho hore ba mo tsebise motho e mong, a mpe a bue polelo e ’ngoe hape, ka mor’a hore a bokelle 500 million, ho ntse ho e-na le bo-ramatsete ba bangata ba se nang nako ea ho kopana!

Re ka bona phello e makatsang ea fission ho tsoa ho sena.Haeba re ka e sebelisa hantle khokahanyong ea fission, ka sebele re ka fihlela phello e makatsang le e makatsang eo re ke keng ra e nahana!
Linyeoe tsa fission tsa basebelisi ba likhoebo tse nyane 6~9: papatso ea fission
Taba ea 6:Khoebo e nyane e rekisa li-milkshake tsa tahlehelo ea boima ba 'mele
Hore na ke tumellano kapa che, bua sena:
- "Na u ka ntsebisa motsoalle oa hau ea tsielehileng ho theola boima ba 'mele?"
Taba ea 7:rekisa tee ea mooki
- "A na u na le bothata ba ho robala kapa bothata bo itseng bo u potolohileng?O ka ntsebisa motsoalle ea nang le bothata bona, motho a le mong feela? "
Taba ea 8:Rekisa inshorense ea koloi
- "Na u ka ntsebisa motsoalle ea nang le koloi?"
Taba ea 9:rekisa cheri e kholo
- "Na u ka ntsebisa e mong, motsoalle oa hau oa lijo? Ke tla mo rekisetsa cheri e kholo."
Taba ea 10 ea Tšebeliso ea Basebetsi: Passport ea Lijo
Ke projeke ea ho jela ea maemo a holimo 'me ba entse monateKholiso ea Marang-rangKetso ea fission e bitsoa "passport ea lijo".

Passport ea lijo-thollo ke eng?
E bolelang?Ha e le hantle e arotsoe likarolo tse peli.
Karolo ea 1 ke mohoebi
- Haeba u mohoebi 'me u batla ho kenya phasepoto ena, u tlameha ho fana ka chelete.
- Mohoebi o mo fa chelete, ebe e tla hlaha ho passport ena ea lijo.
- (ntho ena e ka tlosoa)
Karolo ea 2 ke mosebelisi
Ena eo mosebelisi a ka e tabolang e bitsoa setlankane.

- Ha basebelisi ba il'o ja, ba ka theola kapa ba fapanyetsana sejana se itseng reschorenteng.
- Boemo ke hore mohoebi a fane ka chelete hore a ekeletsoe phasepotong ena ea lijo.
Basebelisi ba fumana liphasepoto tsa lijo joang?
Haeba mosebelisi a batla ho fumana pasepoto, o tlameha ho etsa liketso tse latelang:
- Ke ho arolelana khoutu ea QR ea setšoantšo ho metsoalle ea hae;
- Ebe u eketsa tšebeletso ea bareki WeChat, romella li-screenshots ho tšebeletso ea bareki;
- Joale, u ka ea reschorenteng e haufi ho fumana phasepoto ena ea lijo.
Ketso e bonolo, 'me nakong ea beke, basebelisi ba fetang 2000 ba se ba kentsoe,' me e nepahetse haholo!
- Haeba u sa je hangata, ha u hloke phasepoto ena, na?
- Hangata u pheha lapeng 'me ha u tsoe ho ea ja,' me ha u hloke phasepoto ena ea lijo ho hang.
U batla eng ntho ee?
- Ha e le hantle, phasepoto ea lijo ke setlankane sa theolelo feela.
- Ba sebelisitse theknoloji ea fission feela, e leng mokhoa oa ho lumella basebelisi hore ba u qhekelle, 'me e ntse e utloahala ebile e molaong.
Papatso ea Fission e kopanya inthaneteng le ntle le marang-rang
Ho phaella ho basebelisi ba bangata ba ka kena Inthaneteng网络 营销Fission e ka boela ea khothaletsa fission ea ho bapatsa inthaneteng le kantle ho naha.
Hobane sehlopha sa metswalle se ile ho ja mmoho, mme ha se bona metswalle ya sona e tjhakela, ya nka pasa ya dijo ho ja ka theolelo.Metswalle e jeleng le yena,
Ha u habanya feela, u tla utloa eka ntho ena ke ea boleng bo holimo.Ke lifoto life tse ling tse teng?Nka e fumana joang?
- E re ho na le khoutu ea QR pasepotong, ka mor'a ho e hlahloba, eketsa tšebeletso ea bareki,
- E u fe khoutu ea QR, 'me u lumelle ho etsa ketso ea ho arolelana sehlopha sa metsoalle,
- Ebe u u bolella moo u ka fumanang lintho teng.
tse ngata tsaWechatKe theknoloji e bonolo ea fission e ka eketsang basebelisi ba likete kapa mashome a likete nakong ea beke, 'me joale ba sebetsa hantle haholo.
Leano la Phano ea Phasepoto ea Lijo
- Pasepoto ea lijo (moralo oa setlankane) e fanoa hang ka khoeli.
- Bahoebi ba 60 khatisong ka 'ngoe, e fanoeng inthaneteng le kantle ho marang-rang hammoho.
- Phatlalatso e 'ngoe le e 'ngoe ea liphutheloana tsa lihlahisoa tsa boleng ba li-yuan tse 45000 e tla lefisa litheolelo tsa 4500% (XNUMX yuan) litšenyehelo tsa ts'ebetso.
- Ka mantsoe a mang, mohlala oa bona o na le chelete e tsitsitseng khoeli le khoeli, 'me chelete ea selemo ea morero ona e feta limilione tse 300.
Ho feta moo, mohlala oa bona oohle oa phaello ha o itšetlehe feela ka ho rekisa lipapatso, empa o buisana ka ho toba le barekisi ho reka likarolo.
Hona joale, sehlopha sa bonaboithatiKhoebo ea papatso e sebetsoa ke Lefapha la Phatlalatso ea Lijo, 'me sebopeho se se se le maemong, kahoo sehlopha se ikarabella ka kotloloho bakeng sa eona.
Hobane mookameli o batla ho etsa merero e meholo ea khoebo, le merero e bonolo le e nang le phaello.
Leano la ho fission la basebelisi ba WeChat
Leano la ho bapatsa ka viral fission ke sistimi, 'me sistimi e entsoe ka likarolo tse ngata ▼

Hore sistimi e sebetse joalo ka tloaelo, e tlameha ho tsamaisa likhokahano lipakeng tsa likarolo ka mokhoa o reriloeng.
- bokella lintho tse bonahalang
- Fana ka boitsebiso
- boleng ba sebopeho
- beha maemo
- mosebelisi ea fission
Motheong oa ho ba le basebelisi ba lekaneng, ka mokhoa o hlophisehileng etsa mosebetsi o motle likarolong tsohle tsa leano la fission ea basebelisi, 'me papatso ea fission e tla ba bonolo haholo.
Mokhoa oa ho sebelisa mekhoa e kaholimo ho k'hamphani ea hau?
- lehaChen WeiliangHa ho na moralo oa nakoana oa ho etsa koetliso, empa o fanoetšebeletso ea lipuisano.
Mona ke customizedtšebeletso ea lipuisano”, e ka u thusang ka mokhoa o hlophisehileng le ka tieo ho e etsa hantle.
Phapang pakeng tsa koetliso le ho buisana
- Koetliso e ikarabella bakeng sa thupelo feela, eseng ka mor'a thupelo.
- Ts'ebeletso ea boeletsi ke tataiso ea motho ka mong mme e ikarabella bakeng sa phello.
Haeba u batla ho etsa fission ka mokhoa o hlophisitsoeng le o tiileng, amohela ho fumanaChen Weiliangeatšebeletso ea lipuisano.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) Shared "Ho arohana ha basebelisi ba likhoebo tse nyane ho bolela'ng?Wechat Viral Fission Marketing Success Stories", e thusang ho uena.
Rea u amohela ho arolelana sehokelo sa sengoloa sena:https://www.chenweiliang.com/cwl-1105.html
Ho notlolla maqheka a patiloeng🔑, rea u amohela ho kenela mocha oa rona oa Telegraph!
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