Papatso ea mantsoe a inthaneteng e bolela'ng?Mehato ea bohlokoa ea ho rera ho bapatsa ka mantsoe

Mokhoa oa ho etsa papatso ea mantsoe inthaneteng?Akaretsa methati e 5 e meholo ea mantlha ea papatso ea mantsoe a molomo (fission trick)!

Papatso ea molomo ke ho fa bareki lihlahisoa le lits'ebeletso tseo ba li hlokang molemong oa ho batlisisa litlhoko tsa 'maraka.

Sengoliloeng sena se tla arolelana:

1. Mokhoa oa ho etsa papatso ea mantsoe?
2. Mehato ea bohlokoa ea ho bapatsa ka mantsoe ke efe?
3. Sehlahisoa kapa litšebeletso tsa hau li arohana joang?

Ka nako e ts'oanang, etsa moralo o itseng oa papatso ea mantsoe a molomo:

1. E lumella bareki ho hasanya maikutlo a matle ka lihlahisoa le litšebeletso tsa k'hamphani.
2. Tsebisa batho ka sehlahiswa le ho aha lebitso ka molomo.
3. Qetellong, sepheo sa ho rekisa lihlahisoa le ho fana ka litšebeletso lia finyelloa.

Papatso ea mantsoe ke eng?

Marang-rang a ho bapatsa ka mantsoe a tsoang molomong a kopanyaKholiso ea Marang-rangle mekhoa ea ho bapatsa ka mantsoe a molomo:

• Ena ke e ncha网络 营销Tsoalo ya paterone.
• E bua ka tlhahisoleseding ea lentsoe-ea-molomo ea theknoloji ea ho phatlalatsa tlhahisoleseding le sethala, ka tšebeliso ea basebelisi le tlhaloso ea litemana e le bajari.
• Sena se kenyelletsa tlhahisoleseling mabapi le litšebelisano lipakeng tsa lik'hamphani le bareki, bakeng saKhoeboPapatso e bula likanale tse ncha 'me e fumana melemo e mecha.

Hape e ka akaretsoa joalo ka:Ho bapatsa ka mantsoe a marang-rang ho bolela bareki kapa basebelisi ba marang-rang, ka liforamu, li-blogs, li-podcasts, lialbamo tsa lifoto,Kholiso ea ak'haonte ea sechabaLipuisano le litaba tsa multimedia tse amanang le lihlahisoa kapa lits'ebeletso tse arolelanoang le liwebsaete tsa video le likanale tse ling.

Mehato e 2 ea bohlokoa papatsong ea mantsoe

Pele ho tsohle, ho akaretsa, mehato e 'meli ea bohlokoa ea ho bapatsa ka mantsoe a molomo:

• Mohato oa 1: Etsa lentsoe la molomo
• Mohato oa 2: Buisana ka molomo

Ka kopo hlokomela mehato ena e 2 e meholo ebe u tsoela pele ho hlahloba lintlha tse ka tlase.

Ke lintlha life tse tobileng tsa papatso ea lentsoe-of-mouth?

1) Mantsoe a molomo

• eseng pelemedia o mochaHa e ne e qaptjoa, mekhoa ea ho buisana ka mantsoe a molomo e ne e fetisoa ka molomo.
• Hape ke mokhoa o ka sehloohong oa puisano bakeng sa papatso ea lentsoe la molomo.
• Ka molomo, motheo ke hore ho tlameha ho be le lihlahisoa le litšebeletso tse ntle e le motheo oa khotsofalo ea bareki le papatso e itseng.

2) Puisano ea litaba tsa setso

• Matšolo a ho bapatsa ka mantsoe a molomo a hlophisitsoeng hantle, ho phatlalatsoa ha papatso ea mantsoe ka likoranta, TV le seea-le-moea.

3) Kholiso ea marang-rang le ho phatlalatsoa

• Marang-rang ke ntho e ncha e nang le matla a matla.
• Ho nka ketsahalo e le litaba tsa puisano, hangata bamameli ba tla hlaha liforamong, li-blogs, joalo-joalo ho lokolla tlhahisoleseding, ebe ba etella pele puisano ka baeta-pele ba maikutlo.

Mothati oa 1: Theha sehlahisoa seo basebelisi ba hlileng ba se batlang

Ke hobane'ng ha lihlahisoa tse ngata li hloka ho rekisoa?

• Hobane batho ba bangata ha ba tsebe hore ho na le sehlahisoa se joalo.
• Habohlokoa le ho feta, sehlahisoa sena ha se seo basebelisi ba se batlang haholo.
• Haeba e le sehlahisoa seo basebelisi ba se batlang, le haeba ba sa fe basebelisi chelete, basebelisi ba ikemiselitse ho u thusa ho phatlalatsa lentsoe le ho thusa ka papatso ea mantsoe.
• Ka hona, mohato oa pele oa ho bapatsa ka mantsoe a molomo ke ho theha lihlahisoa tseo basebelisi ba li batlang haholo.

U etsa joang lihlahisoa tseo basebelisi ba hlileng ba li batlang?

• Karabo: Bula Session ea ho Kopanela
• Lumella basebelisi ho kenya letsoho ntlafatsong ea sehlahisoa, litšebeletso, papatso le thekisong ea morao-rao.
• Leha ho le joalo, ha se likarolo tsohle tsa sehlahisoa tse ka fumanehang ho basebelisi.

Bothata bo boholo ke hore basebelisi ha se basebetsi ba R&D ba litsebi, ha ba na litšoaneleho tsa mosebetsi oohle oa R&D, kahoo ba ka bula likhokahano tse ling ho basebelisi ba bang.

Ke eng e lokelang ho buloa?

U ka sheba litekanyetso tse latelang:

1. Litšenyehelo tse qaliloeng ke basebelisi li tlase haholo
2. tšebelisano e matla

Ho lokile, joale oa utloisisa hore ts'ebetso ea nts'etsopele ea sehlahisoa e arotsoe ka likarolo tse peli:

1. Ho hlokahala ho kenya letsoho ha basebelisi
2. Ha ho seabo sa basebelisi

Ha ho hlokahale ho kenya letsoho mosebetsing

Leha ho le bohlokoa ho sebelisa basebelisi, ho bohlokoa le ho feta ke hore ha lihlopha li etsa mosebetsi "ntle le ho kenya letsoho ha basebelisi," tloaelo ke ho etsa sehlahisoa seo basebelisi ba hlileng ba se batlang.

ka mokoa o latelang:

1. Sehlopha se etsa mosebetsi "ntle le ho ameha ha basebelisi"
2. Lihlahisoa tseo basebelisi ba hlileng ba li batlang
3. kgotsofalo e kgolo ya mosebedisi
4. Hlahisa lentsoe la molomo

Khotsofalo ea basebelisi ea eketseha ha lihlopha li hlahisa lihlahisoa tseo basebelisi ba hlileng ba li batlang.

• Ka mor'a hore ba khotsofale, u fumana "budding lentsoe la molomo".
• "Budding word of mouth" keChen Weiliang'Mantsoe a pele.
• Lehlomela lentsoe la molomo, lentsoe le bolela, le bolela lentsoe la molomo ho tsoa ho basebelisi ba pele.

Ho mela ka lentsoe-ka-molomo ho bohlokoa haholo, joalo ka ha peo e qala ho mela ▼

Lehlomela lentsoe la molomo le ka u thusa ho fumana basebelisi, kahoo u lokela ho ela hloko sehlopha sena sa molomo oa lehlomela.

Na u hopolaChen WeiliangHo thoe’ng qalong ea sehlooho see?

Mehato e 'meli ea bohlokoa ea ho bapatsa ka mantsoe:

• Mohato oa 1: Etsa lentsoe la molomo
• Mohato oa 2: Buisana ka molomo

Liindasteri tsa setso ka kakaretso li teng mona 'me li qala ho bua ka molomo.

Empa matla a budding a molomo ka nako ena ha a lekana, ho fihlela ho lintlha tse 30 (lintlha tse 0 - lintlha tse 100).

Ka nako ena, re boetse re hloka ho sebelisa matla a basebelisi ho matlafatsa matla a ho bua ka molomo.

Mokhoa o ikhethileng ke ho bula mosebetsi o mong oa nts'etsopele ea sehlahisoa le ho lumella basebelisi ho nka karolo.

Ena ke Mokhahlelo oa 2: Fana ka basebelisi mesebetsi ea boikopanyo ho tsoela pele ho theha sehlahisoa seo basebelisi ba hlileng ba se batlang.

Mohato oa 2: Fana ka basebelisi ho nka karolo ketsahalong

Mothating ona, o hloka ho kenyelletsa basebelisi molemong oa ho hohela basebelisi ho ntlafatsa sehlahisoa.

• Kamora hore basebelisi ba kenye letsoho, ba etsa litlhahiso tsa ntlafatso.
• Ntlafatso ena e na le bonyane melemo e 2 e meholo.

Molemo oa 1: Ntlafatsa khatello ho ntlafatsa bokhoni ba sehlopha

• Khatello ena ea ho ntlafatsa e tla beha khatello sehlopheng sa k'hamphani.
• Sena se tla ntlafatsa bokhoni ba sehlopha ho tsoela pele ho theha seo basebelisi ba hlileng ba se batlang.
• E 'ngoe ea lintho tse nyahamisang ka ho etsa sehlahisoa ke ho se etsa ka mor'a mamati a koetsoeng.

Mokhoa oa lik'hamphani tse ngata ke hore lefapha la R&D le kenelletse mothating oa ho etsa sehlahisoa:

• Haeba u e etsa hantle, ha u na seo u ka se etsang, tse ling kaofela ke tsa lefapha la thekiso.
• Haeba thekiso e sa sebetse hantle lefapheng la thekiso, ke bothata ba thekiso, ha bo amane le lefapha la R&D...
• Sutumelletsa bothata ho lefapha la thekiso.

Ka nako ena, ho ntse ho na le lefapha la thekiso lipakeng tsa lefapha la R&D le mosebelisi:

• Lefapha la R&D ha le utloisise maikutlo a basebelisi.
• Maikutlo a basebelisi a ke ke a fetisetsoa lefapheng la R&D.
• Leha ho ka fetisoa maikutlo, lefapha la R&D le tla nahana hore lefapha la thekiso le batla mathata.
• Etsoe, mang kapa mang ea bolelang litaba tse mpe o tla jara boikarabelo bo itseng.

Empa joale lintho li fapane:

• Etsa hore bahlahisi le basebelisi ba hokahane ka kotloloho, 'me maikutlo a basebelisi a ka khutlisoa ka kotloloho lefapheng la R&D.
• Lefapha la R&D le ke ke la beha lefapha la thekiso molato hona joale, mme le ka loma feela ho rarolla mathata a basebelisi.
• Ha o fana ka maikutlo a joalo, boemo ba R&D ba lefapha la R&D bo tla ba le maemo a holimo.

Joale molemong oa bobeli.

Molemo oa 2: Maikutlo a ntlafatso a supa moo a leng teng mme a ka etsa lihlahisoa tseo basebelisi ba hlileng ba li batlang

• Molemo oa pele ke ho ntlafatsa bokhoni ba lefapha la R&D.
• Molemo oa bobeli ke ho supa tsela le ho tsebisa lefapha la R&D moo le lokelang ho ntlafatsa.

Ka ho kenyelletsa basebelisi ho ntlafatsa, joale u ka tsoela pele ho etsa seo basebelisi ba hlileng ba se batlang.

• Ha mosebelisi a fumana maikutlo a hae, sehlahisoa se ntlafalitsoeng seo a se batlang, khotsofalo ea hae e tla eketseha, o tla khotsofala haholo.
• Ka nako ena, boleng ba Germination Word of Mouth bo ka eketseha ho tloha ho lintlha tse 30 tse fetileng ho ea ho lintlha tse 75.

Mothati oa 3: Ho nka karolo ha basebelisi ho ea ntlafala, 'me maikutlo a mosebelisi a ho fihlella a tla phahama

Ebile, ha feela o ikemiselitse ho kenyelletsa basebelisi ho ntlafatsa sehlahisoa sa hau:

• Haeba u nka keletso ea hae, boleng ba ho budding lentsoe la molomo bo ka nyolohela ho lintlha tse 75.
• Ehlile, ha se maikutlo a basebelisi bohle a tla eloa hloko.
• Empa hafeela u nka boikutlo ba motsoalle, eseng boikutlo ba boikhohomoso, boleng ba lentsoe la lehlōmela la molomo bo ka nyolohela ho lintlha tse 80.

Mothati oa 4: Tlhompho le tokelo, botšepehi ba basebelisi bo tla phahama

Ha basebelisi ba sebelisana le ntlafatso ea sehlahisoa sa hau, mohopolo oa mosebelisi oa fetoha.

O tla ikutloa hore ha se mosebelisi feela, empa hape o ntlafalitsoe ho ba protagonist ea lebitso.

Hopola sena:

• mabapi le ba re thusitseng
• Re khetha ho thusa bao re ba thusitseng.
• Kahoo, ha feela mosebelisi a u thusitse, o tla ikemisetsa ho u thusa hape, ka hona, ts'epahalo ea brand e tla ntlafatsoa le ho feta.

Ka nako ena, ho latela tekanyo ea monehelo oa mosebelisi, litlotla le litokelo tse fapaneng li fuoa mosebelisi:

• Joale botšepehi ba basebelisi bo tla ntlafatsoa le ho feta.
• Ha botšepehi ba basebelisi bo ntse bo eketseha, boleng ba mantsoe a budding bo ka nyolohela ho lintlha tse 90.

Ha re e phethe jwale!

Hajoale, litekanyo tsena tse 3 li ka ntlafatsa mantsoe a budding a molomo, ke:

1. khotsofalo ea bareki
2. Katleho ya mosebedisi
3. botšepehi ba basebelisi

Hore na o theha lets'oao la sehlahisoa kapa lebitso la hau, o tengBotšepehi bo tlameha ho behoa pele, bo lateloe ke ponahalo.

Haeba u se na botšepehi, u tla bapatsa ka bofofu 'me u eketse ponahalo ea hau ka bofofu.

Joale u tla be u senya lidolara tsa papatso lefeela.

A re ke re akaretsa hape, mokhoa oa ho mela lentsoe la molomo:

• Mothati oa 1: Theha sehlahisoa seo basebelisi ba hlileng ba se batlang
• Mohato oa 2: Fana ka basebelisi ho nka karolo ketsahalong
• Mothati oa 3: Ho nka karolo ha basebelisi ho ea ntlafala, 'me maikutlo a mosebelisi a ho fihlella a tla phahama
• Mothati oa 4: Tlhompho le tokelo, botšepehi ba basebelisi bo tla phahama

Mothati oa 5: Ho fana ka mantsoe a butsoang

Puo ea molomo e butsoang ke mohato oa tsoalo feela, ke hore, mokhoa oa ho tloha ho 0 ho ea ho 1 o phethiloe.

Hona joale ho hlokahala ho fetela sethaleng se latelang, sethaleng se selelele, ho tloha ho 1 ho isa ho 80.

Tabeng ena, ho hlokahala hore u fetise mantsoe a budding.

Ho na le mefuta e 2 ea litlhaku tse fanang ka mantsoe a monate a molomo:

1. E 'ngoe ke k'hamphani ka boeona.
2. E 'ngoe ke mosebelisi.

Ntle le moo, basebelisi ha se barekisi ba marang-rang ba litsebi, ha ba tsebe ho etsa papatso ea marang-rang?

Ka hona, o batla hore ba u etsetse fission mme ba fetise lentsoe la hau la molomo, u hloka ho fokotsa mosebelisi ho etsaKhothatso ea ho ntša metsitheko ea ho qala.

Litšenyehelo tsa ho qala ke bokae?

Theko ea ho qala:E bolela litšenyehelo tseo u lokelang ho li sebelisa pele u etsa ntho e itseng.

• Motho B o ya ho otlolla maoto pela noka (ke seo a batlang ho se etsa).
• A re re motho B o tsamaea pela noka (ke seo a se etsang).
• Haeba B a lula ka boroa ho noka, a ka tsamaea ho ea nōkeng ka metsotso e 3.
• Hona joale o lula karolong e ka leboea ea nōka, ho tsamaea ho ea nōkeng ke metsotso e 12.
• 由于发动成本上升了4倍以上，某B步行次数从过去3个月的90次，减少到目前3个月的0次。

Kahoo, bakeng sa papatso ea WeChat fission:

• Ha theko ea ts'ebetso e phahame, phello ea fission e mpe le ho feta;
• Ha theko ea ts'ebetso e le tlase, phello ea fission e tla ba betere.

Kahoo haeba u batla hore basebelisi ba u thuse kaWechat marketingFission, o tlameha ho fokotsa haholo litšenyehelo tsa ts'ebetso ea fission.

Joang ho fokotsa litšenyehelo tsa ho qala?

Mokhoa oa mantlha:

• Fana ka lisebelisoa tsa fission, tse lumellang basebelisi ho arolelana le ho fetisetsa pele habonolo.

Mokhoa o tsoetseng pele:

1. Ntlafatsa mantsoe a ntseng a tsoela pele ho ba lipale le liketsahalo tse loketseng ho fana ka puo.
2. Lumella basebelisi ho fetisa molaetsa oa molomo ka mecha ea litaba e ncha le papatso ea ak'haonte ea sechaba.
3. hore ke fihlelle"Papatso ea vaerase"Phello.