Ingaba iiMaphu zikaGoogle zilufaka njani ulwazi lweshishini?Uyongeza njani iilebhile zeshishini kwiiMephu zikaGoogle

Ishishini lingena njani kwiiMephu zikaGoogle ukuze abathengi bakhawuleze bafumane ulwazi "lweShishini lam"?

Izigidi ezincinci kunye neziphakathiWechatAmashishini azinzile kwiiMephu zikaGoogle, kwaye abathengi basebenzisa iiMephu zikaGoogle ukufumana ngokukhawuleza ulwazi lweshishini yonke imihla.

Eli nqaku lisifundo esibhalelwe ngokukhethekileyo ukuba abahlobo baphesheya boshishino bafunde.

Ukusukela oko uGoogle erhoxile eTshayina, amashishini akwilizwe laseTshayina akanakungena kumashishini eMephu zikaGoogle.

Yintoni iimephu zikaGoogle?

Ingaba iiMaphu zikaGoogle zilufaka njani ulwazi lweshishini?Uyongeza njani iilebhile zeshishini kwiiMephu zikaGoogle

Iimephu zikaGoogle yinkonzo yemephu yombane ebonelelwa nguGoogle kwihlabathi.

  • Iimephu zikaGoogle zineempawu zomhlaba, imigca, iimilo kunye nolunye ulwazi, kwaye ibonelela ngeentlobo ezi-3 zeembono, ezinje: iimephu zevekhtha, iifoto zesathelayithi kunye neemephu zembonakalo yendawo.

Iimveliso zomntakwabo zibandakanya:

  1. Umhlaba ka-Google
  2. INyanga kaGoogle
  3. UGoogle Mars
  4. Google Star
  5. Ulwandle lukaGoogle

Yintoni uMrhwebi kaGoogle?

Ishishini lam likaGoogle lisimahla, kulula ukulisebenzisa imveliso yobuchwephesha evumela amashishini kunye nemibutho ukuba ilawule ubukho be-intanethi beemveliso ezahlukeneyo zikaGoogle, kubandakanya uPhendlo lukaGoogle kunye neeMephu zikaGoogle.

Ngokuqinisekisa kunye nokuguqula ulwazi lweshishini lakho, unokunceda abathengi bakho bafumane ishishini lakho kwaye uxelele abathengi ibali lakho leshishini kunyeUbomiUlwazi lweNkonzo.

Kutheni ukongeza ulwazi lwenkampani kwiinkcazo zeMephu zikaGoogle?

Abasebenzisi abaninzi nangakumbi bakhangela iinkcukacha zeshishini kwi-intanethi, ngoko ke kufuneka uqinisekise ukuba banokufumana lula iinkcukacha zeshishini lakho lasekhaya ngoGoogle.com kunye neeMaphu zikaGoogle.

  • NgeNdawo zikaGoogle, ungenza uluhlu lwamashishini amakhulu ngemizuzu, kwaye simahla.
  • Abanini bamashishini banokubhalisa ishishini labo ngeGoogle My Business kwaye babonelele ngolwazi loqhakamshelwano lwenkampani, kubandakanya inombolo yabo yefowuni, iiyure zeshishini, iwebhusayithi, idilesi, kunye nomfanekiso.

Xa abathengi bekhangela ishishini lakho ngegama okanye idilesi, iziphumo zophendlo ziya kuvela ekunene kuGoogle My Business▼

Xa umthengi ekhangela ishishini lakho ngegama okanye idilesi, iziphumo zophendlo ziya kuvela kwiphepha lesi-2 ngasekunene kweshishini lam likaGoogle.

Oku kusimahlauKhuthazo lweWebhuizixhobo ezikuzisela ngakumbiIntengiso ye-Intanethiishishini.

Lawula ulwazi lwenkampani yakho

Lawula ulwazi lweshishini lakho kwiphepha lesi-3 leShishini likaGoogle

  • Lawula oko abasebenzisi bakaGoogle bakubonayo xa bekhangela ishishini lakho, okanye iimveliso kunye neenkonzo ozinikezelayo.
  • Amashishini aqinisekisa ulwazi lomsebenzisi kuGoogle iShishini Lam alindeleke kabini ukuba athathwe njengethembekile ngabathengi.
  • Xa abasebenzisi befumana ishishini lakho kwiiMephu zikaGoogle kunye noPhendlo lukaGoogle, qiniseka ukuba banokufikelela kulwazi olufana neeyure zakho, iwebhusayithi, kunye nedilesi yesitrato.

Sebenzisana nabathengi

Ukusebenzisana nabathengi kwiPhepha le4 labaThengisi bakaGoogle

  • Funda kwaye uphendule kuphononongo lwabasebenzisi, kwaye uthumele iifoto ukubonisa ishishini lakho.
  • Amashishini abongeza ifoto kuluhlu lwawo aya kufumana ukuzibandakanya ngakumbi kunamashishini angenziyo:
  • Kukho i-42% yezicelo ezingaphezulu zezalathiso zokuqhuba kwiiMephu zikaGoogle kunye ne-35% yocofa ngakumbi kwiiwebhusayithi.

Qonda umfanekiso wenkampani yakho kwaye wandise ubukho bakho

Yazi iNkampani yakho kwaye wandise iPhepha lokuMela kwakho 5

Jonga ulwazi olunzulu ngendlela abantu abakhangela ngayo ishishini lakho kunye nalapho basuka khona.

  • Ungabona nolunye ulwazi, olunje ngokuba bangaphi abasebenzisi abacofa ngokuthe ngqo kuPhendlo lukaGoogle kunye neeMephu zikaGoogle kwiziphumo zophendlo lwasekhayainombolo yefowni, qhagamshelana neshishini lakho.
  • Xa sele ulungile, unokwenza ngaphandle komthungo ukwenza amaphulo ahlakaniphile kwaye ulandelele ukusebenza kwawo ukusasaza igama malunga neshishini lakho kwihlabathi liphela.
  • Kulula ukuqalisa, simahla ukuyisebenzisa.

Kwenziwa kanjaniUGoogle MYenza ulwazi lweshishini kwi-ap?

  • Unokongeza iprofayile yeshishini lakho kwiiMephu zikaGoogle ngokusungula iakhawunti yeShishini lam likaGoogle (GMB) kunye nokuqinisekisa ukuba ungowakho okanye usebenzela ishishini.
  • Xa uhlaziya ulwazi lweshishini lakho ngeGoogle My Business, uluhlu lwakho olutsha luya kuvela kwiiMephu zikaGoogle, uPhendlo lukaGoogle, kunye noMhlaba.
  • Abathengi bakho kunye nethemba baya kukwazi ukufumana ngokulula ulwazi malunga neshishini lakho, bafunde malunga neenkonzo zakho, kwaye babhale uphononongo olunceda ukonyusa ishishini lakho kwaye ufumane intembeko.

Yiya kuGoogle kwiShishini lam ngoku kwaye ubhalise uluhlu lwakho!

Iimephu zeGoogle zeshishini lefowuni kunye namaphepha ekhompyuter ahlukile, kuyacetyiswa ukuba usebenzise ikhompyuter ukuvulaugoogle ChromeChrome, landela amanyathelo esi sifundo.

inyathelo 1:使用inboxI-imeyile yokungena kwiakhawunti yakho kaGoogle▼

Sebenzisa nje nayiphi na idilesi ye-imeyile ukungena kwiPhepha likaGoogle 6

  • Ukuze i-GMB isebenze, iakhawunti yakho kaGoogle kufuneka inxulunyaniswe nendawo ozama ukuyongeza okanye ukuyilawula.
  • Ukuba awunayo iAkhawunti kaGoogle ehambelana neshishini lakho, nceda wenze enye.
  • Le akhawunti izakunxulunyaniswa neDashboard yeShishini lam likaGoogle olenzileyo.

Ukuba awunayo iakhawunti kaGoogle:

  • Nceda ucofe "Ngena" kwiphepha lasekhaya likaGoogle;
  • Emva koko ucofe "Ukhetho oluninzi";
  • Ekugqibeleni nqakraza ku "Yenza iAkhawunti" kwayeLandela imiyalelo ukwenza i-akhawunti.

Isiqendu 2:Yiya kuGoogle kwiShishini lam ▼

Ngenisa iPhepha leShishini lam kuGoogle 7

  • Cofa ibhokisi eluhlaza embindini othi "Qalisa Ngoku".
  • Ukwenza ishishini noGoogle kukuvumela ukuba unike abathengi ngolwazi oluneenkcukacha malunga nendawo yeshishini lakho, inombolo yefowuni, iiyure, iifoto, kunye neenkonzo.
  • Ikwavumela abathengi bakho ukuba babonelele ngeereyithingi kunye nophononongo lweshishini lakho kwaye bafunde iindaba ozithumelayo.

Isiqendu 3:Ngenisa igama lenkampani yakho kunye nedilesi ▼

Ingaba iiMaphu zikaGoogle zilufaka njani ulwazi lweshishini?Uyongeza njani iilebhile zeshishini kwiiMephu zikaGoogle

  • Chwetheza igama leshishini lakho kunye nedilesi kwibar yokukhangela ukuze ufumane ishishini lakho kwiiMephu zikaGoogle.
  • Jonga kwakhona ukuba idilesi kunye nenombolo yefowuni iyahambelana neshishini lakho.

Isiqendu 4:Cofa kwi-hyperlink eluhlaza okwesibhakabhaka "Yongeza ishishini lakho" ▼

Cofa kwi-hyperlink eluhlaza okwesibhakabhaka "Yongeza ishishini lakho" iPhepha 9

Eli nyathelo lisebenza ukuba ishishini lakho aliveli kwiziphumo zokukhangela "Fumana ishishini lakho".

  • Ukuba ishishini lakho alidweliswanga nguGoogle, kuya kufuneka wongeze iinkcukacha zeshishini lakho.
  • Cofa udidi lweshishini lakho.Umzekelo, "igqwetha".Olu didi lubalulekile kuGoogle ukubeka uluhlu lwakho.
  • Qaphela ukuba ngelixa uGoogle ebonelela ngeendidi ezininzi kuluhlu lwakho, kungcono ukhethe udidi olunye kuphela.Ukusebenzisa ngaphezulu kwesinye akusayi kukunceda ukurenkishwa.

Gcwalisa iinkcukacha zendawo yakho ngokuchanekileyo:

  • Oku kuya kubandakanya idilesi yeshishini, inombolo yefowuni kunye nodidi lweshishini lakho, elifana ne "bakery".
  • Ukuba kufanelekile, qiniseka ukuba ukhangela ibhokisi ethi "Ndibonelela ngempahla kunye neenkonzo kubathengi bam kwindawo abakuyo".
  • Emva koko faka igama lesixeko okanye ikhowudi yeposi yendawo oyisebenzelayo, kwaye ugcwalise indawo osebenza kuyo.

Isiqendu 5:Qinisekisa ishishini lakho kuGoogle iShishini lam ▼

Qinisekisa ishishini lakho kuGoogle My Business #10

  • Khangela ibhokisi ukuqinisekisa kwaye ucofe Qhubeka.
  • Eli nyathelo liqinisekisa ukuba unemvume yokongeza olu lwazi kuGoogle ukuze lusetyenziswe kwishishini lakho.
  • Ukucofa u-"Qhubeka" kukwathetha ukuba uyayamkela imimiselo nemiqathango.
  • Ngokomthetho, uGoogle kufuneka aqinisekise ukuba ungumnini osemthethweni okanye umsebenzi ogunyazisiweyo wenkampani.
  • Ukuba awuqinisekanga ukuba unayo imvume yokuhlela iinkcukacha zeshishini lakho kuGoogle, nceda uqhagamshelane nomnini wenkampani yakho okanye umphathi phambi kokuba uqhubeke.

Isiqendu 6:Cofa u-"Ndifowunele ngoku" okanye "Qinisekisa nge-imeyile" ▼

Cofa u-"Ndifowunele ngoku" okanye "Qinisekisa nge-imeyile" iPhepha le-11

UGoogle uyakuthumelela ikhowudi yokuqinisekisa ukuba uyinxalenye yeshishini elisemthethweni.

  • UGoogle unokufowunela okanye akuthumelele ikhowudi enamanani amathandathu.
  • Kukho ezinye iindlela ezahlukeneyo zokuqinisekisa, ezinje ngokuba ngumnini wewebhusayithi obhaliswe kwi-Search Console, okanye ukuba nedilesi ye-imeyile esekwe kwisizinda ehambelana nesizinda soluhlu.
  • Ukukhetha ukufowuna kukhawuleza kakhulu kunokuqinisekisa ishishini lakho kwiiMephu zikaGoogle.

Xa uGoogle efowuna, bhala into oyinikiweyoIkhowudi yokuqinisekisa,

  • Ukuba ukhetha ukuqinisekisa ngeposi, kungathatha iveki okanye ezimbini ukuba uluhlu lweshishini lakho luvele kwiiMaphu zikaGoogle.
  • Kwakhona, iikhowudi abazithumelayo zineentsuku ezingama-30 kuphela ubudala.Nje ukuba ufumene ikhowudi yakho yorhwebo, yifake kwideshibhodi yeShishini likaGoogle kwiShishini lam.

Isiqendu 7:Nceda uphawule eli phepha phambi kokuba uphume kwideshibhodi yeShishini Lam kuGoogle ▼

Nceda uphawule eli phepha phambi kokuba uphume kwi-Google My Business Dashboard sheet 12

  • Ukufikelela kwideshbhodi yakho kwakhona kwixesha elizayo, nceda ungene kwakhona kwiakhawunti yakho kaGoogle.
  • Yiya kwiibhukhimaksi zakho okanye uye ku-google.com/business kwaye ngokuzenzekelayo uya kusiwa kwideshibhodi.

Isiqendu 8:Cofa ibhokisi ethi "Faka iKhowudi" phezulu kwideshibhodi yeShishini Lam kuGoogle▼

Cofa kwibhokisi ethi "Faka iKhowudi" phezulu kwiphepha ledeshibhodi yeShishini likaGoogle 13

Ibhokisi ethi "Faka iKhowudi" ikwibhokisi eblowu ephawulwe phezulu phezulu kwiphepha.

Ithe ngqo kwicala lasekunene lephepha kwaye ithi "uGoogle ukuthumele ikhowudi yokuqinisekisa."

Faka ikhowudi yokuqinisekisa enamanani amathandathu oyifumene kuGoogle kwibhokisi kwaye ucofe uThumela.

Isiqendu 9:Bhrawuza ideshibhodi yakho yeShishini likaGoogle ▼

Bhrawuza i-Google My Business Dashboard Sheet 14

  • Esi sikhokelo siya kukunceda ukuba uqhelane ngokukhawuleza neqonga leShishini lam likaGoogle.
  • Ukwazi iimpawu zeli qonga kukuvumela ukuba wandise ubukho beshishini lakho kuGoogle.

Nceda uhlale ungene kwiakhawunti yakho kaGoogle ngelixa usebenza neeNdawo zikaGoogle.

  • Ukungena kwenye iakhawunti kuya kukhupha kwiShishini lam.
  • Ukuba ushiye ngempazamo kwideshibhodi, buyela emva kwibhukhimakhi okanye ngenisa google.com/business.

Isiqendu 10:Hlela iinkcukacha zeshishini lakho ▼

Hlela iphepha lakho leenkcukacha zeshishini 15

  • Phezulu kwideshbhodi nasekunene kwesihloko soshishino, cofa kwibhokisi ebomvu ethi "Hlela".
  • Hlela ulwazi lweshishini lakho ukuze abathengi bakho bafunde ngakumbi malunga neshishini lakho kwaye babone imifanekiso yeshishini lakho.

Yongeza ifoto yeprofayile:

  • Emva koko layisha ezinye iifoto zeshishini ezikumgangatho ophezulu, yongeza iiyure zakho zokusebenza kwaye ubhale iprofayile yeshishini lakho.
  • Khetha iifoto zakho ngobulumko kwaye uqiniseke ukuba ziqaqambisa zonke iindawo ezilungileyo zeshishini lakho.
  • Qinisekisa ukuba umfanekiso ungowobuchwephesha, kwaye ukuze ufumane okungakumbi kuwo, kuya kufuneka ukhulise umfanekiso ngemetadata efakwe kwindawo ebonisa ubunyani befoto.

Thatha ixesha lokubhala inkcazo ebhalwe kakuhle yeshishini lakho:

  • Yenza umbono olungileyo kubathengi bakho kunye nethemba.
  • Ukuba awuzithembanga kwizakhono zakho zokubhala, cela umhlobo okanye umntu osebenza naye onokukunceda uphonononge ukubhala kwakho ngaphambi kokuba uthumele kuGoogle kwiShishini lam.

Isiqendu 11:Cofa u-"HLELA" ukutshintsha lonke ulwazi olusisiseko malunga neshishini lakho▼

Cofa u-"HLELA" ukutshintsha lonke ulwazi olusisiseko malunga neShishini lakho lePhepha le-16

  • Ukuba iinkcukacha zakho zoqhagamshelwano ziyatshintsha kwixesha elizayo, yiya kwideshibhodi yakho yeShishini likaGoogle kwaye uhlaziye ulwazi lwakho.
  • Qaphela ukuba ungafikelela kwiShishini lam kwakhona ngokungena kwiakhawunti yakho kaGoogle kwaye ungene google.com/business.
  • Cofa kwishishini lakho kwaye uya kusiwa kwideshibhodi.

Isiqendu 12:Yabelana ngophuhliso lweshishini lakho nabathengi bakho ▼

Yabelana ngophuhliso lweshishini lakho kunye nephepha labathengi bakho 17

  • Ukuba unyusa umsitho okanye unikezela ngolwazi kubathengi bakho malunga neshishini lakho, sebenzisa iGoogle My Business Posts inqaku.
  • Kwideshibhodi, cofa i icon yeePosi, emva koko ukhetho lokwabelana ngohlaziyo: umbhalo, ifoto, ividiyo, ikhonkco, okanye isiganeko.
  • Emva kokukhetha okanye ukufaka uhlaziyo, cofa ibhokisi eluhlaza okwesibhakabhaka Papasha ukupapasha okwenzekileyo kwishishini lakho.

Isiqendu 13:Funda malunga nezinye iimpawu kwideshibhodi yeShishini likaGoogle ▼

Funda malunga nezinye iimpawu kwiphepha ledeshibhodi yeShishini likaGoogle 18

Ukuqonda, uPhononongo kunye neempawu ze-AdWords Express zinceda ishishini lakho libhengeze, lizibandakanye nabathengi kunye nokwakha ubukho bakho kuluntu lweshishini lakho.

Sebenzisa iBusiness lam likaGoogle kwifowuni yakho

Sebenzisa iBusiness lam likaGoogle kwiphepha lefowuni yakho 19

Uyathanda ukuyisebenzisa kwifowuni yakho?

Khuphela iapp yasimahla yeshishini likaGoogle ukufikelela kwiakhawunti yakho kwaye uhlaziye ulwazi lweshishini lakho ekuhambeni.

Unga Google Play Store okanye Ivenkile yosetyenziso Khuphela le app kwi.

Khuphela kwaye ufake uGoogle kwiShishini lam kuGoogle Play Store▼

 

Khuphela kwaye ufake uGoogle kwiShishini lam kwiApple Store▼

Umahluko phakathi kweenguqulelo zeselfowuni kunye nedesktop

Ngeshishini lam likaGoogle leapp ephathwayo, ungalawula kwaye uhlele uluhlu lwakho kuGoogle.

Nangona kunjalo, ulwazi olufumanayo kwi-app yeselula lunokwahluka xa luthelekiswa nohlobo lwedesktop.

  • Ezinye iifitsha zifumaneka kuphela kwi-app yeselula, njengokukwazi ukubona abalandeli.
  • Ezinye iifitsha azixhaswa okwangoku kushicilelo lweselula lwe-app, njengokususa uluhlu kunye nokudlulisela ubunini.
  • Okwangoku, amaqela endawo awafumaneki kwi-app yeselula.

Ndingenza ntoni ukuba iimephu zikaGoogle azinakuvulwa kwintlambo yeselula/yekhompyuter?

Ukuba awukwazi ukufikelela kwiimephu zikaGoogle kwifowuni/ikhompyuter yakho, nceda ubone oku kulandelayoUGoogle akakwazi ukuvulaIsisombululo ▼

Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwane "Iimephu zikaGoogle zilufaka njani ulwazi lweshishini?Iimephu zikaGoogle Zizongeza njani iileyibhile zabarhwebi" ukukunceda.

Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-1044.html

Wamkelekile kwisitishi seTelegram sebhlog kaChen Weiliang ukufumana uhlaziyo lwamva nje!

🔔 Yiba ngowokuqala ukufumana iSikhokelo sokuSetyenziswa kweSixhobo se-"ChatGPT yeNtengiso ye-AI" kuluhlu oluphezulu lwetshaneli! 🌟
📚 Esi sikhokelo sinexabiso elikhulu, 🌟Eli lithuba elinqabileyo, ungaliphoswa! ⏰⌛💨
Yabelana kwaye uthanda ukuba uyathanda!
Ukwabelana kwakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!

 

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