Ithetha ukuthini indawo ye-Alexa?Amanqanaba aphezulu angama-50 ewebhusayithi

Kwiiwebhusayithi ze-11 ezithengiswa kakhulu, i-5 ivaliwe e-China, yiyiphi i-5 oxelelwa ngayo kweli nqaku?

Yintoni i-Alexa kunye ne-Alexa Rank?

• I-Alexa (efunyenwe yi-Amazon kunye noJeff Bezos onamandla onke) yinkampani egcina idatha ye-traffic yewebhusayithi.
• Olona lwazi lwewebhusayithi luyaziwa kakhulu yi-Alexa Rank.
• I-Global Alexa Rank ibonisa indlela eyaziwa ngayo iwebhusayithi yakho emhlabeni wonke, ngelixa i-Alexa yeNdawo yeNgingqi ibonisa ukuthandwa kwilizwe apho igama lesizinda libhalisiwe.

Ngaba i-Alexa Rank ibalulekile? 

Alexa isikhundlaIntengiso ye-Intanethiisixhobo esibaluleke kakhulu kubantu kuba sibonisaEzorhweboAmandla entengiso yewebhusayithi.

Okukhona lisezantsi inani, kokukhona itrafikhi ifumana iwebhusayithi kwaye ngenxa yoko ngakumbi abasebenzisi bewebhusayithi.

Amanqanaba e-Alexa ayahluka ngokuhamba kwexesha

Uluhlu lwe-Alexa yezi webhusayithi zilandelayo luya kutshintsha ngokuhamba kwexesha kwaye lubhekiselele kuphela ▼

1) Google.com

• I-Google njengenkokeli yoshishino, i-Alexa ibeka i-No.

2)Youtube.com

• Ukusukela ukuba iYouTube isete ividiyo egqityiweyo ukuba idlale ngokuzenzekelayo ividiyo elandelayo ngokuzenzekelayo, indawo yewebhusayithi ye-Alexa ibekwe kwindawo yesibini, igqitha ngokuthe ngqo.Facebook,

3) Facebook.com

• Yayikade iyinombolo yesi-2 emhlabeni, kwaye emva koko yathathwa yiYouTube, kwaye ngoku iyinombolo yesi-3 kwihlabathi kwi-Alexa.

4) Baidu.com

• I-Baidu yinjini yokukhangela yaseTshayina.
• Ibekwe kwiNombolo ye-XNUMX kwitrafikhi yewebhusayithi eTshayina.

5) Wikipedia.org

• omnye usebenzisa iwiki软件Iencyclopedia yasimahla eyakhiwe ngentsebenziswano.

6) QQ.com

• Eyona ndawo isetyenziswayo yenkonzo ye-Intanethi yaseTshayina, ephethwe nguTencent.

7) Amazon.com

• IAmazon.com izibophelele ekubeni yeyona nkampani inkulu kubathengi emhlabeni, apho abathengi banokufumana kwaye bafumanise.

8) Yahoo.com

• Iziphumo zokukhangela kwenye yeephothali ze-Intanethi ezinkulu kunye nababoneleli benkonzo.

9) Taobao.com

• UbuncwaneYaziswa ngoMeyi ka-2003, iTaobao.com (www.taobao.com) yeyona ndawo ithandwayo yokuthenga kwi-intanethi kubathengi baseTshayina abafuna ngaphezulu, ukonga imali kwaye kulula.Abathengi banokukhetha kwiimveliso ezahlukeneyo kunye neenkonzo eTaobao, ezibandakanya amakhulu ezigidi zeemveliso kunye noluhlu lwenkonzo.Ngokwedatha evela kwi-iResearch, iMarike yeTaobao yayiyeyona webhusayithi inkulu yokuthenga kwi-Intanethi eTshayina ngexabiso elipheleleyo lokuthengisa ngo-5.ITaobao lishishini leAlibaba Group. 

10) Twitter.com

• Inethiwekhi yoluntu kunye neenkonzo zeblogi ezincinci zothunyelo olukhawulezileyo, umyalezo obhaliweyo okanye ujongano lwewebhu.

11) Tmall.com

• Yaziswa ngo-Epreli ka-2008, i-Tmall.com (www.tmall.com) inikezelwe ekuboneleleni ngokuthenga okusemgangathweni.

Ezi webhusayithi ze-5, nangona i-traffic inkulu kakhulu, ivaliwe yinethiwekhi kwilizwe laseChina, kufunekaisayensiUkukhangela kwi-Intanethi:

• 1) Google.com
• 2) Youtube.com
• 3) Facebook.com
• 5) Wikipedia.org
• 10) Twitter.com

Ekubeni i-Alexa ephezulu ye-50 ye-website rankings ehlabathini itshintsha rhoqo, nceda u tyelele iwebhusayithi ye-Alexa ngokuthe ngqo,Jonga i-Global Alexa Top 50 iDatha yeWebhusayithi ▼

Kutheni ukongeza ikhowudi yewebhusayithi ye-ALEXA?

• yenzauKhuthazo lweWebhuKunye kunyeseo, kukufunda imithetho yeqonga.
• kwi "Ukukhuthazwa kwamanzi amdaka"Uithiyori entsha yokuqukuqela(IChen WeiliangYaqalwa), kugxininiswa ukuba imithetho yeqonga lophandoukukhupha amanziEnye yeecores zobuninzi.
• Ngenxa yokuba indawo ye-ALEXA yenye yoqwalaselo loluhlu lwemithetho yokubeka injini yokukhangela (nangona umlinganiselo ungekho mkhulu kakhulu).
• Ngoko ukongeza ikhowudi yewebhusayithi ye-ALEXA inefuthe elihle, kungcono kunokuba ungayifaki.
• Ngelixa ingaphuculi ngokupheleleyo inqanaba le-ALEXA, inokwenza ukuba idatha ye-ALEXA ichaneke ngakumbi.

I-ALEXA iqikelela i-avareji ye-traffic yemihla ngemihla kunye nokujonga iphepha kwiwebhusayithi nganye kwiinyanga ezi-3 ezidlulileyo.

Indawo yokuqala enondwendwelo oluninzi kunye nokujonga iphepha kwiinyanga ezintathu ezidlulileyo.

Ngexesha lovavanyo, kwafunyaniswa ukuba ezinye iinguqu ezininzi (ngokokubaluleka) zifunyenwe kwi-algorithm yokubeka i-Alexa, ebandakanya:

1. I-Traffic esuka kubantu abasebenzisa i-Alexa toolbar (olu luqikelelo olubi lwenani labatyeleli bewebhusayithi)
2. iimbono zephepha
3. Ixesha elichithwa ngumtyeleli ngamnye kwiwebhusayithi
4. Ireyithi yeBounce kunye neCTR
5. Umgangatho ocetyiswayo kunye neentlobo ezahlukeneyo
6. Inani lamakhonkco angenayo (eyaziwa ngokuba yi-backlinks) kwisayithi
7. Ukwabelana ngemidiya yoluntu, njengezimvo
8. isantya sokulayisha iwebhusayithi
9. Iwebhusayithi ye-UX/UI

Ngaba i-Alexa rankings inegunya?

• Isikhundla se-Alexa yi-metric eqhelekileyo esetyenziselwa ukuvavanya i-traffic kwiwebhusayithi ethile.
• Ngapha koko, umgangatho we-Alexa usekwe kwidatha abasebenzisi abayikhuphela kwaye bafake i-Alexa toolbar efakwe kwi-Internet Explorer, i-FireFox kunye nezinye iziphequluli ukujonga iiwebhusayithi abazindwendwelayo.
• Ke ngoko, ukulinganisa idatha ayilogunya lipheleleyo.

Nangona kunjalo, kuba ibonelela ngolwazi kwiimethrikhi ezininzi zovavanyo, kubandakanya:

• Uluhlu olubanzi, udidi lodidi, umgangatho welizwe, umgangatho wokufikelela kwephepha, njl.njl....
• Ke ngoko, uninzi lwabantu lusayithatha njengomlinganiselo ogunyazisiweyo wetrafikhi yewebhusayithi.

Ndiyifumana njani iwebhusayithi yam ukuba iqinisekiswe yi-Alexa?

Ukuba "uqinisekisiwe" kuthetha ukuba ufake ikhowudi yokuqinisekisa ye-Alexa kwiwebhusayithi yakho ukuze i-Alexa inokulinganisa ngokuthe ngqo ukugcwala kwewebhusayithi yakho.

Emva kokuba i-metrics yewebhusayithi yakho iqinisekisiwe, unokukhetha ukuba ubonise esidlangalaleni iindwendwe ezilinganiswe ngokuthe ngqo, ukujonga iphepha kunye namazinga.

Ukuze ufumane isiqinisekiso, kufuneka:

1. Bhalisela i-akhawunti kwaye ufumane umrhumo we-premium okanye i-premium ye-traffic ephezulu
2. Yongeza iwebhusayithi yakho ekubhaliseni ngexesha lenkqubo yokukhwela.
3. yiya kwakhoIisetingi zewebhusayithi,
4. Cofa ikhonkco "Isimo seSiqinisekiso".
5. Landela imiyalelo yokongeza ikhowudi yokuqinisekisa ye-Alexa kuwo onke amaphepha ewebhusayithi yakho.
6. Cinezela iqhosha elithi "Scan My Site" ukujonga ukuba ikhowudi ifakwe ngokuchanekileyo?

Izilumkiso

• Unokukhetha ukusebenzisa i"Qwalasela ikhonkco loMboniso weMetric uveza iimetric eziqinisekisiweyo.
• Qaphela ukuba idatha iya kuqala ukuhamba kwiiyure ze-3 ukuba ikhowudi yokuqinisekisa ifakwe ngokufanelekileyo.
• Ngaphezu koko, kanyeAlexaQinisekisa ukuba ikhowudi ifakwe ngokufanelekileyo ubuncinane kwi-60% yamaphepha esayithi lakho kwaye indawo yakho iqinisekisiwe ngempumelelo.
• Ukuba iwebhusayithi yakho ayikafumani inzuzo, awukwazi ukongeza okwethutyana ikhowudi yokuqinisekisa yewebhusayithi ye-Alexa, kuba ihlawulwe ukongeza, kunye newebhusayithi ye-Alexa ibeka iiakhawunti zedatha ye-SEO encinci.
• Nangona umlinganiselo umncinci, kwiiwebhusayithi ezinenzuzo, kukuphucula izikhombisi zedatha ye-SEO eneenkcukacha, ukuze ufumane i-traffic yegama elingundoqo elinomsila omde.

UyiPhucula njani indawo yeWebhusayithi ye-Alexa?

Kwixesha elidlulileyo, abantu baye baphucula ngokukhawuleza i-Alexa rankings ngokusebenzisa:

1) Khuphela kwaye ufakeAlexaugoogle Chromeandisa

Ukuba awukwazi ukuvula iGoogle Chrome Store, nceda ucofe ikhonkco elingezantsi ukujonga isisombululo▼

Kufuneka ndenze ntoni ukuba iphepha lewebhusayithi elisemthethweni likaGoogle alinakuvulwa?Injini yokukhangela kaGoogle ayinakuvula isisombululo

Ukusukela oko uGoogle erhoxile kwimarike yaseTshayina, isikhangeli sikaGoogle asinakuvulwa.Ngokukodwa, ichaphazele kakhulu indlela yokuziphatha yabasebenzi be-e-commerce bangaphandle kunye nabasebenzisi be-intanethi abahlala kwilizwe laseTshayina ukusebenzisa i-injini yokukhangela kaGoogle. Kutheni uGoogle engakwazi ukuyivula?Kuba zininzi iiwebhusayithi zangaphandle ezivelayo...

2) Papasha amanqaku kwiwebhusayithi yakho rhoqo

• (Kuba oku kuchaphazela imigaqo yokuba iinjini zokukhangela ezifana "nomxholo omtsha", oya kwenza indawo yakho ibe phezulu kuGoogle)

3) Yenza uMxholo owahlukileyo

• Sebenzisa ubuchule be-SEO obunamandla ukwenza umxholo oyingqayizivele obeka kakuhle kwiGoogle (kwaye usasebenza kakuhle kakhulu).

Ngelixa ezi ndlela zinokukunceda uphucule umgangatho wakho we-Alexa, zithatha ixesha kwaye aziyi kuchaphazela amanqaku akho kakhulu.

Iindlela ezisebenzayo kunye nezinengqiqo zokuphucula i-Alexa Rankings

1. Ngokwenene ndibhala umxholo omkhulu ukufumana amabakala amahle kuGoogle.
2. Ukuba ufuna ukwenza i-SEO ngokwakho, nanga amanye amacebiso e-SEO anokunceda.
3. Ukuba ufuna ukutsala ii-webmasters (ezona zinokuba ne-Alexa Toolbar efakiweyo), kufuneka ubhale phantsi ezona zinto banokuzifunda, ezifana:NameSiloIsiFundo ngeGama leDomain,Isifundo sokwakha iwebhusayithi yeWordPressYima.
4. Unokuzama ukusebenzisa iintengiso ze-FB ukufumana i-traffic yentlalo ngakumbi.
5. Fumana i-backlinks kwaye uthumele kwezinye iisayithi ukwandisa igunya lakho lesizinda.
6. Okubaluleke ngakumbi, yabelana ngalo mxholo kuyo yonke indawo (Facebook, Twitter, Reddit) kwaye ufumane iimbono zephepha ezizodwa.
7. Ngaba ubusazi ukuba iRankBrain yeyona nto ibalulekileyo kwi-SEO ye-3 yenqanaba?

• UGoogle uthe: I-RankBrain (inkqubo ye-algorithm yobuntlola) yinto yesithathu ebalulekileyo kwizinga lokukhangela likaGoogle, izinto ezimbini zokuqala zinomxholo kunye namakhonkco angaphandle.