Yintoni i-e-commerce enomdla?Ukujonga imibono emitsha yokuthengisa evela kwindalo kaDouyin ebanzi yorhwebo lwe-e-commerce

inzalaEzorhweboyingcamango.

• NgoFebruwari 2021, 4, nguUDouyinKang Zeyu, umongameli we-e-commerce, ecetywayo kwiNkomfa yokuqala ye-E-commerce ye-Douyin E-commerce.
• Umdla kwi-e-commerce isekelwe kumdla wabantu kubuhleUbomiUrhwebo lwe-E-lenelisa izinto ezinokubakhona kubasebenzisi zokuthenga nokuphucula umgangatho wobomi babathengi.
• I-Douyin inomxholo olungileyo we-ecology, inabadali abaninzi abakumgangatho ophezulu, abasebenzisi abohlukeneyo kunye netekhnoloji yezincomo zomdla oqolileyo, kwaye unethuba elihle lokwenza umdla kwi-e-commerce.

Ingcamango ye-e-commerce yomdla ihambelana nezinto ezintathu eziphambili zentengiso yedijithali: ukuthengiswa kwendawo, idatha enkulu, kunye nokuthengiswa komxholo.

Inzala ye-e-commerce nayo inesiqalo esihle, esisekwe kwinzala yabathengi, igxile kwimfuno yabathengi, kunye nokucebisa ngokusekelwe kwi-algorithms.

I-Douyin inamandla okuguqula i-UGC (uMxholo owenziwe nguMsebenzisi) kwaye ityhale yonke imixholo efanelekileyo kuwe, ngaloo ndlela yenza imfuno yokuthenga ngokuthe ngqo.

zemveliAIKwimodeli ye-PL (I-Interest-Purchase-Purchase-Loyalty) imodeli, imfundo yokuqonda echithwa yi-brand kwisiqingatha sokuqala sokuguqulwa kwe-funnel inokuthatha ixesha elide.

Ngokwe-avareji, iintengiso kufuneka zichukunyiswe amaxesha amaninzi phambi kokuba zisetyenziswe, kwaye inyathelo elilandelayo kukwenza impembelelo kubathengi kwaye yenze ukuqonda kunye nomdla.Lo ngumzekelo wempembelelo yengqondo yabathengi.

IFunnel yeNtengiso ye-E-commerce

Ngaphantsi kwemodeli ye "inzala ye-e-commerce", ukusebenza kakuhle kokuguqulwa kwisiqingatha sokuqala se-funnel yokuthengisa kuphuculwe kakhulu, kwaye umjikelezo wokuguqula ufutshane kakhulu.

Ngexesha elifutshane, kukho abasebenzisi abangenakubalwa bomsebenzisi omnye, kwaye umxholo oveliswa ngabanye abasebenzisi bohlobo olufanayo "uqhushumbisiwe", kwaye umphumo ubonakala.

"Yinqanaba lesangqa" imodeli yempembelelo yengqondo yabathengi.

Iimveliso zifuna ukuba abasebenzisi babe nomdla kwinkqubo "yokujikeleza", kwaye umxholo ungundoqo.

Xa kuthelekiswa nemifanekiso, isicatshulwa, isandi, njl., ividiyo iphucule imilinganiselo emininzi ekutsaleni umdla wabasebenzisi kunye nokubangela ukuba abasebenzisi bacofe, kungakhathaliseki ukuba yintoni uphawu oluboniswayo.DNAOkanye umxholo we-brand connotation, njengembali ye-brand, iziganeko zamva nje, amabali e-brand zizixhobo ezibalaseleyo zokubonisa ixabiso le-brand.

Umdla kwi-e-commerce yindlela yokusetyenziswa kwe-post-95s kunye ne-post-00s isizukulwana

Usenokungabi namdla kwigama elithi umdla e-commerce.

Kodwa ukuba sifunda iindlela zokusetyenziswa kwe-post-95s kunye ne-post-00s, siya kufumanisa ukuba bazimisele ngakumbi ukuhlawula ukuzonwabisa.

• Kutheni i-MINISO ithenga oopopayi be-IP ngobuninzi?
• Kutheni iYunnan Baiyao intlama yamazinyo intle kangaka?
• Kutheni le nto iBubble Mart idibanisa uphawu kuyo yonke indawo?
• Kukwakho neGatling Bubble Gun, kutheni lento ingachazekiyo idume kangaka kwi-Intanethi?Wakhe wayicinga?

Kwixesha elizayo, kungakhathaliseki ukuba uyinkampani enkulu okanye inkampani encinci, xa uphuhlisa iimveliso, ngaphezu kokusebenza kunye nokusebenzayo, ukubonakala kunye nokupakishwa kufuneka kube mnandi ukuthengisa.

Ingqiqo yeshishini itshintshile.Abahlobo abenza ishishini kufuneka baqale ukunikela ingqalelo kwi-"interested e-commerce" Kucetyiswa ukumamela iingcamango zolutsha rhoqo, kwaye kuya kubakho iingcamango ezininzi.

Inzala ye-e-commerce yangaphandle

Ngapha koko, abantu basemzini nabo banalo mkhwa.Banomdla kwi-e-commerce, kwaye kukho izinto ezininzi ezingaqhelekanga kunye nezinto ezihlekisayo.

Ndabona ukuba umnatha wabelana ngayo, kwaye yayiyinto yokudlala efana neGatlin.

Kwaye kutshanje, abanye abantu bafuna iimveliso zokunxiba ezihlekisayo zabantu abadala, kwaye inani liyoyikisa.

Ukuba iphuhlisa kweli cala, akunakwenzeka ukubhalisa i-patent, ukwenza nje ukuwela umda.

Umoya wokonwabisa ubaluleke kakhulu

Makhe ndikuxelele enye into, nokuba ukwishishini okanye unosasazo lwesiqu sakho, kufuneka ube nomoya wokuzonwabisa.

Ngokubhekiselele kwishishini, into ekwabelwana ngayo apha yimpahla eyomileyo exabisa i-1000 yezigidi-inomdla kwi-e-commerce, ukwenza iimveliso ezinomdla, imodeli enye eqhumayo kunye ne-suite enye.

Ukusuka kumajelo eendaba, bhala umxholo onomdla.

Ubushushu obuncinci, ngubani ongathandi ukutya iimelon, ilizwe elingenalo iimelon, hayi indlela ekruqulayo!

Abanye abasebenzisi be-intanethi, phulaphula isiluleko sam, ngokwenene, musa ukugcina ubuso obuthe tye imini yonke, yiya phezulu kwinqanaba ngalinye, uthabathe ukuziphatha, kwaye abantu abayi kuthanda ukudlala nawe kwixesha elizayo.

Inzala ye-e-commerce ixhomekeke kumxholo ukutshabalalisa itrafikhi

Mna ngokwam ndicinga ukuba utshaba olukhulu luka-Alibaba aluyiyo i-Pinduoduo, i-JD.com, mhlawumbi i-ByteDance.

Sihlalutya i-e-commerce ngokwembono yabathengi, kwaye kukho iinkampu ezintathu eziphambili:Ubuncwane, JD.com, Pinduoduo.I-Alibaba's moat yokwenyani linani elikhulu labathengisi abancinci abazenzelayo.

I-Pinduoduo ayibizwa ngokuba yeyomntu, ibizwa ngokuba lixabiso eliphantsi, iJingdong ubukhulu becala yimveliso eqhelekileyo, ungaya eJingdong uyokuthenga i-niche designer brand kwaye ubone, ungayithenga?

I-Taobao inamandla ngokwenene, kunye nezigidi zabathengisi abancinci abancinci, iimveliso ezingezizo eziqhelekileyo, ezibandakanya ezincinci kodwa ezintle, iibrendi zomyili, iivenkile ezidumileyo ze-intanethi, i-niche boutiques, aba bathengisi, kwi-JD.com, i-Pinduoduo kunzima ukuyifumana.

Kutshanje, bendicinga malunga ne-e-commerce yomdla, kwaye ngequbuliso ndafumanisa ukuba ngokwenene iyimveliso yomntu, kwaye ayilulo utshintsho lweyeza.

Umdla we-ByteDance kurhwebo lwe-elektroniki ujolise kule ntengiso. Okwangoku, inani elikhulu leevenkile ezidumileyo ezikwi-intanethi ziye zaya eDouyin, kunye neemveliso ezahlukeneyo ezinesitayile, iivenkile zabayili, kunye neemveliso zomntu nazo sele ziqalisile ukungena.

Ngenxa yokuba i-logic yeqonga le-Douyin kukuthembela kumxholo wokutshabalalisa i-traffic, inzuzo yofuzo ingcono kune-Alibaba's.ukukhupha amanziindlela yobungakanani.

Kuya kuba yimini ebuhlungu ngokwenene ukuba le nxalenye yabathengisi ikhutshwe.

Nangona abantu abaninzi, njengomthengisi omncinci owaqala e-Alibaba, bahlala bemthethisa u-Alibaba, baseneemvakalelo emva kwayo yonke loo nto.

Besisoloko sicinga ukuba u-Alibaba akanakoyiswa kwibala le-e-commerce, kodwa ngoku siziva sibanda.