I-Apple yenza njani isicwangciso sokuthengisa?ISifundo seSifundo seSicwangciso seNtengiso ye-Apple

umntu obandakanyekayoUbuncwaneEzorhweboAbahlobo boqeqesho, emva kokubukela le vidiyo yentetho yeMisebenzi ngaphakathi kwe-Apple, bathi:

"Ngalo lonke ixesha ndiyifunda, ndiphinda ndifunde, kwaye isivakalisi ngasinye sisivakalisi segolide. Ngalo lonke ixesha ndisifunda, ukuqonda kwam akufani."

• Wacela abaqeqeshwayo bakhe be-e-commerce ukuba bathathe inxaxheba kwikhosi yoqeqesho ye-RMB ye-18 ayeya kuyo ngexesha lokugqibela.Intengiso ye-IntanethiBrandUkubekwa endawenikunjalo.
• Emva koko buza: Kwakunjani ukuvuna?
• Elinye iqela lathi: "Imveliso inexabiso eliphantsi, engeyona isicwangciso esihle sokuthengisa."
• Ingqiqo emva koku kukuba nguuKhuthazo lweWebhuIimveliso kufuneka zahlulwe kangangoko kunokwenzeka, kwaye emva koko zithengiswe ngamaxabiso aphezulu, kodwa iimveliso ezinexabiso eliphantsi ziya kudinwa kakhulu kwimarike.

I-Apple yindlela yokwenza isicwangciso sokuthengisa?

"Intengiso imalunga nexabiso"

?Imisebenzi yeengcebiso zenkqubo yevidiyo yentengiso ye-Apple

Cinga ngokwahlukileyo, le ntengiso ikhutshwe ngu-Apple ngo-1997 inokuba yabonwa ngabantu abaninzi.Akukho mveliso ye-Apple ebonisiweyo okanye ekhankanywe kwintengiso, kuphela ukuyaUluhlu lweengqondo ezivukelayo kunye nezintsha kunye namadoda amakhulu afana no-Einstein, uMartin Luther King, uPicasso njalo njalo.Kwaye emva kokuba le ntengiso ikhutshiwe, yaba nefuthe elikhulu kwaye yaba yinto yokuguqula ukuvela kwakhona kwe-Apple.

Le vidiyo yakhululwa ngo-2013, iminyaka emibini emva kokufa kukaJobs.Ividiyo irekhodwe intetho yangaphakathi yeMisebenzi e-Apple ngoSeptemba 1997, 9, xa wayesanda kubuyela e-Apple malunga neeveki ze-23-8, esebenza ekuphuculeni umgca wemveliso ye-Apple kwaye aphinde agxininise i-Apple kwisizathu sokudala iimveliso ezinkulu.

Kwividiyo, iMisebenzi ichaza indlela ayibona ngayo intsingiselo yokwakhiwa kwebrendi, yintoni eyona nto ibalulekileyo yophawu lwe-Apple, kunye nemvelaphi malunga nokudala i-ad Think Different.

Intetho yangaphakathi yeMisebenzi eApple

“Kum, ukuthengisa kumalunga nexabiso. Thetha ngokucacileyo nangokucacileyo malunga nemeko ohlala kuyo.

Ngethamsanqa, iApple ngoku yenye yeebrendi ezintlanu eziphezulu kwihlabathi, kanye emva kweNike, iDisney, iCoca-Cola, kunye neSony; I-Apple sisigebenga phakathi kwezigebenga, hayi e-US kuphela, kodwa kwihlabathi liphela.Nangona kunjalo, ukuba uphawu olukhulu lufuna ukugcina ubunkokeli kunye namandla, kufuneka lutyale kwaye lunakekele uphawu.Kule minyaka imbalwa idlulileyo, ukungakhathali kwe-Apple kulo mba kuye kwachaphazela uphawu.Kufuneka sibuyise oko bekulahlekile.

Ngoku akusiyo ixesha lokuthetha ngesantya kunye nempendulo, akusiyo ixesha lokuthetha malunga nokwakhiwa kwe-MIPS kunye ne-megahertz, akusiyo ixesha lokuthetha malunga nokuba kutheni singcono kuneWindows.

Ishishini lobisi lichithe amashumi amabini eminyaka liqinisekisa inkitha yabantu ukuba ubisi lubalungele abantu.Nangona yayibubuxoki, bazama kunjalo. (abaphulaphuli bayahleka) Xa ukuthengiswa kobisi kwakunje (izithupha phantsi intshukumo), bazama intengiso edumileyo ethi "Yiza ngobisi"; ke ukuthengisa kwahamba ngolu hlobo (iingalo phezulu), "Yiza neglasi yobisi" "Intengiso akathethi nangexabiso - enyanisweni, umrhwebi akazimiselanga kugxila kwixabiso.

Nangona kunjalo, umzekelo obalaseleyo nguNike.I-Nike inokubizwa ngokuba yeyona inamandla kwihlabathi lezentengiso.Khumbula, i-Nike ithengisa iimpahla, izihlangu.Nangona kunjalo, xa ucinga ngeNike, ucinga ukuba yahlukile kwezinye iinkampani zezihlangu.Wonke umntu uyazi ukuba iintengiso ze-Nike azizange zikhankanye ixabiso.Abasoze bakuxelele into efihliweyo kwi-cushion yomoya ye-Nike kwaye kutheni ingcono kuneReebok.Ke yintoni kanye kanye intengiso ye-Nike ethengisayo?Bakhuthaza intlonipho yeembaleki ezinkulu kunye nemidlalo yokhuphiswano, yi-Nike, yile nto imalunga nayo.

I-Apple ichitha imali eninzi ekukhangiseni, awukwazi ... Xa ndifika apha, i-Apple (nje) yagxotha i-arhente ye-ad, yachitha iminyaka emi-23 kuluhlu olufutshane lweenkampani ze-4, kwaye ekugqibeleni Sachonga enye, kwaye sasivuya kakhulu qesha i-arhente yentengiso ye-Li Daiai.Ndicinga ukuba i-Sansheng yaba nethamsanqa lokukwazi ukusebenzisana no-Li Daiai. Kwiminyaka nje embalwa edlulileyo, imisebenzi ka-Li Daiai yaphumelela iimbasa ezininzi, enye yazo ibisenziwa ziintengiso ezichubekileyo.Imbasa yokuKhetha iPeople's Choice Award yeyona ntengiso iBalaseleyo Ukusukela ngo-1984 .

Kwaye njengaloo nto, saqala ukusebenza kunye noLi Daiai kwakhona, kwaye umbuzo u-Apple wawubuza malunga nokuba abasebenzisi bethu bafuna ukwazi: "Yintoni i-Apple? Ima phi? Ima phi emhlabeni? "I-Apple yenza okungakumbi? kunokunceda nje abantu Umatshini owenza umsebenzi wenziwe-nangona ulungile njengoko, kwezinye iimeko, ungcono kakhulu kuwo-kodwa i-Apple ingaphezulu kunoko, kwaye ixabiso layo eliphambili likukholelwa ukuba abantu abanomdla banokwenza ihlabathi. yindawo engcono, yile nto sikholelwa kuyo ... Sikholelwa ngokuphambeneyo ukuba abantu abanokuthi basebenzise le nto ngabo banokutshintsha ihlabathi.

Ke, i-Apple ijonge ukusungula iphulo layo lokuqala lokuthengisa uphawu kwiminyaka embalwa ukubuyisela inkampani kumaxabiso ayo aphambili.Izinto ezininzi zitshintshile. Imakethi yanamhlanje yahluke ngokupheleleyo kwiminyaka eyi-10 eyadlulayo. I-Apple yintsha kraca, kwaye kunjalo nenqanaba le-Apple ... Kodwa ixabiso le-Apple kunye nemilinganiselo engundoqo ayinakuguqulwa. yintoni iApple namhlanje.

Besifuna ukufumana indlela yokunxibelelana, kwaye ndichukunyiswe yinto enayo uApple.I-Apple ihlonipha abantu abatshintshe ihlabathi, abanye babo besaphila kunye nabanye abangasekhoyo.Kodwa njengoko usazi, kwabo bangasekhoyo, nabani na okhe wasebenzisa ikhomputha udla ngokuba yikhompyuter yeApple.Umxholo wesi sibhengezo uthi “Cinga okwahlukileyo”, injongo kukunika imbeko kubantu abacinga ngendlela eyahlukileyo nokukhuthaza inkqubela yehlabathi.Yiloo nto eyenziwa ngu-Apple, kwaye ichukumisa umphefumlo we-Apple ... ndiyathemba ukuba nonke niya kuvumelana nayo njengoko ndenzayo.

Imisebenzi ityholwa nguGates, uGates waphindisela?

Emva kokuba imisebenzi yangena kwiiofisi zeMicrosoft kwaye yangena kumlo omkhulu noGates.Wasalatha impumlo kaGates wathi, “Ndikuthembe kakhulu, kwaye usiba izinto zam.” Wayenemincili uJobs kangangokuba waphantse walila.

Ngelo xesha, uMicrosoft wayengumboneleli wenkonzo we-Apple, enceda i-Apple iphuhlise iinkqubo zokusebenza kunye nezicelo软件.Ngokungalindelekanga, uGates "wangcatsha" uSteve Jobs, wabhengeza intsebenziswano yakhe ne-IBM, kwaye weba i-interface yenkqubo ye-Apple.

Ejongene nezityholo zeMisebenzi, uGates akazange abonise ubuthathaka: "Sinommelwane osisityebi obizwa ngokuba nguXerox. Xa ndaqhekeza endlwini yabo ukuba ndibe iTV, ndafumanisa ukuba uyithuthile."

Imisebenzi yayingathethi kulo mhlathi, kuba i-interface ye-Apple ayikho inqobo, kodwa isebenzisa ubuchule be-Xerox.

??Imarike yemonopoly ngumqobo osebenzayo

Iibhloko zetekhnoloji azikhe zibe yimiqobo esebenzayo:

• Abantu abaninzi bathi ukuba inkqubo yokusebenza ye-Apple ikulungele ukuhambelana noomatshini babanye abantu, akuyi kubakho iMicrosoft, kwaye ihlabathi liya kuba ngaphandle kwenkampani enkulu enexabiso lemarike leebhiliyoni zeedola.
• Ke ngoko, emehlweni emali, ukuvalwa kwetekhnoloji akukaze kube ngumqobo osebenzayo, kodwa yintengiso ye-monopoly.