Indlela yokwakha iqela le-e-commerce?Ukwakha iqela le-e-commerce eliwela umda kwiimbono zesicwangciso setyala eliyimpumelelo

Indlela yokwakha impumeleloEzorhweboIqela, ukusuka kwi-200 yezigidi ukuya kwi-500 yezigidi ngonyaka?

Oku kulandelayo ngamava omninimzi-mveliso aphumeleleyo nangenampumelelo ekwakheni iqela le-e-commerce eliwela umda ukusuka kwi-200 yezigidi ukuya kwi-500 yezigidi ngonyaka:

Thetha malunga nokwakhiwa kweqela:

• Nangona ndisebenza njenge-self-media, ndinamava athile njengeqela, kwaye iye yandinceda ukuba ndichithe iminyaka eyi-7 emangalisayo;
• Kulo nyaka (2020) ndiphinde ndadibana nezithintelo, ezindivumeleyo ukuba ndibone ubume bomntu kwaye ndicamngce ngokunzulu ngeentsilelo zam.
• Ishishini ngalinye lineqela lalo, elikhulu okanye elincinci, elinabantu abaninzi okanye abancinci, abanye basebenza kakhulu, abanye bafana nenkunkuma yesanti, kwaye abalunganga njengomphathi yedwa.

Ke zeziphi izinto ekufuneka iqela eligqwesileyo le-e-commerce libe nalo?Yeyiphi imiba yokwakhiwa kweqela le-e-commerce eliwela umda?

Ngaphambili, ndihlala ndibhala malunga nempumelelo yam, kodwa ngoku ndidibanisa ezi ziphazamisi kwaye ndishwankathele, ezifanelekileyo kumaqela eenkampani zorhwebo zangaphandle kunye neenkampani ze-e-commerce eziwela umda.

XNUMX. Indlela yokwakha iqela le-e-commerce eliwela umda?

Ukukhethwa kwezinto eziphathekayo yeyona nto ibalulekileyo Ukukhethwa kwezinto eziphathekayo sisiseko seqela.Ukuba isiseko asilungile, isakhiwo asinakwakhiwa.

Ukugaya abantu kungcono kunokuswela, umgangatho wam uthi: abantu basemzini, iimeko ezimbi, isimilo esindilisekileyo, musani ukuba sisidenge kakhulu.Akukho ngxaki ngamabhongo, kodwa isiseko sibuthathaka, kungcono ukuqala ishishini wedwa kunokuba uphumelele nawe.

Zama ukuba ungabaqeli abantu basezidolophini basekuhlaleni, kuba abantu balapha banezindlu, kwaye abanaxhala lokutya nempahla.Ukuba abaqapheli, baya kudilizwa.Emva kokudilizwa, baya kuba "bahamba befile" (musa ukuthatha I-joke serious).Ukuba unokuqesha abantu basekuhlaleni abasebenza nzima, ngoko kungekudala okanye kamva, uya kukwazi ukuzimela.Ungasebenzisana naye, kodwa ungalindeli ukuba asebenze ixesha elide.

Musa ukuqokelela abantu abanesimilo esibi.Izifundo ezifunyenwe kwigazi kunye neenyembezi ziye zashwankathelwa amaxesha amaninzi, zibonakaliswa kukunqongophala kweyona nto iphambili ekwenzeni izinto, ukuzingca okugqithisileyo, kunye nokungabikho kwengxoxo.

Njengomabhalane worhwebo lwangaphandle, ndiyakwazi ukugaya abafundi abaphumeleleyo ngephepha elingabhalwanga ukuze ndiqeqeshe ngokukhawuleza kwaye ndikhule, okanye ndifune abo banamava kolu shishino.Ngokuqhelekileyo andibathatheli ngqalelo abo basebenze iminyaka embalwa kodwa bengengabo kwishishini, kuba baye bazenzela eyabo imikhwa yokusebenza kwaye babavumele ukuba baphinde baziqhelanise nemida yomsebenzi.

Kumsebenzi we-e-commerce, kufuneka ndifune iminyaka engaphezu kwe-2 yamava e-Tmall, kwaye emva koko ndibuze imibuzo ukuze ndibone ukuba unayo idatha kunye nokucinga kweendleko, ukucinga okubonakalayo kunye nokuthengisa, njengevenkile yangaphambili ngololiwe,Tao KeUmlinganiselo, izinga lokuthengisa ivenkile, kunye nendlela yokunxibelelana namagcisa.

XNUMX. Ixesha lovavanyo lwamalungu eqela le-e-commerce eliwela umda

Ixesha lokuvavanya libaluleke kakhulu, iinyanga ezi-1-3 ngaphambi kokusayina isivumelwano.

Kukho umngxunya wokuba ndifune abantu, abantu abaninzi banenkangeleko ye-CV, bayazi kuphela ukuba i-imeyile okanye ihashe kufuneka ibaleke.Ke ndigxile kumanqaku ambalwa kwezi nyanga zintathu:

I-Positivity kunye ne-inertia, lungiselela umsebenzi othe kratya kuye, ukwenzela ukujonga ngokupheleleyo intshiseko kunye nokusebenza.Yathi uyenze kwangoko okanye ulibazise okwethutyana.

Kwizakhono zomsebenzi, ulwazi lwemveliso, akukhathaliseki ukuba iziseko zisezantsi, ukubona ukuba uya kuthatha inyathelo lokufunda, siya kulungiselela uqeqesho oluncinci ngexesha lovavanyo, njengokumthumela kumzi-mveliso kangangeveki. , okanye umnike izinto ezincinane, uze umvavanye kamva.Ngaba ufunda ngokukhutheleyo okanye ufunda nje ngokwenza olu qwalaselo?

Ilusizi into yokuba uninzi lolutsha lungazimiselanga ukuthabatha inyathelo lokufunda, sele lisondele kumashumi amathathu anesixhenxe!

Xa ufumanisa ukuba umntu ukulungele ukuthatha inyathelo lokuqala lokufunda, kwaye ngokutyibilikayo ungene kumjikelo olandelayo, ukuhlolwa kwabalinganiswa.

Enyanisweni, ukuhlola umlinganiswa kulula kakhulu. Jonga nje ukuba unento esisiseko. Wonke umntu kufuneka athathele ingqalelo ukuba "umlinganiswa" apha awubhekiseli kukunyaniseka. Ubudlelwane phakathi kwenkampani kunye nomqeshwa bubudlelwane bengqesho, hayi Inkunzi yenkomo okanye ihashe kuwe, ulijoni eliqinileyo nelibalekayo, akuyomfuneko ukuba lithembeke kakhulu, kodwa kufuneka lithembeke.

Ngexesha lodliwano-ndlebe, uya kumbuza imibuzo eqhelekileyo, enjengamava omsebenzi kunye nokunye okunjalo, kwaye ngexesha lokuhlolwa, unokufumanisa ukuba uxoke okanye ugqithise, kulula kakhulu ukubona umlingiswa womntu.

Ngesiqhelo ungasebenzisa imadlana encinci ukuvavanya ukuba umntu uyanyoluka.ndinendlela yokumvumela ukuba athenge izinto ezincinci, njengokuya kwimarike yedijithali yemalike ye-electromechanical ukuthenga izinto ezincinci. ufuna ukunyusa i-invoyisi Le ngumvavanyi Unokufumana ivenkile ukuthelekisa ngokwexabiso lembuyekezo yakhe. Ngokuqhelekileyo, abasebenzi basefektri baya kuhlawulisa isaphulelo esincinci. Ndiphosa iliso, kodwa iqela leshishini lenkampani, ukuba alikwazi Lumela uvavanyo, Umntu onjalo akanakuhlala.Esi sisifundo sam.

XNUMX. Yeyiphi imiba yoqeqesho lweqela le-e-commerce eliwela imida?

Ngexesha lovavanyo, singene kuqeqesho olusesikweni. Iinkampani ezininzi ezincinci azikhathaleli kuqeqesho lwamaqela e-e-commerce. Le yingxaki enkulu kakhulu. Awunakuba neHR, kodwa awukwazi ukwenza ngaphandle koqeqesho, kungenjalo uya kulibazisa. wena nabanye.

Injongo yoqeqesho lwe-e-commerce oluwela imida inezi nkalo zine zilandelayo:

1. nobuchule ubuchule
2. kwindibanisela
3. Ukusebenza kakuhle kuza kuqala
4. ixabiso lemveliso

Eyona nto ibalulekileyo yi-2 kunye ne-3. Kungakhathaliseki ukuba ishishini langaphandle okanye i-e-commerce, kufuneka usebenzisane.Awukwazi ukulwa wedwa.Nokuba uqesha iitalente ezinamandla kakhulu, ukuba akakwazi ukudibanisa, kuya kuba ukusilela.Qinisekisa ukuba ujika "mna" abe "thina".

Ukungasebenzi kakuhle akwanele.Injongo yoqeqesho lwakho kukwakha iqela kunye nokukhulula umphathi.Iqela apho umphathi athatha inxaxheba kuyo yonke into ngokuqinisekileyo ayisebenzi kakuhle.

Ngokuphathelele imilinganiselo, ulutsha oluninzi ngoku luyayigatya imilinganiselo yequmrhu, kodwa ubuncinane kufuneka sifikelele usukelo olufanayo.Umzekelo: yenzani imali kunye, nabelane ngemali.

XNUMX. Isicwangciso sebhajethi yenkampani encinci yokwakha iqela le-e-commerce

uvuselelo:

Lo ngundoqo wokulwa ngempumelelo kweqela.Yile nto ndiyifundileyo kuAli Tiejun.Nangona ingenakuthelekiswa nenkampani encinci.Ma Yun, kodwa ubuncinci unokwenza ingxabano malunga nomlinganiselo wekhomishini.

Ndiyivavanyile, ndisebenza nzima ukwenza ishishini ndodwa, 2000 million ngonyaka, profit 200 million, ndiqasha abathengisi abayi 10, noba bane half njengam, benza i1000 million ngonyaka, ndirhola i500 million, ndizakuba wahlulwe Unezigidi ezi-500, ndisenezigidi ezi-XNUMX, kwaye ndikhululekile ngakumbi.Ngenxa yomthamo omkhulu, ndinelungelo elingakumbi lokuthetha kwicala lomthengisi.

Ukongeza kwiinkuthazo zomntu, kukwakho neqela lenkuthazo.Injongo kukuvumela wonke umntu asebenzisane endaweni yokuzinyamekela.Amandla enkuthazo yeqela nawo asekelwe kwikheshi.Phambili phaya, uhambo lwenkuthazo lwalungasebenzi kakhulu.

Ngoku sisiseko setha intengiso ekujoliswe kuyo, uzuze imivuzo eyongezelelweyo kamva, kwaye emva koko wahlule imali ngaphakathi kweqela.

Ithagethi yokuthengisa kukukhula kwamanyathelo ngamanyathelo, kodwa kulo nyaka (2020) ngenxa yobhubhane, kwakungekho miyalelo kwisiqingatha sokuqala sonyaka kunye nesiqingatha sesibini sonyaka, esingenakufezekiswa, ngoko ke. yarhoxiswa okwethutyana.

Kwixesha elidlulileyo, ndithembele ngokupheleleyo kulolu hlobo lwemali yokukhuthaza ukukhula ngokukhawuleza kwiminyaka eyi-7. Ngokuqhelekileyo, i-20-30% yenzuzo yorhwebo lwangaphandle ivuzwa kubasebenzi (ngaphandle kwerenti yomboniso), kwaye i-e-commerce ivuzwa. nge 1-3% yokuthengisa.Oku kungaphezulu kakhulu komndilili woshishino.Ndizibhale zonke, so andizuphinda apha.

Noko ke, kamva kwafunyaniswa ukuba zazikho iingxaki.Eyokuqala, abanye abantu babenemeko entle yentsapho yaye bengasafuni nje ukufuna uncedo lwemali.Okwesibini, abantu abaselula babengasaxabisi nje imali kuphela, kodwa babeyixabisile imeko yokusebenza.Ukuba awonwabanga, awusayi kuphinda wenze imali.Ke kulo nyaka, ndiqale ukwenza utshintsho olunobuntu, ndirhoxisa iziqubulo kunye neenkqubo zePK.

XNUMX. Imigaqo yemidlalo kunye neengcinga zokwakhiwa kweqela le-e-commerce eliwela umda

Kunokuthiwa imodeli yoshishino, eyahlula phakathi nangaphandle.

Ngokubhekiselele kwiqela langaphakathi, inkampani yethu encinci ikhetha ukusebenzisa umgca wendibano njengomzekeliso wemithetho yomdlalo Wonke umntu unexesha elihle kwaye wabelana ngemali kunye.Imithetho embi yomdlalo, wonke umntu uyonqena, uyasheka, kwaye ukhaba ibhola.

Enyanisweni, injongo yemigaqo yomdlalo kukuphucula ukusebenza kakuhle kweqela kunye nokwenza umgca wendibano, efuna ukwahlula okucacileyo kwabasebenzi, ukubeka umgubo kunye nesonka.Eli nqaku lingabhekisela kwiinkampani ezininzi ezincinci ngoku, ezifana ne-Amazon, iinkampani zevidiyo ezimfutshane, iinkampani ze-e-commerce ezisebenza nge-e-commerce, eziyimveliso yomgca wendibano ngokupheleleyo, njengezicathulo ezenziwe kwifektri yam.

Wonke umphathi ongengomenzi kufuneka enze umgca wokudityaniswa entlokweni yakhe (okanye enze imephu yengqondo yemodeli yeshishini lenkampani ukwenza lula ukuntsonkotha).

Unokwenza kuphela inxalenye yayo kakhulu, okanye ungathathi nxaxheba.Musa ukubandakanyeka kuyo yonke into, ayisebenzi ngokupheleleyo.Ndabelane ngomgca wendibano yenkampani yam, ungawukhangela.

XNUMX. Ukwakhiwa kweqela le-e-commerce eliwela umda kufuneka linikele ingqalelo kwisiyalo

Akukho mithetho kwaye akukho mithetho, kodwa kule mihla abantu abancinci abathandi ukuthintelwa, nto leyo ephikisana kakhulu, ke ngoku inkqubo yam entsha iya kwandisa ubuntu, kwaye ilandele iziphumo ezijolise kwaye ziphumle ezinye izithintelo.

Ngokomzekelo, malunga nokuhamba, ndiya kuqwalasela ezinye zezizathu zentsapho zabasebenzi abanzima, kwaye ngexesha elifanayo ube nobuntu kwaye wenze imithetho efanelekileyo, ukuze ungaphumi ekulawuleni.

XNUMX. Ukwakhiwa kweqela le-e-commerce eliwela umda kunye nemodeli yokulawula

OkubalulekileyouphawuUkubambelela.

Umzekelo: urhwebo lwangaphandleuKhuthazo lweWebhuinkokeli yeqela lokuthengisa,Intengiso ye-IntanethiUmlawuli weMisebenzi, abasebenzi, aba mababe ngabathenjwa.

Abaphathi abanakho ukugubungela yonke into, ngoko ke abasebenzi abaphambili kufuneka bakwazi ukunika ingxelo ngeengxaki ngexesha elifanelekileyo, endaweni yokuxela iindaba ezimnandi kwaye bangazixeli iindaba ezimbi.

Esi sisifundo sam kulo nyaka, kukho ipolitiki yeofisi kule nkampani, kwaye akukho mntu wandixelela ukuba ndiyiqaphele kamva, nto leyo eyakhokelela ekuphulukaneni nabasebenzi abalwayo.

Ububele abubambanga umkhosi:

Inkqubo yolawulo inokuba ngumntu, kodwa njengomphathi, ukuba ulunge kakhulu ekuthetheni, abanye baya kufumana i-intshi, kwaye kufuneka bathathe isigqibo.

Ngaphandle koko, musa ukwenza ulawulo, yenzaiindaba ezintshaEwe, zinakekele nje.