Ulwakha njani olwakho uphawu?Uyenza njani eyakho impahla yangaphantsi yohlobo kwivenkile yaseTaobao?

NgokuUbuncwaneNgaba i-ecology isakulungele ukuphawulwa?

Kukho iTaobaoEzorhweboUmhlobo wam uthe: "Siyinxalenye engaphantsi kwempahla yamadoda. Kule minyaka mibini idlulileyo, bebebaninzi abathengisi. Iintloko kunye nabarhwebi bokuqala baye baba yinto eqhelekileyo yokuqhuma okuncinci kunye neentengiso eziphantsi. Ngaba ukusetyenziswa kwempahla kuyathoba?Kwabo bebesoloko befuna ukuba luphawu, ngaba iTaobao ecosystem isafaneleka ukuba luphawu?

Ulwakha njani uphawu lweemveliso zasekhaya zaseTaobao?

Isiseko sokwakha uphawu lwayo kukuba nokhuphiswano olungundoqo lwexesha elide:

• Ke, ayikuko ukuba iTaobao ayinakwenza uphawu, kodwa ngaba inkampani ingayakha ukhuphiswano lwayo olungundoqo ngexesha elaneleyo?
• I-brand ye-Taobao ecocekileyo, kuya kubakho ingxaki, umqobo uphantsi, ngoko kunzima ukwandisa i-gap kunye noontanga, kuba ukuxelisa kukhawuleza, ngoko ubunzima bokwakha uphawu buya kuba lukhulu ngakumbi.
• Musa ukucinga kakhulu malunga ne-brand, uphawu sisiphumo somsebenzi.Ukusebenza kakuhle, umqobo, kunye nokwaneliseka kwabathengi kukwayinkqubo yokuqhuba uphawu.

Iimpawu ze-Amoy zinomlinganiselo ophantsi kwaye zinokuxelisa ngokukhawuleza.

Ngokukhawuleza ndakhumbula i-mission ka-Alibaba: ukwenza ihlabathi lingabi namashishini anzima.

Ukuba yimveliso ozenzela yona kwaye ayinalo uphawu, ungakhetha enye imveliso.

Musa ukukhetha enye ibhrendi ngaphandle kwesizathu, okanye ungohlwaywa.

XNUMX. Ukuseka iindawo zokuthengisa ezingundoqo

Into yokuqala ekufuneka uyenzile kukuncama amaphepha eenkcukacha zeemveliso ezidwelisa amanqaku amaninzi okuthengisa.Ngenxa yokuba amaphepha anenkcazelo eninzi, abathengi baya kugqiba ukuzifunda ngaphandle kokushiya nantoni na ngasemva.Ngoko ke, kuyimfuneko ukuseka ingcamango yemveliso ekhethekileyo, ukubamba indawo ekhethekileyo yokuthengisa, kwaye ngokuqhubekayo uyomeleza ukuze uhlale ezingqondweni zabathengi.Ukubekwa endaweniXa abasebenzisi becinga ngaloo ndawo yokuthengisa, baya kucinga nge-brand yakho.

XNUMX. Yakha imveliso

Emva kokuseka indawo enye yokuthengisa engundoqo, yenza zonke iishoti ezibonakalayo, uyilo lwephepha,ukukhuphelaAmanqaku okubhala nokuthengisa.Vumela abathengi babambe amanqaku aphambili ngelona xesha lifutshane.

Abathengi kwivenkile yaseTaobao "kwimodeli yolwazi oluphantsi."Kuthatha kuphela imizuzwana ye-0.5 ukuvala ikhonkco kwaye ixabiso liphantsi kakhulu, ngoko kufuneka sivumele abathengi babambe amanqaku abalulekileyo ngexesha elifutshane.Le yingongoma ephambili eyenza ukuba azive emtsha kwaye enomdla, ngoko uya kuba nomonde wokuhlala ebukele.

(ngokuqhelekileyo i-7 yesibini yexesha eliphambili, ngoko ke indawo yokuthengisa kuphela kukudibanisa imizobo kunye nokubhaliweyo kunye nokubonisa isikrini sokuqala kumthengi. Ezinye iindawo zokuthengisa ezingabalulekanga zigqunywe ngeefonti ezimfutshane emva kokuchofoza, ukuphepha iincwadi ezinkulu)

XNUMX. Iimpawu zemveliso ezibolileyo

Abathengi bathenga iimveliso kwiindlela ezimbini: imodi ephantsi kwengqondo (ungachithi amandla amaninzi okucinga) kunye nemo yengqondo ephezulu (ukusebenzisa amandla amaninzi ukuqonda nokucinga).

Uninzi lwexesha, abathengi "kwimowudi yokuqonda ephantsi", banobuvila kakhulu ukuqonda nokuthelekisa iimveliso ngokweenkcukacha, kwaye abanako ukugweba ngezinto zangaphandle ezingenanto yakwenza nemveliso ngokwayo.

Kule meko, iibrendi ezincinci azikwazi ukubetha iibrendi ezinkulu kuba abathengi basebenzisa "ibrand" ngokuthe ngqo ukuthelekisa umgangatho wemveliso, kunokuba bathelekise iimveliso ngokwazo ngokweenkcukacha.

Kwiimveliso ezenziwe ngokuzimela ngaphandle kweempawu, xa ulayisha iimveliso, unokukhetha ezinye iimveliso, nceda ungakhethi ngokungaqhelekanga, onokukhalaza ngabathengi kwaye ujeziswe nguTaobao.

Eli nqaku lazisa ngendlela yokwenza umbuzo malunga nebhrendi enkulu.Ndiyathemba ukuba ungazenzela eyakho ibhrendi enkulu, kwaye emva koko unokufaka isicelo sethala leencwadi leTaobao.