Lithetha ukuthini icandelo lemarike ye-niche?Umahluko phakathi kwesihlwele esikhulu kunye nemarike ecande kakhulu

Iimakethi ze-niche zihlala zibonwa kwintengiso edibeneyo, enyanisweni, iimarike ze-niche zikwabizwa ngokuba ziimarike ze-niche.

Yintoni imarike ye-niche?

Ngokuqinisekileyo, "niche" ligama langaphandle (igama elibolekiweyo), eliguqulelwe ngokuthi "niche".Intsingiselo yalo yantlandlolo yi "crack, gap".

Ngokomzekelo, kwakukho uhlobo lokuxubha amazinyo, kodwa ngoku lufanelekile kumaqela ahlukeneyo abantu, kunye nemiphumo eyahlukeneyo, njengeentsana, abantwana, abadala, abamhlophe, abachasene ne-allergies, njl., kwaye ngokuqhubekayo, yahlulwe phantsi kodidi olunye olukhulu.

Inokuqondwa kwakhona njengokuba kuEzorhweboPhonononga iimveliso ezingekho mgangathweni kwiindidi zeemveliso ezincinci kwaye umisele iimveliso ezisemgangathweni kwiindidi zemveliso ezingasiyo umgangatho.

Ngokuqhelekileyo, yahlukile kwabanyeIntengiso ye-IntanethiIsicwangciso:

Iimveliso ezinkulu zilawulwa ziingcali, kodwa i-niche segments kunye ne-long-tail blue ocean markets azithandwa ziingcali. Singasebenzisa iimveliso kunye neevenkile ezininzi ukubamba ezi.seoukuhamba.

Emva koko, iye yandiselwa kwintengiso, ngakumbi ibhekisa kwimveliso okanye kwimarike yenkonzo enamathuba amaninzi emarike kodwa incinci.

Ukwahlulahlulwa kwemarike kubhekisa kwinkqubo yolwahlulo lwemalike, apho abathengisi bohlulahlula imarike yemveliso ethile kubathengi abaninzi ngokusekwe kwimfuno yemarike ngokwahluka kwiimfuno zabathengi kunye neminqweno, ukuthenga ukuziphatha, kunye nemikhwa yokuthenga.

Iqela ngalinye labathengi licandelo lemarike, kwaye icandelo ngalinye lemarike liqela labathengi abaneemfuno ezifanayo.

Umahluko phakathi kwamaqela obunzima kunye namacandelo emarike

Amacandelo amabini emarike ahlukile:

Imakethi yobuninzi yahlulwe yangamacandelo amaninzi ngokucalulwa ngokuthe nkqo. Iimarike ezinje ngothotho lweshampu ye-Procter & Gamble ziye zahlulahlulwe ngokunzulu abathengi abaneemfuno ezahlukeneyo ngokwahlukana kokusebenza kakuhle.

Imakethi ye-niche ubukhulu becala ngokwahlulahlulo oluthe tye, oko kukuthi, ulwahlulo lwamashishini anqamlezayo anjengeziqholo, iingxowa, amatye anqabileyo, njl.

Kwangaxeshanye, iimarike ze-niche zinokwahlulwa ngokweemfuno ezithile zengqondo zabathengi:

Oko kukuthi, abathengi ngokwabo banecandelo elithile lemarike, njengokunyamekela izikhonkwane.

kufuphi,Chen WeiliangKukholelwa ukuba iinkampani kufuneka zicacise iimpawu kunye nomahluko phakathi kweemarike ezinkulu kunye neemarike ze-niche ngokusekelwe kwiintlobo ezahlukeneyo kunye neemfuno zobuqu zabathengi, kunye neendlela ezizayo "zexesha lokusetyenziswa komntu ngamnye".

Lungiselela ukumisela iimveliso okanye iibrendi zakho ngokusekwe kwiimeko zokwenyani zemarikeUkubekwa endaweni, sebenzisa iindlela ezifanelekileyo zokuthengisa ukuze wenzeuKhuthazo lweWebhukunye nonyuselo.

Funda ngakumbi kwaye ufumane izakhono zecandelo lentengiso ye-niche

1. Uninzi lwabantu lufuna ukwenza izinto ezimbalwa ngokufanelekileyo ebomini babo.Yiba nomonde ngaphambi kokuba ithuba lifike, ufunde ngakumbi kwaye uqokelele izakhono, kwaye wenze isigqibo kwaye wenze ngokukhawuleza xa ithuba livela.

2. Ukulinda phi amathuba yinto ebalulekileyo A. Kwishishini elilungileyo; B. Kwinkampani elungileyo; inkampani elungileyo kufuneka ibekwishishini elilungileyo. Ukuba ungayenza inkampani ngokwakho, kufuneka ibekwinkampani elungileyo. phakathi kwemizi-mveliso;

3. Ungoyiki ukucotha.Ukuqonda amashishini amaninzi kuthatha ixesha elide ukufunda.Kufuneka wenze izigqibo ezifanelekileyo kunye nezenzo kumaxesha ambalwa ebomini.Sukuhamba ngendlela elungileyo.

4. Isikhundla sakho kwishishini okanye kwinkampani simisela indlela oziqonda ngayo izinto.Into ebonwa ngabathathi-zigqibo benkampani elungileyo kwishishini yahlukile kwinto ebonwa ngabasebenzi abaqhelekileyo kwiinkampani eziqhelekileyo kwishishini.Ndikholelwa ukuba iimpundu zakho zigqiba intloko yakho. .

5. Ukuqonda imboni kunye nenkampani, kufuneka ujonge oko kuya kwenzeka kwiminyaka emi-5, eyona nto ingcono kunye neyona nto imbi kakhulu.