Isalathiso senqaku
Imisebenzi ye-e-commerce igxininisa ingcamango:
- nokuba wenzeUbuncwane, isenjaloseo, sonke siyazi ukuba izinga lokuguqulwa kwe-CTR libalulekile;
- Nangona kunjalo, i-70% yezinga lokucofa kunye nokuguqulwa kweemveliso zethu azikho kuthi, kodwa kwimarike!
- Sinokutshintsha kuphela i-30%!
Ngokomzekelo, kukho iimveliso ezintathu ezilungileyo kwiimarike, singena kwimarike ngoku, kwaye abathengi bakhetha enye yezine, ngoko kulula ukusikhetha.
Kodwa ukuba kukho iimveliso ezilungileyo ezingama-30 emarikeni, kwaye abathengi kufuneka babe neemveliso ezintathu okanye ezintlanu ezithandwa ngabathengi, amathuba okuba bakwazi ukusikhetha aphantsi kakhulu.
Kungakhathaliseki ukuba siyenza kakuhle kangakanani na, ireyithi yokucofa kunye nokuguqulwa kwayo ayiyi kuba phezulu.
Ingaba iTaobao iphucula njani ireyithi yokucofa kunye nenqanaba lokuguqulwa?
Ukuba ufuna ukunyusa izinga lokucofa kunye nesantya sokuguqulwa, jonga abo bakhuphisana nabo.
Uyonyusa njani ireyithi yokucofa kumfanekiso ophambili weTaobao?
Ngaba ikhona indlela yokunyusa ngokukhawuleza isantya socofa-ngomfanekiso ophambili weTaobao?
Ngapha koko, ireyithi yokucofa imephu yomnini wevenkile yaseTaobao ayifezekiswa ngobusuku nje obunye.
Ukuphucula izinga lokucofa komfanekiso oyintloko weevenkile zaseTaobao kufuna uvavanyo oluqhubekayo kunye nokugcinwa kwexesha elide.
Uliphucula njani izinga loguqulo lwevenkile yaseTaobao?
Yazisa imifanekiso eneenkcukacha eza kutsala abathengi
Iphepha elineenkcukacha lichaphazela ngokuthe ngqo isigwebo sokugqibela somthengi kwimveliso.
Iphepha leenkcukacha ezilungileyo linokunyusa izinga lokuthengwa kwabathengi.
Ukuze ube liphepha leenkcukacha zemveliso, kufuneka ube nokuqonda okuqinileyo kwemveliso:
- Hlalutya iimpawu kunye namanqaku okuthengisa imveliso kunye neenkcukacha zomxholo wephepha leenkcukacha.
Emva koko kufuneka icwangciswe ngokwemikhwa yokukhangela yomthengi.
- Ngokwesiqhelo, isikrini sokuqala kukukhokela ingqokelela eza kulandela.
- Isinyathelo esilandelayo kukungeniswa kwezitayile, inkcazo yobubanzi besicelo, umboniso ocacileyo womgangatho wemveliso kunye neemeko ezisebenzayo, kunye namagama athile amfutshane nanamandla.
- Ayibonakalisi kuphela umgangatho kunye neenkcukacha zemveliso abathengi abakhathalele kakhulu, kodwa ibonisa nokusebenza kwemveliso.
- Ukudityaniswa kwemifanekiso kunye nokubhaliweyo kuphelisa ukuthandabuza kwabathengi malunga nemveliso kwaye kunokunyusa ngokufanelekileyo izinga lokuguqulwa.
ukuhlangabezana neemfuno zabasebenzisi kangangoko
Ekuguquleni, sincoma ukuba abasebenzisi babeke phambili naziphi na iimfuno, kwaye banokwaneliseka, kwaye zonke izithuthi ezihlawulelwayo ziya kumthengi.
Ukuba abathengi abali-10 beza benze izivumelwano ezi-5, abanye abathengi aba-5 banokuxhalaba malunga nokuba ixabiso lingalunga na, nokuba kukho izipho okanye izipho, njl.
Nokuba umyalelo omnye ulahlekelwe, nokuba akukho sipho, siya kuyenza.
Ngelixa le iyilahleko, ezinye iiodolo zihlala zinengeniso, ngoko kufanelekile ukwandisa iinguqu.
Olu luhlobo lwendlela yokuthengisa kwi-intanethi abathengisi abaninzi abayihoyiyo.
Enyanisweni, kwishishini, ilahleko encinci yilahleko, kwaye ilahleko enkulu yinzuzo!
Ukuba nje ivenkile isebenza kakuhle, ihlalutya idatha yokuthengisa ye-SEO, kwaye ibonelela ngamaqhinga angcono okukhuthaza kwi-intanethi , wonke umntu angaphumelela!
Okokugqibela, yabelana ngeengcebiso zokuvula ivenkile ekwi-intanethi ngokukhawuleza:
1) Kubalulekile ukwahlula iindlela ezintsha zemveliso; ungazabelana ngazo usebenzisa imidiya yoluntu ukuze wenze ubuncinane iodolo enye yedijithali.
2) Ukuba imveliso yakho ineempawu ezicacileyo zexesha elingekho phezulu, nceda ulungiselele kwangaphambili;
3) Bamba umxholo owabonwa ngumsebenzisi kuqala ngokujonga nje krwaqu, njengale: umfanekiso ophambili wemveliso, isitayile, isihloko, ixabiso, intengiso, njl., imizuzwana emibini yegolide.
Ngethemba, inqaku elithi "Ungayiphucula njani i-Click-Through Rate kunye ne-Conversion Rate kwiTaobao? Ubudlelwane Phakathi kwe-Page Click-Through Rate kunye ne-Conversion Rate" elabelwe kwi- blog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-1539.html