Lithetha ukuthini izinga loguqulo?Indlela yokubala ifomyula yezinga lokuguqulwa kwee-odolo ze-e-commerce?

Lithetha ukuthini izinga loguqulo?

InIntengiso ye-IntanethiIzinga lokuguqulwa kwi-, ngumlinganiselo wenani lokuguqulwa olugqityiweyo kwinani elipheleleyo lokucofa kumxholo okhuthazwayo ngexesha lezibalo.

• Iireyithi zokuguqulwa zisembindini wewebhusayithi eyona nzuzo igqibeleleyo.
• Ukuphucula izinga lokuguqulwa kwewebhusayithi sisiphumo sokusebenza ngokubanzi kwewebhusayithi.

Ubalwa njani izinga loguqulo?

Ifomula yokubala izinga loguqulo:Izinga loguqulo = (Uguqulo / Ucofa) × 100%

Izinga lokuguqulwa kwewebhusayithi = inani lokutyelela kwisenzo esithile / inani elipheleleyo lokutyelela × 100%

Intsingiselo yesalathisi: linganisa indlela onomtsalane ngayo umxholo wesiza kubakhenkethi, kwayeuKhuthazo lweWebhuisiphumo.

Isb:

• Abasebenzisi be-10 babona umphumo wokukhangela, aba-5 babo bacofa umphumo wokunyusa kwaye baxhume kwi-URL ekujoliswe kuyo.
• Emva koko kukho abasebenzisi aba-2 abanokuziphatha kokuguqulwa okulandelayo.
• Ekugqibeleni, izinga lokuguqulwa kwesiphumo sokunyusa (2/5) × 100% = 40%.

(1) Izinga lokuguqulwa kwentengiso

1. Igama lesalathisi:

• Izinga lokuguqulwa kwentengiso.

2. Inkcazo yesalathisi:

• Izinga lokuguqulwa kwabasebenzisi be-intanethi abacofa kwisibhengezo kwaye bafake iwebhusayithi yokunyusa.

3. Inkcazo yesalathisi:

• Ixesha leenkcukacha-manani, kubandakanywa iiyure, iintsuku, iiveki neenyanga, nazo zinokusetwa njengoko kufuneka.
• Ubalo lubandakanya iintengiso zeFlash, iintengiso zeMifanekiso, iText Link Ads, amanqaku athambileyo, i-Electronicukuthengisa nge-imeyileIiNtengiso, iiNtengiso zeVidiyo zeNtengiso, iiNtengiso zeMidiya eTyebileyo, njl..

Uguqulo lubhekisa kuphawu lotshintsho lwesazisi somnethi:

• Ngokomzekelo, abasebenzisi be-Intanethi baphucula ukusuka kwiindwendwe eziqhelekileyo ukuya kubasebenzisi ababhalisiweyo okanye ukuthenga abasebenzisi.
• Iibheji zoguqulo zihlala zibhekisa kumaphepha athile, afana nephepha lempumelelo yobhaliso, iphepha lempumelelo yokuthenga, iphepha lempumelelo yokukhuphela, njl.
  Imibono kula maphepha ibizwa ngokuba luguqulo.
• Umlinganiselo wevolumu yenguquko yabasebenzisi bentengiso ukuya kukhuselo lwentengiso ubizwa ngokuba lizinga lokuguqulwa kwentengiso.

(2) Izinga lokuguqulwa kwewebhusayithi

Izinga lokuguqulwa kwewebhusayithi ngumlinganiselo wenani lokutyelela (intengiselwano) kwinani elipheleleyo lamaxesha abasebenzisi abathatha inyathelo elihambelanayo lenjongo.

Kufuneka kuqatshelwe ukuba izenzo ezihambelanayo ezikhankanywe apha zinokungena ngemvume komsebenzisi, ukubhaliswa komsebenzisi, ukubhaliswa komsebenzisi, ukukhuphela komsebenzisi, ukuthengwa komsebenzisi, njl. Ngoko ke, izinga lokuguqulwa kwewebhusayithi yingcamango jikelele.

Thatha igama lomsebenzisi njengomzekelo:

• Ukuba kukho ukungena kwe-100 kwisayithi rhoqo ngotyelelo lwe-10, isayithi inezinga lokuguqulwa lokungena kwi-10%.
• Abasebenzisi be-2 bokugqibela babhalisele kwaye ireyithi yokuguqula umrhumo yi-20%.
• Kukho umsebenzisi we-1 obeka umyalelo, izinga lokuguqulwa kokuthengwa yi-50%, kwaye izinga lokuguqulwa kwewebhusayithi yi-1%.

Kuyafaneleka ukuba uqaphele ukuba abantu abaninzi bachaza izinga lokuguqulwa kwewebhusayithi njengezinga lokuguqulwa kobhaliso okanye izinga lokuguqulwa kwe-odolo, ingcamango emxinwa yezinga lokuguqulwa kwewebhusayithi.

Ukulinganisa amazinga okuguqulwa kwewebhusayithi

1) CTR

I-AdWords kunye namakhonkco okubhaliweyo, imifanekiso ye-portal, izibonakaliso zokulinganisa intengiso ye-drill-cofa-ngokusebenzisa izinga.

• Imisebenzi enjalo yokunyusa i-intanethi ihlala inotyalo-mali oluphezulu kunye nezinga lembuyekezo.
• Injongo yethu kukukhuthaza iivenkile kunye neemveliso zokuphucula umfanekiso we-brand kunye nentengiso.
• Ngoko ke, i-metric ibaluleke kakhulu ukuvavanya izinga lokuguqulwa kwezinyuso ezinjalo yireyithi yokucofa.

I-CTR inokubonisa:

1. Ngaba iintengiso zinomtsalane?
2. Ngaba iintengiso zamkelekile kubasebenzisi?
3. Bangaphi abantu abeza kwivenkile ye-intanethi?

2) Izinga le-hop yesibini

Emva kokungena kwiwebhusayithi, izinga lokuguqulwa lilinganiswe - isantya sesibini sokutsiba.

• Kwiphepha lentengiso, sinokubona ukuba zingaphi izinqakrazo ezikhoyo ukuze sifumanise ukuba bangaphi abantu abangena kwivenkile ye-intanethi?

Emva koko kufuneka siqonde izinga lokuguqulwa ngesantya sesibini sokutsiba.

• Isantya se-double hop sibhekisela kumsebenzisi otyelela isayithi, ukuba unomdla kwiphepha okanye imveliso kwisayithi, uya kucofa kwakhona, okuya kubangela i-hops ezimbini.

Ireyithi yokutsiba kunye nesantya sokutsiba zizinto ezichaseneyo:

• Ukuphakama kwereyithi yokutsiba kabini, kokukhona kungcono.
• Ifomula yokubala isantya sesibini sokutsiba: isantya sesibini sokutsiba = inani lokucofa okwesibini / inani labatyeleli bewebhusayithi.

3) Ireyithi yokubuza

Emva kokungena kwiphepha lemveliso, i-metric yokulinganisa izinga lokuguqulwa - izinga lokubonisana.

Ngokucacileyo, abanye abasebenzisi baya kuba nomdla kule mveliso, kwaye emva kokungena kwiphepha lemveliso, xa bekhangwa yimveliso, baya kubonisana kunye nokunxibelelana ngezixhobo ezifana ne-QQ, i-Want Want, kunye ne-400 Phone.

• Le yimetric ejonga izinga lokuguqulwa kwephepha.
• Ifomula yokubala ireyithi yokubonisana: izinga lokubonisana = umthamo wokubonisana / inani labatyeleli bephepha lemveliso.

4) Izinga lokuguqulwa kwe-oda

Emva kokubonisana komsebenzisi, isalathisi sokulinganisa izinga lokuguqulwa - izinga lokuguqulwa komyalelo.

• Izinga lokuguqulwa kwe-odolo ngumlinganiselo wokugqibela, kuxhomekeke kwimibuzo evela kubasebenzisi kunye nabathengi, kunye neziphumo zonxibelelwano.
• Ifomula yokubala izinga lokuguqulwa komyalelo: izinga lokuguqulwa komyalelo = umyalelo / umthamo wokubonisana

(3)seoIzinga loguqulo

Izinga lokuguqulwa kwe-SEO ngumlinganiselo wenani lamaxesha abasebenzisi abandwendwela iwebhusayithi yethu ngeenjini zokukhangela kwinani lilonke lotyelelo lwabasebenzisi kwiwebhusayithi.

Izinga lokuguqulwa kwe-SEO ngumbono obanzi.

Ukuziphatha komsebenzisi wewebhusayithi ehambelanayo kunokuba:

• Ukungena komsebenzisi
• Ukubhaliswa komsebenzisi
• Ubhaliso lomsebenzisi
• Ukhuphelo lomsebenzisi
• Ukufunda komsebenzisi
• Ukwabelana ngabasebenzisi kunye nezinye iintshukumo zabasebenzisi

EzorhweboIzinga loguqulo

Kunye kunyeEzorhweboAmazinga oguqulo ahlukile:

• EzorhweboIzinga lokuguqulwa kwewebhusayithi ligxininiswe kakhulu kumthamo wokuthengiselana kunye nenani elipheleleyo leewebhusayithi.
• Ipesenti ye-IP kunye ne-SEO yokuguqulwa kwamazinga, ukuguqulwa kweendwendwe kubasebenzisi abahlala kwiwebhusayithi nge-SEO.
• Inokuqondwa kwakhona njengokuguqulwa kweendwendwe kubasebenzisi.

Ukongeza, kukho ezininzi eziluncedoWordPressIwebhusayithi ye-SEO ayinayo iimfuno zewebhusayithi ye-e-commerce yobuchwephesha, kwaye ayithathi nxaxheba ngokuthe ngqo ekuthengisweni kweemveliso ngewebhusayithi.

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