Isalathiso senqaku
- 1 XNUMX. Iqonga lophando
- 2 XNUMX. Abasebenzisi bophando
- 3 Douyin amanyathelo kunye nezakhono
- 4 Isishwankathelo se "Theory yeTrafikhi eNtsha 3.0"
- Kwakutheni ukuze uAlibaba aphumelele?Uhlalutyo lwezizathu eziphambili zempumelelo yowe-1688
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- Intsimbi yeshumi yokufunda kunye nejenali ebonakalayo izigidi ezingama-3000 zabalandeli beakhawunti yoluntu ukongeza abalandeli kwimfihlo yempumelelo
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- UDouyinIndlela yokunyusa abalandeli ngokukhawuleza?Zeziphi izithintelo?Douyin amanyathelo kunye nezakhono
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- 2024 YouTube Isindululo seVidiyo kwiVidiyo yeSindululo seNdlela yokuVelisa ngokweNqanaba kwiMithetho ye-algorithm etyhiliweyo
UDouyin uyinyusa njani iakhawunti?抖Amanqanaba ama-3 amakhulu ephuli yezithuthi + 4 izalathisi eziphambili, yenza iakhawunti yakho yeDouyin yandise abalandeli!
Izakhono zokubhalisa iakhawunti entsha kunye neendlela ze-Douyin traffic yendalo, landelaI-Douyin Douyin Plus DOU + Intengiso yeTrafikhi ehlawulwayoZimbini iindlela ezahlukeneyo ngokupheleleyo zokudlala.
Ngenxa yokunqongophala kwexesha,Chen WeiliangYicacise nje ngokufutshane apha.
- Mhlawumbi ngenxa yokuba oku ngokuthe ngqo kwisiphumo sokugqibela, impendulo.
- Uya kuziva ngathi ikhangeleka kakhulu, ilula kakhulu.
- Kodwa kusekho iinkcukacha ezininzi.Ukuba kukho ithuba kwixesha elizayo, ndiza kuliqhekeza kancinci kancinci.
Oku kuyafana naxa sisenza iingxaki zezibalo.
- Oko kukuthi, ukuba impendulo yombuzo inikwe kuwe ngokuthe ngqo, ilula kakhulu.
- Mhlawumbi ingxaki yezibalo ikunika impendulo, mhlawumbi amanani amabini.
- Kodwa inkqubo yokusombulula ingxaki inzima kakhulu.
Ngoko ke, xa impendulo inikelwa kuwe ngokuthe ngqo, abantu abaninzi ngokwenene bavakalelwa kukuba oku kulula kakhulu.
Usenokunganikeli ngqalelo enkulu kuyo, kodwa inkqubo yokusombulula le ngxaki ifuna umgudu omkhulu ngaphambi kokuba sifumane le mpendulo.
Sifunde ezahlukahlukeneyoIntengiso ye-Intanethiindlela, kwaye emva koko uye kuvavanyo, ukulwa kunye nokuhlola, kwaye ushwankathele okutsha "ithiyori entsha yokuqukuqelaMsgstr ".
XNUMX. Iqonga lophando
- Injongo yokufunda imigaqo yeqonga kukuphepha ukuvalelwa ngenxa yokwaphulwa komthetho.
- Indlela yengcebiso yophando kukuphucula ukuvezwa komxholo.
Zeziphi ii-taboos ze-akhawunti yokunyusa i-Douyin?
Ukuze sigweme ukuvalelwa ngenxa yolwaphulo-mthetho, kufuneka siqale sifunde imigaqo yeqonga:
- Kuba maxa wambi, imveliso, ingakumbi eyezempilo, iyanyuswa eDouyin, yaye loo mveliso inokudubula.
- Emva koko ezi akhawunti zingekho mthethweni ziya kuvalwa kwiibhetshi.
- Ngokukodwa, ezinye iimveliso zonyango ezineemveliso ezivaliweyo ze-Douyin zinomjikelo wobomi omfutshane kakhulu.
- Ke ngoko, ukunyusa iakhawunti kaDouyin, okokuqala, kufuneka unikele ingqalelo kwezi taboos.
Yandisa ukuvezwa komxholo
Ukuze ukwandise ukuvezwa komxholo kwiqonga leDouyin, inyathelo elilandelayo kukufunda indlela yokucebisa.
Eyokuqala kukufunda amanqanaba amathathu amakhulu ephuli yezithuthi zaseDouyin:
- Inqanaba 1: I-Cold Start Traffic Pool
- iNqanaba lesi-2: Iphuli yezoThutho ePhakathi
- INqanaba 3: I-Pool yoNcedo egqwesileyo
Inqanaba 1: I-Cold Start Traffic Pool
- Iqonga le-Douyin liya kusebenzisa i-traffic encinci yabantu be-200-1000 ukuvavanya ngokungaqhelekanga ukuthandwa kweevidiyo.
- Ukuba ezi vidiyo zinedatha efana nesantya, okanye i-60% yokugqiba izinga, iqonga liza kugqiba ukuba umxholo wevidiyo uyathandwa kwaye uncoma ividiyo kwinqanaba le-2 ye-traffic pool ephakathi.
iNqanaba lesi-2: Iphuli yezoThutho ePhakathi
- Kwiividiyo ezingena ngempumelelo kwi-pool ye-traffic pool, iqonga liya kwabela malunga ne-1-10 yokuthunyelwa.
- Kweli nqanaba, iqonga liza kuqhuba umjikelo olandelayo wovavanyo olusekwe kwezinye iimetriki ezifana nezinga lokugqiba, izinga lokuphawula, kunye neretweet rate.
INqanaba 3: I-Pool yoNcedo egqwesileyo
- Emva kwemijikelo emininzi yokuqinisekisa, ireyithi efana, ireyithi yokugqitywa, ireyithi yokunxibelelana, kunye nezinye izikhombisi zonke ziividiyo ezimfutshane kakhulu.
- Ngale ndlela, kukho ithuba lokungena kwi-"Excellent Referral Pool" yeNqanaba lesi-3 kwaye ufumane malunga ne-100 yezigidi ezithunyelwa kwiqonga.
Shwankathela iMithetho yeQonga leDouyin
Abanye abasebenzisi be-intanethi bathi i-algorithm yeevidiyo ezimfutshane kukuba ukuba kukho ezininzi ezithandwayo + izimvo, inkqubo iya kukunika i-traffic, kodwa ayichanekanga ngokupheleleyo. Ngoku ndiza kushwankathela ngokufutshane umgaqo wayo wokwenene:
I-1) Umgaqo we-traffic pool, xa upapasha umsebenzi, inkqubo iya kukunika i-pool yokuqala ye-traffic yabantu abangama-500 ngokusekelwe ekusebenzeni kwakho.Ukuba umsebenzi wakho wenza kakuhle, uya kukunika abanye abantu abayi-3000 1. Ukuba ukusebenza kusekho kuhle, abantu abayi-5, njalo njalo. Ziyi-10, i-30 (umphambili uphononongo lomatshini, nantsi uphononongo lwe-manual), 100, 500 yezigidi, 1200 yezigidi (eyona idumileyo), i-XNUMX yezigidi (ecetyiswa yinethiwekhi yonke )
2). Njengomlinganiselo = ukuthanda / ababukeli, ukongeza kwizinga lokuphawula, izinga lokuthumela, izinga lomlandeli, kodwa ezi azikho izibonakaliso ezibaluleke kakhulu, isalathisi esibaluleke kakhulu lizinga lokugqitywa, oko kukuthi, bangaphi abantu abanokugqiba ividiyo yakho. .
3) Ekubeni izinga lokugqiba libaluleke kakhulu, yenza ividiyo ibe mfutshane kwaye uyenze imizuzwana embalwa.Akunjalo?engalunganga!Ubomi beqonga levidiyo elifutshane ngokuqinisekileyo alukho ukuthanda, izimvo, kunye namazinga okugqiba, kodwa ixesha lomsebenzisi.
Eli xesha lomsebenzisi lihluthwe eTencent, Alibaba, naseSina Weibo.EzorhweboIxesha lomsebenzisi liyahluka phakathi kwamaqonga, ngoko ke ukuba ividiyo yakho inokutsala ixesha elingakanani abasebenzisi imisela ukuba kungakanani itrafikhi inkqubo ekunika yona.
Ukuba uthwebula ividiyo yomzuzu omnye, leliphi i-avareji yexesha lokubukela le vidiyo phakathi kwazo zonke iividiyo zomzuzu omnye zangoku?
Oku kucacisiwe, ngaba uyayiqonda?
XNUMX. Abasebenzisi bophando
Ukufunda ukuziphatha komsebenzisi, kukho iinjongo eziphambili ezi-2:
- Fumana ingqalelo yomsebenzisi.
- Nciphisa izinga lokutsiba.
Kutheni ufundisisa ukuziphatha kwabasebenzisi?
- Ngenxa yokuba nayiphi na i-algorithm yeqonga (kubandakanywa neqonga le-Douyin) ligwetywa ngokusekelwe kwindlela yokuziphatha komsebenzisi.
- Umzekelo, urekhode ukuziphatha komsebenzisi, kwaye usebenzise izikhombisi zokuziphatha komsebenzisi ukujonga ukuba umxholo udumile.
Sebenzisa i-Douyin pool ye-traffic pool ukuze unyuse ngokukhawuleza abalandeliukukhupha amanziubungakanani:
- I-Douyin, izigidi zeevidiyo zijikeleza yonke imihla, kwaye inkqubo iya kuvelisa iingcebiso zezalathisi zokuziphatha zabasebenzisi.
- Kufuneka sibambe ithuba lokusebenzisa ngokupheleleyo izalathisi zokuziphatha komsebenzisi ukufumana iingcebiso ezongezelelekileyo zetrafikhi kwiqonga leDouyin.
Iimpawu ezi-4 eziphambili ze-akhawunti yokunyusa i-Douyin
- Ukuthandwa
- Ugqithiso lwevolumu
- Umthamo wamagqabantshintshi
- izinga lokugqitywa
Oku kulandelayo yinkcazo yezalathi ze-akhawunti yokunyusa i-Douyin:
1) Ukuthandwa
- Ukufana sisenzo esithe ngqo sokubonisa ukuthanda komsebenzisi kumsebenzi wakho.
- Ngokutsho kohlalutyo lwedatha, umlinganiselo womthamo wokudlala kunye nokuthandwa ngu-25: 1. Eyona ifanelekileyo.
- Ukuba upapasha ividiyo eneembono ezingama-300 kodwa akukho ngaphezu kokuthandwa kwe-10, umsebenzi wakho wevidiyo omfutshane awunakwenzeka ukuba udume.
2) Ukudlulisa umthamo
- Ukuba abasebenzisi babona imisebenzi ethile elungileyo, baya kuyithumela le misebenzi kweyabo i-Douyin feeds okanye kwamanye amaqonga oluntu.
- Okukhona sikhulu isixa sogqithiso, kokukhona iphezulu ukuqondwa kwevidiyo yakho isebenza ngabasebenzisi.
3) Umthamo wamagqabantshintshi
- Amagqabantshintshi amele ukusondelelana komsebenzisi nawe.
- Ewe kunjalo, okukhona utshintshiselwano lwamagqabaza, kokukhona lungcono, ke xa uyila umxholo, kufuneka sinikele ingqalelo kunxibelelwano olukhokelayo.
4) izinga lokugqiba
- Izinga lokugqitywa libhekisa ekubeni ngaba abasebenzisi bayibukele ngokupheleleyo na ividiyo yakho.
- Ukuba ividiyo imfutshane kakhulu ukubonisa ixabiso lomxholo, umsebenzisi uya kuvele axhume aphume;
- Ukuba ividiyo inde kakhulu, iya kuchaphazela izinga lokugqitywa.Ukuba umsebenzisi utsiba ngaphandle kwaye ahambe ngaphandle kokuyigqiba, inkqubo yeqonga le-Douyin iya kuthathela ingqalelo umgangatho wevidiyo njengehlwempu.
- Ke, xa usenza iividiyo, qaphela ubude bexesha.
Douyin amanyathelo kunye nezakhono
Oku kulandelayo ngamanyathelo ama-5 amakhulu e-Douyin yokunyusa iakhawunti:
- Inyathelo 1: Inqanaba lokulungiselela iakhawunti yeDouyin
- Inyathelo 2: Bhalisa kwaye usete iakhawunti yeDouyin
- Inyathelo 3: I-Douyin yokunyusa iakhawunti iqala
- Inyathelo lesi-4: Iinkcukacha zenkqubo yokunyuswa kweakhawunti ye-Douyin
- Inyathelo 5: Papasha ividiyo yeDouyin
Inyathelo 1: Inqanaba lokulungiselela iakhawunti yeDouyin
1) Izikhokelo zokugcinwa kwe-akhawunti ye-Douyin:Ifowuni ephathwayo, iSIM khadi, aInombolo yefowuni
Nceda ubone ukuba zingaphi iiakhawunti zeDouyin ekufuneka uzinyuse ngokwemeko yakho yokwenyani?
- Ukuthobela "ifowuni enye, ikhadi lefowuni enye, enyeInombolo yefowuni” izikhokelo zokumisela ifowuni ephathwayo kunye nedatha yeSIM khadi ekufuneka uyithenge.
- Ifowuni ephathwayo, ngena kwi-akhawunti ye-Douyin njengesiqhelo.
- (Iifowuni eziphathwayo ezinexabiso eliphantsi: I-Redmi, i-Xianyu zithenga okwesibini)
- Ikhadi lefowuni ephathwayo, thumela kwaye ufumane imiyalezo kwaye usebenzise i-data traffic njengesiqhelo, kwaye ubhalise i-akhawunti ye-Douyin.
I-Douyin iphakamisa indlela yokusebenza yebhetshi yeakhawunti
- Ukuba kukho inkampani, sebenzisa ilayisenisi yeshishini lenkampani ukuya kwiofisi yeshishini le-telecom yasekhaya ukuze uvule ikhadi, kwaye unokuvula amakhadi angama-50-100.
- Ukuba kufanelekile, okanye unokufaka isicelo sokongezaInombolo yeselula yaseTshayina,
Inyathelo 2: Bhalisa kwaye usete iakhawunti yeDouyin
1) Bhalisa i-akhawunti ye-Douyin
- Khumbula ukuba ungabhalisi phantsi kwe-wifi, nceda ubhalise ngexesha.
- Kungcono ukubhalisa i-1-2 phantsi kwesikhululo sesiseko esifanayo, kwaye igama lesidlaliso kunye negama eliyimfihlo alikwazi ukufana.
2) Phucula useto lolwazi lomntu
- I-avatar, utyikityo lomntu, ummandla, imfundo, njl., ingcaciso engakumbi ingcono, kwaye inokongezwa ngokuthe ngcembe kwinkqubo yokunyusa i-akhawunti.
- Musa ukushiya i-WeChat yakho okanye ezinye iintengiso kwisignesha entsha ye-akhawunti ye-Douyin. Kuyacetyiswa ukuba ulinde de inani labalandeli lidlule i-1.ukukhupha amanzi,
Inyathelo 3: I-Douyin yokunyusa iakhawunti iqala
1) Bukela ividiyo yeDouyin
- Kwiintsuku ezi-3-5 zenombolo yokubhalisa, jonga nje ividiyo ngaphandle kokuyithumela, kwaye ubude bemizuzu engama-30-40 ngosuku.
2) Ukusebenzisana
- Ngokuqhelekileyo ngexesha lenkqubo yokujonga, unike abanye ukuthanda kunye namazwana ukuba basebenzisane.
- Landela iintloko ezi-5 ~ 10 (nabalandeli abangaphezu kwezigidi ezi-500).
3) Phila Imivuzo
- Bukela usasazo ngqo ngaphezulu kwemizuzu eli-10 ngosuku.
- Kuyacetyiswa ukuba uthenge iiDoucoins ezingama-70 ukuze uvuze ngokungenamkhethe kwaye ulandele ngokungakhethiyo iivlogger ezininzi ezidumileyo.
4) Nika ingqalelo kwiimveliso ezikhuphisanayo
- Landela ii-akhawunti ezikhuphisanayo ezingama-20, ukusuka kwi-20-30 ukuya kwi-100 yeeakhawunti ezikhuphisanayo.
Kucetyiswa ukuba uqhubeke nomsebenzi ongentla ngeveki.
Ungabhala kwaye ubhale iskripthi sokudubula ngelixa ugcina inani.
Inyathelo lesi-4: Iinkcukacha zenkqubo yokunyuswa kweakhawunti ye-Douyin
1) Ukuba iividiyo ze-10 zokuqala azifikelelanga kwimibono eyaneleyo, i-akhawunti iye yaba yi-akhawunti ye-zombie, kwaye iividiyo ezikhutshwe kwixesha elizayo azinakukhuthazwa kakuhle. Ngaba kuyimfuneko ukuyeka le akhawunti ye-Douyin kwaye uqale ngokutsha?
- Ayisiyiyo yonke loo nto, umntu uye wathumela imisebenzi yevidiyo engama-20, kwaza kwavela ividiyo edumileyo. Emva koko, umthamo wokudlala osisiseko womsebenzi kunye novavanyo usahleli ngaphezulu kwe-1.
- Ngaphandle kwamava okanye ithamsanqa, kukwabalulekile ukunamathela kumxholo wevidiyo okwinqanaba eliphezulu kunye nomgangatho ophezulu kumanqanaba okuqala.
2) I-Douyin taboo: isixa sebrashi
- Ukwala ukubrasha: brasha inani labalandeli, abazithandayo, izimvo, usasazo, naphambili.
- Kaloku xa sele yosuliwe ayinamsebenzi.
Inyathelo 5: Papasha ividiyo yeDouyin
1) Ukuba awunayo nayiphi na ingcamango malunga nokudala umxholo, ukukhetha ukuphatha ividiyo kuyindlela emfutshane.
- Kodwa ezinye iindlela ezimfutshane azikho kumntu wonke.
- Abanye abantu bathumela iividiyo ngokuthanda kwabo, kwaye ziyaziwayo, kwaye kukho izinto ezikuyo.
- Nangona kunokwenzeka ukudlala i-Douyin ngolu hlobo kwixesha elifutshane, akunakwenzeka ukuba i-Douyin igcine i-akhawunti yexesha elide.
- Eyona ndlela ilungileyo kukwenza iividiyo zoqobo.
2) Okwangoku, zininzi iimuvi ezihambayo kwiDouyin.
- Nangona kunjalo, ividiyo kufuneka ihlelwe kwaye iqhutywe ukuze iphumelele uphononongo.
- Ukuba unomdla kakhulu kwiimuvi, zama ukwenza inkcazo ngemuvi.
3) Indalo yomntu, ungaqala kwakhona kwiVlog.
"Ithiyori yokuQula okuNtsha3.0Shwankathela
Oku kulandelayoChen WeiliangIsishwankathelo se-"Theory New Traffic Theory 3.0":
XNUMX. Iqonga lophando
- Funda imigaqo yeqonga ukuze ugweme ukuvinjelwa ngenxa yokuphulwa.
- Indlela yengcebiso yophando ukuphucula ukuvezwa komxholo.
XNUMX. Abasebenzisi bophando
- Ukutsala umdla wabasebenzisi
- Nciphisa izinga lokutsiba
XNUMX. Yenza imisebenzi
- Yenza imisebenzi ngokwemigaqo yeqonga
- Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi
- Le "Theory New Traffic Theory 3.0" imephu yengqondo (Chen Weiliang I-100% yoqobo, inamalungelo okukopishaChen Weiliangzonke)
- Oku ngasentla kumxholo oqhelekileyo wamanyathelo okunyusa i-akhawunti kwi-Douyin kunye nezakhono zabalandeli be-Douyin abakhula ngokukhawuleza.
ukushwankathela:Iqonga loPhando → uMsebenzisi woPhando → Yenza uMsebenzi
- Ngapha koko, i-akhawunti yokunyusa i-Douyin inyusa ngokukhawuleza abalandeli bayoUkukhuthazwa kwamanzi amdakaAkunzima, into enzima yindlela yokusebenzisa ngokuguquguqukayo imithetho ye-algorithm yeqonga leDouyin.
Amanyathelo angaphezulu aneenkcukacha ze-Douyin ephakamisa iakhawunti ukuba "yenze imisebenzi", yenziwa njani?
UDouyin ufumana njani ukugcwala kwezinto eziphilayo?Iividiyo ezili-10 ezivela kwiakhawunti entsha kaDouyin zophule isigidi esi-100 somdlalo wendalo wetrafikhi ▼
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