Indlela yokunciphisa intengiso ye-Amazon ACOS?I-Amazon inciphisa i-ACOS yentengiso yezenzo ezisebenzayo

Ngaphantsi kwemodeli yokusebenza ye-Amazon yangoku, ukukhangisa kwi-site kuphantse kube yinkqubo eqhelekileyo yokusebenza, kodwa "kulula ukubeka iintengiso, kodwa kunzima ukwenza imali."
Indlela yokuqinisekisa ukusebenza kunye nokusebenza kakuhle kwentengiso kufuna ukuba siyithathele ingqalelo.

Indlela yokunciphisa intengiso ye-Amazon ACOS?I-Amazon inciphisa i-ACOS yentengiso yezenzo ezisebenzayo

Ukuze unciphise ngokuthe ngcembe i-ACOS kwinani elifanelekileyo lotyalo-mali lwentengiso kwaye ufezekise injongo yokwenza imali kwiintengiso, abathengisi kufuneka bacinge kwaye benze kwezi nkalo zilandelayo:

Amagama angundoqo angalunganga kufuneka asetyenziswe ngokuchanekileyo

Ngethuba lenkqubo yokukhangisa, kuyimfuneko ukukhuphela kunye nokuhlalutya ingxelo yedatha yentengiso rhoqo (ngeveki nangenyanga), kwaye uqhube izinto ezingalunganga ezijoliswe kuyo ngokusekelwe ekusebenzeni kwamagama angundoqo kwingxelo.Injongo yalo kukungenisa i-traffic kwi-oda, kwaye i-traffic engalunganga inokunciphisa inkunkuma kunye nokunciphisa i-ACOS yokukhangisa.

Ukusebenzisa amagama angalunganga kwintengiso yakho kufeza iinjongo ezimbini:

  1. Ukunciphisa i-traffic engavumelekanga, ukunciphisa inkunkuma yeentengiso, kunye nokunciphisa i-ACOS, ngaloo ndlela kuphuculwe ukusebenza kwentengiso kunye nokusebenza kakuhle;
  2. Lungiselela iimvelisoUkubekwa endawenikunye nokujoliswa kwegama elingundoqo ukuphucula amazinga okuguqulwa kunye nobunzima boluhlu olupheleleyo.

Uluhlu olulungiselelweyo

Abathengisi nabo kufuneka bathathele ingqalelo ukuba ngaba ukhetho lwabo loluhlu kunye neenkcukacha zabo bathambekele ecaleni.

Ngokuhlalutya kunye nothelekiso, kufunyaniswe ukuba kusekho indawo yokuphucula nokuphucula uHlulo, kwaye kuyafuneka ukuba kunyuswe uLuhlu.

Kodwa ukuba ufuna ukwenza uluhlu lwakho lube lukhulu, kuya kufuneka uqwalasele inkqubo yemihla ngemihla yokuphucula.Ukuphucula uludwe akufuni nje ukubamba ixesha lokuphucula, kodwa kunye nesingqi sokuphucula.

Amaxabiso kufuneka abephakathi

amazon amaninziEzorhweboIsiphumo sokuthengisa kwisiza somthengisi asilungile, kwaye i-ACOS iphezulu kakhulu.

Esinye isizathu kukuba iibhidi zentengiso ziphezulu kakhulu.

Ngelixa iibhidi zeentengiso ziphezulu kwaye amathuba okubonisa intengiso yesitikha ephezulu, bahlala bejongana ne-ad ACOS ephezulu kakhulu.

Ngoko ke, ukuze unciphise i-ACOS, kufuneka uhlalutye ngokufanelekileyo iibhidi zakho zentengiso.Ukuba ibhidi iphezulu kakhulu, kufuneka ucinge ngokuthoba ibhidi yentengiso ngokufanelekileyo ukuze unciphise i-ACOS.

Ukusetwa kwekoteyishini yesibhengezo kunokusetwa ngokubanzi phezulu kuqala, kwaye ngoko njengoko iodolo isanda, ukuhlelwa kweBSR yoLuhlu luya kunyuka, kwaye emva kokuba luzinzile, ikowuteshini yentengiso iya kuncitshiswa ngokuthe ngcembe.Lilonke, musa ukwenza ngokungenankathalo.

Ukubamba umyinge wemiyalelo yofakelo

Ngelixa ukuthengisa kunokusizisela iiodolo, akusayi kuthembela ngokupheleleyo kwiintengiso.

Ukusebenza, kuyafuneka ukuba ubambe umlinganiselo wee-odolo zentengiso kwii-odolo ezipheleleyo.

Nciphisa iziphazamiso zentengiso

Kungakhathaliseki ukuba intengiso iphazamisekile ngenxa yokuphuma ngaphandle okanye umthengisi unqumamisa ngokunyanisekileyo intengiso, kuya kubangela ukuba umphumo wentengiso uhlambuluke, ngoko zama ukuphepha ukuphazamiseka kwentengiso.

Uluhlu lufumene uphononongo olubi kwaye Ilizwi loMthengi lifumene izikhalazo.

Ngoko ke, abathengisi kufuneka babambe umgangatho wemveliso, inkonzo emva kokuthengisa, njl., kwaye uzame ukunciphisa "ixesha elide" lokuphonononga okungalunganga kunye nezikhalazo ezivela kubathengi.

Ukuba uhlangabezana nophononongo olubi, kuya kufuneka usombulule umxholo wophononongo olubi.Ukuba unokuqhagamshelana nomthengi, qhagamshelana noxolo, ufumane ukuxolelwa komthengi, kwaye uhlaziye kwakhona uphononongo olubi.

Ukuba ufumana uphononongo olubi "olude", kuya kufuneka usebenzise uphononongo olubi ukuphucula umgangatho wemveliso.

Lungiselela imiyalelo yokusetyenziswa kwemveliso, lungiselela amakhadi enkonzo emva kokuthengisa kwangaphambili, kwaye uwabeke ngokupakisha ukunciphisa amathuba okufumana uphononongo olubi kwimisebenzi elandelayo.

Ukunikezela ngeentengiso ngokuzenzekelayo kwaye ulungelelanise uthelekiso lwezikhundla ezahlukeneyo zokubhida ngendlela ekujoliswe kuyo

Kwiintengiso ezizenzekelayo, unokuseta iibhidi ezahlukeneyo ngokusekwe kwizikhundla ezine zomdlalo (umdlalo osondeleyo, umdlalo obanzi, iimveliso ezifanayo, kunye neemveliso ezinxulumeneyo).

Kwizikhundla ezinomsebenzi ohambelanayo kunye nokuguqulwa, unokwandisa ibhidi yakho ukuze ufumane ukubonakaliswa okungaphezulu kunye nokuchofoza (ngokuqinisekileyo, ukuba ibhidi ihlangabezana nokulindelweyo, unokugcina ibhidi yangoku ingatshintshi);

Ukujolisa izikhundla ezihambelanayo ezingasebenzi kakuhle kunokunciphisa iibhidi zentengiso, ukunciphisa ukuvezwa kunye nokucofa, kunye nokuqinisekisa ukuba utyalo-mali lwentengiso lufezekisa injongo "yexabiso eliphezulu, ukuthunyelwa kakubi".

Olu hlengahlengiso lunokufezekisa injongo yokunciphisa iintengiso ze-ACOS ukuya kwinqanaba elithile.

Amagama angundoqo okwenziwa kwentengiso ngesandla

Ukukhangisa ngesandla, ukulungelelanisa kunye nokwandisa amagama angundoqo kunye neendlela zokufanisa amagama angundoqo.

Enye kukukhetha amagama angundoqo achanekileyo/amagama angundoqo, kwaye enye kukuhlengahlengisa ngokufanelekileyo indlela ehambelanayo yeentengiso.

Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Indlela yokunciphisa intengiso ye-Amazon ACOS?Iindlela ezisebenzayo zeAmazon zokunciphisa iintengiso ze-ACOS", ukukunceda.

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