Kufuneka ndenze ntoni ukuba ixabiso le-ACOS leemveliso ze-Amazon liphezulu kakhulu?Lungiselela ukusombulula ingxaki i-ACOS iphezulu kakhulu

Ngenxa yokuba i-ACOS iphezulu kakhulu, abathengisi abaninzi base-Amazon baqhuba iintengiso ze-PPC, ngoko banciphisa iibhidi zabo, becinga ukuba i-ACOS nayo inokuthotywa.

Kufuneka ndenze ntoni ukuba ixabiso le-acos lemveliso ye-Amazon liphezulu kakhulu? Lungiselela kwaye usombulule ingxaki yee-acos eziphezulu kakhulu

Ngenxa yokuba i-ACOS iphezulu kakhulu, abathengisi abaninzi base-Amazon baqhuba iintengiso ze-PPC, ngoko ke bawanciphisa amaxabiso abo, becinga ukuba i-ACOS nayo inokuthotywa.

Nangona kunjalo, inyaniso isoloko ingangqinelani nentelekelelo yabantu. Nangona iibhidi zihambelana ngokuthe ngqo kwi-ACOS, kukho iimeko ezine apho ukuthoba amaxabiso akuthobisi ngokuthe ngqo i-ACOS kwaye ngamanye amaxesha kwandisa i-ACOS:

ukubonakaliswa kwegama elingundoqo

Ukucinga ukuba iintengiso zakho ze-Amazon ziqhube ixesha elide, ngokuqinisekileyo uya kubona amagama angundoqo angalindelekanga.

Ukucinga ukuba ubala ibhidi ngokuchanekileyo, kodwa ukusebenza kusenzima, ngoko kufuneka uqale unciphise ibhidi yegama elingundoqo kwaye unciphise i-ACOS. Nangona kunjalo, oku akuphumeleli ngokwenene injongo yokunciphisa i-ACOS.

Eyona ngxaki inkulu kukuba isicelo sakho sisezantsi kakhulu ukuba ungavezwa. Ukungabonisi iintengiso kuthetha ukuba akusayi kubakho datha entsha, kwaye akukho datha ibonisa iintengiso zakho zimile. Ngoko ke, emva kokunciphisa ibhidi, i-ACOS ayizange iphucule ngenxa yokuba akukho nqakrazo elitsha elifunyenweyo kwaye izinga lokuguqulwa laliphantsi.

Ke unokukhetha kuphela ukonyusa ibhidi yakho yokufumana itrafikhi, ke i-ACOS nayo iphezulu. Okanye ngaba kufuneka uncame i-traffic ukuze ufezekise iinjongo zakho ze-ACOS?

Inqanaba lentengiso

Ngamanye amaxesha ukuthoba ibhidi yakho kuya konyusa i-ACOS yakho, ikakhulu ngenxa yomgangatho wentengiso. Indawo yentengiso yakho imiselwa linqaku loMgangatho wentengiso yakho kunye nebhidi.

IAmazon imisela umgangatho wentengiso yakho ngokusekwe kwizinto ezinje ngokufaneleka, iireyithingi, isantya sokuthengisa, kunye nokunye. Ibhidi yakho ikakhulu kukukhuphisana kwindawo yentengiso.

Ukuba intengiso yakho ineNqaku loMgangatho ophezulu kunye nebhidi ephezulu, indawo yentengiso yakho iya kunyuka ngokufanelekileyo, ivumela intengiso yakho ibonakale iphezulu kwiziphumo zophendlo.

Ke ngoko, xa uthoba iibhidi zakho zegama elingundoqo, indawo yakho yentengiso iya kuhla ngokufanelekileyo. Iintengiso eziphantsi zithetha ukuba iintengiso zakho zibekwe phantsi kwiziphumo zokukhangela, ukunciphisa amazinga okuguqulwa kwaye ekugqibeleni kukhokelele ekunyukeni kwe-ACOS?

Intengiso

I-ad slot iyafana nenqanaba le-ad slot kwaye ibhekisa kwindawo eyiyo yentengiso.

Ungabeka iintengiso kwiindawo ezintathu:

1. phezulu kwiphepha leziphumo.
2. Iphepha lemveliso.
3. Phendla iziphumo amaphepha kwezinye iindawo.

Amazinga okuguqulwa, ukucofa, kunye neendleko zokucofa kwezi zintathu zahlukile. Sicebisa ukuba uhlengahlengise iibhidi ngokusekelwe kwindawo.

Ukuba uphakamisa okanye unciphisa iibhidi zakho zegama elingundoqo, awukwazi nje ukutshintsha indawo yakho yentengiso, kodwa unokutshintsha kwakhona apho kuvela khona iintengiso zakho.

Ukuba isicelo siphumelele, iintengiso zakho ziya kubonakala rhoqo kumaphepha emveliso, kunye nokhuphiswano olusezantsi lwephepha lemveliso kunye neCPC.

Kodwa izinga lokuguqulwa liphantsi kakhulu. Emva koko, i-ACOS yakho nayo iya kunyuka ngokukhawuleza.

Ngaba amagama angundoqo ahluke kakhulu?

Isizathu sokugqibela sokunciphisa iibhidi zakho kodwa ukwandisa i-ACOS yakho yiyantlukwano yegama elingundoqo.

Xa usebenzisa ii-ads ezizenzekelayo okanye umdlalo obanzi, iintlobo ngeentlobo zamagama okukhangela ziya kuvela kwi-ad, nto leyo eyenza iintlobo zamagama okukhangela atyebe ngakumbi.

Ezi zizathu zine zingentla zikhokelela ekwehleni kwamaxabiso ebhidi, nto leyo eyandisa i-ACOS. Ngaba umthengisi sele esazi?