Uyenza njani intengiso yePPC kubathengisi baseAmazon?Ukulungelelanisa indlela yokubhida kwiintengiso zePPC

Ngelixa iAmazon izibophelele ekudaleni amava omthengi alungileyo, ikwafuna amaqela esithathu aqhuba kwiqonga layoEzorhweboAbathengisi banokuqiniseka.

Uyihlengahlengisa njani indlela yokubhida yentengiso ye-Amazon PPC?

IAmazon yazise icandelo leeDynamic Quotes ngale njongo, ivumela iikowuti ukuba zihlengahlengiswe ngokuzenzekelayo ngexesha lokwenyani.

Idityaniswe necandelo lokuhla, amaphulo afanayo kwiindidi ezahlukeneyo zentengiso ezifana neeMveliso eziXhasiweyo kunye neemveliso eziXhasiweyo zinokudityaniswa.

Khetha Uhlobo lweNtengiso yeNkxaso (Okuzenzekelayo okanye okwenziwa ngesandlaUkubekwa endaweni), uluhlu lwezicwangciso zentengiso kufuneka lusekelwe kolu khetho lulandelayo:

• iBid Dynamic - Esezantsi Kuphela: Ukukhetha iBid Dynamic Kuphela ukhetho olusezantsi luthetha ukuba ukuba ithenda lelona liphezulu, ukubekwa kuya kuphumelela.Kodwa ukuba iAmazon icinga ukuba umthengisi akanakukwazi ukutsala abathengi abanokubakho, iyakuthoba isithembiso.
• Ukunikezwa kweDynamic-Phezulu naPhantsi: Ukwazi ukuba kuthetha ukuthini ukuthoba kuphela izinikezelo, xa abathengisi bekhetha i-Dynamic Offer Phezulu naPhantsi, iAmazon iya konyusa umnikelo nge-100% yokubekwa.

Oku kwenzeka kuphela xa umbuzo ulungile kanye phezulu kwiphepha lokuqala.Kuzo naziphi na ezinye izikhundla, ukongezwa kugcinwe kwi-50%.

Uyenza njani intengiso yePPC kubathengisi baseAmazon?

Yandisa i-CTR, imbonakalo, kunye neentengiso ngokunyusa iibhidi xa kukho amathuba okuthengisa aphezulu.

Ikwanciphisa inkcitho yeentengiso kwiimveliso eziluncedo kakhulu kubathengisi ukuba imali isetyenzisiwe kwezo zicofa ezinokuthi zikhokelele ekuthengisweni.

Ngale ndlela, zonke iintlobo zephulo ziya kuphuculwa ngakumbi, kwaye iibhidi ezizinzileyo aziyi kubonelela ngolawulo ngakumbi apho kwaye zivela njani iintengiso, zivumela abathengisi ukuba baphuhlise ngcono izicwangciso zabo zokuthengisa.

Nje ukuba uziqonde iingenelo zale ndlela, inyathelo elilandelayo kukwazi ukuba ungaliqala nini iphulo.

• Okokuqala, ukwandisa ukuthengisa ngokujolisa amagama angundoqo (ngokuqhelekileyo emva kokuba uluhlu lwemveliso luphila).
• Okwesibini, ukuba umthengisi une-inventory engaphezulu, umthengisi ufuna ukuyilahla ngokukhawuleza.
• Ngokufanayo, xa iphulo elithile lentengiso liqala ukwenza kakuhle, ngethemba liya kuphucula ukusebenza ngakumbi.
• Ekugqibeleni, xa injongo kukuthengisa kwaye ungakhathaleli ukunyuka kwexeshana kweendleko zentengiso yokuthengisa (ACoS).
• Kwezinye iimeko, ukubhida okuguquguqukayo phezulu nasezantsi kulungile, kodwa le yeyona meko iphambili.

Kwakhona, khumbula ukuba iAmazon iya kwandisa izibonelelo ngaphandle kwemvume yomthengisi, ke kuya kufuneka ucwangcise ibhajethi yakho ngokufanelekileyo.