Zeziphi izigaba zophuhliso lwe-e-commerce lwaseTshayina?Izigaba ezine zophuhliso lwe-intanethi ye-e-commerce

KwiChinaEzorhweboIphuhliswe iminyaka engama-20, kwaye apha sinayoUbuncwaneUmzekelo, makhe ndihlalutye wonke umntu, ngubani owenza imali eninzi kwinqanaba ngalinye?

Inqanaba lokuqala lophuhliso lwe-e-commerce yaseTshayina: 2003 ~ 2008

Ingca yenza imali.

• I-Taobao iye yakhula ngokuthe ngcembe yaba yimarike ye-intanethi ngokuthembela kwiqela labantu abancinci abangenamvelaphi namfundo, kunye neempahla ezingabizi kakhulu kwimarike.
• Ngeli xesha, ngokusisiseko bangabathengisi abancinci, kwaye banokwenza imali.
• Abathengi be-intanethi ngelo xesha babekhuza umgangatho ombi ngelixa benuka ngokwenene: bafumanisa ukuba ixabiso leempahla ezikwi-intanethi liye laba liqhezu leevenkile ezinkulu.

Inqanaba lesibini lophuhliso lwe-e-commerce yaseTshayina: 2009 ~ 2014

Ukwenza uphawu lweTao yeyona nto inenzuzo kakhulu.

• Ezinye iivenkile ezinobuhle obuncinci kunye noyilo (ukulinganisa) isakhono sele siqalisile ukunyuka.
• Iimpawu ze-Amoy zinexabiso elithile.Umzekelo, iimpahla ezibiza i-yuan ezingama-50 zingathengiswa nge-yuan eyi-150. Ngelo xesha, iimpawu zemveli azizange zijonge phantsi ukuthengiswa kwezi melon ezintathu kunye neentsuku ezimbini kwi-e-commerce.

Inqanaba lesithathu lophuhliso lwe-e-commerce yaseTshayina: 2015 ~ 2018

Amakhonkco okubonelela kunye neefektri ezincinci zezona zinengeniso.

• Enyanisweni, uphawu lweTao lwaqala ukuhla ngeli xesha (lichatshazelwa kukuqaliswa kweempawu zemveli), kodwa abathengisi abaninzi abafuni iimpawu, kuba banenzuzo yokuba kufuphi nekhonkco lokubonelela, kwaye banokusebenzisa le nzuzo ukuze yenza imali eninzi.
• Ngokomzekelo, iimpahla zabasetyhini e-Hangzhou, iivenkile ezincinci zesebe e-Yiwu nase-Chaoshan, iimpahla kunye neengxowa e-Guangzhou, iimveliso ze-elektroniki kunye nedijithali e-Shenzhen, njl., kunye neefektri ezincinci e-Jiangsu, Zhejiang, Shanghai kunye ne-Pearl River Delta.
• Ngeli xesha, ikhulu leentyatyambo liyadubula ngokwenene.
• Ngokukodwa kwizahlulo, igolide ikuyo yonke indawo.

Inqanaba lesine lophuhliso lwe-e-commerce yaseTshayina: 2018 ~ 2021

inqanaba lenkunzi.

• I-Capital yaqala ukungena kwiinkalo ezahlukeneyo, kwaye okokuqala, uphawu olude kunye nolutsha lwasekhaya lwapakishwa.
• Xa ufika, uchitha imali ukubamba udidi lwe-preemption.Nabathengisi bokubonelela kunye nohlobo lwefektri abenze imali eninzi ngaphambili abanako ukwenza imali eyaneleyo.
• Idityaniswe nokuphambuka kwePinduoduo kunye nokunyuka kwemimandla yabucala, aba bathengisi kufuneka baguqule omnye emva komnye.
• Ewe, kusekho abathengisi abancinci abaninzi abaqhuba kakuhle.

Ukubona oku, uya kufumanisa ukuba i-e-commerce ngoku ibe lishishini lemveli.

Iiplatform ezifana neTaobao, JD.com, kunye nePinduoduo ziye zaba ngamajelo.

Kanye njengodederhu lweevenkile ezithengisa izitena kunye nodaka, iibrendi ezinkulu kunye nenkunzi zikwindawo ephezulu, ngelixa abathengisi abancinci, njengeevenkile ezikhethekileyo ezikwi-intanethi, banokuphumelela logama nje wahlukile.

Ngakolunye uhlangothi, abathengisi abancinci abangenazo iimpawu, kunye nabathengisi abangenawo umthombo wokubonelela, ukuba badibana neqonga elitsha elikhuphuka ngokukhawuleza, kwaye basebenzise ulwazi olubi, kusekho i-wave yoboya enokuthi ikhukuliswe.

Kwixesha elizayo, ngokukhula kobuchwephesha obufana nobukrelekrele bokwenziwa kunye necomputing yamafu, kunye notshintsho kwiindlela zendlela,EzorhweboKufuneka kusekho inqanaba lesihlanu lophuhliso.

EzorhweboIya kuhlala iphuhla kwaye itshintsha ekusukeleni ukuthuthwa kwezithuthi ngamashishini, kwaye iya kuhlala ikhona ukuze abasebenzisi bahlangabezane neemfuno zabo.

Utshintsho kwiimodeli ze-e-commerce nazo zihambelana ngokusondeleyo kwimvelaphi kunye neemeko zobuchwepheshe bophuhliso lwentlalo, kwaye abaxhamli bokugqibela bangabasebenzisi.

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