Isalathiso senqaku
- 1 I-Facebook Creative Quality Relevance Checker
- 1.1 Ngaba imveliso okanye inkonzo yam iyahambelana nemithetho kaFacebook?
- 1.2 Kuphephe ukusebenzisa igama elithi "wena"
- 1.3 kuphephe ukuthetha nokufa
- 1.4 Waphephe Amazwi Achukumisayo
- 1.5 vala onke amakhonkco
- 1.6 Qinisekisa amava entengiso akhuthazayo kwaye angaguquguquki
- 1.7 Ziphephe iimpembelelo ezingalunganga okanye ukucingela
- 1.8 Amava okuchofoza komsebenzisi alungile kwaye ayahambelana
- 1.9 Ngaba ndiye ndaqhubeka ndiphucula ulwazi lwam?
- 2 Indawo yokujonga amanqaku eentengiso zikaFacebook?
Khumbula!
- OkuFacebookInkulu imfanelo enokubakho, i-Facebook eqinile iya kulawula;
- Xa impembelelo yenkcitho yentengiso inkulu, i-Facebook nayo iya kuba ngqongqo ngakumbi.
Yiba nentengiso ye-Facebook enenzuzoukukhuphelaNgaphambili, imibuzo ekufuneka uzibuze yona yile:
"Ngaba ndiza kukhululeka ukubonisa umxholo wam wentengiso kuMark Zuckerberg kunye neqela le-Facebook enkundleni?"
I-Facebook Creative Quality Relevance Checker
- Ukufaneleka kwentengiso kubotshelelwe ekusebenzeni, kodwa ayisosizathu sokusebenza kakuhle.
- Ke ngoko, sebenzisa iimethrikhi zokuxilongwa kwe-ad ukufumanisa iintengiso ezingasebenzi kakuhle, kunokuba wenze iintengiso zifezekise iinjongo zakho zentengiso.
- Ukufikelela kwimetric ehambelana nokubaluleka kwemetric akufuneki ibe yinjongo yakho ephambili, kwaye akuqinisekisi ukusebenza okuphuculweyo kwentengiso.
Ukuba intengiso ayihlangabezani neenjongo zakho zentengiso
- Xa uxilonga iintengiso ezingahlangabezani neenjongo zakho zentengiso, phinda uphonononge iimetrics zokuxilongwa kwe-ad ukufumanisa ukubaUkubekwa endaweniIngaba uhlengahlengiso lunokuphucula ukusebenza kwentengiso.
- Ukujonga i-metric nganye kwindibaniselwano ivelisa ulwazi oluninzi kunokujonga kwimetric nganye yokuxilonga ngokuzimeleyo.Itshathi engezantsi inganceda ukutolika indibaniselwano enikiweyo yeemetriki zokuxilonga ngokufaneleka kwe-ad.
| I-Ad Relevance Diagnostic Metrics | Isizathu | Kucetyisiwe | ||
|---|---|---|---|---|
| Umgangatho womgangatho | Izinga lothethathethwano ngokwenqanaba | Izinga lokuguqulwa kwenqanaba | ||
| umndilili okanye ngaphezulu | umndilili okanye ngaphezulu | umndilili okanye ngaphezulu | Kuhle ngandlela zonke! | Lungiselela iinjongo zakho zentengiso. |
| ngaphantsi kwe-avareji | Akayifezekisi imiqathango yovavanyo | Iintengiso zikumgangatho ophantsi wokuqonda. | Phucula umgangatho wempahla yakho yokuyila okanye abaphulaphuli ekujoliswe kubo abanokuthi bayibone intengiso yakho njengekumgangatho ophezulu.Ziphephe iimpawu zomxholo osezantsi kuyilo lwentengiso. | |
| umndilili okanye ngaphezulu | umndilili okanye ngaphezulu | ngaphantsi kwe-avareji | Iintengiso aziqhubeli uguqulo. | Phucula i-ad yakho yokubizela-esenzweni okanye emva kokucofa amava, okanye ujolise kubaphulaphuli abaneenjongo eziphezulu.Ezinye iimveliso kunye neenkonzo ziya kuba namazinga asezantsi oguqulo kunezinye.Uhlengahlengiso lwentengiso lusenokungabi yimfuneko ukuba nje izinga lokuguqulwa lilindelekile. |
| umndilili okanye ngaphezulu | ngaphantsi kwe-avareji | umndilili okanye ngaphezulu | Le ntengiso ayizange inomdla kubaphulaphuli. | Phucula ukufaneleka kwentengiso kubaphulaphuli bakho (umzekelo, yenze ibandakanye ngakumbi, inike umdla, okanye itsale amehlo), okanye abaphulaphuli ekujoliswe kubo ekunokwenzeka ukuba bazibandakanye nentengiso. |
| ngaphantsi kwe-avareji | umndilili okanye ngaphezulu | umndilili okanye ngaphezulu | Iintengiso zikumgangatho ophantsi wokuqonda. | Phucula umgangatho wempahla yakho yokuyila okanye abaphulaphuli ekujoliswe kubo abanokuthi bayibone intengiso yakho njengekumgangatho ophezulu.Ziphephe iimpawu zomxholo osezantsi kuyilo lwentengiso. |
| umndilili okanye ngaphezulu | ngaphantsi kwe-avareji | ngaphantsi kwe-avareji | Intengiso ayizange ivelise mdla okanye ziguqulelo. | Phucula ukufaneleka kwentengiso yakho kubaphulaphuli bakho (umzekelo, ngokuyenza ibandakanyeke ngakumbi, ibangele umdla, okanye itsale amehlo) kunye nentengiso yakho yokubizela esenzweni okanye emva kokucofa amava.Kungenjalo, abaphulaphuli ekujoliswe kubo abanokuthi bazibandakanye nentengiso yakho kwaye baguqule. |
| ngaphantsi kwe-avareji | ngaphantsi kwe-avareji | umndilili okanye ngaphezulu | Iintengiso zikumgangatho ophantsi wokuqonda kwaye azinamdla kubaphulaphuli. | Phucula umgangatho wempahla yakho yokuyila ngelixa usenza intengiso yakho ifaneleke ngakumbi kubaphulaphuli bakho (umzekelo, ukuyenza ibandakanyeke ngakumbi, inomdla, okanye inyanzelise).Kungenjalo, abaphulaphuli ekujoliswe kubo abanokuthi babone intengiso njengekumgangatho ophezulu kunye nokubaluleka.Ziphephe iimpawu zomxholo osezantsi kuyilo lwentengiso. |
| ngaphantsi kwe-avareji | umndilili okanye ngaphezulu | ngaphantsi kwe-avareji | Iintengiso zi-clickbait okanye ziyaphikisana. | Lungisa intengiso yakho ukubonisa ngokucacileyo ngakumbi imveliso okanye inkonzo oyinyusayo.Ezinye iimveliso kunye neenkonzo ziya kuba namazinga asezantsi oguqulo kunezinye.Ziphephe iimpawu zomxholo osezantsi kuyilo lwentengiso. |
| ngaphantsi kwe-avareji | ngaphantsi kwe-avareji | ngaphantsi kwe-avareji | Kusekho indawo yokuphucula ngokubanzi. | Zama ukuvavanya iindlela ezahlukeneyo zokujolisa, ukuyila, iinjongo zokwandisa, ukucofa amava asemva, kunye nokunye. |
Ukunyusa umgangatho ukusuka ngaphantsi komndilili ukuya phezulu kunempembelelo enkulu kunokusuka kumndilili ukuya kumndilili ongaphezulu, ngoko ke kufuneka kugxilwe ekuphuculeni okungaphantsi komndilili kunomndilili.
Jonga okulungileyo kunye nokudibanisa ubuchule kunye nokujolisa abaphulaphuli, hayi enye okanye enye.Uyilo olufanelekileyo lusenokungafani kubaphulaphuli abohlukeneyo.Unokujolisa ngokubanzi, uxhomekeke kwinkqubo yethu yokuhambisa ukuze ufumane kwaye ubhengeze kubaphulaphuli abalungileyo kuwe.
Ukuba intengiso ihlangabezana neenjongo zakho zentengiso
Ukuba intengiso sele ihlangabezana neenjongo zakho zentengiso, akunokufuneka uphonononge iimetrics zoxilongo olunxulumene nentengiso.Ngamanye amaxesha kulungile ukuba i-ad eqhuba ngcono ibekwe kwinqanaba elisezantsi kune-avareji kwisalathisi soxilongo.Apha kulapho kufuneka ulungiselele khona iinjongo zakho zentengiso, hayi umgangatho wodidi, izinga lothethathethwano, okanye izinga lokuguqulwa.
Ngaba imveliso okanye inkonzo yam iyahambelana nemithetho kaFacebook?
Indlela yokuthengisa ngempumelelo kwi-Facebook?
Funda ukunqanda ukuhlawuliswa ngokwaphula imithetho efihliweyo yentengiso kaFacebook, okanye ukususa intengiso yakho!
Uluhlu lokuThotyelwa kweNtengiso kaFacebook
- Ngaba ndizinikele ngokuthembekileyo, ngaba kubaxo?
- Ngaba ndiqinisekile ukuba eso sithembiso siya kuzaliseka?
- Ngaba imveliso yam okanye inkonzo yam ibonelela umthengi ngeziphumo ezithethwa yintengiso?
- Ngaba ndiyenze yacaca imingcipheko okanye amatyala?
- Ngaba umyalezo wam wokubhengeza ugxininisa inkqubo, kungekhona umphumo?
- Ngaba imveliso okanye inkonzo endiyinikezelayo ibonisa ngokuchanekileyo oko kubhengezwayo?
- Ngaba ndingazigcina izithembiso zam?
- Ngaba ndinaso isiqinisekiso sokuphepha ukungacaci?
Kuphephe ukusebenzisa igama elithi "wena"
- Ngaba ndiyakuphepha ukuthiya nabani na ngokuthe ngqo, olungileyo okanye ongalunganga?
- Ngaba ndiyakuphepha ukubuza imibuzo ngokuthe ngqo kubaphulaphuli?
- Ngaba ndiyakuphepha ukwenza abaphulaphuli bazive ngathi ndithetha ngaye?
- Ngaba ndithetha ukuba abaphulaphuli banengxaki?
- Ndilibele ukuthetha nomntu wesithathu ndiphephe igama elithi "wena"?
kuphephe ukuthetha nokufa
- Ngaba ndiyakuphepha ukuthetha nantoni na engeyonyani? ("eyona nto ingcono" vs "enye yezona zibalaseleyo")
- Ngaba izinto endizithethayo ziyinyaniso kwizibakala, kwaye ngaba ndinike iimbekiselo njengobungqina ukuba kuyimfuneko?
- Ngaba ndiyayinqanda ingeniso ethe ngqo okanye amabango anxulumene nonyango?
- Ngaba ndiyakuphepha ukusebenzisa kakubi amagama afana nelithi “ukutyeba” okanye “ukutyeba”?
- Ngaba ndigxininisa ubuchule kunye neenkqubo kuneziphumo?
- Ngaba ndiyawaphepha amabango alahlekisayo, obuxoki okanye abaxwayo?
- Ngaba ndiyakuphepha ukuthembisa ababukeli bam ukuba baya kubona iziphumo ngexesha elithile? (umz. "Ndiza kufikelela ku-Y kwiintsuku ze-X")
Waphephe Amazwi Achukumisayo
- Ngaba ndiyawaphepha amazwi arhabaxa okanye ahlabayo?
- Ngaba ndiyayinqanda intetho ye-hype, okanye "cofa-ngaphaya" intetho?
- Ngaba ndisebenzisa isigama sovavanyo lwe-A/B endingaqinisekanga ukuba siyathotyelwa?
vala onke amakhonkco
- Ngaba umxholo wentengiso yam uvala onke amakhonkco kwinqanaba ngalinye?
- Ngaba ndiyakuphepha ukunika inkcazelo ethile ukuze ndigcine abaphulaphuli befunda?
- Ngaba ndiguqula i-"call to action" (CTA) ukuya kubukhulu obuphakathi? ("ifunyenwe" vs "ndityhilile")
Qinisekisa amava entengiso akhuthazayo kwaye angaguquguquki
- Ngaba ndiyayiphepha imifanekiso esondeza amalungu omzimba?
- Ngaba ndiyayiphepha nayiphi na imifanekiso elahlekisayo, enogonyamelo okanye evuselela inkanuko?
- Ngaba ndiyaqinisekisa ukuba umbukeli uziva ngendlela efanayo emva kokubukela intengiso kwaye uyibukele?
- Ngaba intengiso yam iyakopa ( ) iqulethe uphawu?
- Ngaba isikrini sam sentengiso okanye ividiyo ( ) iphawulwe ngelogo yebhrendi?
- Ngaba abaphulaphuli bayakwazi nje krwada into endiyithengisayo?
Ziphephe iimpembelelo ezingalunganga okanye ukucingela
- Ngaba ndiyaziphepha naziphi na iintetho ezingakhiyo?
- Ngaba ndiyakuphepha ukusebenzisa naziphi na iimvakalelo ezibuhlungu ukuthengisa?
- Ngaba ndiyamodareyitha ukusetyenziswa kwetekhnoloji enokuthi iphazamise kakhulu okanye ingakhululeki kubasebenzisi?
- Ngaba ndiphepha ukuhlazeka komzimba?
- Ngaba ndiyayiphepha intetho ekrwada enokubangela intlungu okanye ukungakhululeki?
- Ngaba ndiyakuphepha ukuchaza impilo okanye amanye amazwe njengento egqibeleleyo okanye efanelekileyo?
- Ngaba ndiyakuphepha ukusebenzisa amabinzana azingisayo? ("Ukutya ezi zinto zintathu zokutya" vs "Oku kutya zintathu")
Amava okuchofoza komsebenzisi alungile kwaye ayahambelana
- Ngaba umbonisi uyalibona ukuba iphepha abalicofa kulo liyinxalenye yefani yentengiso enye?
- Ngaba ndiyalithintela iphepha ekuzidlaleleni iividiyo zokuthengisa (okanye ezinye iividiyo)?
- Ngaba ividiyo yam ineqhosha lokumisa kunye nokudlala?
- Xa ndisabelana ngamabali empumelelo okanye ngamava omsebenzisi, ngaba kukho iinkwenkwezi ezibonisa ukuba "iziphumo ziyahluka kumntu nomntu"?
- Ngaba iphepha lentengiso libonisa ngokucacileyo ukuba kuthengiswa ntoni?Ngaba ikopi yentengiso ichazwe ngokucacileyo?
- Ngaba ndiyakuphepha ukubala ixesha lokubuya komgunyathi?
- Ngaba ndincamathele apha ngezantsi ukuba kuyimfuneko?
- Ngaba umphezulu kunye nomzantsi wephepha unokucofa ukuba umbukeli ufuna ukuvala intengiso?
Ngaba ndiye ndaqhubeka ndiphucula ulwazi lwam?
- Ngaba ndilandela iinkcukacha zentengiso ye-Facebook rhoqo?
- Ngaba ndifunda ngayo rhoqo, okanye ndifunde malunga nemigaqo-nkqubo yokuthobela intengiso ye-Facebook ngezinye iindlela?
- I-Ad Relevance luvavanyo lukaFacebook lokufaneleka kwenkqubo yakho yentengiso kwisikali se-1-10, kunye ne-10 ibe yeyona ilungileyo.
- Kwinkqubo yokwandisa iintengiso, qiniseka ukubeka phambili okanye ucime iintengiso ezinokubaluleka okuphantsi.
- Ukulungelelaniswa ngokubanzi kuthetha ukuba amanqaku ngamanqaku angama-1-3 kuphela okulungelelaniswa.Unokubona ukufaneleka kwentengiso nganye kumxholo weentengiso ze-Facebook.
Indawo yokujonga amanqaku eentengiso zikaFacebook?
Ndingazibona phi iireyithingi zePhepha likaFacebook?Ndilujonga njani ukalisho lwephepha lasekhaya?
Jonga ukulinganisa kwekhasi lakho le-Facebook kunye nekhonkco elingezantsi, hlala uqaphele ukuba ukuba ukulinganisa kwakho kuphantsi kakhulu, awuyi kukwazi ukubeka isikhangiso.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) ekwabelwana ngayo "Uza kujonga phi i-Facebook Ads Score? Umhloli woMgangatho wokuCreative woBulunga" ukukunceda.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-1988.html
Wamkelekile kwisitishi seTelegram sebhlog kaChen Weiliang ukufumana uhlaziyo lwamva nje!
🔔 Yiba ngowokuqala ukufumana iSikhokelo sokuSetyenziswa kweSixhobo se-"ChatGPT yeNtengiso ye-AI" kuluhlu oluphezulu lwetshaneli! 🌟
📚 Esi sikhokelo sinexabiso elikhulu, 🌟Eli lithuba elinqabileyo, ungaliphoswa! ⏰⌛💨
Yabelana kwaye uthanda ukuba uyathanda!
Ukwabelana kwakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!
📚 Esi sikhokelo sinexabiso elikhulu, 🌟Eli lithuba elinqabileyo, ungaliphoswa! ⏰⌛💨
Yabelana kwaye uthanda ukuba uyathanda!
Ukwabelana kwakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!