Indlela yokuthengisa ngempumelelo kuFacebook? Ngaba iintengiso zeFB zingaseta iibhidi?

Ukuba unomda onqamlezileyoEzorhweboivenkile ye-intanethi okanyeFacebookIphepha lasekhaya, usenokuba khange ucinge ngalo, kwaye akukho ndlela yokulandela isiseko sakho sabathengi.

Ukuba usebenzisa iintengiso zikaFacebook, ungasebenzisa "Retargeting"Ukubekwa endaweniintengiso.

Indlela yokuthengisa ngempumelelo kuFacebook?

1. xa uphumeleleUyibhala njani ikopi yentengiso ye-FacebookEmva koko, qalaYazisa kuFacebook,
2. Abathengi abanokuthi babone intengiso yakho, kodwa ungathengi.
3. Emva koko bangena kwi-intanethi, intengiso yakho ephinda ijongiswe kwakhona, ivuselela umdla wabo kwakhona, kwaye ithemba lakho libe ngumthengi wakho ngokukhawuleza.

Ngokuxhomekeke kwisiseko sedatha yakho, unokwenza uRetargeting ad useto:

• abantu abakuthumelele imiyalezo
• undwendwele iwebhusayithi
• ngubani okunike uluhlu
• ulwazi lomthengi
• yabona ividiyo
• Iphepha likaFacebook lidibene
• Intengiso yomyalezo womxhasi

Yenza kube lula kuwe ukuba ulandele.

Kutheni uphinde ujonge iintengiso zokuThengisa kwakhona kuFacebook?

Kuba ukuba akwenziwanga ngeentengiso eziphinda zihlawulwe kuFacebookIntengiso ye-IntanethiUkukhuthazwa, i-80% yeendleko zakho zentengiso zichithwa.

Izibonelelo zokusebenzisa i-Facebook retargeting remarketing ads:

1. Inokunciphisa iindleko zentengiso ye-Facebook
2. Yandisa imbuyekezo yakho kwiintengiso zikaFacebook.
3. Inkuthazo yokuthenga.

Kutheni abantu abaninzi besilela "ngokuthengisa ngethemba"?

• Abantu abaninzi abanayo indlela eqinisekisiweyo yokutsala abathengi;
• Bathandazela ukuba iifowuni zabo ziya ngokuzenzekelayo ukuba abathengi beze kubo;
• Bazama zonke iintlobo zentengiso kunyeukukhupha amanziiindlela, kodwa akukho nanye isebenzayo okanye ihlala;
• Umvuzo wabo wenyanga awuzinzanga;
• Unexhala kunye nexhala yonke imihla uya kuvela nini umthengi olandelayo?
• Ngaba sele bekwicala lokusinda kwaye abazi ukuba benze ntoni?

Ukuba ufuna ishishini eliphumelelayo, kufuneka ube neenkqubo eziqinisekisiweyo kunyeuKhuthazo lweWebhuUbuchule;

Okulandelayo, yabelana ngendlela onokuqhubeka ngayo ukwandisa abathengi bakho nge-30% -50% nyanga zonke.

IiNtengiso ze-Facebook ezisebenzayo

• Thumela iividiyo ezixabisekileyo kunye neefoto.
• Yazisa kubantu ababukele ividiyo kwaye banxibelelana nePhepha,
• Ukujolisa kwakhona kubantu ababukele i-25% yeevidiyo zexabiso (echanekileyo kwaye ingabizi kakhulu, inokunciphisa iindleko zentengiso).

Idatha yigolide,Musa ukuchitha idatha yakho, kufuneka ulandele up.

Landela abathengi ngaphandle kweentengiso zikaFacebook:

• landelela ngesandla
• Thumela ixabiso levidiyo, ubungqina bomthengi
• Ukusasaza okubukhoma (uBuilding Relations)
• Email

I-Facebook Retargeting ads ilandelela abathengi:

• abantu abakuthumelele imiyalezo
• Iwebhusayithi etyelelwe (ATC, IC)
• ngubani okunike uluhlu
• ulwazi lomthengi
• yabona ividiyo
• Iphepha likaFacebook lidibene
• Intengiso yomyalezo womxhasi

(kubaluleke kakhulu, kufuneka wenze)

Imibono ye-8020 yokulawula, beka iintengiso zikaFacebook:

1. I-80% yeendleko zentengiso zinikezelwa kubantu abangabaziyo
2. I-20% yee-ads ayisetyenziswanga ukulandela i-Landelo

Ngaba iintengiso zikaFacebook zingaseta iBid?

Iqhinga lokufumana ukuvuza ngexabiso eliphantsi ngokuqinisekileyo aliqhelekanga kubathengisi.Kukubeka imiqathango kuqala, emva koko uhlengahlengise ibhidi ukuya kwelona liphantsi, uze uzame ukufumana izithuthi ngexabiso eliphantsi kakhulu.

kufacebookkweenkonzouseto, kuquka oluzenzekelayoUbuncinci bexabiso,

• Kodwa kwangaxeshanye, unokongeza ikepusi eyongezelelweyo ukunqanda iibhidi zentengiso ze-Facebook ezidlula loo cap.

Khetha ukubonisa iintengiso zikaFacebook kubathengi ekujoliswe kubo abakumgangatho ophezulu:

• Iintengiso zikaFacebook zahlukile.
• Unokukhetha ukubonisa i-FacebookYazisa kumaqela ekujoliswe kuwo akumgangatho ophezulu.
• Ke, ukuba ufuna ukubonisa iintengiso zikaFacebook kubathengi bakho abafanelekileyo, keEmva koko uhlawula umrhumo ofanelekileyo ukuze abathengi babone intengiso yakho!

Seta isiseko esifanayo sabathengi:

• Masithi umxhasi wakho, abantu abayi-1000 abathenge indlu, banokufumana uFacebook ukukunceda ufumane abantu abafanayo kwaye ufumane imbuyekezo ye-23.07x.
• Ukwazi i-algorithm yenkqubo ye-Facebook, akufuneki utshise imali kwaye ufumane intengiso engaphezulu.

Amaphepha e-Facebook anokufikelela okuphantsi kakhulu:Kuphela yi-5.2% yabantu abanokuyibona.

• Ngenxa yokuba iqonga le-Facebook lifuna ukwenza imali ukuba lifuna ukusebenza njengesiqhelo, i-Facebook ifuna ukuba sihlawule intengiso.

Intengiso nganye kaFacebook kunye nephepha leFacebook linamanqaku, abonakaliswa njengexabiso:

• Nyusa Ixabiso loMthengisi + Wandise amava oMthengi
• Ibhidi yomthengisi x ireyithi yesenzo esiqikelelweyo + ngamava omsebenzisi

• Ngaba kukho umntu onxibelelanayo (nje, cofa, bukela)?
• Ngaba abasebenzisi bayayithanda? Ngaba iintengiso zikaFacebook sele zichaziwe?
• Yibonise kubantu abalungileyo, ngolu hloboFacebookIindleko zentengiso ziya zisiba phantsi.

Iindlela ezi-3 zokuthoba iindleko zakho zentengiso kuFacebook

Yonke intengiso ye-Facebook inamanqaku, kwaye ukwazi indlela yokuphucula amanqaku akho entengiso kunokunciphisa iindleko zakho zentengiso.

Nazi ezi-3 zazo ezinokukunceda wehlise iindleko zakho zentengiso ye-Facebook ukuya kumlinganiselo othile.

1. Faka i-Emojiukukhuphela?

• Iipateni ze-Emoji emoji zinokwenza ikopi yentengiso ye-Facebook ibonakale icace ngakumbi;
• Kwangaxeshanye, inokuphucula ingqalelo yomsebenzisi;
• Kodwa lumka ungabeki kakhulu.

2. Buza umbuzo?

• Buza imibuzo ukuvumela abantu ukuba banxibelelane neentengiso, ngoko ke iintengiso ziya kuba nexabiso eliphantsi, kwaye iqonga likaFacebook likwathanda iintengiso ezinonxibelelwano oluphezulu;
• Okukhona abantu becofa kwaye benxibelelana nentengiso, kokukhona ibiza ixabiso eliphantsi.

3. Iintengiso ezinethemba?

• Ngaba iqonga likaFacebook liyabona ukuba intengiso inethemba?Okukhona intengiso inethemba, kokukhona amanqaku aphezulu;
• Inqaku leeNtengiso zikaFacebook libaluleke kakhulu, kwaye nje ukuba liye lehla, iiNtengiso zikaFacebook ziya zibiza kakhulu.

Ukubhengeza ngempumelelo kuFacebook, kuthatha umonde kunye nobuchule:

• Ubuchule obuphambili bentengiso ye-Facebook kukusebenzisa kakuhle uvavanyo oluguquguqukayo lolawulo olunikezwa yi-Facebook, ebizwa ngokuba luvavanyo lwe-A / B.
• Kwinkqubo yokukhangisa kwi-Facebook, zama ukwenza iingcamango ezimbalwa ngokusemandleni kwaye uqokelele idatha eninzi kunye nemizekelo evela kubakhuphiswano.
• Zama ukuvavanya iintengiso ezininzi ze-Facebook ukuze ufumane isiphelo esichanekileyo.
• Xa uqala ukuthengisa kuFacebook, kuyinto eqhelekileyo ukuba ungadibana nobunzima nge-ROI ephantsi.
• Ungasondela kuphela kokufanelekileyo ukuba uchitha ixesha kunye nemali kuvavanyo oluqhubekayo lwentengiso ye-FacebookUmlinganiselo wemvelisointengiso.