Kuthetha ukuthini ukuthengisa ngegama lomlomo kwi-intanethi?Amanyathelo angundoqo ekucwangciseni intengiso yegama-ngomlomo

Uyenza njani intengiso yegama lomlomo kwi-intanethi?Shwankathela amanqanaba ama-5 aphambili ondoqo wentengiso yegama-ngomlomo (iqhinga lokuqhekeka)!

Ukuthengisa ngomlomo kukubonelela abathengi ngeemveliso kunye neenkonzo abazidingayo kwimeko yokuphanda iimfuno zemarike.

Eli nqaku liza kwabelana:

1. Indlela yokwenza intengiso yegama-ngomlomo?
2. Ngawaphi amanyathelo aphambili kwintengiso yegama-ngomlomo?
3. Ingaba imveliso okanye inkonzo yakho iyahlukana njani?

Kwangaxeshanye, qulunqa isicwangciso sokunyusa igama lomlomo:

1. Ivumela abathengi ukuba basasaze ngokuzenzekelayo uphononongo oluhle lweemveliso kunye neenkonzo zenkampani.
2. Yazisa abantu malunga nemveliso kwaye bakhe uphawu ngomlomo.
3. Ekugqibeleni, injongo yokuthengisa iimveliso kunye nokubonelela ngeenkonzo iyafezekiswa.

Yintoni ukuthengisa ngomlomo?

Intengiso ye-intanethi yegama-ngomlomouKhuthazo lweWebhukunye neendlela zokuthengisa ngomlomo:

• Le yinto entshaIntengiso ye-IntanethiUkuzalwa kwepateni.
• Ibhekisa kulwazi lwelizwi lomlomo wolwazi lokusasaza itekhnoloji kunye namaqonga, ngokusetyenziswa kwabasebenzisi kunye nokubonakaliswa kweetekisi njengabathwali.
• Oku kubandakanya ulwazi kwintsebenziswano phakathi kweenkampani kunye nabathengi, kubaEzorhweboIntengiso ivula amajelo amatsha kwaye ifumana inzuzo entsha.

Isenokushwankathelwa ngolu hlobo:Intengiso yegama-ngomlomo kwi-Intanethi ibhekisa kubathengi okanye kubasebenzisi be-intanethi, ngeeforamu, iiblogi, iipodcasts, iialbham zeefoto,Ukunyuswa kweakhawunti yoluntuIingxoxo kunye nomxholo wemultimedia onxulumeneyo malunga neemveliso okanye iinkonzo ezabelwana ngazo neewebhusayithi zevidiyo kunye namanye amajelo.

Amanyathelo ama-2 angundoqo kwintengiso yegama-ngomlomo

Okokuqala, ukushwankathela, amanyathelo amabini aphambili okuthengisa ngegama lomlomo:

• Inyathelo 1: Yenza igama lomlomo
• Inyathelo lesi-2: Gqithisa ngomlomo

Nceda uqaphele la manyathelo ma-2 amakhulu kwaye uqhubeke uphonononga iinkcukacha ezingezantsi.

Zeziphi iinkcukacha zentengiso yegama-ngomlomo?

1) Ilizwi lomlomo

• hayi ngaphambiliiindaba ezintshaXa yayiphuhliswa, iindlela zokunxibelelana ngomlomo zazidluliselwa ngomlomo.
• Ikwayeyona ndlela iphambili yonxibelelwano yokuthengisa ngomlomo.
• Ngomlomo, isiseko sesokuba kufuneka kubekho iimveliso ezilungileyo kunye neenkonzo njengesiseko sokwaneliseka kwabathengi kunye nokuthengisa okuthile.

2) Unxibelelwano lwemidiya yemveli

• Amaphulo okuthengisa amagama alungiselelwe kakuhle, ukusasazwa kwentengiso yelizwi ngomlomo ngamaphephandaba, iTV kunye nonomathotholo.

3) Ukukhuthazwa kwenethiwekhi kunye nokusabalalisa

• I-Intanethi yinto entsha enamandla anamandla.
• Ukuthatha umcimbi njengomxholo wonxibelelwano, abaphulaphuli baya kubonakala rhoqo kwiiforamu, iiblogi, njl.njl ukukhupha ulwazi, kwaye emva koko bakhokele unxibelelwano ngeenkokheli zezimvo.

Isigaba 1: Yenza imveliso efunwa ngabasebenzisi

Kutheni iimveliso ezininzi zifuna ukuthengiswa?

• Kuba abantu abaninzi abazi ukuba kukho imveliso enjalo.
• Okubaluleke ngakumbi, le mveliso ayisiyiyo eyona nto ifunwa ngabasebenzisi.
• Ukuba ngaba abasebenzisi bemveliso bafuna, nokuba ngaba abaniki abasebenzisi imali, abasebenzisi bazimisele ukukunceda ukusabalalisa igama kunye nokunceda ngokuthengisa ngomlomo.
• Ke ngoko, inyathelo lokuqala kwintengiso yamagama kukwenza iimveliso ezifunwa ngabasebenzisi kakhulu.

Uzenza njani iimveliso ezifunwa ngabasebenzisi ngokwenene?

• Impendulo: Vula iSeshini yokuThatha inxaxheba
• Vumela abasebenzisi bathathe inxaxheba kuphuhliso lwemveliso, inkonzo, ukuthengisa kunye nasemva kokuthengisa.
• Nangona kunjalo, ayizizo zonke iinkalo zemveliso ezinokuthi zenziwe zifumaneke kubasebenzisi.

Ingxaki ephambili kukuba abasebenzisi abangobasebenzi abaqeqeshiweyo be-R&D, abanazo iziqinisekiso zawo wonke umsebenzi we-R&D, ngoko banokuvula amakhonkco athile kubasebenzisi abathile.

Kufuneka kuvulwe ntoni?

Ungabhekisa kule migangatho ilandelayo:

1. Iindleko eziqalwe ngumsebenzisi ziphantsi kakhulu
2. intsebenziswano enamandla

Kulungile, ngoku uyaqonda ukuba inkqubo yophuhliso lwemveliso yahlulwe yangamacandelo ama-2:

1. Kufuneka inxaxheba yomsebenzisi
2. Akukho nxaxheba yabasebenzisi

Akukho nxaxheba yomsebenzisi efunekayo

Ngelixa ukuzibandakanya kwabasebenzisi kubalulekile, okubaluleke ngakumbi kukuba xa amaqela esenza umsebenzi "ngaphandle kokubandakanyeka komsebenzisi," isiqhelo kukwenza imveliso efunwa ngabasebenzisi.

ngoku Landelayo:

1. Iqela lenza umsebenzi "ngaphandle kokubandakanyeka komsebenzisi"
2. Iimveliso ezifunwa ngabasebenzisi ngokwenene
3. ulwaneliseko oluphezulu lwabasebenzisi
4. Ukuphuma kwelizwi lomlomo

Ukwaneliseka komsebenzisi kuyanda xa amaqela evelisa iimveliso ezifunwa ngabasebenzisi.

• Emva kokuba banelisekile, ufumana "ilizwi elikhulayo lomlomo".
• "Ilizwi elikhulayo lomlomo" nguChen Weiliangamazwi okuqala 's.
• Ihlumela igama lomlomo, igama lithetha, libhekisa kwilizwi lomlomo elivela kubasebenzisi bokuqala.

Ukuntshula kwegama-ngomlomo kubaluleke kakhulu, njengokuba imbewu iqala ukuntshula ▼

Ukuhluma igama lomlomo kunokukunceda ukuba ufumane abasebenzisi, ke kuya kufuneka ubeke ingqalelo kweli qela lelizwi lomlomo.

UyakhumbulaChen WeiliangKuthethwa ntoni ekuqaleni kwenqaku?

Amanyathelo amabini aphambili kwintengiso yegama lomlomo:

• Inyathelo 1: Yenza igama lomlomo
• Inyathelo lesi-2: Gqithisa ngomlomo

Amashishini emveli alapha ngokubanzi kwaye aqala ukudlulisa umlomo.

Kodwa amandla aphuma emlonyeni ngeli xesha awanele, ukuya kuthi ga kwi-30 amanqaku (0 amanqaku - amanqaku ayi-100).

Ngeli xesha, kufuneka sisebenzise amandla abasebenzisi ukomeleza amandla okuphuma emlonyeni.

Indlela ethile kukuvula umsebenzi othile wophuhliso lwemveliso kwaye uvumele abasebenzisi bathathe inxaxheba.

Esi siSigaba sesi-2: Ukubonelela abasebenzisi ngemisebenzi yothethathethwano ukuyila ngakumbi abasebenzisi bemveliso abayifunayo ngokwenene.

Inqanaba lesi-2: Ukubonelela abasebenzisi ngokuthatha inxaxheba kumsitho

Ngeli xesha, kufuneka ubandakanye abasebenzisi ukuze uhende abasebenzisi ukuba benze uphuculo lwemveliso.

• Emva kokuba abasebenzisi bathathe inxaxheba, benza iingcebiso zokuphucula.
• Olu phuculo luneenzuzo ezi-2 ubuncinane.

Inzuzo 1: Phucula uxinzelelo lokuphucula isakhono seqela

• Olu xinzelelo lokuphucula luya kufaka uxinzelelo kwiqela lenkampani.
• Oku kuya kuphucula amandla eqela ukwenza ngakumbi oko abasebenzisi bafuna ngokwenene.
• Enye yezona zinto zibalulekileyo malunga nokudala imveliso kukwenza emva kweengcango ezivaliweyo.

Indlela yeenkampani ezininzi kukuba isebe leR&D lintywiliselwe kwinkqubo yokwenza imveliso:

• Ukuba uyenza kakuhle, awunanto yakwenza, okuseleyo kungenxa yesebe lokuthengisa.
• Ukuba iintengiso azenzi kakuhle kwisebe lokuthengisa, yingxaki yokuthengisa, ayihambelani nesebe le-R&D...
• Tyhiliza ingxaki kwisebe lokuthengisa.

Ngeli xesha, kusekho isebe lokuthengisa phakathi kwesebe leR&D kunye nomsebenzisi:

• Isebe le-R&D aliziqondi izimvo zabasebenzisi.
• Izimvo zabasebenzisi azisayi kudluliselwa kwisebe leR&D.
• Nokuba izimvo zigqithiswa, isebe leR&D liya kucinga ukuba isebe lentengiso lijonge ingxaki.
• Ngapha koko, nabani na othetha iindaba ezimbi uya kuthwala imbopheleleko.

Kodwa ngoku izinto zahlukile:

• Ngokuthe ngqo vumela abaphuhlisi kunye nabasebenzisi baqhagamshelane ngokuthe ngqo, kwaye izimvo zabasebenzisi zinokubuyiselwa ngokuthe ngqo kwisebe leR&D.
• Isebe leR&D alinakugxeka isebe lentengiso ngoku, kwaye linokuluma kuphela ukusombulula iingxaki zabasebenzisi.
• Xa unikezela ngengxelo elolo hlobo, inqanaba le-R&D lesebe le-R&D liya kuba nomtsi osemgangathweni.

Ngoku kwinzuzo yesibini.

Inzuzo yesi-2: Uphuculo lwamagqabantshintshi lukhomba kwicala kwaye lunokwenza iimveliso ezifunwa ngabasebenzisi

• Inzuzo yokuqala kukuphucula amandla esebe leR&D.
• Inzuzo yesibini kukukhomba indlela kunye nokwazisa isebe leR&D ukuba liphucule phi.

Ngokubandakanya abasebenzisi ekuphuculeni, ngoku ungaya phambili ekudaleni oko bafuna ngokwenene abasebenzisi.

• Xa umsebenzisi efumana uluvo lwakhe, ufuna imveliso ephuculweyo, ukwaneliseka kwakhe kuya kwanda, uya kwaneliseka kakhulu.
• Ngeli xesha, ixabiso le-Germination Word of Mouth linganyuka ukusuka kumanqaku angama-30 adlulileyo ukuya kuma-75.

Inqanaba lesi-3: Ukuthatha inxaxheba kwabasebenzisi kuyaphucuka, kwaye ingqiqo yomsebenzisi yokuphumelela iya kunyuka

Ngapha koko, ukuba nje uzimisele ukubandakanya abasebenzisi ekuphuculeni imveliso yakho:

• Ukuba uthatha isiluleko sakhe, ixabiso lelizwi elihlumayo linokunyuka libe ngamanqaku angama-75.
• Ewe, ayizizo zonke izimvo zabasebenzisi eziya kuthathelwa ingqalelo.
• Kodwa nje ukuba uthatha isimo sengqondo somhlobo, kungekhona isimo sengqondo sokuzikhukhumeza, ixabiso lelizwi lokuhluma lomlomo linokunyusa ukuya kuma-80 amanqaku.

Inqanaba lesi-4: Imbeko kunye neLungelo, ukunyaniseka komsebenzisi kuya kuvuka

Xa abasebenzisi bezibandakanya nokuphuculwa kwemveliso yakho, indlela yokucinga yomsebenzisi iyatshintsha.

Uya kuziva ukuba akayena kuphela umsebenzisi, kodwa kwakhona uphuculwe kwi-protagonist ye-brand.

Khumbula oku:

• enxulumene nabo basincedisayo
• Sikhetha ukunceda abo sibancedileyo.
• Ke, logama nje umsebenzisi ekuncedile, uya kukulungela ngakumbi ukukunceda kwakhona, ngoko ke ukunyaniseka kophawu kuya kwanda ngakumbi.

Ngeli xesha, ngokwenqanaba legalelo lomsebenzisi, iiwonga ezahlukeneyo kunye namalungelo anikezelwa kumsebenzisi:

• Emva koko ukunyaniseka kwabasebenzisi kuya kwandiswa ngakumbi.
• Xa ukunyaniseka komsebenzisi kunyuka, ixabiso lelizwi elikhulayo lomlomo linokunyuka libe ngamanqaku angama-90.

Masisonge ngoku!

Okwangoku, le milinganiselo mi-3 inokuphucula igama eliphumayo lamanqaku omlomo, zezi:

1. ukwaneliseka kwabathengi
2. Ukuphumelela komsebenzisi
3. ukunyaniseka komsebenzisi

Nokuba wenza uphawu lwemveliso okanye ibhrendi yobuqu, unjaloUkunyaniseka kufuneka kubekwe phambili, kulandele ukubonakala.

Ukuba awunakunyaniseka, uya kupapasha ngokungaboni kwaye wandise ukubonakala kwakho.

Emva koko uya kube uchitha iidola zentengiso ngelize.

Makhe sishwankathele kwakhona, inkqubo yokuntshula kwelizwi lomlomo:

• Isigaba 1: Yenza imveliso efunwa ngabasebenzisi
• Inqanaba lesi-2: Ukubonelela abasebenzisi ngokuthatha inxaxheba kumsitho
• Inqanaba lesi-3: Ukuthatha inxaxheba kwabasebenzisi kuyaphucuka, kwaye ingqiqo yomsebenzisi yokuphumelela iya kunyuka
• Inqanaba lesi-4: Imbeko kunye neLungelo, ukunyaniseka komsebenzisi kuya kuvuka

Inqanaba lesi-5: Ukunikezela ngamazwi aphuma emlonyeni

Igama elikhulayo lomlomo kuphela kwinqanaba lokuzalwa, oko kukuthi, inkqubo yokuhamba ukusuka kwi-0 ukuya kwi-1 igqityiwe.

Ngoku kuyimfuneko ukuqhubela phambili kwinqanaba elilandelayo, ixesha elide, ukusuka kwi-1 ukuya kwi-80.

Ngeli xesha, kufuneka udlulise ilizwi eliphuma emlonyeni.

Kukho iintlobo ezi-2 zabalinganiswa abahambisa amagama aphuma emlonyeni:

1. Enye yinkampani ngokwayo.
2. Omnye ngumsebenzisi.

Emva kwayo yonke loo nto, abasebenzisi abangobathengisi benethiwekhi abaqeqeshiweyo, abazi ukuba benze njani ukukhushulwa kwenethiwekhi?

Ke ngoko, ufuna ukuba bakwenzele i-fission kwaye bagqithise ilizwi lakho lomlomo, kufuneka unciphise umsebenzisi ukwenza.Ukukhuthazwa kwamanzi amdakaiindleko zokuqaliswa.

Zithini iindleko zokuqalisa?

Ixabiso lokusungula:Ibhekisa kwindleko ekufuneka uyitye phambi kokuba wenze into.

• Umntu B uya kubethwa ngumoya ngasemlanjeni (yiloo nto afuna ukuyenza).
• Caba umntu onguB uhamba ngasemlanjeni (yilento ayenzayo).
• Ukuba u-B uhlala emazantsi omlambo, unokuhamba ukuya emlanjeni ngemizuzu emi-3.
• Ngoku uhlala kwicala elingasentla lomlambo, ukuhamba ukuya emlanjeni yimizuzu eyi-12.
• 由于发动成本上升了4倍以上，某B步行次数从过去3个月的90次，减少到目前3个月的0次。

Ke, kwintengiso ye-WeChat fission:

• Xa ziphezulu iindleko zokuvula, kokukhona isiphumo sokuqhekeka sibi kakhulu;
• Okukhona zisezantsi iindleko zokuvula, kokukhona isiphumo sokuqhekeka singcono.

Ke ukuba ufuna abasebenzisi ukuba bakuncedeIntengiso ye-WechatI-Fission, kufuneka unciphise kakhulu iindleko zokuvula i-fission.

Indlela yokunciphisa iindleko zokuqalisa?

Indlela yokuqala:

• Nikeza abasebenzisi ngemathiriyeli yokuqhekeka, evumela abasebenzisi ukuba babelane kwaye bagqithise ngokulula kakhulu.

Indlela ekwinqanaba eliphezulu:

1. Phucula intetho ephuma emlonyeni ibe ngamabali kunye neziganeko ezilungele ukuhanjiswa.
2. Vumela abasebenzisi badlulise amazwi omlomo ngemithombo yeendaba entsha kunye nokunyuswa kweakhawunti yoluntu.
3. ukuze ndifezekise"Ukuthengisa ngentsholongwane"Isiphumo.