Uyenza njani iTaobao/Douyin isicwangciso somsebenzi ekujoliswe kuwo?I-E-commerce ye-ORK yokusebenza kunye nemibono yokulawula

UbuncwaneKunye kunyeUDouyinIndlela yokubeka iinjongo zemisebenzi?

• Musa nje ukubeka intengiso ngendlela erhabaxa, akunamsebenzi.
• ngobaIntengiso ye-IntanethiUkusebenza kwakhona awazi ukuba wenze ntoni malunga neentengiso?
• Ngoko ke, ukusebenzauKhuthazo lweWebhuInjongo, ukwenza ntoni?ukulinganisa.
• Umzekelo, yenza imifanekiso eyi-8 ephambili kwaye ufumane eyona ilungileyo..

Le yi-OKR - Iinjongo kunye neZiphumo eziPhambili.

Ngokuphindaphindiweyo ukubamba iintlanganiso kunye nokufundisa yonke imisebenzi ukubeka iinjongo ngokusisiseko ixazulule ingxaki yobuvila ekusebenzeni, kodwa ukuba ulwalathiso lwenjongo luphosakele, kungakhathaliseki ukuba uzama kangakanani, awuyi kufumana iziphumo.

Fumana ulwalathiso oluchanekileyo kunye nenjongo, ukusebenza kuya kuphuma ngokulula!.

FundaEzorhweboIndlela yokulawula ukusebenza kwe-ORK

Iinjongo kunye neZiphumo eziPhambili (OKR) iindlela zokulawula, ngokusisiseko kwiinkampani ezinkulu ezahlukeneyo:

1. Ufunde indlela yolawulo ye-OKR kuGoogle.Eyona ndlela yokusetyenziswa kwale ndlela eTshayina yiByteDance.
2. Ufunde ukuxinana kweetalente kwiNetflix kunye nokuphucula umgangatho wetalente.Oku kwakhona ukusetyenziswa best of ByteDance e China.
3. Ufunde ukususwa kwe-271 kwiGM.Apha kulapho Alibaba China isebenza kakuhle.
4. Ufunde amanqaku ovavanyo kunye nenkqubo yebhonasi evela eAlibaba naseHuawei.
5. Ukufunda kwiKyocera lulawulo lwe-Amoeba kunye nenkcubeko yoshishino.

Ezi nkqubo zilungileyo zinokunceda iinkampani ze-e-commerce ziphucule ulawulo olusebenzayo kunye nokusombulula iingxaki zolawulo.

Sifunda ezi nkqubo kwaye sizilungelelanise neendlela ezisetyenziswa kakhulu ziinkampani ezincinci.

Ziziphi ii-OKRs?

Igama elipheleleyo le-OKR (IiNjongo neZiphumo eziPhambili) “ziinjongo neziphumo eziphambili” Yinkqubo elula nesebenzayo yolawulo lweshishini ngokweenjongo, enokuthi iqhube ngolawulo lweenjongo ukusuka phezulu ukuya ezantsi ukuya kwinqanaba elisezantsi.

• Inkqubo, ephuhliswe yi-Intel Corporation, yaziswa kuGoogle ngumtyali-mali uJohn-Doerr ngaphantsi konyaka emva kokusekwa kwayo kwaye ibisetyenziswa ukusukela ngoko.

I-OKRs yiseti yezixhobo zolawulo kunye neendlela zokuchaza kunye nokulandelela iinjongo kunye nempumelelo yazo:

• Le ndlela yaqanjwa yi-Intel ngo-1999, kwaye kamva yakhuthazwa nguJohn Doerr kwiinkampani eziphezulu zobuchwepheshe ezifana ne-Oracle, i-Google, kunye ne-LinkedIn, kwaye ngokuthe ngcembe isasazeke, kwaye ngoku isetyenziswa ngokubanzi kwi-IT, i-capital venture, imidlalo, ubuchule, njl. Ubungakanani beyunithi yoshishino.

Imvelaphi yee-OKRs

• Imvelaphi ye-OKR inokulandelwa kulawulo lweDrucker ngeenjongo zethiyori, ingcamango yakhe engundoqo kukukhuthaza inguqu ukusuka kulawulo oluqhutywa ngumyalelo ukuya kulawulo oluqhutywa yinjongo.

Ii-OKRs zenza umxholo

Ngokwethiyori, ii-KPIs kufuneka zenziwe ngokungqongqo ngokungqinelana nemigangatho ye-SMART, kwaye nokuba ifikelela okanye ide ifikelele kumlinganiselo (ngaphantsi kwe-100% okanye ngaphezulu kwe-100%) kufuneka ibe nokulinganiswa.

Kodwa oku kukhokelela kwingxaki, ezinye izinto zifanelekile ukuba zenziwe, kodwa awukwazi ukulinganisa kwaye ngoko awukwazi ukubeka iinjongo de ezinye zazo zenziwe.Ngeli xesha, uwela kwingxaki yenkukhu kunye neqanda.

Indlela engqongqo kukuba ungayibhali le KPI kuqala, okanye ubhale ixabiso eliphantsi kakhulu ekujoliswe kulo.Nangona kunjalo, akuqhelekanga ukutshintsha iKPI ekupheleni kwekota.Amanye amaqela adla ngokungawugqibi umsebenzi woqulunqo lweKPI de kube sekupheleni kwekota.Ngelo xesha, into enokufezwa kunye nengenakufezekiswa iyamiselwa ngokwesiseko.Kunjalo, ii-KPIs zinokufezekiswa ngokwesiseko.

Ingxaki enzima ngakumbi nge-KPIs kukuba ukuze kufezekiswe injongo enokulinganiswa, kunokwenzeka ukuba eyona ndlela yokubulawa iya kuba yinto echasene ngqo nombono ongenakulinganiswa ukuba injongo kukufezekiswa.

Siyathemba ukuba abasebenzisi bakhetha ukusebenzisa iimveliso zethu, kuba bathanda ukungakwazi ukulinganisa, ngoko i-PV ibhaliwe kwi-KPI. (Kuyinyani ukuba wonke umntu akakaziqondi iikhonsepthi eziphambili njenge-NPS okanye i-DAU, kwaye usebenzisa i-PV kuphela ukulinganisa yonke into.)

Nangona kunjalo, kweyona nkqubo yokuphunyezwa, sinokwahlula izinto umsebenzisi anokuzigqiba kwiphepha elinye kumaphepha amaninzi ukuba agqitywe.Ngenxa yoko, i-PV ifikelele kwithagethi echazwe yi-KPI, kodwa umsebenzisi uyayithiya imveliso yethu nkqu nemveliso yethu. Kaninzi.

Ukuze ukwazi ukumelana nee KPIs kungenxa yokuba iiKPIs zinxulunyaniswa novavanyo lwentsebenzo.Ukuba iiKPIs azihlangabezwanga, ziyakuchaphazela ibhonasi.Ngoko ke, nokuba ihambelane neminqweno yenkampani kunye nomdla wabasebenzisi, kufuneka gqibezela ii-KPIs zakho kunye nee-KPI zesebe.

Ii-OKRs zisombulula zonke iintsilelo ze-KPIs.Okokuqala, yahlulwe kuvavanyo lwentsebenzo, kwaye uvavanyo lokusebenza lunikezelwa kwi-peerreview (elingana novavanyo lwe-360-degree yeenkampani zaseTshayina).Emva koko igxininisa ukuba umphumo wokugqibela ongundoqo kufuneka uthobele injongo, ngoko ke ukuba ubhala kwinjongo yokwenza abasebenzisi bathande imveliso yethu, kodwa iindlela zokuphunyezwa kwakho kwesiphumo esiphambili ziphula oku, nabani na unokubona oko, ngokwemvelo wena Kukho kuphela izinto ezingeloncedo kwaye akukho ncedo.

• Ekubeni iziphumo eziphambili zisetyenziselwa kuphela injongo, akukho mfuneko yokuzibeka kwangethuba kwaye uzinyanzelise njenge-KPIs.
• Ukhululekile ukuba utshintshe iZiphumo eziPhambili njengoko uhamba, ukuba nje zisakhonza injongo yokuqala.
• Enyanisweni, eyona ndima ibalulekileyo ye-OKR kukukunceda ukuba "uhlale ugxininise", kwaye "uhlale ugxininisekile" unokukunceda "unempembelelo" (ngokuqinisekileyo, umntu unokuba nempembelelo ngaphandle kokugxila, okanye nokuba ugxininisekile, bayakwazi." ayikwazi ukwenza impembelelo).

Xa kuphunyezwa ulawulo ngokweenjongo, oku kulandelayo makwenziwe:

1. Ukuveliswa kweenjongo kusisiphumo seengxoxo phakathi kwabaphathi abaphezulu kunye nabaphathi abakwinqanaba elisezantsi, endaweni yeminqweno yecala elinye;
2. Ukuvavanya umsebenzi womntu ngamnye ngendlela yokuzilawula;
3. Iindlela zovavanyo lomsebenzi kufuneka zihambelane neenjongo, kwaye zibelula, zibe nengqiqo kwaye zilinganiseke ngokulula;

• U-Drucker unethemba lokuba “ngolawulo olujoliswe kuko” wonke umntu unokunika umdlalo opheleleyo kumandla akhe, akhuthaze ukusebenza kweqela, asebenzele umbono ofanayo.

I-OKR yaziswa e-China malunga ne-2013, kwaye yaphunyezwa ngokuyinhloko ngabanye abaqalayo kunye nemvelaphi yaseSilicon Valley.

Ngoku i-OKR ifunwa kancinci kancinci yi-IT, i-Intanethi, kunye namashishini obuchwepheshe obuphezulu, kwaye sele idumile.

Inkcazo yeWikipedia:I-OKR (Iinjongo kunye neZiphumo eziPhambili) yindlela yeenjongo kunye neziphumo eziphambili, okuyisethi yezixhobo zokulawula kunye neendlela zokucacisa nokulandelela iinjongo kunye nokugqitywa kwazo.

Enye inkcazelo enikelwa ngabaphengululi abanegunya uPaul R. Niven noBen Lamorte:

I-OKR yiseti yezicwangciso-nkqubo zokucinga ezingqongqo kunye neemfuno zokuziphatha eziqhubekayo eziyilelwe ukuqinisekisa ukuba abasebenzi basebenzisana ngokusondeleyo kwaye bagxininise amandla abo kwiminikelo enokulinganiswa ekhuthaza ukukhula kombutho.

I-E-commerce ye-ORK yokusebenza kunye nemibono yokulawula

Ngokwale nkcazo, ezi ngongoma zilandelayo zinokucaciswa:

1. Isakhelo sokucinga esingqongqo: I-OKR ayilandeleli nje iziphumo zokwenziwa komjikelo ngamnye, kodwa malunga nokuhamba ngaphaya kwamanani kwaye ucinge ukuba loo manani athetha ukuthini kuwe nakumbutho.
2. IiMfuno eziqhubekayo zoLuleko: I-OKR imele ukuzibophelela kwexesha kunye namandla.
3. Ukuqinisekisa intsebenziswano esondeleyo phakathi kwabasebenzi: Injongo ye-OKRs kukukhuthaza intsebenziswano phakathi kwamaqela abasebenzi kunye nokulungelelanisa neenjongo zombutho, kungekhona ukuvavanya ukusebenza kwabasebenzi.
4. Gxininisa kumandla: Ii-OKR zisetyenziselwa ukuchonga ezona njongo zibalulekileyo zeshishini, hayi uluhlu olulula lwezinye izinto ekufuneka zenziwe.
5. Igalelo elinokumetwa: Qinisekisa ukuba isiphelo siyalinganiseka, asiyi kuba yintloko.
6. Ukukhuthaza ukukhula kombutho: Eyona nqobo yokugweba impumelelo yokuphunyezwa kwe-OKR kukuba ingaba ikhuthaza ukukhula kombutho.

• Enyanisweni, i-OKR ayikho into entsha, i-fusion yochungechunge lwezicwangciso, iindlela kunyeIfilosofiimveliso
• UPeter Drucker wabeka phambili ingcamango yeMBO kwi-60s;
• Ukususela ngoko, iinjongo ze-SMART kunye nee-KPI ziye zaziwa kakhulu kwi-80. Kwi-1999, uJohn Doerr wazisa i-OKR kwiGoogle.

Ilungele ukuzisa ii-OKRs

Elona candelo linzima kakhulu lokuphumeza i-OKR kumbutho okanye kwinkampani yinkqubo yokulungiselela kwinqanaba lokuqala.Ukuphunyezwa okungaboniyo kuya kukhokelela ekubeni i-OKR ibe yinto nje eqhelekileyo, kuphela imilo yayo, hayi umlingo wayo. KPI. Kuphela, ayinakuzisa naluphi na ukukhula kumbutho, inkampani kunye nomntu.

Ngoko ke, ngaphambi kokuba ulungiselele ukuphumeza i-OKR, cinga ngokucacileyo ngale mibuzo ilandelayo.

Kutheni ukuphumeza ii-OKRs?

Ngaphambi kokuba uqalise ukusebenzisa ii-OKRs, zibuze lo mbuzo: Kutheni ukuphumeza ii-OKRs?

Ukuba awukwazi ukuwuphendula kakuhle lo mbuzo, yonke into oyenzayo kamva ayinantsingiselo.

Ukuba impendulo nje "kuba iGoogle, i-Intel iyayisebenzisa", "Ndifuna ukwenza inkampani ibe ngcono" kunye nezinye iimpendulo ezingenanto ezingenanto, ke kungcono ukuyibeka kude ude ucinge ngokucacileyo ngale ngxaki, kwaye uvumele yonke into. inkampani iyaqonda ukuba kutheni Ukuphumeza OKRs?

Ngenxa yophuhliso olukhawulezayo kunye nohlengahlengiso oluqhubekayo lweshishini lenkampani, kunzima ukuba abasebenzi batshintshe ngokukhawuleza kwaye bagxininise kwiinjongo zenkampani yangoku kunye neshishini, ngoko ke kufuneka kuphunyezwe i-OKRs.

Kukweliphi inqanaba ii-OKRs ziphunyezwa?

Ngokuqhelekileyo, ukuphunyezwa kwe-OKR kunamanqanaba amathathu: inqanaba lenkampani, inqanaba lesebe, kunye nenqanaba lomntu, kodwa oku akuthethi ukuba amanqanaba amathathu kufuneka aphunyezwe kunye ukususela ekuqaleni.

Indlela engcono kukukhetha inqanaba, ngokuthe ngcembe likhuthaze ukusuka kwindawo ukuya phezulu, kwaye ekugqibeleni uphumeze i-OKR kubo bonke abasebenzi.

Ngokwemeko ethile yeshishini yenkampani, kukho iindlela ezimbini:

1. Eyokuqala kukuphunyezwa ngokuthe nkqo.Ekuqaleni, zii-OKRs ezikwinqanaba lenkampani kuphela eziye zaphunyezwa.Emva kokuphunyezwa ngempumelelo ngabaphathi abaphezulu, zongezelelwa kwinqanaba lesebe, kwaye ekugqibeleni ziye kwinqanaba lomntu ngamnye;
2. Okwesibini kukuphunyezwa okuthe tye, ukukhetha iyunithi yoshishino okanye isebe, kunye nokuphumeza i-OKR kwinkampani, isebe, kunye namanqanaba omntu ngamnye kule yunithi yoshishino ngexesha elifanayo, kwaye ekugqibeleni ukukhuthaza kuyo yonke inkampani.

Umjikelo wokuphumeza ii-OKRs

Ngaphambi kokuba uqale i-OKRs, kufuneka ucinge ukuba umjikelo wokuphunyezwa uya kuba nini.Inkqubo ekhuthazwayo yekota, kodwa oku akukona ngokupheleleyo.

• Inokuthi iphunyezwe rhoqo ngenyanga ngokweemeko zoshishino zenkampani, kwaye umjikelo wonyaka, isiqingatha sonyaka okanye ngeveki awukhuthazwa.
• Umjikelo mde kakhulu, ukhokelela ekumiselweni kwenjongo engafanelekanga;
• Ukuba umjikelo umfutshane kakhulu, ukuqulunqwa kweziphumo eziphambili kuba luluhlu lwezinto eziza kwenziwa kwaye azikwazi ukugxila kwinjongo.
• Kucetyiswa ukuba ukhethe umjikelo phakathi kweekota kunye neenyanga njengoko inkampani isebenzisa ii-OKRs.

Ukuqonda okumanyeneyo kwee-OKRs ngaphakathi kwinkampani

Inqaku lokugqibela kunye nelona libalulekileyo kukuba ngaba bonke abantu ababandakanyekayo ekuphunyezweni kwe-OKR banokuqonda okumanyeneyo kwe-OKR?

Musa ukuphumeza ii-OKRs ngaphambi kokufikelela kwimvumelwano, kungenjalo kwinkqubo yokuphunyezwa, ukuphunyezwa kokugqibela kwe-OKR nako kuya kuphambukiswa ngenxa yokuphambuka kokuqonda.

Indlela ecetyiswayo kukufumana ukuqonda okumanyeneyo ngenkcazo-ntetho ye-OKR phambi kokuqala.Kwinkcazo-ntetho, le mibuzo mithathu ikhankanywe ngasentla kufuneka iphendulwe ngokucacileyo, eyile:

1. Kutheni ukuphumeza ii-OKRs?
2. Kukweliphi inqanaba ii-OKRs ziphunyezwa?
3. Kwaye umjikelo wokuphumeza ii-OKRs.

Khetha Izixhobo ze-OKR ezisebenzayo

• Ukuphumeza ulawulo lwethagethi ye-OKR, iqonga elifanelekileyo liyafuneka.I-Worktile yindlela yokuqala yolawulo lwe-OKR e-China.软件Ukuphunyezwa ngokusesikweni kweqonga lentsebenziswano kushishino lokuhlala.
• Iqela le-Worktile lenze uphando olunzulu kulawulo lwethagethi ye-OKR Wonke umsebenzi kunye neenkcukacha kuyilo lwemveliso luyahlangabezana neemfuno zokusebenza zolawulo ekujoliswe kulo.

Ukongeza kwi-Worktile, "Umthombo ekujoliswe kuwo - iSixhobo soLawulo lweThagethi ye-OKR" yisoftware eneendleko ezingaphezulu kune-Worktile:

• Inguqulelo yeshishini yasimahla yenjongo yomthombo, unokongeza ukuya kuthi ga kwi-10 amalungu;
• inokuqulunqwamdaInombolo ekujoliswe kuyo, yonwabele isikhokelo sokufunda kwi-Intanethi, inkxaso yempumelelo yabathengi kunye nezinye izibonelelo.
• Emva kokuphucula inguqu ehlawulweyo, umrhumo ohambelanayo uya kuhlawuliswa ngokomsebenzi weqela.

Iindlela ezisisiseko kunye nemigaqo ye-OKR

Indlela esisiseko yokuqulunqa ii-OKRs yile: okokuqala, misela "injongo" (Injongo), ekunganyanzelekanga ukuba ibe yinyani kwaye ilinganiseke, njengokuthi "Ndifuna ukwenza iwebhusayithi yam ibe ngcono";

Emva koko, setha inani le "Iziphumo eziphambili" onokuzisebenzisa ukukunceda ufezekise iinjongo zakho, njengeenjongo ezithile ezifana "yenza iwebhusayithi yakho ibe yi-30% ngokukhawuleza" okanye "i-15% idityaniswe ngakumbi."

Umgaqo we-OKR

1. Ii-OKR kufuneka zibe nokulinganiswa (ixesha & nobungakanani), umz.gmailIfikelele kwimpumelelo" kodwa "yazisa i-gmail ngoSeptemba kwaye inabasebenzisi abazizigidi ezi-9 ngoNovemba"
2. Usukelo ngamabhongo, olunye lucelomngeni, olunye alukhululekanga.Ngokubanzi, isi-1 sisiphumo esipheleleyo, kwaye i-0.6-0.7 ingcono., ukuze uqhubeke uzabalazela usukelo lwakho kwaye ungafikeleli ixesha elimisiweyo.
3. Ii-OKRs zomntu wonke zivulekile kwaye ziselubala kwinkampani ngokubanzi.Umzekelo, iphepha lentshayelelo lomntu ngamnye liqulethe irekhodi yee-OKRs zabo, kubandakanywa umxholo kunye nokulinganisa.

Intshayelelo kunye nokuphunyezwa kwee-OKRs

Uzazisa njani ii-OKRs?

Imiqathango eFanelekileyo eSebenzayo yee-OKRs

Iimeko ezisebenzayo ze-OKR zahlulwe ngokufanelekileyo zibe ngamacandelo amabini.

1. Inxalenye yayo ziimfuno ezisisiseko, ezibandakanya ukuthembana, ukungafihli kunye nobulungisa.
2. Elinye icandelo ziimfuno zesicelo.

Iinkcazo zokuthembela, ukuvuleka, kunye nobulungisa azifuni ngcaciso, kodwa ziziqinisekiso zokuphunyezwa kwexesha elide le-OKRs.

Iimfuno zesicelo zohlulwe zibe ngamanqanaba amathathu: ishishini, abantu, kunye nolawulo, ezi zilandelayo:

1. kushishino
2. kubantu
3. kubaphathi

Umahluko phakathi kwe-OKR kunye ne-KPI

(1) Kwishishini:

• Xa kuthelekiswa nee-KPIs, ii-OKRs zifanelekile ngakumbi kwiindawo zoshishino zokutsha okanye ukuguqulwa kwenkqubo ukuphucula ukusebenza kakuhle kwabantu.
• Amava asebenzayo kaHuawei e-OKR abonisa ukuba: ukuphucula i-R&D kunye nolawulo lweenkonzo zomva-mva ngokusebenzisa izinto ezintsha kulungele ngakumbi i-OKR;
• Ukusebenza kunye nemveliso, olu hlobo lweshishini elijoliswe ekusebenzeni kunokuphucula ukusebenza kakuhle komntu ngokulawula ixesha elifanelekileyo, elilungele ngakumbi i-KPI;

(2) Eyabantu:

• Xa ukhetha abagwebi be-OKR, kufuneka ukhethe abasebenzi abaneemfuno ezisisiseko zezinto eziphathekayo eziye zahlangatyezwa, kunye nabasebenzi abanomdla wokwenza izinto (ukuba akukho mdla, kufuneka ukhuthaze oku kuqala).
• Ngaphantsi kolawulo lwe-OKR, abasebenzi abathatha inyathelo lokuqala ukwenza izinto baya kudala ixabiso eliphezulu.

(3) Kubaphathi:

• I-OKRs zezenkokeli zenguqu, kungekhona kwiinkokheli zentengiselwano kunye neenkokheli ekufuneka zilawule yonke into ngokwabo.
• Xa uzisa i-OKRs, kufuneka ukhethe inkokeli yenguqu ukukhokela iqela, okanye uqeqeshe inkokeli yokuqala ukuba itshintshe.

OKR amanyathelo okwazisa

1. Yenza amanqaku okusebenza kwiimodyuli zoshishino okanye amasebe alungele ukwazisa ii-OKRs;
2. Ukushumayela ukudala umoya wokuvezwa kolwazi kunye nokuseka ubudlelwane obufunekayo bokuthembana phakathi kwabaphathi nabaphantsi;
3. Phantsi kokhokelo lootitshala abaqeqeshiweyo, ukufunda ngokudibeneyo kunye noqulunqo lufanelekile kwiimeko zomsebenzi O no-KR;
4. Isivumelwano kunye neqela lesicelo se-1-year OKR effect-creating experimental period, kunye novavanyo lwentsebenzo luya kuhlala lungatshintshi okwethutyana;
5. Ukubonelela abaphumeleleyo ngamathuba okuthetha, dala impembelelo yesihlwele, kwaye wenze umahluko ngamnye ubonakale;
6. Yenza iimephu zolwazi, ukubhala iziganeko eziphambili, igalelo lomntu ngamnye kunye neempawu zomntu ngamnye;
7. Ukuqulunqa imodyuli yenkampani/yeshishini eyakhe uMthetho oSiseko kunye neeNgcaciso eziliShumi ngokusekelwe kumava asebenzayo;
8. Yazisa isoftware esekelwe kumava asebenzayo (thenga imveliso egqityiweyo okanye uzenzele ngokwakho).

Iingqwalasela ze-OKR

Nika ingqalelo ekuqulunqweni kwe-OKR: Xa uqulunqa i-O (iNjongo), kufuneka ikhangeleke kakhulu, edla ngokubizwa ngokuba yi-FINK BIG.

在具体实例中，就是不能制定“本季度交付2.0产品”这类固定的O，而要制定“本季度产品交付准时率提高10个百分点”、“产品一次报检合格率提升15%达到98%”、“客户满意度提升30%达到80%”这一类与之前对比有显著提高的O。

Kwaye xa i-O yenziwe, kufuneka ichazelwe abasebenzi ukuba uvavanyo lwe-KR "luqhawulwe" ukusuka ku-O.Ngokwemigaqo yabantu abangaqeqeshwanga, nokuba i-O equlunqiweyo ayiphunyezwanga, ayisayi kuchaphazela iziphumo zovavanyo Okoko nje isiphumo sokugqibela siphuculwe ngokwenene xa kuthelekiswa nokusebenza kakuhle komntu kwasekuqaleni, uvandlakanyo olugqwesileyo lunokufumaneka.

Xa uqulunqa i-KR (IziPhumo eziPhambili), kufuneka icace, ibe yinyani kwaye inokumetwa.Umzekelo, "ukuhambisa iimveliso ze-2.0 kule kota" yi-KR elungileyo.

Ukongeza, ngenxa yendalo eyahlukileyo ye-O kunye ne-KR, i-KR yesebe eliphezulu ayikwazi ukusetyenziswa ngokuthe ngqo njenge-O ephantsi.

Inkqubo engundoqo ye-OKR

Ukusuka phezulu ukuya ezantsi, umyalelo wokumisela iinjongo kufuneka ube yinkampani ukuya kwisebe ukuya kwiqela kumntu ngamnye.

Yintoni umntu afuna ukuyenza, kwaye yintoni abaphathi abafuna ukuba ayenze ngokubanzi, ayifani ncam.

• Emva koko unokujonga iinjongo zabaphathi abaphezulu kuqala, afumane iindawo eziluncedo kwiinjongo zenkampani ngaphakathi kwendawo afuna ukuyenza, aze amkhuphe ukuze axoxe nabaphathi bakhe kwaye benze urhwebo.
• Phantsi kweemeko ezithile, kunokwenzeka ukuba le nto ufuna ukuyenza iya kuba lukhokelo lophuhliso lwenkampani kwixesha elizayo. (njengomzekelo we-gmail)

Ingxaki yonxibelelwano lwe-OKR

Kukho iindlela ezimbini:

1. Unxibelelwano lomntu nomntu, apho umntu anxibelelana nomphathi wakhe.Ingakumbi xa ikota iphela enye iqala, kuthethathethwana ukuba zithini na iziphumo ezingundoqo.Kuba ayingomntu kuphela onokuthi athethe into afuna ukuyenza, kodwa kwanaloo nto afuna ukwenze, eyona meko intle kukuba ezi zimbini zidityanisiwe.
2. Intlanganiso ebanzi yenkampani ibanjwa ngohlobo lweqela Iinkokeli zeqela ngalinye zithatha inxaxheba kwaye zazisa ii-OKR zeqela labo, kwaye ekugqibeleni wonke umntu uya kufumana amanqaku kwaye avavanye kunye.

Iimfuno ezisisiseko ze-OKR

Ukuya kuthi ga kwii-Os ezi-5 kunye nokuya kuthi ga kwi-4 KRs nge-O nganye.

Amashumi amathandathu epesenti yee-O's asuka kumaleko asezantsi.Amazwi abantu abangezantsi kufuneka avakale, ukuze wonke umntu akhuthazeke ngakumbi ekusebenzeni.
Bonke mabasebenzisane, akukho luhlobo lomyalelo lunokuvela.

Iphepha elinye lingcono, amaphepha amabini ngowona mda uphezulu.

Ii-OKRs ayisosixhobo sokulinganisa ukusebenza.Kubantu ngabanye, isebenza njengento efanelekileyo yokubuyela emva.Ndiyakwazi ngokukhawuleza nangokucacileyo ukuba ndibone into endiyenzileyo kunye nokuba iziphumo zinjani.

Inqaku le-0.6-0.7 lisebenza kakuhle, ngoko ke i-0.6-0.7 iya kuba yinjongo yakho.Ukuba amanqaku angaphantsi kwe-0.4, kufuneka ucinge malunga nokuba loo projekthi kufuneka iqhutyelwe konke.Qaphela ukuba ngaphantsi kwe-0.4 ayithethi ukungaphumeleli, yindlela yokucacisa into engabalulekanga kunye nendlela yokufumana ingxaki.Amanqaku akaze abaluleke kakhulu, ngaphandle nje kwesikhokelo esithe ngqo.

Qhubeka usebenza kuphela kwii-KRs ukuba zisabalulekile.

Kukho umanyano lokuqinisekisa ukuba wonke umntu usebenzela iinjongo ezifanayo. (Enyanisweni, ngexesha lokuphunyezwa kwe-OKRs, unokufumana imvume kunye noncedo lomntu wonke, onomdla kakhulu)

Isitshixo kwii-OKRs

1) Yiba nee-OKRs rhoqo ngekota nonyaka, kwaye ugcine eso singqisho.Ii-OKR zonyaka azimiselwanga kwi-swoop enye.Umzekelo, usete ii-OKRs zekota elandelayo kunye nonyaka ngoDisemba, kwaye ugxininise ekuphumezeni ii-OKR zekota. Emva kwayo yonke loo nto, le yinjongo yangoku.Kwaye ekuhambeni kwexesha, unokuqinisekisa ukuba ii-OKR zonyaka zichanekile kwaye uhlale uzihlaziya.Ii-OKRs zonyaka zizalathiso, azibopheleli.

2) Inokulinganiswa

3) Ifumaneka kwinqanaba lomntu, iqela, kunye nenkampani

4) Ukubhengezwa kwenkampani ngokubanzi

5) Amanqaku ngekota nganye

Iiyantlukwano ezimbini phakathi kwe-O kunye ne-KR:

1. O kukuba lucelomngeni, ukuba yinto eqinisekileyo, akwanelanga;
2. Ii-KRs zinokukuxhasa kakuhle ukugqitywa kwe-O, enokulinganiswa ngokucacileyo kwaye kulula ukuyifumana.

Umahluko phakathi kwee-OKRs zomntu, iqela, kunye nenkampani: Ii-OKR zobuqu yinkcazo yento oza kuyenza; iqela le-OKRs ayizizo iipakethe zomntu ngamnye, kodwa yintoni ebekwa phambili kwiqela; ii-OKR zenkampani zilindelwe kwinqanaba eliphezulu kwinkampani iphela.

I-10 yokuthatha kwi-OKRs

Inqaku 1: Nyaniseka ngokupheleleyo

• Undoqo wenkcubeko ye-OKR esempilweni kukunyaniseka ngokupheleleyo, ukwala izinto esinomdla kuzo, kunye nokunyaniseka kwiqela.

Inqaku lesi-2: Inomlinganiselo

• Iziphumo eziphambili kufuneka zilinganiseke, ekugqibeleni zibonwe, kwaye zishiye ngaphandle kwamathandabuzo: ndiyenzile, okanye andiyenzanga?hayi okanye ewe?Kumele kube lula kwaye kube lula ukuyigweba.

Inqaku lesi-3: Uluntu luyaqhutywa

1. UPeter Drucker waqulunqa ifilosofi entsha yolawulo: ulawulo oluqhutywa ziziphumo zobuntu.
2. Iinkampani kufuneka “zakhelwe ekuthembekeni nasekuhlonipheni abasebenzi bazo – hayi nje ngoomatshini bengeniso”.
3. Ukwandisa idatha kunye nonxibelelwano oluqhubekayo phakathi kwabasebenzi ukulinganisa izicwangciso zexesha elide kunye nezexesha elifutshane zenkampani.

Thatha isi-4: Okuncinci kuninzi

• "Ezi thagethi zikhethwe ngononophelo zithumela umyalezo ocacileyo malunga nokuba wenze ntoni kwaye ungayenzi."
• Kuphela i-3 ukuya kwi-5 OKRs kakhulu kumjikelo ngamnye inokunceda iinkampani, amaqela kunye nabantu ngabanye ukuba bachonge okona kubaluleke kakhulu.
• Ngokubanzi, injongo nganye kufuneka ihambelane neZiphumo eziPhambili ezi-5 okanye ezimbalwa.

Inqaku lesi-5: Ezantsi phezulu

• Ukuququzelela uthethathethwano nabasebenzi, amaqela kunye nabantu ngabanye kufuneka bakhuthazwe ukuba babonisane nabaphathi.
• Ii-OKRs ezenziwe ngolu hlobo kufuneka ziphendule malunga nesiqingatha see-OKR zazo.
• Ukuba zonke iinjongo zibekwe ukusuka phezulu ukuya phezulu, inkuthazo yomqeshwa iya kuphazamiseka.

Inqaku lesi-6: Zibandakanyeni kunye

• Ii-OKR zenzelwe ukuseta izinto eziphambili ngokubaluleka ngokusebenzisana kunye nokuyalela ukuba inkqubela phambili iya kulinganiswa njani.
• Iziphumo eziphambili zisengaxoxwa kwaye zihlengahlengiswe naxa iinjongo zenkampani zichongiwe.
• Isivumelwano esihlanganyelweyo sibalulekile ekwandiseni impumelelo yeenjongo.

Ingongoma yesi-7: Yiba bhetyebhetye

• Ukuba imo engqongileyo ebanzi iyatshintsha kwaye iinjongo ezichaziweyo zibonakala zingenakwenzeka okanye kunzima ukuziphumeza, ezinye iziphumo eziphambili zinokulungiswa okanye zilahlwe ngexesha lokubulawa.

Inqaku lesi-8: Unesibindi sokungaphumeleli

• UGrove ubhala oku: “Ukuba wonk’ ubani uzibekela usukelo oluphakame ngakumbi kunolo anokulufikelela ngokulula, imiphumo idla ngokuba ngcono.
• Iinjongo ezithile zokusebenza kufuneka kuhlangatyezwane nazo ngokupheleleyo, kodwa ii-OKR ezikhuthazwayo zinokuziva zinoxinzelelo kwaye zingenakufezekiswa.I-Grove ibiza olu hlobo lwenjongo "injongo enzima," kwaye iqhubela umbutho kwiindawo eziphakamileyo.

Inqaku lesi-9: Ukusetyenziswa ngokufanelekileyo

• Inkqubo ye-OKR "ifana nokukunika istopwotshi ukuze ukwazi ukuxilonga ukusebenza kwakho nangaliphi na ixesha.
• Ayingombhalo osemthethweni osekwe kuvavanyo lomsebenzi".
• Ukukhuthaza abasebenzi ukuba bathathe ingozi kwaye bathintele ukuthatha inxaxheba, kungcono ukwahlula ii-OKRs kunye ne-bonus incentives.

Inqaku le-10: Umonde, Ukunyamezela

• Inkqubo nganye ifuna uvavanyo kunye nempazamo.
• Kungathatha umbutho 4 ukuya kwiikota ze-5 ukulungelelanisa ngokupheleleyo inkqubo, kwaye kaninzi kuthatha ixesha elide ukwakha iithagethi ezivuthiweyo.

Uhlalutyo lwemeko yesicelo se-OKR

Nazi iimeko ezi-2 ezisebenzayo:

1. Ityala XNUMX: Uvavanyo lwe-OKR lwabasebenzi bakaGoogle
2. Ityala lesi-XNUMX: Ii-OKR zamagcisa

Ityala XNUMX: Uvavanyo lwe-OKR lwabasebenzi bakaGoogle

Xa u-Rick Klau, iqabane kwi-Google Ventures, i-capital venture arm ye-Google, wayephethe i-Blogger, iqonga lokubloga likaGoogle, wabeka iinjongo ezininzi kwikota nganye, enye yazo "yayikukwandisa udumo lweBlogger"— — Blogger was already big at the ixesha, kodwa ukuthandwa kwayo kwachithwa ngamaqonga asakhulayo afana neTumblr.Ukuza kuthi ga ngoku, uCrowe udwelisa iziphumo ezingundoqo ezintlanu ekulula kakhulu ukuzilinganisa, kubandakanywa ukuthetha kwimisitho emithathu emikhulu yoshishino, ukulungelelanisa iphulo le-PR yeBlogger ye-5 yesikhumbuzo, ukwenza i-akhawunti esemthethweni ye-Twitter kunye nokuthatha inxaxheba kwiingxoxo eziqhelekileyo, kunye nokunye.

UCrowe uphinde wathi uGoogle unazo zombini ii-OKRs zonyaka kunye nee-OKR zekota: ii-OKR zonyaka zikhokela unyaka, kodwa azilungiswanga, kodwa zinokuhlengahlengiswa ngexesha; Ii-OKR zekota azinakutshintshwa xa sele zimisiwe.Ukongeza, iGoogle inamanqanaba ahlukeneyo e-OKRs ukusuka kwinkampani, iqela, umphathi ukuya kumntu ngamnye, zonke ezisebenza kunye ukuqinisekisa ukuba inkampani isebenza njengoko kucwangcisiwe.

IiGooglers zihlala ziseta ezi-4 ukuya kwezi-6 ze-OKR ngekota nganye, kwaye uninzi lweenjongo lunokuba lukhulu.Ekupheleni kwekota, abasebenzi kufuneka balinganise iziphumo zabo eziphambili-inkqubo ethatha imizuzu embalwa kuphela, kunye namanqaku avela kwi-0 ukuya kwi-1, kwaye ngokufanelekileyo phakathi kwe-0.6 kunye ne-0.7.Amanqaku e-1 abonisa ukuba injongo ibekwe phantsi kakhulu, ukuba ingaphantsi kwe-0.4, kunokubakho ingxaki kwindlela yokusebenza.

KwaGoogle, ukusuka kwi-CEO uLarry Page ukuhla ukuya kuwo wonke umsebenzi ophantsi, wonke umntu i-OKR ivulelekile eluntwini, kwaye wonke umntu unokujonga imeko yangoku yakhe nawuphi na umntu osebenza naye kuluhlu lwabasebenzi. Ii-OKR kunye namanqaku e-OKR angaphambili. Ukwenza ii-OKRs zisesidlangalaleni kunceda abasebenzisi bakaGoogle ukuba baqonde ukuba oogxa babo benza ntoni-umzekelo, uCrow unoxanduvaYouTubeXa iphepha lasekhaya lewebhusayithi, abanye oogxa banokufuna ukubeka ividiyo yokunyuswa kwemveliso kwi-YouTube.Ngeli xesha, banokujonga i-OKRs kaCrowe, baqonde oko wayekwenza kwikota, kwaye bagwebe indlela yokuxoxisana ngale nto kunye neqela le-YouTube.

I-OKRs ayiyometric emisela ukunyuswa kwabasebenzi, kodwa inokunceda abasebenzi bagxile kwizinto abazifezileyo.UCrowe uthi njengoko elungiselela ukunyuselwa, unokuyibona nje krwaqu into ayenzele inkampani ngokujonga ii-OKRs zakhe.

Indlela kaGoogle ye-OKR, kuquka:

1. Injongo: Yintoni injongo yobukho bethu?
2. Umbono: Chaza isicwangciso sexesha elizayo ngamagama.
3. Isicwangciso: izinto eziphambili ngokubaluleka kunye nezinto eziphambili.
4. Injongo: Bala oko kuphunyeziweyo kugxininiso lwexesha elikufutshane.
5. Isiphumo esiPhambili: Sazi njani ukuba sibheka kude kangakanani kwiinjongo zethu?
6. Imisebenzi: Chaza iziphumo eziphambili zibe zizenzo ezithile kunye nemisebenzi yobungakanani.

Ityala lesi-XNUMX: Ii-OKR zamagcisa

1. Iinjongo zenkampani zimiselweiqelaInqaku.Iinjongo zeqela zigqiba iinjongo zomntu ngamnye.

Xa bebeka usukelo, abantu ngabanye bafanele bajonge usukelo lwenkampani nolweqela, ukuze usukelo lomntu ngamnye luhambelane neenjongo zeqela nezenkampani.

Nangona ubugcisa busoloko bungelona shishini liphambili leqela okanye isebe, iinjongo kufuneka zibekwe ngokusondeleyo kangangoko kunokwenzeka kwiinjongo zeqela kunye nenkampani.

2 Injongo yenkampani kukuphumeza i-XXX yezigidi kwiintengiso zekota zeemveliso ze-XX.Emva koko iinjongo zekota zomculi zinokuqulunqwa ngolu hlobo:

• O: Yenza mhle kwaye upakishe iimveliso zeXX ukuphucula ukwamkelwa kwabasebenzisi kwiimveliso zeXX.
• I-KR: Velisa incwadana ye-16 yephepha le-32K [egqitywe kwi-XX ngenyanga ye-XX].
• KR: Dibanisa izitayile zephepha lasekhaya lemveliso kunye namaphepha akwinqanaba lokuqala kwisitayile seXX (ubuchwephesha obungakumbi kunye nobuhlobo) [igqitywe nge-XX ngenyanga ye-XX].
• Qaphela: I-KR kufuneka ilinganiswe, zombini ngokobungakanani nangexesha.