Isalathiso senqaku
Umthengisi onebhidi ephezulu ye-Amazon uphumelela ukubekwa kwentengiso yegama elingundoqo elijoliswe kuyo okanye i-ASIN.
Kodwa abathengisi abanakuseta elona xabiso liphezulu kuthotho lwentengiso nganye, ebiza kakhulu.
Isicwangciso esisebenzayo sokubhida i-Amazon sisiphumo sophando olubanzi; qonda ukuba kufuneka wenze ntoni ngobundlobongela, nokuba ujolise kumaphepha eenkcukacha zemveliso okanye amagama angundoqo, i-CPC, kunye nokunye.
Oku kubonakala kuntsonkothile, akunjalo?Ngapha koko, ukwenza kunye nokulawula amaphulo e-PPC akulula njengoko kubonakala.
Isebenza njani intengiso yePPC yeAmazon?
Ke, isebenza njani intengiso yePPC yeAmazon?
- Intengiso yePPC kwiAmazon iyafana nebhidi yemveli, apho abathengisi bakhuphisana ukuthengisa iimveliso zabo kubathengi ngokhuphiswano lwamaxabiso.
- Xa abathengi becofa intengiso, banokuhlawulwa ngokuthe ngqo endaweni yokuhlawula i-ad slot ngokwayo.
- Enye into ekufuneka uyiqaphele kukuba iAmazon ilandela umthetho wefandesi "wexabiso lesibini", oku kuthetha ukuba umntu othengisayo uya kuhlawula ipeni ephezulu kuneyesibini.Ngokomzekelo, ukuba ibhidi yegama elithile elingundoqo li-$ 4.00 kwaye enye ibhidi yi-$ 3.00, i-Amazon iya kuhlawula i-$ 3.01.
- Ezinye izinto zibandakanya isantya sokuthengisa, i-CTR yokucofa ireyithi (oko kukuthi umthengi unokucofa kangakanani kwintengiso), kunye namazinga okuguqulwa kwemveliso.
Isishwankathelo sendlela Intengiso yePPC yeAmazon isebenza ngayo
Okwangoku, kukho inkalo enye yeAmazon PPC abangayaziyo abathengisi abaninzi:
- Okukhona kuqhutywa iphulo lentengiso elixhasiweyo, kokukhona liba lifanelekileyo kumagama angundoqo ekujoliswe kuwo (kwaye ahlobene).
- Ukubeka nje ngokulula, okukhona uqhuba ukhangelo lwentengiso, kokukhona kunokwenzeka ukuba ufumane eyona ndawo ilungileyo yokubekwa kwentengiso, nokuba nelona bhidi liphezulu.
Kodwa isebenza njani?
- Emva kokusungula iphulo lentengiso elixhaswayo elizenzekelayo, i-algorithms ye-Amazon yaqala ukuqokelela idatha kunye "nokuqonda" okungcono kwemveliso.
- Ukusebenza kwala maphulo kunyuka ngokuhamba kwexesha njengoko ucofa, umboniso, kunye nokuthengisa kunyuka.
- Xa i-algorithm ifumanisa ukuba abathengi bazimisele ukuthenga imveliso, nokuba isithembiso asiphezulu, siya kukhetha intengiso yomthengisi kunomthengisi omtsha.
- Ngenxa yoku, ezinye iingcali zePPC zeAmazon zikhuthaza ukwenziwa kwamaphulo ahlala ixesha elide kunokuwaphelisa ngokupheleleyo.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Isebenza njani intengiso ye-Amazon PPC?Isishwankathelo sendlela Intengiso yeAmazon esebenza ngayo" ukukunceda.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-20914.html