Isebenza njani intengiso yePPC yeAmazon?Isishwankathelo sendlela intengiso yeAmazon isebenza ngayo

Umthengisi onebhidi ephezulu ye-Amazon uphumelela ukubekwa kwentengiso yegama elingundoqo elijoliswe kuyo okanye i-ASIN.

Kodwa abathengisi abanakuseta elona xabiso liphezulu kuthotho lwentengiso nganye, ebiza kakhulu.

Isicwangciso esisebenzayo sokubhida i-Amazon sisiphumo sophando olubanzi; qonda ukuba kufuneka wenze ntoni ngobundlobongela, nokuba ujolise kumaphepha eenkcukacha zemveliso okanye amagama angundoqo, i-CPC, kunye nokunye.

Oku kubonakala kuntsonkothile, akunjalo?Ngapha koko, ukwenza kunye nokulawula amaphulo e-PPC akulula njengoko kubonakala.

Isebenza njani intengiso yePPC yeAmazon?

Ke, isebenza njani intengiso yePPC yeAmazon?

• Intengiso yePPC kwiAmazon iyafana nebhidi yemveli, apho abathengisi bakhuphisana ukuthengisa iimveliso zabo kubathengi ngokhuphiswano lwamaxabiso.
• Xa abathengi becofa intengiso, banokuhlawulwa ngokuthe ngqo endaweni yokuhlawula i-ad slot ngokwayo.
• Enye into ekufuneka uyiqaphele kukuba iAmazon ilandela umthetho wefandesi "wexabiso lesibini", oku kuthetha ukuba umntu othengisayo uya kuhlawula ipeni ephezulu kuneyesibini.Ngokomzekelo, ukuba ibhidi yegama elithile elingundoqo li-$ 4.00 kwaye enye ibhidi yi-$ 3.00, i-Amazon iya kuhlawula i-$ 3.01.
• Ezinye izinto zibandakanya isantya sokuthengisa, i-CTR yokucofa ireyithi (oko kukuthi umthengi unokucofa kangakanani kwintengiso), kunye namazinga okuguqulwa kwemveliso.

Isishwankathelo sendlela Intengiso yePPC yeAmazon isebenza ngayo

Okwangoku, kukho inkalo enye yeAmazon PPC abangayaziyo abathengisi abaninzi:

• Okukhona kuqhutywa iphulo lentengiso elixhasiweyo, kokukhona liba lifanelekileyo kumagama angundoqo ekujoliswe kuwo (kwaye ahlobene).
• Ukubeka nje ngokulula, okukhona uqhuba ukhangelo lwentengiso, kokukhona kunokwenzeka ukuba ufumane eyona ndawo ilungileyo yokubekwa kwentengiso, nokuba nelona bhidi liphezulu.

Kodwa isebenza njani?

• Emva kokusungula iphulo lentengiso elixhaswayo elizenzekelayo, i-algorithms ye-Amazon yaqala ukuqokelela idatha kunye "nokuqonda" okungcono kwemveliso.
• Ukusebenza kwala maphulo kunyuka ngokuhamba kwexesha njengoko ucofa, umboniso, kunye nokuthengisa kunyuka.
• Xa i-algorithm ifumanisa ukuba abathengi bazimisele ukuthenga imveliso, nokuba isithembiso asiphezulu, siya kukhetha intengiso yomthengisi kunomthengisi omtsha.
• Ngenxa yoku, ezinye iingcali zePPC zeAmazon zikhuthaza ukwenziwa kwamaphulo ahlala ixesha elide kunokuwaphelisa ngokupheleleyo.