Urhweba olunqamlezileyo lwe-e-commerce luzikhetha njani iimveliso ngeNdlela zikaGoogle?Inkqubo yokukhetha iimveliso usebenzisa iGoogle Trends

UkuzimelaEzorhweboAbathengisi bewebhusayithi bakhetha iimveliso abaza kuzenzaseoXa ucwangcisa, kufuneka uthathele ingqalelo izibonelelo zakho zobutyebi kwaye usebenzise ngokukuko ezinye izixhobo zokukhetha imveliso.

Abathengisi kufuneka bamsebenzise njani uGoogle ukukhetha iimveliso kwiiwebhusayithi ezizimeleyo?

Uhlalutyo lweendlela zikaGoogle

1) Khangela utshintsho lwendlela yokukhangela

• Xa imveliso ikwindlela ephezulu, qiniseka ukuba uyalibamba eli xesha kwaye wenze imveliso.
• Ukuba imveliso yomthengisi ifunyenwe ukuba iphantsi, kucetyiswa ukuba umthengisi angakwenzi, ukuze angalahlekelwa yimali.

2) Uhlalutyo lobushushu belizwe

• Ukongeza ekujongeni iindlela zangaphambili ezikhulayo, uhlalutyo lokuthandwa kwelizwe lunokujonga incopho kunye namaxesha onyaka aphantsi xa iimveliso zinyuka.
• Abathengisi banokwenza amalungiselelo afanelekileyo oluhlu ngokwemfuno yabathengi ngamaxesha aphantsi kunye namaxesha aphezulu.
• Ukugweba ukuthandwa kwemveliso, kungcono ukufumana uthelekiso lwereferensi, kwaye ubone ukuthandwa kwangempela kwemveliso ngokuthelekisa.
• Kuyafaneleka ukukhankanya ukuba kucetyiswa ukuba abathengisi bajonge ixesha lokuthandwa kweentsuku ezingama-30 ezidlulileyo.
• Enye inzuzo yeeNdlela zikaGoogle kukunceda abathengisi bahlalutye imfuno yehlabathi.
• Umzekelo, kwiziphumo zophendlo lweempahla zokubunjwa, amazwe amahlanu aphezulu ngawona mazwe ekujoliswe kuwo kumthengisi, ngoko ke ukukhetha amazwe amahlanu aphezulu kufuneka kube kulungile!

3) Iingcebiso zoPhando eziNxulumeneyo

Xa umthengisi echonge imveliso kodwa engazi ukuba ngawaphi amagama angundoqo amawakhethe, kukho iindlela ezimbini:

1. Okokuqala, faka amagama amakhulu okanye amagama angundoqo kwi-Google ukungena kwi-trend, kwaye amagama angundoqo okukhangela avela, kunye noluhlu olubanzi;
2. Okwesibini, khangela ngokuchanekileyo amagama angundoqo angundoqo.

• UGoogle Trends yeyona mveliso ilungileyo yokuqinisekisa imveliso yakho.
• Nokuba ku Facebook Nokuba kukumaqonga eqela lesithathu, abathengisi banokukhangela iiTrendi zikaGoogle zobuninzi bemveliso, iintsingiselo zemveliso, iindlela ezikhulayo, amaxesha onyaka, kunye nokunye.

Uhlalutyo lobungakanani bokhetho lwemveliso kaGoogle

Zeziphi iimfuno ekufuneka kuhlangatyezwane nazo xa ukhetha iimveliso ze-e-commerce eziwela umda?

1. I-traffic yanele ukuxhasa umyalelo ophezulu womthengisi.
2. Ukhuphiswano oluphantsi kunye neendleko eziphantsi zentengiso.
3. Ingaba imveliso ikwindlela yokunyuka mva nje.
4. Musa ukukhuphisana neempawu ezinkulu kunye neenkampani ezinkulu.

Yintoni omele uyithathele ingqalelo kukhetho lukaGoogle?

1. Ukukhetha imveliso kufuna uvavanyo;
2. Iimveliso kufuneka zipapashwe kuGoogle, kwaye abathengi kufuneka babe namaxabiso aphezulu eyunithi kunye namaxabiso aphezulu okuthenga kwakhona.
3. Xa imveliso ipapashwa kwi-Facebook, kufuneka ilinganise i-ROI.

• Iintengiso ze-Facebook zithengisa ngokusebenzayo, kwaye nje ukuba ufumana abaphulaphuli abafanelekileyo, unokwenza imali kwiimveliso eziphantsi kwexabiso eliphantsi.
• Kodwa uGoogle, ulahlekelwa yimali ngenxa yeendleko eziphezulu zokucofa, izinga eliphantsi lokuguqulwa, imveliso yexabiso eliphantsi.
• Abathengisi kufuneka benze iimveliso ezibizayo ezinexabiso eliphezulu lokuphinda uzithenge, ezifana namanabukeni omntwana.
• Eyona nto ibalulekileyo kukuqonda imfuno yemarike kwaye ukhethe imveliso ekufaneleyo.

Ukongeza ekukhetheni iimveliso, kufuneka uzisebenzise kakuhle kamvauKhuthazo lweWebhuizixhobo zokufumana eyona ilungileyo kwiwebhusayithi yakho ezimeleyoIntengiso ye-Intanethiisicwangciso, esenza ingqiqo eninzi kubathengisi abaqalayo.

Kunconywa ukusebenzisa i-SEMrush Keyword Magic, ekulula ukuyisebenzisa isixhobo sophando lwegama elingundoqo ▼

• Isixhobo somlingo se-SEMrush segama elingundoqo sinokukunika awona magama anengeniso kwi-SEO kunye nentengiso ye-PPC.
• I-SEMrush ifuna i-akhawunti ebhalisiweyo ukuyisebenzisa.

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Ndibhalisela njani uvavanyo lweentsuku ezi-7 zeakhawunti ye-SEMrush (ixabiso le-119.95 yeedola)?

Eli nqaku liza kukubonisa indlela yokufumana uvavanyo lweentsuku ezi-7 ze-SEMrush ukuze ukwazi ukonyusa imisebenzi yakho ye-SEO kunye ne-SEM kwiintsuku ezi-7 ezizayo ngaphandle kokuhlawula nantoni na. I-SEMrush imalunga nokunyusa itrafikhi yokukhangela, ukuhlalutya abantu okhuphisana nabo, ukufumana amanqaku e-backlinks…