Ithini isikhokelo sokuveliswa kunye nokusebenza komxholo omtsha wemidiya?Izakhono ezingundoqo zokubeka umsebenzi we-e-commerce

iindaba ezintshaUkusebenza okanye ukusebenza kwesikhululo esizimeleyo, ukusebenza komxholo kungomnye wabo.

Yintoni umsebenzi womxholo othile?

Yonke imifanekiso, umbhalo kunye neevidiyo ezinikezelwe kubathengi kwiwebhusayithi ezinokukhuthaza ukuguqulwa komthengi kunye nokuhambisa ixabiso lebrand yomthengisi kunokubizwa ngokuba ngumxholo.

Ngoko kutheni imisebenzi yomxholo?

Enyanisweni, ukubaluleka kokuthengiswa komxholo kufuneka kwahlulwe ngokwamacandelo amane:

1. ukunxibelelana ngexabiso lophawu;
2. Yakha umfanekiso wophawu;
3. Ukuphucula ukubambelela komthengi;
4. khuthaza uguqulo;

Zeziphi iindidi zomxholo?

1. 图片
2. Isicatshulwa
3. Ividiyo

Ithini isikhokelo sokuveliswa kunye nokusebenza komxholo omtsha wemidiya?

Ziziphi iindlela zokwenza umxholo?

1. OGC (Umxholo oveliswe ngumsebenzi)
2. UGC (UMxholo oveliswe ngumsebenzisi)
3. I-IGC (Umxholo oveliswe yi-Influencer)

Eyokuqala yi-OGC (i-Occupationally Generated Content), eyisiseko somxholo owenziwe ngeqonga.Umthombo walo mxholo ngokuqhelekileyo ngumxholo oveliswa yi-brand okanye umqhubi wewebhusayithi, kubandakanywa inkcazo yemveliso, imifanekiso, iividiyo, njl njl. Umsebenzi wayo kukudlulisa ixabiso le-brand kunye nokuseka umfanekiso we-brand.

Okwesibini ngu-UGC (Umxholo owenziwe nguMsebenzisi), oko kukuthi, umxholo owenziwe ngumsebenzisi womthengi, ngokuqinisekileyo, uphinda udalwe ngumthengi ngokuzenzekelayo, okanye udalwe ngumthengisi phantsi kwesikhokelo somthengi.

Oku kubandakanya uphononongo oluvela kubathengi, iiretweets ezivela kubathengi kwimidiya yoluntu, ezinye iinkcazo ezivela kubathengi, kunye nophononongo oluvela kubathengi kwiwebhusayithi.

Indima enkulu ye-UGC kukuvuma ukuthembela, ukuze abantu abangaziyo okanye abakholelwa uphawu lomthengisi banokukhawuleza ukwakha ukuthembela kwiwebhusayithi yomthengisi.

Sithetha ukuthini isikhokhelo sokuhlawulwa komxholo?

Eyokugqibela yi-IGC (i-Influencer Generated Content), enomxholo owenziwe yimpembelelo.

Abathengisi banokufumana abantu abadumileyo kwi-Intanethi ukunceda ukuzisa iimpahla kunye nokudala umxholo othile kubathengisi, njengaFacebookintengiso.

Uvela phi uyilo lwentengiso?

1. Enye yeyokuba umthengisi azidubule eyedwa;
2. Enye kukuba umthengisi uthumela i-imeyile kumthengi ecela umthengi ukuba ancede ukuthatha imifanekiso;
3. Enye kukuqhagamshelana yinkwenkwezi kwaye ucele inkwenkwezi ukuba ihlawule ukudubula.

Oku kungasentla kumalunga nomthombo kunye nohlobo lomxholo.Umbuzo olandelayo omawuqwalaselwe ngowokuba usasazwa njani?

Izinto ezibalulekileyo zokusasazwa komxholo zikwabandakanya iinkalo ezininzi.

umxholo kuqalaUkubekwa endaweni, oko kukuthi, luhlobo luni lomxholo owenzayo, okwesibini ukuqonda abaphulaphuli bomxholo, kwaye ekugqibeleni ukudibanisa iziteshi zonxibelelwano.

EzorhweboIzakhono zokubeka ezingundoqo zokusebenza

Ukubeka indawo ekuthengiselwa kuyo imveliso kufuneka kulandele le migaqo mi-4:

1. Funa inyaniso kwizibakala, musa ukupakisha ubuxoki
2. Indawo yokuthengisa ayiphelelanga kwimveliso ngokwayo
3. Bonisa Izinto Eziluncedo Ezahlukeneyo
4. Musa ukungqala kakhulu

Funa inyaniso kwizibakala, musa ukupakisha ubuxoki

Nokuba kunjalouKhuthazo lweWebhuisekhonaIntengiso ye-IntanethiUkucwangcisa kufuneka kusekelwe kumgaqo osisiseko wokufuna inyaniso kwiinyani.Nayiphi na inkcazo yobuxoki ngaphandle kwesiseko sokwenyani iyinkohliso kwaye ayinyanisekanga kwabo banokuba ngabathengi.

Ngoko ke, ukukhutshwa kwendawo yokuthenga kufuneka kusekelwe kwimeko yangempela yenkampani kunye nemveliso.

Indawo yokuthengisa, ayipheleli kwimveliso ngokwayo

• Ayizizo zonke iimveliso ezineenzuzo ezicacileyo.
• Uninzi lweemveliso eziqhelekileyo azahlukanga kakhulu kwezinye kwimarike.
• Ngeli xesha, ngokusisiseko kunzima ukulungisa indawo yokuthengisa ngokwemveliso ngokwayo, ngoko ke kuyimfuneko "ukubumba" indawo yokuthengisa ngeli xesha.
• Ungazama ukubonakalisa indawo yokuthengisa eyodwa ukusuka kwindawo yentengiso yenkampani, imveliso kunye namava enkonzo.
• Inkampani yobukhulu obufanayo, egxile kwimveliso enye iminyaka engama-20, inemvakalelo eyahlukileyo evela kwinkampani evelisa iindidi ezininzi kwaye imiselwe iminyaka emibini kuphela.

Bonisa Izinto Eziluncedo Ezahlukeneyo

• Ngamanye amaxesha iimveliso esisebenzisana nazo zintsha kwaye zikhethekileyo kwishishini kwaye zinexabiso elikhethekileyo xa kuthelekiswa neemveliso ezifanayo kwimarike.
• Ngeli xesha, kufuneka sibonise eli xabiso likhethekileyo ukusuka kwiindlela ezininzi. Ukwenza abathengi bazive bebodwa, kufuneka siqale sikwazi ukuvakalisa okukodwa.

Musa ukungqala kakhulu

• Ngokusisiseko, uninzi lwabantu aluyi kuthetha ukuba zimbi kangakanani iimveliso abazithengisayo, kodwa baya kukhuthaza zonke iintlobo zeemveliso ezilungileyo okanye iinkonzo.
• Ngoko ke, ukuba uthi kwimveliso yakho okanye kwintshayelelo yenkonzo "umgangatho ophezulu, umgangatho ophezulu", "imveliso yethu yeyona nto ingcono kwimarike", ayithethi kakhulu, kodwa ingcono kunanto.
• Injongo yokudumisa imveliso inokufezekiswa ngokungathanga ngqo: umzekelo, sinokuyidumisa imveliso ngokuphononongwa kwabathengi kunye nemilomo yabanye abantu.