Ngawaphi amacandelo eewebhusayithi ze-B2B eziwela imida? I-B2B yeenkcukacha zemveliso yolungiselelo lwephepha

Enyanisweni, akukho nzima njengoko ucinga ukuba sisikhululo esizimeleyo.

Iindawo ezininzi zeB2B ezinqumla imida zilula:

• Iwebhusayithi kukulayisha iimveliso zomthengisi;
• Ukuhombisa ngokulula iphepha lasekhaya;
• Yazisa imihlathi embalwa yesicatshulwa;
• I-interface yeblogi yeendaba ayizange ihlaziywe ixesha elide;
• Akukho namnye umthunywa okhawulezileyo we-intanethi okhoyo kwiwebhusayithi.

Oku kulandelayo kuthatha iwebhusayithi ye-B2B njengomzekelo, kwaye icacisa malunga nemiba esi-7.

Ikhasi lasekhaya lewebhusayithi kunye nebar yokukhangela

Uninzi lwabathengi beza kwiwebhusayithi yomthengisi kwaye into yokuqala abayibonayo yikhasi lasekhaya lomthengisi, ngoko kukho izizathu ezininzi zokuba umthengi uzimisele ukuhlala kwiphepha lasekhaya lomthengisi alithandeki.

Ukusuka phezulu ukuya ezantsi likhasi lasekhaya lewebhusayithi: ibha yokukhangela, umfanekiso webhena, umboniso wemveliso, ngathi, ibali lomthengi, ukuhamba ngaphantsi.

Ngathi

• Eli phepha libaluleke kakhulu kwiiwebhusayithi zeB2B, kwaye abathengi abaninzi abanomdla kwiimveliso zomthengisi baya kutyelela eli phepha.
• Pakisha inkampani ngentliziyo, kwaye umthengisi ngokuqinisekileyo uya kufumana izibonelelo ezihambelanayo.
• Ndibone iiwebhusayithi ezininzi zabahlobo, eli phepha lilula kakhulu.

iphepha lemveliso

Njengeyona ndlela yodwa yeemveliso ukufikelela kubathengi, amaphepha emveliso afuna ukuba sibeke umzamo omkhulu kwishishini lethu.

• Uluhlu lwephepha lemveliso luqulethe izinto ezintandathu, ezizezi: isihloko, umfanekiso, umsebenzi ophambili/intshayelelo yenqaku, inkcazo yemveliso, ukuphononongwa kwemveliso, kunye nomgangatho wemveliso.
• Khangela uluhlu olufana namaphepha emveliso, kwaye uya kubona ukuba abanye abathengisi bayiphathe njani kwaye yintoni izinga lokuguqulwa.
• Thelekisa kunye noluhlu lwakho lwephepha lemveliso, fumana impumelelo kunye negumbi lokuphucula, kunye nokunyusa izinga lokuguqulwa.

Uphuculo lwephepha leenkcukacha zemveliso ekumgangatho ophezulu

Ungabhala njani uluhlu oluphezulu lwephepha lemveliso?

Kukho iindlela ezininzi ngolu hlobo lulandelayo.

Iisetingi ezichanekileyo zeendawo zokuhlela

Ukusetwa okuchanekileyo kwe-node yohlelo kunokuphucula ngokufanelekileyo utyhileko.

• Xa ulayisha iimveliso, izicwangciso zecandelo le-node zibaluleke kakhulu.
  Kwisetingi seendawo zokuhlela, kufuneka sisulungekise ngokupheleleyo iinjongo ezihambelanayo zamacandelo esebe kunye namagqabi amagqabi.
• Iinqununu zesebe zisetyenziselwa ukudala idizayini zevenkile kunye namagqabi amagqabi asetyenziselwa ukongeza iimveliso.
• Kwindawo yesebe, chaza ezi zimbini njengemibala eyahlukeneyo yefonti ukunqanda ukubhideka kunye nokunciphisa ukuvezwa kwemveliso.

Ubukrelekrele bezihloko zemveliso

• Isihloko ngowokuqala "uvulindlela" ukuba imveliso ifikelele kubathengi, kwaye kunye nomfanekiso wekhava, lenza amandla aphambili okutsala unqakrazo.
• Xa sibhala isihloko, kufuneka singcwabe ngokufihlakeleyo amagama angundoqo angundoqo kwisihloko, siqale sinyuse izinga lokuvezwa lokukhangela imveliso, emva koko sitsale ukucofa izihloko ezikumgangatho ophezulu nezinomtsalane.
• imida eyahlukeneyo yokuwelaEzorhweboAmaqonga aneefomyula ezahlukeneyo zokubhala iintloko.
• Logama nje isihloko sibhalwe ngokwefomula, igama ngalinye kwisihloko linokukhangela ngokwalo.

Bamba ngokuchanekileyo inkcazo yephepha lemveliso

Inkcazo yephepha lemveliso yinxalenye yomsebenzi wokusebenza ovavanya ukuqonda kwabathengi kakhulu.

Uluhlu olulungileyo lwephepha lemveliso alukwazi ukuswela iinkcazo zemveliso ezinokubamba ngokuchanekileyo iimfuno zabathengi beqela ekujoliswe kulo.

1. Ufuna ukuthenga ntoni umthengi kule ntengo?
2. Ngaba kukusebenza kwemveliso?
3. usemhleUbomiamaphupha nolangazelelo?

Konke oku kufezekiswa ngeenkcazo zemveliso.

 Umbono okrelekrele wemifanekiso yemveliso

• Imveliso ibonisa imifanekiso kwangokoEzorhweboXa ukuthenga kukhule ngokukhawuleza, kudlulele ngaphaya kweyona ntsingiselo ilula yokubonisa.
• Iinkcukacha zeemveliso ezivela kwii-angles ezahlukeneyo kunzima ukuba ne-aesthetics kunye nombono.
• Kuphela xa indawo yokuthengwa kwemveliso idibaniswe ngokunzulu kunye nomfanekiso wokubonisa imveliso inokufumaneka unxibelelwano olugqibeleleyo loluhlu oluphezulu lwephepha lemveliso.
• Uluhlu lwe-atmospheric luvelele phakathi kweemveliso ezifanayo.

Ukongeza kula manqaku ama-4 angentla, kufuneka kwakhona sihlalutye uluhlu lwabakhuphisana nabo kwiimveliso zohlobo olufanayo, siphande kwaye siphucule ngokuhlalutya, sifumane amabala aqaqambileyo avela kubakhuphisana namazinga aphezulu okuguqulwa kwaye sizamkele, sandise iimveliso zethu, kwaye someleze ukukhuphisana kwethu. .

B2B indlela yokubuza

• Injongo yewebhusayithi ezimeleyo kukubonelela abathengi ngolwazi olungakumbi, ngoko ke ii-imeyile, iifom, kunye nezixhobo zonxibelelwano lwewebhu zizinto ezibalulekileyo zokuthengisa iwebhusayithi.
• Ngenxa yokuba yiwebhusayithi yesiNgesi, musa ukushiya iikhowudi ze-QR ze-WeChat okanye ezinye, kuba i-WeChat isenokungathandwa kumazwe angaphandle.

Nxibelelana nathi

Ezinye iisayithi ziya kuba nolwazi oluninzi olusekwe kweli phepha, elingaxutywanga nje kuphela, kodwa lixutywe.

• Ulwazi olukweli phepha, okukhona kulula ukuyila, kokukhona kungcono.Ulwazi loqhagamshelwano akufanele lunike abathengi iinketho ezininzi kakhulu.
• Kuyacetyiswa ukuba ugcine ibhokisi yeposi enye kuphela esetyenziswa rhoqo.
• Kucetyiswa ukuseta ibhokisi yeposi njengento efunekayo kwifom, kwaye izinto ezifunekayo mazingagqithi kwizinto ezintathu kakhulu.

isantya website

Nokuba itrafikhi ngqo okanyeseoAmava okukhangela amagama angundoqo kunye nesantya sokuvula iwebhusayithi kubalulekile, eyona nto ibaluleke kakhulu echaphazela izinga le-bounce yewebhusayithi.

Ke wonke umntu kufuneka abe nexhala malunga nendlela yokwenza iwebhusayithi yabo ivuleke ngokukhawuleza.

Kwakhona, nceda ungadlali iividiyo ngokuzenzekelayo njengoko zinokuchaphazela kakhulu isantya sendawo ye-ecommerce.

Indlela yokuphucula ngempumelelo isantya sokulayisha iwebhusayithi?

Iisayithi ezizimeleyo ziwaphucula njani amava omsebenzisi?

Ukuphucula isantya sokulayishwa kwewebhusayithi kunokuphucula amava omsebenzisi wewebhusayithi.Isisombululo esona sisisombululo kukongeza iCDN kwiwebhusayithi.

Xa kuthelekiswa ne-CDN enikwe amandla kwaye ngaphandle kwe-CDN, kukho i-gap ebalulekileyo kwisantya sokulayisha samaphepha ewebhu.

Ke ngoko, ukongeza iCDN yangaphandle engenarekhodi kwiwebhusayithi ngokuqinisekileyo yindlela elungileyo yokuphucula isantya sokuvula iphepha lewebhu.

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Oku ngasentla sisishwankathelo sethu sesakhiwo sephepha le-website ye-e-commerce ye-B2B ewela umda?Ndiyathemba ukuba luncedo.