Loluphi uhlobo lwezixhobo ozidingayo ngokubanzi ukulungiselela isikhululo esizimeleyo sorhwebo lwe-e-commerce lwangaphandle?

Enye yezinto ezingeloncedo eziphambili kwiwebhusayithi ezimeleyo lixabiso eliphezulu kunye nolungiselelo oluntsonkothileyo lwangaphambili.

Ngawaphi amaxwebhu endiwadingayo ukuze ndilungiselele isikhululo esizimeleyo saphesheya kolwandle?

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Umda wokuwelaEzorhweboKufuneka silungiselele ntoni isikhululo sorhwebo sangaphandle esizimeleyo?

Okokuqala, kufuneka sihlalutye imarike, siqonde iimpawu zeemarike zengingqi eziya phesheya, kwaye siqonde ukuba yintoni iqela ekujoliswe kulo.

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Isitayile kunye nokumiswa kwewebhusayithi kubonakalisa isalathiso sophawu kwaye kubalulekile kwintengiso yexesha elizayo.

• Ukwakhiwa kwebali lebrand nako kubalulekile.
• Indawo ecacileyo yewebhusayithi kunye namaxabiso anokunxibelelana nabathengi, ngaloo ndlela ephucula ukuqondwa kunye nokuncamathela kwewebhusayithi ezizimeleyo.
• Nokuba inomakhi wewebhusayithi olula, ukwakha iwebhusayithi akukhawulelwanga ekongezeni amaqhosha ambalwa, kufuneka kusekwe kwindawo yokubeka iwebhusayithi, umxholo wokwakha iwebhusayithi, isitayile, njl.

imarike yengingqi

• Iimarike zengingqi ezahlukeneyo zineempawu zeemarike ezahlukeneyo.
• Ngaphambi kokuvula isikhululo esizimeleyo esinqumla umda, abathengisi kufuneka baqhube uhlalutyo olunzulu lwemarike ekujoliswe kuyo kwaye baqhube ukuthengiswa kwamanye amazwe ngokweemeko zendawo.
• Ukugweba ubungakanani beemarike, kuqala ukugqiba inqanaba lophuhliso lwemarike, ngoko ngokutsho kwimarike yonke yeemveliso kunye neenkonzo ezikhoyo, uthabathe isabelo esipheleleyo sokusetyenziswa kwezigebenga zemarike ezikhoyo ukuqikelela esona sabelo semarike solu shishino, kunye nabanye. bubukhulu obushiyekileyo bemarike boshishino .
• Kubandakanya kodwa kungaphelelanga apho: ubungakanani bemarike, inqanaba lokusetyenziswa, ubume bedemografi, indawo enokhuphiswano, uhlalutyo lwemveliso ekhuphisanayo.
• Ubungakanani bemarike kunye neempawu zimisela inqanaba le-cap kwingingqi.

Abantu ekujoliswe kubo

• Qinisekisa ukuba yintoni isiseko somsebenzisi wesayithi lakho kunye nendlela yokujolisa kubo ukugcina abo bathengi babaphulaphuli.
• Abathengi kwimimandla eyahlukeneyo banemikhwa eyahlukeneyo yokusetyenziswa, enempembelelo enkulu kwizikhululo ezizimeleyo eziwela umda, njengemikhwa yokufunda, ukuthenga kunye nokuhlawula imikhwa, i-taboos yenkcubeko, njl.

Ukhetho lwemveliso

Ukuba umthengisi unefektri yakhe kunye ne-brand, kuyimfuneko ukufumana imveliso kunye nesahlulo sabantu.

Abathengisi abaninzi abangobanini beempawu, kwaye kufuneka bakhethe iimveliso ezibonisiweyo kwaye zithengiswe kwiwebhusayithi ezimeleyo yomthengisi ngokwendawo yabo kunye nemfuno yentengiso.

Oku ngasentla ngamalungiselelo okwenziwa ngaphambi kokuseka iwebhusayithi ezimeleyo, ndiyathemba ukuba kuya kuba luncedo kumntu wonke.