Indlela yokuphucula izinga lokuguqulwa kwesikhululo esizimeleyo sempahla ye-e-commerce ewela umda?Ngaba kulula ukuthengisa iimpahla zokurhweba?

Uchatshazelwe ngubhubhane, iimpahla zehlabathiEzorhweboIshishini lingene kwixesha lophuhliso olukhawulezayo, kwaye izinga lokungena kwimakethi ye-e-commerce yempahla yehlabathi linyuke nge-50% unyaka nonyaka.

Ngaba kulula ukuthengisa iimpahla zokurhweba ngaphandle kwemida ye-e-commerce?

Kumazwe aphuhlileyo anjenge-United Kingdom, i-United States, kunye neJamani, izinga lokungena kwempahla ye-e-commerce lifikelele kwi-20%, kwaye imikhwa yokuthenga yabathengi ngokusisiseko yenziwe.

Kumazwe asakhasayo asakhasayo anjengeVietnam, iMexico, neIndiya, izinga lokukhula kwishishini le-e-commerce lempahla liya kuhlala liphakathi kwe-30% kunye ne-60% kwixesha elizayo.

Nokuba lilizwe eliphuhlileyo okanye lilizwe elisakhulayo, intengiso ye-e-commerce yempahla inamathuba amakhulu ophuhliso.

Phantsi kwalo mkhwa, ubhubhane uye wakhulisa iChina ekhethekileyo, ixesha elide kunye noncedo olubanzi lwekhonkco lonikezelo.

Okulandelayo, eli nqaku liza kuxoxa ngokhetho,ukwakha iwebhusayithi,Ukukhuthazwa kwamanzi amdaka,Intengiso ye-IntanethiImilinganiselo emine yokusebenza itolika izakhono ezifanelekileyo kubathengisi.

1. Ukukhethwa kweMveliso: Into ephambili kwiSigqibo soMthengi

Idatha ibonisa ukuba phakathi kwezinto ezichaphazela izigqibo zokuthenga abathengi, i-67% yabathengi bakholelwa ukuba iimveliso zikhetho lokugqiba ukuba zithenge, nto leyo ebonisa ukubaluleka kokukhethwa kwemveliso.

Indlela yokukhetha iimveliso ezifanelekileyo kwiimpahla zorhwebo zangaphandle?

Okokuqala, abathengisi kufuneka baqonde izinto ezikhethwa ngabathengi.

Kubathengi abakwinqanaba lempahla, ukunethezeka kunye nokulingana zizinto ezi-2 eziphambili zokuqwalaselwa xa kuthengwa.

Okwesibini, abathengisi kufuneka baqonde imarike yempahla yangoku.Umzekelo, iimpahla zabasetyhini zithengisa ngaphezu kwempahla yamadoda.

Kwimpahla yabasetyhini, izitayela zemihla ngemihla zowesifazane kunye neendlela eziqhelekileyo zowesifazane zithandwa kakhulu.

2. Yakha iwebhusayithi: yakha ivenkile ephezulu yokuguqula

• Emva kokuba umthengisi eqinisekisa ukhetho, kufuneka akhe ivenkile ezimeleyo ukubonisa nokuthengisa iimveliso.
• Ukwakha ivenkile enezinga eliphezulu lokuguqulwa, abathengisi kufuneka bahlawule ingqwalasela ngakumbi kwisakhiwo sesayithi.
• Ekusebenzeni kweewebhusayithi ezizimeleyo, izitolo eziguqukayo eziphezulu zihlala zineempawu ezilandelayo: idizayini yephepha eliphambili, isantya sokuphendula ngokukhawuleza, kunye neekhonkco ezimfutshane zokuthenga.
• Amaxesha amaninzi, udidi lwempahla kukuthengwa okunganyanzelekanga.
• Ukuba kukho ii-SKU ezininzi okanye inkqubo yokhetho ide kakhulu, umnqweno womthengi wokubeka umyalelo uya kuncitshiswa ukuya kumlinganiselo othile, ngoko ke umthengisi kufuneka azame ukwenza lula inkqubo yokuthengiselana yomthengi.

3,ukukhupha amanzi: Fikelela ngokuchanekileyo abantu ekujoliswe kubo ngokusebenzisa amajelo amaninzi

• ukukhupha amanziIbisoloko ilikhonkco elingundoqo ekusebenzeni kwezikhululo ezizimeleyo.
• Okwangoku, kukho iindlela ezintathu eziphambili zewebhusayithi ezizimeleyo ukutsala itrafikhi:FacebookIntengiso, iiNtengiso zikaGoogle kunye neNtengiso yeInfluencer.
• I-funnel ye-e-commerce ye-Facebook yokuthengisa ihlulwe ibe ngamanyathelo amathathu: abathengi bakha ulwazi lwe-brand, bavelise injongo yokuthenga, kwaye bathathe inyathelo ukugqiba inguqu.
• Ukuba abathengisi bempahla bafuna ukufezekisa isiphumo esibalulekileyo - iintengiso ezenza abathengi bathathe inyathelo - banokusebenzisa iifomathi zentengiso ezintathu: iintengiso zekhathalogu eziguqukayo, iintengiso zecarousel, kunye nemifanekiso.

4. Ukusebenza: Isikhululo sempahla esizimeleyo esiwela umda we-e-commerce singaliphucula njani izinga lokuguqulwa?

Ukusebenza kwewebhusayithi ezimeleyo ngumsebenzi obuthathaka, ofuna abathengisi ukuba baqhubeke bephucula ubume bewebhusayithi ngokwedatha yevenkile ukuphucula izinga lokuguqulwa kwevenkile.

Iingcebiso zokuphucula ukuguqulwa kwevenkile

1. Jonga umhlobo ukuba athenge kwaye ufumane i-50% yesaphulelo nganye.
2. Emva kokuba ilungu, unokuseta ikhonkco elidibeneyo elikhethekileyo, kwaye imiyalelo eveliswe yikhonkco yokunyuswa iya kufumana ikhomishini ye-8%.
3. Ixesha lokuhambisa kunye neziko loncedo, intshayelelo icace kakhulu.
4. Ipowusta yentengiso yekhasi lasekhaya ixelela ngokucacileyo abathengi malunga nommandla wesaphulelo.
5. Nikeza isicelo sesaphulelo somfundi, isaphulelo se-10% de uphumelele.
6. Ukuthunyelwa kwamahhala kwii-odolo ezingaphezu kwe-75 yeedola.
7. Bhalisela isaphulelo se-15%.
8. Bhalisela isaphulelo se-20%.
9. I-15% isaphulelo kumalungu amatsha, isebenza iintsuku ezisi-7.

Ndiyathemba ukuba oku kungasentla kuya kukunceda.