Zisebenza njani iibrendi ze-e-commerce ezinqumla imida kumazwe aphesheya?Ingqikelelo yesicwangciso sokusebenza kwesizinda sabucala saphesheya

Eyokuqala kunye neyona nto ibalulekileyo ethwala iibrendi ukuya phesheya ziiwebhusayithi ezizimeleyo.

Ukwakhiwa kwewebhusayithi ezimeleyo ngumthuthi obalulekileyo we-DTC (Direct-To-Consumer) kwaye kufuneka yenziwe.

yangokuEzorhweboIqonga lisenokuba lelona dabi liphambili lophawu, kwaye iwebhusayithi ezimeleyo yindawo yedabi encedisayo.

Nangona kunjalo, xa uluhlu lwabathengi be-brand lukhula kwaye abathengi bathenga kwakhona ngokuphindaphindiweyo kwiiwebhusayithi ezizimeleyo, iiwebhusayithi ezizimeleyo zinokuthi ngokuthe ngcembe zibe ngumjelo oyintloko kwaye iqonga linokuba lijelo lokuthengisa elincedisayo.

Zisebenza njani iibrendi ze-e-commerce ezinqumla imida kumazwe aphesheya?

Ukwenza iwebhusayithi ezimeleyo ezimeleyo, amanqaku amabini angundoqoukukhupha amanziIsicwangciso somthamo kunye nemisebenzi yomthengi.

Nangona kunjalo, iiplatifomu ezimele indawo yoluntu kunye neziza ezizimeleyo ezimele i-domain yangasese zifuna izakhono ezahlukeneyo kubathengisi.

Abathengisi kufuneka bazame omabini amajelo, ngakumbi amajelo odidi oluqhelekileyo.

Ngokombono womthengisi, injongo ye-DTC kukufikelela kubathengi ngokuthe ngqo kunye nokuzibandakanya kunxibelelwano oluphezulu kunye nabo.

Uyintoni umphumo? Kufuneka kube inani labasebenzisi abaxhunyiwe kunye nokwaneliseka kwabasebenzisi abasebenzisanayo.

Kule mihla, yinto eqhelekileyo ukuba iibrendi ziye phesheya kweelwandle kwaye ziqhube imisebenzi ye-omni-chaneli.

Ukuthatha i-ANKER njengomzekelo, imodeli yaphesheya ye-Amazon + iwebhusayithi ezimeleyo + B2B yenziwe.

Ngoko ke, ukongeza kwi-layout of websites ezizimeleyo kunye neziteshi ze-2C ezifana ne-Amazon, abathengisi abaqhelekileyo kufuneka bagxininise kwi-layout of B2B channels.

Amajelo e-B2B anokufikelela ngokufanelekileyo kubasebenzisi abangakwaziyo ukubonelelwa kakuhle okanye bagutyungelwe ekuhlaleni phantsi kwemodeli ye-DTC, elingana nokufikelela kwebrendi phesheya kolwandle.Intengiso ye-Intanethiiqabane.

Ingqikelelo yesicwangciso sokusebenza kwesizinda sabucala saphesheya

Ukuthengisa kunye nokwenza idijithali kweB2B amajelo aphesheya kolwandle.

Iyakwazi ukudibanisa i-traffic ngokusebenzisa iinjini zokukhangela kunye nemidiya yoluntu, ukuguqula i-trafficukukhupha amanziYiya kwiwebhusayithi esemthethweni yewebhusayithi ye-brand ezimeleyo, kwaye ekugqibeleni ugcine aba basebenzisi abathembekileyo njengetrafikhi yesizinda sabucala.

Izinto ezintathu zokusebenza kophawu lwaphesheya kolwandle:

1. Elinye licala lemveliso.
2. Okwesibini, ukwenzauKhuthazo lweWebhuNgokumalunga netrafikhi, kufuneka sibe nesimo sengqondo sophawu, hayi isimo sengqondo sendlela.
3. Okwesithathu kukucokisa icala lokusebenza.

Indawo yokuhlala, ukuba neqela lendawo, ukuseka inkxaso yenkonzo yakho ekuhlaleni.

Ukukhangela i-traffic kunye nokuqwalaselwa kweendaba zentlalo ekugqibeleni kuya kubuyela kwiwebhusayithi ezimeleyo yomthengisi, kuba iwebhusayithi ezimeleyo kunye neenjini zokukhangela zinokwenza okulungileyo.seo, kunye neewebhusayithi ezizimeleyo kunye neendaba zoluntu zingenza i-backlinks elula kakhulu, evulekileyo.

Iibrand ze-e-commerce ezinqumla imida zinokuqala njani ukwanda phesheya?ukwakha iwebhusayithi? Ngoku ukusuka ngezantsiIsifundo sokwakha iwebhusayithi yeWordPressInqaku lokuqala liyaqala▼

Ithetha ukuthini iWordPress?Wenzani?Inokwenza ntoni iwebhusayithi?

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