Uhlalutyo lokusebenza kwewebhusayithi ye-Cross-border e-commerce kunye nokukhangela kwisayithi kunokwazi idatha yegama lokukhangela

Kurhwebo lwaphesheya komdaukwakha iwebhusayithi, Abathengisi bewebhusayithi abaZimeleyo badla ngokugxila ekuqalisweni kwetrafikhi yangaphandle, njengokudlulaFacebookkunye namanye amajelo eendaba ezentlalo ezikhulu zokuthengisa, okanye ngeseoLungiselela amagama angundoqo, kodwa kaninzi ungayihoyi uhlalutyo lwedatha yokukhangela iwebhusayithi.

Enyanisweni, ukulandeleka kwale nxalenye yedatha kubaluleke kakhulu.

Ixabiso elibalulekileyo lohlalutyo lokukhangela kwindawo

Coca umthengi kufuneka ancede i-SEO/SEM ichaneke ngakumbi:

• Kuhlala kukho i-gap enkulu phakathi kwamagama angundoqo akhangelwe ngabathengi kwisayithi kunye nabo bakhangelwe ngaphandle kwendawo.
• Umzekelo, abathengi banokukhangela ii -apps ngeGoogle, kodwa xa abathengi bengena kwivenkile ethengisa iimveliso zeapp, bahlala bekhangela i-iPhone 13 kwiwebhusayithi, ke amagama aphambili ahlalutywe kwiwebhusayithi athambekele ekuboniseni ngcono iimfuno ezineenkcukacha zabathengi.

Fumanisa izinto ezikhethwa ngumthengi kunye neendawo ezishushu ezisetyenziswayo ngoku:

Olu lucazululo lwesiphumo esinentsingiselo, oko kukuthi, ngokujonga umgangatho okanye ukuthandwa kwamagama okukhangela kwiwebhusayithi, umxholo abakhathalelwa ngabathengi kakhulu usevenkileni yomthengisi. Ngokwesiqhelo umxholo wala magama okukhangela ashushu lixabiso eliphambili iiwebhusayithi ezizimeleyo, kuba abathengi bafuna Bona umxholo onje ngakumbi.

Fumana iimfuno ezinokwenzeka zabathengi kwaye uphucule amaxabiso okuguqulwa kwemveliso:

• Ngokucacileyo, ukukhangela kwiwebhusayithi akusoloko kuvelisa iziphumo kuba iimfuno zabathengi ziyahluka kwaye iimveliso evenkileni zilinganiselwe.
• Ukuba umthengi akafumani ziphumo ngokukhangela kwiwebhusayithi, okanye akalandeli, okanye ade ahambe, oko kuthetha ukuba umthengi akafumananga ulwazi aludingayo.
• La magama angundoqo angenazo iziphumo okanye izenzo ziye zaba ziimfuno ezinokubakho zabathengi kwaye zisebenza njengesalathiso sokuba ngaba ukubonelela ngeemveliso ezifanelekileyo ukutyebisa ivenkile.

Hlalutya iindlela zokukhangela kwisiza

Hlalutya amagama okukhangela ngomthamo omkhulu wokukhangela:

1. Ngawaphi amabinzana akhangelwa kakhulu?
2. Ngaba sikho esinye isizathu ngaphandle kokuba ngumxholo oshushu ngexesha elithile?
3. Ngokomzekelo, emva kokuba umthengi engena kwi-Landingpage ngokukhangela ngaphandle kwendawo, umxholo obonisiweyo wahluke kakhulu kwiziphumo abazicingayo, ngoko ke umthengi kufuneka akhangele kwakhona kwiwebhusayithi?
4. Qinisekisa ukuba yeyiphi imiqathango yokukhangela engayi kuvela kwiphepha leziphumo zophendlo?

• Xa umthengi efuna ibinzana elingahambelani neemveliso kwivenkile, ukukhangela akuvelisi ziphumo.
• Ngeli xesha, abathengisi kufuneka bahlolisise amagama okukhangela umthengi ukuze bacinge ukubanika iimveliso ezifanelekileyo.
• Le yindlela entle yokufumanisa ukuba abathengi abanokuba ngabathengi bafuna ntoni.

Hlalutya umgangatho weziphumo zophendlo kumagama ophendlo lwevolyum ephezulu

Uhlalutyo kunye nokulungiswa kokukhangela kwewebhusayithi kukulungiswa kwexesha elide kunye nokuqhubekayo.

Abathengisi banokuhlalutya umxholo owahlukileyo ngokusekelwe kugxininiso lwamaxesha ahlukeneyo:

1. Ngaba iziphumo zophendlo zamagama angundoqo anevolumu yokukhangela ephezulu zihambelana nolindelo lomthengi?
2. Ngaba umthengisi angabonelela ngolwazi olufanelekileyo okanye iimveliso?
3. Ngaba kufuneka ulungiselele iinkcazo ezithile zemveliso kwiziphumo zokukhangela umthengi ukuze utshatise izicelo zokukhangela?