Yeyiphi indlela yokudubula kwesikhululo esizimeleyo?Uyenza njani imibono?Ngaba likhona ithuba ngoku?

Kwiminyaka yakutshanje, abaninziEzorhweboUtshintsho lwabathengisi malunga nezikhululo ezizimeleyo sele luqalile, lulandelwa zizikhululo ezahlukeneyo ezizimeleyoukukhupha amanziindlela.

Okwangoku, iindlela eziphambili zezi: ukuhanjiswa, ukuhamba kwemveliso, isikhululo esithe nkqo, imodeli yemveliso eqhumayo, njl.

Oku kulandelayo yinkcazo eneenkcukacha yendlela yokudubula kwesikhululo esizimeleyo.

Yeyiphi indlela yokudubula kwesikhululo esizimeleyo?

Imodi yokuqhuma kwesikhululo esizimeleyo sisetyenziselwa ukukhethwa kweemodeli zokuqhuma, ukujonga iimodeli eziqhumayo kunye ne-traffic fast, kwaye ngokukhawuleza ukugqobhoza.

I-Dropshopping yindlela yokulahla, ngaphandle koxinzelelo lokugcinwa kwempahla, kwaye inokutshintsha ngokukhawuleza iimpahla, ukunciphisa umngcipheko we-inventory ye-capital.

• Ukusebenza kakuhle - ukwenza izigqibo "zexesha elifutshane", ukhetho olufanelekileyo.
• Ixabiso - "Ixabiso elifikelelekayo", ixabiso elinomtsalane kwaye kulula ukuyithenga.
• Umjikelo - "ukukhawuleza", ngokukhawulezaukukhupha amanzi, ukuhanjiswa ngokukhawuleza, ukuhlawula ngokukhawuleza, njl.

Imo yesikhululo esinye esiqhumayo

Zimbalwa kakhulu izikhululo zabathengisi, kwaye isikhululo ngasinye sinokuthengisa kuphela imveliso enye okanye ezininzi eziqhumayo.

NguFacebook, uGoogle, abantu abadumileyo, iTikTok kunye nezinye iitshaneli, unokukhawulezaukukhupha amanzi,

Zonke iindidi aziyi kulinywa nzulu, kwaye nayiphi na imveliso ethengiswa kakhulu iya kuthengiswa.

Ngokuqhelekileyo, iimodeli ezinjalo zokuthengisa okanye amaqela okuthengisa axhaphake ngokukodwa kumaqonga eqela lesithathu.

Abantu abaninzi baphendukela kwiiwebhusayithi ezizimeleyo ukuze bathengise.

Undoqo wentengiso yinzuzo, kwaye eyona nto iphambili ekugxilwe kuyo kwindawo ethandwayo eyodwa kukuuKhuthazo lweWebhuindlela yokuqhuba itrafikhi.

Ukuthengisa ngezikhululo ezizimeleyo akukwazi ukucombulula kuphela ingxaki yokuba iqonga alikwazi ukuthengiswa, kodwa kwakhona ugweme ukukhuphisana kwexabiso eliphantsi kwiqonga.

Uwenza njani umbono wendlela yeqela lesikhululo soqhushumbo?

Inomsebenzi ofanayo njengesikhululo esinye seemveliso ezishushu, kodwa imowudi yeqela lesikhululo seemveliso ezishushu iphezulu-isiphelo, sikhulu kwisikali, kwaye ifuna imali ephezulu kubathengisi ukuba baqonde ukusebenza kweqela lesikhululo seemveliso ezishushu.

Njengamawebhusayithi amaninzi azimeleyo, abaqhubi, ii-akhawunti zentengiso, ii-akhawunti zokuhlawula, njl., yintoni abathengisi abayenza kakhulu kukukhethwa kwemveliso kunye nokuvavanya.

Imodeli yokuthengisa yeemveliso eziqhumayo ayinabuhlobo kubathengi emva kokuthengisa amava.

Ngenxa yokungakwazi ukuhlakulela ngokunzulu iindidi ezahlukeneyo, iwebhusayithi inexesha elifutshane lobukho, kwaye inkonzo emva kokuthengisa ayinakuqinisekiswa.

Kule mihla, kwisangqa se-e-commerce esinqumla umda, abaninzi balandela isitayile seqela lesikhululo esiqhumayo.

Iingenelo kunye nokungalunganga kwendlela yokuqhuma kwesikhululo esizimeleyo

ithuba:

• Kukho iintlobo ezininzi, kwaye kukho amathuba amaninzi okulinga, okulungele ukuqokelelwa kwamava abaqalayo.
• Emva kokuvavanya idatha efanelekileyo, i-ROI yokuqhuma iqhuma ngokukhawuleza.

Ukungancedi:

• Ishishini linegama elibi kunye nokuphulwa okuninzi.
• I-Facebook inezinga eliphezulu lokuvinjelwa kunye nokuqokelelwa kwedatha embi.
• Ukuthunyelwa kwedrophu, unikezelo aluzinzile.

Ingaba lisekhona ithuba lendlela yokudubula kwesikhululo esizimeleyo?

Umdlalo weqela lesitishi ubonakala unzima, kodwa enyanisweni umda awukho phezulu.

Abaqhubi beqela lesitishi badla ngokusebenzisa amaqela ezikhululoukwakha iwebhusayithiizixhobo zokwakha amashumi okanye amakhulu eendawo kwiibhetshi.

Isiza ngasinye sizimele komnye nomnye kwaye sithengisa kuphela inani elincinci leemveliso kwicandelo elithile.

Imveliso nganye ivavanywa ngentengiso ye-Facebook kunye nohlahlo lwabiwo-mali olulinganisiweyo okanye i-GMC ye-Google, kwaye ke uhlahlo lwabiwo-mali olwandisiweyo lubekwe kwiimveliso ezinethuba lokuba yi-hit.

Ngelizwi, amaqela ezikhululo asebenzisa inani elikhulu leewebhusayithi ukuthengisa kwimidiya yoluntu kunye neenjini zokukhangela ngexesha elifanayo, ukulinganisa iimodeli, ukuthengisa iimveliso ezidumileyo, kwaye ekugqibeleni ufezekise ukuguqulwa.