Isalathiso senqaku
Kubathengisi bewebhusayithi abazimeleyo abawela umda, abasebenzisi bePinterest banenjongo yokuthenga ephezulu kakhulu, kwaye kukho amaqela amaninzi anengeniso ephezulu anamandla amakhulu okuthenga.
Xa kuthelekiswa neFacebook neInstagram , iPinterest ngokucacileyo "ilula kakhulu".
Abakhuphisana abambalwa bakhuphisana ngokulinganayo eqongeni, elinokuthi lizise i-traffic eninzi kwi-brand yomthengisi.
Abathengisi abanolwazi olubanzi lwentengiso kwiPinterest baqukumbele ngelithi:
"Isiseko sabasebenzisi beli qonga sinamandla aphezulu okuthenga, nto leyo eyenza ukuba lifaneleke ngakumbi kubaphulaphuli balo ekujoliswe kubo. Ngokuthengisa okufanelekileyo kwi-intanethi , kunokuzisa ukuguqulwa okuhle kwetrafikhi kwiqonga. Iiwebhusayithi ezizimeleyo ziqhuba ngokuthe ngqo ukunyuka kwe-6% kwintengiso entsha."
Ukuveliswa kwetrafikhi yewebhusayithi ezimeleyo kwiPinterest kunezibonelelo ezilandelayo:
Unokubumba umfanekiso webrand kwaye ufumane itrafikhi echanekileyo
I-Pinterest, iqonga leenjini lokukhangela elibonakalayo elisekelwe kwinani elikhulu lemifanekiso, amakhonkco okanye inkuthazo yokudala, enokuqina okuqinileyo komsebenzisi.
Ineenzuzo ezinkulu ekwandiseni ukugcwala kweewebhusayithi ezizimeleyo, ukuvumela abathengi ukuba baqonde inkampani yomthengisi kunye nokunyusa izinga lokuguqulwa.
I-traffic efanelekileyo kunye nendlela yokuthunyelwa
Ngokutsho kwedatha yophando, ngaphezu kwe-60% yabathengi bathi xa besebenzisa i-Pinterest, bafumanisa ukuba i-87% yabathengi bathenge ukuthenga nge-Pinterest, kwaye i-93% yayinenjongo yokuthenga kwakhona.
I-Pinterers yimidiya yoluntu, ifana ne-injini yokukhangela enamandla.
Imifanekiso emikhulu inokufumana ngokulula iimveliso ozifunayo, kwaye indlela yangasemva ivumela iPinterest ukuba icebise iimveliso ezifanayo.
impembelelo yentengiso enamandla
Ngenxa yokuba i-Pinterest inokufaka ikhonkco ngomfanekiso ngamnye, ingeniso yentengiso ingcono kakhulu kunezinye iziteshi, ezixhaswa yinani elikhulu labasebenzisi abasebenzayo benyanga.
I-Pinterest ixabisa i-$ 100, efana nento eyenziwa yi-brand evela kwezinye iindawo, kodwa i-$ 60 ngaphezulu.
Ubalo lubaxo ukutsho ukuba yonke i-$ 1 oyichitha kwiintengiso, i-Pinterest yenza i-$ 2.
Oko kuthethiweyo, abathengisi bewebhusayithi abazimeleyo banokujonga iPinterest, kwaye inokuba ngcono.
Ngethemba, inqaku elithi "Iingenelo zokuqhuba iTrafikhi kwiAmazon nakwiiWebhusayithi ezizimeleyo ngeNtengiso yePinterest" elabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-28639.html