Ityala loShishino lwe-Intanethi: Ngaba i-We-Media iSahlulo singaphaya kwi-Cross-border E-commerce kunye ne-Foreign Trade Industry iphelile?

Kungekudala, ndihlala ndiva oosomashishini bathi, "Kunzima ngokwenene ukuqala ishishini ngoku. Isizathu esona sizathu kukuba akukho zabelo zendlela, kwaye iindleko zokufumana abathengi ziya phezulu nangaphezulu."

Emehlweni ethu ikrele lintlangothi-mbini, amanzi anokuthwala isikhephe aze asibhukuqe.

Okulandelayo, imeko yexesha lebhonasi yeqonga lokuthatha ekwabelwana ngalo nathi lihambelana namava awela umda esiye sadibana nawo.Ezorhwebo, ividiyo emfutshane, ngokufanayo, kukho abaphathi abangenakubalwa abakholelwa ngempazamo ukuba banamandla.

Iintsiba zenkukhu emva kwebhonasi.Ndiyathemba ukuba uya kupholisha iimveliso zakho kunye nomxholo kakuhle, kwaye ungakhukuliswa ngala mava adlulayo.

Amatyala oShishino asebenzisa iPlatform ye-Intanethi kwiXesha leBonus

Nantsi imeko yotyalo-mali yokwenyani:

Ekuqaleni kuka-2016, abanye abanikazi be-intanethi bavotela i-brand ye-western-style yokutya okukhawulezayo. Iimveliso ziyi-pizza, i-steak, isaladi, njl. Ivenkile enye imalunga ne-50-100 square metres, ingakumbi ekuhlaleni.Iindawo apho ii-CBD zeofisi zigxininiswe, i-dine-in yeyona nto iphambili, kwaye ixabiso leyunithi ngomthengi ngamnye limalunga nama-50.

Ngexesha lotyalo-mali, kwakukho kuphela iivenkile ezi-5. Ngaphantsi kwesiqingatha sonyaka, kwakukho phantse iivenkile ezisebenza ngokuthe ngqo eziphantse zibe yi-20. Inzuzo yenkampani yayintle kakhulu, kwaye isikali seevenkile ezisebenza ngokuthe ngqo zibekwe phakathi kwezithathu eziphezulu Hangzhou.Xa umphathi esenza imali, uvula iivenkile ezintsha.Phantse ivenkile nganye inenzuzo.Ixesha lokubuya eliqhelekileyo kwivenkile enye limalunga nomnyaka omnye.

NgoJulayi waloo nyaka, imfazwe yenkxaso-mali yamaqonga okuthatha yaqala. Meituan, Ele.me, Baidu Takeaway kunye namanye amaqonga bonke beza kuye ukuze ivenkile yakhe ivule iqonga lokuthatha. I-Baidu Takeaway yayiyeyona iphakamileyo. Inkxaso-mali enikwe liqonga ifikelela kwi-yuan ezili-7 ngeodolo nganye.Kuloo maxesha aphambeneyo, suselaukukhupha amanziIxabiso levolumu libi.

I-traffic yamaqonga e-Intanethi ngexesha lebhonasi iyamangalisa

Ngethuba lokuqala, umphathi waziva amandla e-traffic platform ye-intanethi. Yonke imihla emini, umyalelo kufuneka uqhume. Ngenxa yokuba ivenkile ixakeke kakhulu ngexesha lexesha eliphezulu, wanciphisa i-SKU yemveliso kunye nomgangatho wemveliso nawo wehla. ininzi.

Umyinge wezinto ezithathwayo kwivenkile enye unyukile ukusuka kwi-10% yangaphambili ukuya ngaphezulu kwe-70%, kwaye isantya sokuvulwa kweevenkile siye sanyuka.Kuba izinto ezithathwayo ziyizona zinto ziphambili, iimfuno zomnini weendawo zevenkile ezintsha nazo zincitshiswe kakhulu. .

Ngokwenyani, umphathi weMeituan KA wanyuselwa eShanghai, kwaye wachitha izigidi ukuvula iivenkile ezi-3 eShanghai.Ngeli xesha, wayengakwazi ukuphulaphula ukucenga abahlobo abalungileyo, kwaye wabeka yonke inkampani phantse yonke into.

Ixesha lebhonasi yeqonga le-Intanethi liyaphela

NgoSeptemba waloo nyaka, imfazwe yenkxaso-mali yokuthatha yaphela, kwaye inkxaso-mali nayo yancitshiswa. Inkxaso-mali ngokomyalelo yehla ukusuka kwi-9 yuan ukuya kwiiyuan ezi-6, iiyuan ezi-4 ukuya kwi-yuan ezi-4, okanye nakwi-2.Kwaye ngeli xesha, inani elikhulu le-KA (abathengisi abaphambili) baqala ukungena kwiqonga lokuthatha.Intengiso ye-Intanethi, iindleko zokuhanjiswa zinyuka, kwaye into ebizwa ngokuba yibhonasi yezithuthi yanyamalala ekupheleni kwe-2016.Wonke umntu kamva wayesazi ukuba ekuqaleni konyaka olandelayo, i-Baidu Takeaway yafunyanwa ngu-Ele.me, emva koko ngo-2018, i-Ele.me yonke yathengiswa ku-Alibaba.

Emva kokuba i-dividend ye-traffic yanyamalala, inkampani kunye nemisebenzi yevenkile yehla, kwaye izitolo ezinenzuzo ngaphambili zafumana ilahleko enkulu.Ngeli xesha, akunakwenzeka ukutshintshela kwimodeli ye-dine-in yangaphambili, kuba kwimbono yabathengi, ungumntu ivenkile ethengwayo.Kuba zonke zizivenkile ezisebenza ngokuthe ngqo, ilahleko iyanda inyanga nenyanga, kwaye ivenkile yaseShanghai iphezulu ngakumbi.

Emva kokuba ibali libaliwe, eli tyala libonisa indlela ebuthathaka ngayo into ebizwa ngokuba yi-traffic bonus.I-traffic yeqonga isetyenziselwa phezulu kwaye ishiywe, kwaye ayikwazi ukuhlaliswa.Eyona nto imbi kakhulu kukuba iya kwenza ukuba icala lebrand libe nenkohliso yokuba amandla eqonga ngamakhono alo, ngaloo ndlela enze impazamo ebulalayo.Umzekelo onjalo wenzekile nakwiimpawu ezininzi zeTao.

Ngokuchasene noko, ngoku ukuba ibhonasi yendlela ihambile, ayisiyonto imbi ukuba wonke umntu acothe.Ungacotha imveliso, ulawule abasebenzisi ngononophelo, wenze umsebenzi olungileyo ekuthengeni kwakhona, kwaye wakhe uphawu oluhle, kodwa iya komelela ngakumbi.

Urhwebo lwangaphandle kunye ne-e-commerce platform ixesha ibhonasi

Amaxesha okwahlulahlula ayahluka ukusuka kushishino ukuya kwishishini, kunye namaxesha amade okanye amafutshane.

• Urhwebo lwangaphandle kufuneka lube lolona lude kakhulu.Sekuyiminyaka engaphezu kwama-40 ukususela kuhlaziyo kunye nokuvula ithuba lokujoyina i-wto.
• Isizathu sokukhula okuqhubekayo kungenxa yophuhliso loshishino lwemveliso, ukusuka kwi-demographic dividend elula, ukuqhuba i-industrial chain, inkxaso yokubonelela, kunye nokuphucula iteknoloji.
• Ukusuka kwi-OEM (isiseko esicocekileyo) ukuya kwi-ODB (uphuhliso oluzimeleyo), kwaye emva koko ukuya kwi-OBM (i-brand eyakhe), amaza emva kwamaza, okoko nje amashishini enokuqhubeka nokuphuculwa kwemizi-mveliso, anokutya amaza amaninzi.

Izahlulo ze-E-commerce eneneni zinde kakhulu, ukusuka kwiingcambu zengca ukuya kwiimpawu zeTaobao ukuya kwiibhanti zemizi-mveliso, kwaye ekugqibeleni ukuya kwiimpawu zemveli, kwaye sele iphantse ibe yiminyaka engama-20 ukuba inkunzi ingene emarikeni.

Emva kokuba i-capital ingene kwimarike, iindidi eziphambili azinalo ithuba leengcambu, ngaphandle kokuba zincinci kodwa zihle kwaye zenziwe ngumntu, okanye iindidi ezingathandiyo abafana abakhulu.

Lide kangakanani ixesha lebhonasi kumajelo eendaba?

Ixesha lebhonasi le-self-media lifutshane kakhulu:

• Ukusuka kwiiforam ukuya kwiWeibo kunye neeakhawunti zikawonke-wonke zeWeChat, ukuya kwiividiyo ezimfutshane kunye nosasazo oluphilayo, ngoku kushushu kumhlophe.
• Ngaphambili, ngexesha lebhonasi ye-akhawunti ye-Weibo kunye ne-WeChat yoluntu, abantu abaninzi abaqhelekileyo baba yi-Vs enkulu yexeshana, kodwa okuseleyo ngoku kukuqokelela kunye nokuqokelela ukhuphiswano.Izabelo zeevidiyo ezimfutshane zidlula kwaye ziyatshintsha minyaka le.
• Usasazo olubukhoma lufutshane kunevidiyo emfutshane. Kuthathe iinyanga ezimbalwa ukusuka eLuo Yonghao ukuya eLiu Genghong, kwaye emva koko kukhetho lwaseMpuma. Ngoku kuxelwa ukuba ukukhethwa kweMpuma kulinganiselwe, kunye nophuhliso lwexesha elizayo. akwaziwa.

Sikholelwa ukuba ushishino lwe-Intanethi lufunaHlala unikela ingqalelo kwibhonasi yendlela entsha kunye nebhonasi yemveliso entsha rhoqo ngonyaka, njengokoIngqikelelo yolawulo lomsebenzi weqonga lewebhusayithi ye-E-commerce,

• Ngaphandle kokuba uyingqondi, ungayiqondi entloko yakho, khetha i-sub-industry, usebenze kanzima iminyaka embalwa, kwaye ube yingcali kule ntsimi.
• Ukongeza, kukufumana amanqaku akho akhanyayo, kwaye ungazenzi izinto ongazithandiyo.
• Awunakwenza nantoni na ongayithandiyo.