Uyinyusa njani iYouTube? I-3 ye-Youtube izakhono zokunyusa intengiso yevidiyo kunye neendlela

Funda malunga neemarike zamva nje zaphesheya ngo-2023YouTubeIindlela zokunyusa eziphambili, amagama angundoqo okuthengisa phesheya, ukonyusa ulwazi lophawu, kwaye ufumane isabelo esikhulu sentengiso!

• I-YouTube yeyona webhusayithi inkulu yehlabathi. Njengenye yeendaba ezilungileyo zentengiso yaphesheya kolwandle, inendawo engashukumiyo kwicala levidiyo yeendaba zoluntu.
• Ngokuduma kwamaqonga okwabelana ngevidiyo, ziya zisanda iibrendi kunye nabadali baqala ukusebenzisa iYouTube ukunyusa.
• InIntengiso ye-IntanethiNamhlanje, ividiyo inexabiso elikhulu lokuthengisa kwiimpawu, ngakumbi iimpawu zaphesheya.

Nangona kunjalo, iimveliso ezininzi zilahlekile emva kokudala iakhawunti yeYouTube kwaye awazi ukuba wenze ntoni ngokulandelayo?

Ke, zeziphi iindlela zokukhuthaza iYouTube?

Siza kuqhuba uhlahlelo olubanzi lweendlela ezintathu zokunyusa zikaYouTube ukuze ube nokuqonda ngakumbi nangakumbi kaYouTube.uKhuthazo lweWebhuUlwazi.

Iindlela ezi-3 eziphambili ze-YouTube zokunyusa: I-YouTube seo + Intengiso yeYouTube enempembelelo + intengiso yeYouTube▼

I-SEO kaYouTube (uPhendlo lweNjini yoPhendlo)

Njengeyesibini eyona injini yokukhangela emhlabeni, iimfuno ze-SEO zeYouTube zicace kakhulu.

Ngokwenza ngcono i-SEO yeYouTube, iibrendi zinokufumana ezi zibonelelo zimbini zilandelayo:

1. Phucula umgangatho kukhangelo lukaGoogle:Ukuba iGoogle ikholelwa ukuba igama eliphambili lokukhangela lihambelana nevidiyo ye-brand, iya kucebisa iividiyo ze-YouTube ezihambelanayo kwiziphumo zophando, ngaloo ndlela inyusa ukuvezwa kophawu.
2. Yandisa amathuba akho okuvela kuluhlu olucetyiswayo lukaYouTube:Eyona nto ingcono ye-SEO yevidiyo ye-brand ye-brand, kokukhona kunokwenzeka ukuba i-algorithm yeYouTube kukucebisa iividiyo ezinento yokwenza nophawu kubaphulaphuli ekujoliswe kubo.

• Ngokomzekelo, i-chocolate brand Chocolate Alchemy isebenzisa amagama angundoqo athile kwizihloko zevidiyo, iinkcazo kunye namagama omsebenzisi. Xa abasebenzisi bekhangela kuGoogle okanye kwiYouTube ngamanqanaba ahlukeneyo enkqubo yokwenza itshokolethi, iYouTube iyakwazi ukuchonga la magama angundoqo kwaye wenze iingcebiso.

Emva kokuqonda izibonelelo ze-SEO ye-YouTube, kufuneka sicacise inqaku elinye, oko kukuthi, iingongoma eziphambili ze-YouTube kunye ne-SEO yewebhusayithi.

Ividiyo ye-SEO yevidiyo yeYouTube ayifani ncam nophando lwe-SEO yewebhusayithi. Ezona zizathu ziphambili zezi zilandelayo:

• I-Trafiki ivela kwimithombo eyahlukeneyo:Umthombo wetrafikhi weevidiyo zeYouTube ikakhulu uvela "kwiividiyo ezicetyiswayo", ezithatha indawo yokuqala emva kokuba abasebenzisi bangene kuYouTube, ngelixa "ukukhangela" kukwinqanaba lesithathu, kubalwa kuphela malunga ne-17% yesabelo. Ke ngoko, xa sisenza i-SEO yeYouTube, kufuneka sithathele ingqalelo ukuba ngawaphi amagama aphambili anokuthi avele "kwiividiyo ezicetyiswayo".

• Imikhwa yokusetyenziswa kwabasebenzisi kuGoogle nakwiYouTube nayo yahlukile:Amanye amagama angundoqo anomthamo wokukhangela wenyanga wamaxesha e-10 kuGoogle anokuba nophendlo olumalunga nama-50 kuphela kuYouTube; ngelixa amanye amagama aphambili anomthamo wokukhangela wenyanga ophakamileyo we-YouTube unomthamo wokukhangela wenyanga kuGoogle. Mhlawumbi awukho phezulu. Ke ngoko, kusekho umahluko phakathi kweesetingi ze-SEO zeevidiyo zeYouTube kunye nesetingi ye-SEO yeenjini zokukhangela.

• Ngokomzekelo, kubomi bethu bemihla ngemihlaUbomiI-China ayisayi kukhangela kwi-iQiyi yomxholo okhangelweyo kwi-Baidu.

Kule meko, ukwazi indlela yokwandisa ividiyo ye-SEO ye-YouTube kubalulekile.

Uyenza njani i-SEO yevidiyo yeYouTube?

Ukuvela kwendlela yokucebisa umxholo wevidiyo yeYouTube kunye nemithetho ye-algorithm yenqanaba ityhiliwe！

Ukuphucula i-SEO yevidiyo ye-YouTube akufuneki kube nzima, nazi iingongoma ezi-6 ezibalulekileyo zokunikela ingqalelo xa upapasha iividiyo ▼

Iindlela zokuphucula i-SEO yeYouTube

Isihloko

• Isihloko sesona siqendu sesicatshulwa esibaluleke kakhulu. Ukongeza ekubeni nomtsalane, kufuneka sihambelane nayo. Kungcono ukuhambelana ngokuchanekileyo namagama okukhangela omsebenzisi.

Inkcazo

• I-YouTube iya kubonisa kuphela imigca emi-2~3 yokuqala yenkcazo yevidiyo (malunga namagama ali-100). Ukujonga umxholo omninzi, kufuneka ucofe u-"Showmore". Ngoko ke, kucetyiswa ukuba xa ubhala inkcazo yevidiyo, izivakalisi ezibini zokuqala zazise umxholo obalulekileyo wevidiyo. Enye ingongoma ebalulekileyo kukongeza amagama amaninzi kangangoko kunokwenzeka.

Iithegi

• Inzuzo yeethegi kukuba zandisa amathuba okufunyanwa kwevidiyo. Umxholo weethegi usekwe kukufaneleka.

Udidi

• Emva kokulayisha ividiyo, unokukhetha udidi lwevidiyo kwiisetingi eziphucukileyo zikaYouTube.Udidi oluhambelana ngokuchanekileyo luluncedo ekuvezweni kwevidiyo.

Ubhontsiail (umfanekiso weqweqwe)

• Xa abasebenzisi becinga ukuba bacofe kwividiyo yakho, bahlala bejonga ukuba umfanekiso wekhava unomtsalane ngokwaneleyo kwaye umxholo wesihloko ufanelekile. Nangona iYouTube iza kukwenzela umfanekiso wekhava ngokuzenzekelayo, kuyacetyiswa ukuba wenze umfanekiso ngokwakho kwaye uwulayishe.

Amakhadi

• Emva kokubukela le vidiyo, amanye amakhadi amancinci aya kuvela ekugqibeleni.
• Khumbula ukongeza eli khadi xa useta iividiyo zikaYouTube, ukuze kuvezwe kunye nokuvezwa kwezinye iividiyoukukhupha amanziZonke zineengenelo.

Ividiyo yeYouTube SEOulungiseleloubuchule

1. Isihloko kunye nenkcazo:Izihloko kunye neenkcazo zibalulekile kwi-SEO yevidiyo yakho. Isihloko kufuneka sibe mfutshane kwaye sicace, kwaye siqulathe amagama angundoqo. Inkcazo kufuneka kwakhona ibe lula kwaye icace, kwaye ibandakanye amagama angundoqo kunye nomxholo oyintloko wevidiyo.
2. Amagama aphambili:Amagama angundoqo angundoqo ekuphuculeni umgangatho wevidiyo yakho. Hlalutya amagama angundoqo athandwayo ukufumana amagama angundoqo ahambelana nomxholo wevidiyo ukwandisa ukubonakaliswa kwevidiyo.
3. ileyibheli:Iithegi zikwayenye yezitshixo zokwandisa ukubonakala kwevidiyo yakho. Emva kokuba ividiyo ilayishiwe, unokongeza iithegi ezinxulumene nomxholo wevidiyo ukuze abasebenzisi bafumane ngcono ividiyo yakho.
4. I-Thumbnail:Izithonjana ezilungileyo zinokuvusa umdla wabasebenzisi kwaye zonyuse amazinga okucofa. Khetha umfanekiso wenkcazo ephezulu, kwaye umxholo womfanekiso kufuneka uhambelane nevidiyo.
5. Umgangatho wevidiyo:Umgangatho weevidiyo zakho ukwayinto ebalulekileyo ekuphuculeni amanqanaba akho. Qinisekisa ukuba ukucaca, ukuguda kunye nomgangatho womxholo wevidiyo uhlangabezana neemfuno zabaphulaphuli.
6. Ukunxibelelana nabasebenzisi:Ngokukhuthaza ukusebenzisana komsebenzisi, njengamagqabantshintshi kunye nezinto ezithandwayo, izinga lokusebenzisana kwevidiyo linokunyuswa, ngaloo ndlela liphucula ngakumbi umgangatho.

Ubuchule bexesha elichithwe ekuphuculeni iividiyo zikaYouTube:

1. Ukukhetha isihloko sikaYouTube yeyona nto iphambili. Kufuneka uchithe i-50% yexesha lakho ukhetha imixholo yeevidiyo zikaYouTube kwaye ukhethe iividiyo ezidumileyo ezihambelana nentsingiselo yangoku.
2. Ukubaluleka kwee-thumbnails zevidiyo ku-akhawunti ye-30%, kwaye i-30% yexesha kufuneka ichithwe ukuxelisa izithonjana zevidiyo ezidumileyo.
3. Isihloko sevidiyo i-20% ibalulekile, kwaye i-20% yexesha kufuneka ichithe ukuxelisa isihloko sevidiyo ethandwayo.

• Ingqiqo yexesha elichithwe ekuphuculeni iividiyo zikaYouTube, kunyeIncwadi encinci ebomvuIngqiqo yexesha lokuveliswa kwevidiyo iyafana.
• Indawo ye-thumbnail inkulu kunesihloko. I-thumbnail ichaphazela ngqo umthamo wokudlalwa kwevidiyo. Kuxhomekeke ekubeni i-thumbnail yevidiyo ingabatsala abasebenzisi ukuba bacofe?
• Indlela yokugweba: Ukuba awunawo nomnqweno wokucofa kwisithonjana sevidiyo yakho, i-thumbnail yevidiyo ayifanelekanga.

Izinto ezilungileyo zentengiso ye-YouTube yempembelelo

Njengoko iGeneration Z ngokuthe ngcembe iba yeyona nto iphambili yokusetyenziswa, iibrendi ziqala ukukhangela iindlela ezisebenzayo zentengiso.

Nangona kunjalo, abathengi abaninzi ngakumbi abasayithembi intengiso yeendaba zemveli, endaweni yoko, bakhetha ukumamela iingcebiso ezifanelekileyo ezivela kubantu ababathembayo. Ngabasebenzisi be-24.76 yezigidigidi kwihlabathi jikelele, i-YouTube ayisiyiyo kuphela indawo yesibini etyelelwe kakhulu kwihlabathi, kodwa ikwayindawo yesibini esetyenziswa kakhulu kwihlabathi.

Ke ngoko, ngakumbi nangakumbi abadali baqala ukupapasha iividiyo zabo kwiYouTube, kwaye ngakumbi nangakumbi iimveliso ziqala ukusebenzisana naba badali bentengiso yeYouTube.

Nazi ezona zibonelelo ziphambili zentengiso ye-YouTube yempembelelo:

1. Izinga lokuguqulwa eliphezulu
2. Umxholo okumgangatho ophezulu wokuhambisa ulwazi lwebhrendi ngempumelelo
3. Inceda iibrendi ukuba zifumane inzuzo kuGoogle SEO rankings

Izinga eliphezulu loguqulo:

• Xa kuthelekiswa nezinga eliphantsi lokuguqulwa kweentengiso zeYouTube (malunga ne-0.5%), izinga lokuguqulwa kwentengiso yempembelelo lihlala liphezulu (malunga ne-2.7%).
• Oku kungenxa yokuba ukukhuthaza abantu abadumileyo kwi-Intanethi kunokufikelela kubaphulaphuli ekujoliswe kubo ngokuchanekileyo ngakumbi, kwaye iimpawu zabaphulaphuli zabantu abadumileyo be-Intanethi nazo zibonakala ngakumbi.
• Ukongeza, uthando lwabalandeli kunye nokuthembela kwabaphembeleli banokuliphucula ngokufanelekileyo izinga loguqulo lokuthengisa.

Umxholo okumgangatho ophezulu udlulisela ngokufanelekileyo ulwazi lwebhrendi:

• Njengeqonga levidiyo eliqhelekileyo lehlabathi, iYouTube inabantu abaninzi abadumileyo be-Intanethi abanesakhono esihle sokudala, kwaye umgangatho wabo wevidiyo uphezulu.
• Iimveliso zinokubonisa ngokucacileyo iimveliso zabo ngomxholo onomdla, okumgangatho ophezulu, ukutsala abalandeli ukuba bathathele ingqalelo kwaye bathenge iimveliso.
• Ukongeza, kumanqanaba ahlukeneyo emveliso, intengiso yeYouTube enempembelelo inokudlala iindima ezahlukeneyo zentengiso.

Inceda iibrendi ukuba zifumane inzuzo kuGoogle SEO rankings:

• Kwiminyaka yakutshanje, injini yokukhangela kaGoogle ibeke ugxininiso olukhulayo kwiziphumo zokukhangela ividiyo.
• Kwiziphumo ezininzi zokukhangela, iziphumo ezinxulumene nevidiyo zivela kuqala.
• Ke ngoko, ividiyo yeYouTube ekumgangatho ophezulu kunye nekhonkco linokusebenza kakhulu ekuphuculeni umgangatho webrand kwiziphumo zokukhangela zikaGoogle kunye nokwanda kokuvezwa.

Ubunzima beNtengiso yempembelelo kaYouTube

Nangona kunjalo, kukho ubunzima kunye nentengiso ye-YouTube yempembelelo:

Iindleko ziphezulu kakhulu:

• Kuba ukuveliswa kweevidiyo ezikumgangatho ophezulu kudla ixesha kwaye kufuna umsebenzi, ixabiso elicatshulwe ngabaphembeleli beqonga likaYouTube liphezulu kakhulu xa lithelekiswa namanye amaqonga.
• Iindleko zentengiso ye-YouTube yempembelelo nazo ziphezulu.

Ireyithi yokucofa kunye nenguquko ayikho phezulu:

• Nangona iividiyo ezinde ezikumgangatho ophezulu ziya kutsala umdla wabantu abaninzi, idatha ibonisa ukuba isantya sokucofa amakhonkco okuthengisa phantsi kwevidiyo asiyonto inomtsalane.
• Oku kungenxa yokuba uninzi lwababukeli luya ngqo kwiAmazon okanye iwebhusayithi esemthethweni yokuthengisa ukuthenga imveliso emva kokubukela ividiyo.
• Ke ngoko, ukucofa kunye nokuguqulwa kwedatha yeqonga leYouTube alibonisi ngokupheleleyo ukusebenza kwentengiso yempembelelo kwaye ayinakulinganisa ngokupheleleyo igalelo layo.

Intengiso yeYouTube

Ukongeza kwi-SEO kunye nentengiso ye-influencer, intengiso yeYouTube ikwayindlela esebenzayo yokunyusa.

Ngokwedatha, iYouTube iye yaba liqonga levidiyo lesibini ngobukhulu emhlabeni, elinabasebenzisi abangaphezu kweebhiliyoni ezi-20 ababukele iintengiso kwiYouTube yonke imihla.

Iinzuzo eziphambili zentengiso yeYouTube ziquka oku kulandelayo:

1. Umsebenzisi obanzi
2. Ukwandisa ukuvezwa kwebhrendi kunye nezikhokelo zentengiso
3. Iifomathi zokuhambisa ezininzi kunye neentlawulo eziguquguqukayo

Umsebenzisi obanzi:Emva kweminyaka engaphezulu kweshumi yophuhliso, iYouTube ibe liqonga levidiyo elihamba phambili kwihlabathi elinabasebenzisi abangaphezu kwe-20 yeebhiliyoni ezisebenzayo ngenyanga. Yonke imihla, abasebenzisi kwihlabathi liphela babukela ngaphezulu kwebhiliyoni yeeyure zevidiyo kuYouTube. E-US, ngaphezulu kwe-10-18 leminyaka ubudala babukela iYouTube kwiifowuni zabo kunokubukela iTV.

Ukwandisa ukubonakaliswa kwebhrendi kunye nezikhokelo zentengiso:Ngokukhuthazwa okuhlawulwayo, iibrendi azifumani kuphela ukuvezwa okubanzi kodwa kunye neentengiso ezininzi. Idatha ibonisa ukuba i-70% yabasebenzisi bayakukhangela okanye bathenge iimveliso zebhrendi kuYouTube emva kokubukela intengiso yohlobo.

Iifomathi zokuhambisa ezininzi kunye neentlawulo eziguquguqukayo:Intengiso kaYouTube ibonelela ngeendlela ezahlukeneyo zokuzisa, kwaye iibrendi zinokukhetha olona hlobo lwentengiso lufanelekileyo ngokusekelwe kuhlahlo lwabiwo-mali kunye neempawu zemveliso. Ukongeza, iindleko zentengiso yeYouTube nazo zibhetyebhetye kakhulu, kwaye iibrendi zinokuguqula isixa kunye nexesha lentengiso njengoko kufuneka.

Zeziphi iintlobo zentengiso kaYouTube?

1. Imigangatho yokubiza iintengiso zeMasthead:Iindleko ezizinzileyo ngosuku (CPD, iindleko ezizinzileyo-
   ngosuku) okanye ngokwexabiso-ngewaka-ngemibono (CPM).
2. Imigangatho yokubiza iintengiso ezifunyenweyo:Iintlawulo ngokuchofoza nganye zihlawuliswa kuphela emva kokuba umsebenzisi ecofa isikhangiso, kwaye akukho ntlawulo yokuvezwa.
3. Bonisa iintengiso (bonisa intengiso) imigangatho yokubiza:Intlawulo ngonqakrazo/iwaka lemibono/uguqulo.
4. Imigangatho yokutshaja yeeNtengiso eziWalekeneyo:Intlawulo ngonqakrazo/iwaka lemibono/uguqulo.
5. I-n-Stream Ad-Skippable Video Ads (iintengiso zevidiyo ezitsitywayo) imigangatho yokutshaja:Unokubhida / uhlawule ngokusekelwe kwindleko yembono nganye (CPV), okanye uhlawule ngokusekelwe kwi "Target CPM" okanye "Target CPA".
6. In-Stream Ad-Non-Skippable
   Iintengiso zeVidiyo (iintengiso zevidiyo ezingatsibekiyo) imigangatho yokubiza:Intlawulo yewaka ngalinye.
7. IBumper Ads umgangatho wokutshaja:Intlawulo yewaka ngalinye.

Kukho iindlela ezimbini eziphambili zokubeka iintengiso zikaYouTube:Intengiso ecwangcisiweyo kunye nentengiso yeebhidi.

1. Ukucwangcisa iintengiso kuthetha ukubeka iintengiso ngaphambi, ngexesha, okanye emva kweevidiyo ezijongwa ngabaphulaphuli bakho ngexesha elithile. Inzuzo yolu hlobo lwentengiso kukuba inokucwangciswa kwangaphambili kwaye inokujoliswa kwiividiyo okanye amajelo athile.
2. Intengiso yeebhidi isebenzisa umgangatho wokwenza iintengiso ukubeka iintengiso kwiividiyo ezifanelekileyo ezibukelwe ngabaphulaphuli ekujoliswe kubo. Kwintengiso yeefandesi, abathengisi kufuneka babeke iibhidi kunye nohlahlo lwabiwo-mali, kwaye iYouTube iya kukhetha ngokuzenzekelayo eyona ndawo intle yokubekwa kweentengiso ngokusekwe kwiibhidi kunye nohlahlo lwabiwo-mali.

• Kwiimpawu ezisanda kuqalisa ukuthengisa kwiYouTube, kuyacetyiswa ukuba ukhethe ukuthengisa okucwangcisiweyo kuqala.
• Oku kukuvumela ukuba ucwangcise ixesha lakho lentengiso kunye nohlahlo lwabiwo-mali kwangaphambili kwaye uhambise iintengiso ngokuchanekileyo.
• Emva kokuba unamava kunye nenkxaso yedatha, unokuzama ngokuthe ngcembe ukuthengisa ibhidi.

Ukuqukumbela

• Ngokusungulwa kweli nqaku, ndiyakholelwa ukuba wonke umntu unokuqonda okunzulu kwiindlela zokunyusa eziphambili zeYouTube.
• Nokuba kungokwenziwa kwe-SEO, ukuthengisa ngempembelelo okanye intengiso, inokunceda iibrendi zifumane ukuvezwa ngakumbi kunye nabalandeli kwiqonga likaYouTube.