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Indawo yokuphawula iDouyinukukhupha amanziKuIivenkile zaseTaobao zizinto ezininzi abathengisi kunye nabathengi baseTaobao abafuna ukwazi ngazo. Ngapha koko, logama nje usazi kakuhle izakhono ezithile, unokuziqokelela ngokulula kumawaka abantu kwaye ube ngumntu obethayo! Eli nqaku liza kwabelana nawe ngeyona ndawo ipheleleyo yezimvo zikaDouyin eTaobaoukukhupha amanziAmaqhinga okukunceda ufezekise ukuthuthwa kwamanzi okuhamba kwezithuthi okusebenzayo! 🚀
Kwihlabathi lanamhlanje elinokhuphiswano oluqatha, umthengisi wempahla yabasetyhini okrelekrele noyilayo ugqwesa phakathi kwabahlobo bakhe ngezicwangciso zakhe zokuthengisa ezibandakanyayo.
Le ndlela ikhethekileyo yale ngcaphephe yokuthengisa yenza abantu bamangaliswe yiyo. Isixhobo sakhe esiyimfihlo? Douyin kunyeIncwadi encinci ebomvu. Masingene nzulu kuhambo lwakhe oluya empumelelweni.
Sebenzisa iDouyin kunye neXiaohongshu iindawo zokuphawula ukutsala abantu kwiivenkile zaseTaobao
Umthengisi wempahla yabasetyhini uye wabamba ngobuchule izinto ezikhethwa ngabantu abatsha abancinci.
Wabeka amehlo akhe eDouyin naseXiaohongshu, amaqonga oluntu amabini adumileyo.
Ukwahluke kwintsebenziswano ye-IP yendabuko eyaziwayo, ugxininisa kwimpahla ngokwayo.
Ngokwenza iakhawunti enyanzelisayo kuDouyin ngelixa ekwabelana ngomxholo obalaseleyo kwi-Xiaohongshu, ngobuchule wazimisela iprofayile yokuthengisa ekhethekileyo.
Ubugcisa obuhle bokuveliswa kwevidiyo
Le ngqondo yokuthengisa iyazi ukuba kwixesha ledijithali, amava abonakalayo ayisitshixo sokutsala abathengi.
Urekhoda iividiyo ezimfutshane ezintathu zeendlela ezahlukeneyo zempahla yonke imihla, kwaye isiqwenga ngasinye sisiqwenga esincinci sobugcisa.
Ividiyo iveliswe kakuhle kwaye igcwele ubuchule, ingabonisi kuphela iinkcukacha zempahla, kodwa ihambisa imvakalelo yokugqoka.
Olu hlobo lwemveliso enononophelo lwenze ukuba abaphulaphuli balubeke phantsi kwaye lwaba lugxininiso lokwabelana kunye nengxoxo.
Iividiyo zitsala njani ingqalelo?
Ividiyo nganye inolwimi olumnandi lwelensi kunye nesetingi esicacileyo sendawo.
Ngelensi, abaphulaphuli babonakala bentywiliselwa kwindawo kwaye bazive iimvakalelo kunye nesitayile esidluliswa yimpahla.
Lo mthengisi ukwazi kakuhle ukufuna kwabantu ubuhle, kwaye udibanisa olu sukelo kuzo zonke iinkcukacha zokwenziwa kwevidiyo.
Yenziwe kakuhle ngasemva
Mninzi umsebenzi onzima kunye nobuchule emva kwezi vidiyo zimangalisayo.
Udibanisa ngokugqibeleleyo iingubo kunye nesiganeko, unika isambatho ngasinye ibali.
Kwaye ukusebenzisa kwakhe ngobuchule ukukhanya kunye nesithunzi kwenza ukuba zonke iimpahla zikhanye ngokumangalisayo kwividiyo.
Olu hlobo lwemveliso enononophelo aluzange ludibane nabaphulaphuli kuphela, kodwa lufake inkuthazo eyomeleleyo kwintsebenzo yakhe yokuthengisa.
I-Douyin itsala njani itrafikhi kwiivenkile zaseTaobao kwindawo yezimvo?
Ividiyo eveliswe kakuhle yatsala ingqalelo yenani elikhulu lababukeli, nangona kunjalo, le ngqondo yokuthengisa ayizange yaneliseke ngale nto.
Uguqula ingqalelo yabaphulaphuli ibe yintengiso yokwenene, kwaye imfihlelo ilele kukhokelo olukrelekrele.
Indawo yezimvo kwividiyo nganye iba lijelo lesikhokelo elithuleyo.
- Uqondisa ngobuchule ingqalelo yabaphulaphuli kwaye udibanise isihloko kwindawo yokuphawula kunye nokuyila kunye nesitayela sempahla.
- Abaphulaphuli abazange bakwazi ukuzibamba kodwa batsalwa baza bathabatha inxaxheba kumagqabaza nakwiingxoxo.
- Olu hlobo lwesikhokelo lunokukhokela ngokwendalo ingqalelo yabaphulaphuli kwisitishi sakhe sokuthengisa ngaphandle kokubonakala kunzima.
Sebenzisa amagqabantshintshi ukukhokela itrafikhi kwiivenkile zaseTaobao
Emva kokutsala umdla wabaphulaphuli, uya kuthi ngobuchule afake ikhonkco kwivenkile yakhe yaseTaobao.
Eli nyathelo lingabonakala lilula, kodwa liba ngundoqo kwisicwangciso sakho sokuthengisa.
Emva kokuba abaphulaphuli betsalwe yimpahla eboniswe kule vidiyo, abazange bakwazi ukuzibamba babe nomnqweno wokuthenga.
Ngeli xesha kanye, ukuvela kwamakhonkco evenkile yaseTaobao kwabanika indlela yokuqonda iminqweno yabo.
Yindlela eqhelekileyo yokuphambukisa itrafikhi kwiivenkile zaseTaobao kwindawo yezimvo.
- Kunconywa ukuba ungavezi ngokuthe ngqo ulwazi loqhagamshelwano kwindawo ephezulu yokuphawula umsebenzi.
- Endaweni yoko, kuphephe ukucaca kakhulu ngokushiya iinkcukacha zakho zoqhagamshelwano ngendlela echuliweyo kwingxelo enye okanye ezimbini ezidumileyo. Le ndlela yomelele ngakumbi.
Indlela ekhuselekileyo nethembekileyo kukusebenzisa ixilongo.
- Unokugcina i-avatar kunye nesidlaliso sexilongo ehambelana ne-akhawunti ephambili, kwaye emva koko uye kwindawo yokuphawula ukutsala i-traffic.
- Kwanokuba ixilongo livalekile, akusayi kubakho miphumo mibi, yaye lisenokukhokelela ngendlela engangqalanga kwixilongo.
Imodeli elula yenza inzuzo enkulu
Nangona isicwangciso sokuthengisa salo mthengisi wempahla yabasetyhini sinokubonakala silula, siqulethe ubulumko obunzulu bezoshishino.
Akathembeli kwi-IP eyaziwayo okanye alandele ukupakishwa okuhle, kodwa endaweni yoko ugxile kwimveliso ngokwayo kunye namava omthengi.
Le modeli ilula isitshixo ekwenzeni kwakhe inzuzo enkulu.
ukuququmbela
Lo mthengisi wempahla yabasetyhini ubonisa i-genius yokuthengisa kunye neqhinga lakhe elilodwa lokuthengisa.
Amaqhinga akhe kaDouyin kunye neXiaohongshu, ukuveliswa kwevidiyo okugqwesileyo, kunye neendlela ezikrelekrele zesikhokelo zimzisele uphuculo olukhulu lokusebenza.
Wachaza ngezenzo ezisebenzayo ukuba kwixesha ledijithali, ukusungula izinto ezintsha kunye nobuchule zizitshixo zempumelelo.
Umbuzo 1: Ingaba isicwangciso sakhe sokuthengisa siyingqayizivele kangakanani?
A: Isicwangciso sakhe sokuthengisa sahluke kakhulu. Ukwahluke kwintsebenziswano yemveli kunye nee-IPs ezaziwayo, ugxininisa kwimpahla ngokwayo, ebonisa umtsalane wempahla ngeDouyin kunye ne-Xiaohongshu, kunye nokutsala abaphulaphuli ngemveliso yevidiyo egqwesileyo.
Umbuzo 2: Ziziphi iimpawu zemveliso yakhe yevidiyo?
IMPENDULO: Iividiyo zakhe ziveliswa kakuhle kwaye ziyiyile ngolwimi olugqwesileyo lwelensi kunye nesetingi esicacileyo sendawo, ubonisa ngokucacileyo iinkcukacha zempahla kunye neemvakalelo zokuzinxiba, ukutsala umdla wababukeli abaninzi.
Umbuzo 3: Ubakhokela njani abaphulaphuli ekuthengeni?
Impendulo: Ngobuchule usebenzisa indawo yamagqabaza evidiyo ukukhokela ingxoxo yabaphulaphuli kunye nokudibanisa isihloko nesinxibo. Emva koko, xa abaphulaphuli benomnqweno wokuthenga, ngobuchule faka ikhonkco levenkile yaseTaobao ukubakhokelela ekuthengeni.
Umbuzo 4: Kutheni imodeli yakhe yokuthengisa iphumelele kangaka?
Impendulo: Impumelelo yakhe iphuma ekuyilweni kwemodeli elula. Ugxininisa kwimveliso ngokwayo kunye namava omthengi, kunokuba upakishe obunzima kunye nentsebenziswano eyaziwayo ye-IP Le modeli elula idale inzuzo enkulu.
Umbuzo 5: Ingaba impumelelo yakhe isikhuthaza ntoni?
A: Impumelelo yakhe isixelela ukuba kwixesha ledijithali, ukusungula izinto ezintsha, ukuyila kunye nokugxila kumava abathengi kubalulekile. Ngamaqhinga awodwa kunye nokuphunyezwa okugqwesileyo, sinokugqama kwindawo yoshishino enokhuphiswano kakhulu.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane "I-Douyin itsala njani i-traffic kwiivenkile zaseTaobao kwindawo yokuphawula?" Elona qhinga lipheleleyo lokwabelana ngemeko" liya kuba luncedo kuwe.
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