Yeyiphi ingqiqo engundoqo yesicwangciso sokuthengisa uphawu lwe-e-commerce?Indlela yokwenza uphawu olumiliselwe ngokunzulu ezintliziyweni zabantu?

hlolaEzorhweboIngqiqo engundoqo yokucwangciswa kwentengiso ye-brand, funda ukwenza i-brand engenakuphikiswa kwaye wenze abathengi bathandane neemveliso zakho! ✨

Ingcinga engundoqo yokucwangciswa kwentengiso yohlobo lwe-e-commerce kukuqinisekisa ukuba uphawu lwendele nzulu ezintliziyweni zabantu kunye nokuseka ulwazi oluluqilima lophawu kunye nokuthembeka.

Oku kulandelayo yinkcazo emfutshane yengcinga engundoqo ye-e-commerce brand marketing plan kunye nendlela yokwenza uphawu olumiliselwe nzulu ezintliziyweni zabantu:

Yeyiphi ingqiqo engundoqo yesicwangciso sokuthengisa uphawu lwe-e-commerce?

Ingqiqo engundoqo yokucwangciswa kwentengiso yohlobo kukudibanisa uphawu kunye neemfuno, amaxabiso kunye neemvakalelo zabaphulaphuli ekujoliswe kubo ngocwangciso lobuchule kunye nokwenziwa ukwenza umfanekiso okhethekileyo kunye nonomtsalane webrand. Oku kuquka la manyathelo aphambili alandelayo:

1. uphando lwabaphulaphuli ekujoliswe kubo: Qonda iimpawu, iimfuno kunye nokukhethwa ngabaphulaphuli ekujoliswe kubo ukuze uphuculeUkubekwa endaweniuphawu.

2. Ukuma kweBrand: Beka ngokucacileyo uphawu kwimarike kwaye ugxininise ukungafani kwayo kubakhuphisana.

3. umgangatho wokuma: Nxibelelana ngexabiso elikhethekileyo kunye neenzuzo ezinikezelwa yibhrendi yakho ukutsala abathengi.

4. ukungaguquguquki: Qinisekisa ukuba uphawu luyahambelana kuzo zonke iitshaneli kunye neendawo zokuchukumisa ukuqinisa uphawu lwegama.

5. unxibelelwano lweemvakalelo: Seka unxibelelwano olunzulu nabaphulaphuli bakho ngomxholo weemvakalelo kunye namabali.

Indlela yokwenza uphawu olumiliselwe ngokunzulu ezintliziyweni zabantu?

Ukwenza uphawu lwendele nzulu ezintliziyweni zabantu, uthotho lwezicwangciso kunye neendlela ziyafuneka:

1. ukwakha ibali: Ngokuxelela amabali e-brand, abathengi banokuba nokuqonda okunzulu ngemvelaphi ye-brand, injongo kunye neenqobo eziphambili.

2. ukuvakala ngokweemvakalelo: Misela ukushukuma ngokweemvakalelo kunye nabaphulaphuli ngokubachukumisa iimvakalelo. Oku kunokwenziwa ngokusebenzisauKhuthazo lweWebhuSebenzisa intengiso, umxholo wokubalisa amabali kunye nemidiya yoluntu ukuyenza.

3. amava omsebenzisi: Nikeza ngamava abalaseleyo omsebenzisi ukuqinisekisa ukuba abathengi banelisekile kwaye bonwabile xa benxibelelana nophawu.

4. unxibelelwano kwimidiya yoluntu: Thatha inxaxheba ngokukhutheleyo kwimidiya yoluntu ukuze unxibelelane nabaphulaphuli bakho, uphendule imibuzo yabo kunye nempendulo, kwaye wakhe unxibelelwano olusondeleyo.

5. ukuhambelana kwebrand: Gcina ukungaguquguquki kwebrendi ukuze abathengi bakwazi ukuchonga uphawu kwaye bakhe ukuthembana.

6. ukwenza izinto ezintsha kunye nohlaziyo: Ngokuqhubekayo usungula kwaye uhlaziye umfanekiso webrand ukuze uhlale ufanelekile kwaye utsale abaphulaphuli abatsha.

Ngamafutshane, ingqiqo engundoqo yokucwangciswa kwentengiso ye-brand kukuseka umfanekiso we-brand owahlukileyo, kunye nokwenza uphawu luzinze nzulu ezintliziyweni zabantu, kufuneka luxhomekeke kubuchule obufana namabali, unxibelelwano lweemvakalelo, kunye namava abalaseleyo omsebenzisi ukuseka unxibelelwano olunzulu. kunye nabaphulaphuli.

Ingqiqo engundoqo yophawu kukudumisa abathengi bakho

U-Li Jiaqi uvakalise into echanekileyo kodwa ayinakupapashwa esidlangalaleni.

Ngapha koko, ngelixa ubukele uLi JiaqiUDouyinNgethuba lokusasazwa kwe-e-commerce, ekuqaleni wayefuna ukugxeka umntu owayekhalaza ngokunyuka kwexabiso. Ngenxa yoko, wathi:

"Ngamanye amaxesha kufuneka ukhangele izizathu zakho. Ngaba umvuzo wakho wonyuswa emva kweminyaka emininzi kangaka? Usebenze nzima?"

Ukuba esi sivakalisi sathethwa yi-blogger yeshishini, eneneni yingxelo nje ekhuthazayo egcwele amandla alungileyo.

Nangona kunjalo, akufanelekanga ukuba uLi Jiaqi athethe oku, kuba uninzi lwabathengi bakhe ngabantu abaqhelekileyo, kwaye baninzi abantu.UbomiHayi sisityebi. Xa siqhubana nabantu abaqhelekileyo, sifanele sibethelele ukuba ukuthenga kuyabavuyisa abantu, kunokuba sibabongoze ukuba basebenze nzima kuba bengakuthandi ukuziphatha kakuhle.

Ndicinga ukuba imbono yangoku yabalandeli bakhe yile: Bendikuthatha njengomhlobo ngaphambili, kodwa ngoku uye waba nengqiqo kakhulu.

Ngokuphathelele lo mbandela, sinokuthetha ngengqiqo engundoqo ye-brand, oko kukudumisa abathengi bakho.

1. Umzekelo, uNike uhlala egxininisa umdlalo obalaseleyo.Ukunxiba iNike kukwenza uzive unamandla ngoko nangoko.
2. Omnye umzekelo yiCoca-Cola, ekwenza uzive wonwabile.
3. Imisebenzi ikwakhankanya oku kwividiyo.Wayekholelwa ukuba uphawu kufuneka lumele abathengi balo. Ke xa ebuyela e-Apple, wathatha ixesha lokwenza intengiso, "Yabantu Abaphambeneyo," ukubonisa umoya we-Apple brand.
4. Kubandakanya iikhosi ze-intanethi esiceba ukuziqalisa kwixesha elizayo, nazo zenzelwe ukumela abo basebenzi be-e-commerce abasebenza nzima, ngoko ndinokubakhuthaza ukuba basebenze nzima, kuba iqela lam lomsebenzisi liqela labantu abasebenza nzima.

Ke ngoko, ngokwale mbono, le nto ithethwa nguLi Jiaqi inokuba ibingahambelani nabaphulaphuli bakhe.

Endaweni yokukhuthaza abantu ukuba basebenze nzima, kufuneka abaxelele yonke imihla:

"Usebenze nzima, thenga into ukuze wonwabe. Njengomphathi, ndiyabakhathalela abasebenzi bam. Ndiyathemba ukuba umphathi wakho angakulandela ... "

Ngale ndlela, aba bathengi baya kuthenga ngokusebenzayo.