Yeyiphi ingqiqo engundoqo yesicwangciso sokuthengisa uphawu lwe-e-commerce?Indlela yokwenza uphawu olumiliselwe ngokunzulu ezintliziyweni zabantu?

Hlola ingqiqo ephambili yokucwangcisa ukuthengisa uphawu lwe-e-commerce , kwaye ufunde indlela yokwakha uphawu olungenakuphikiswa olwenza abathengi bathande iimveliso zakho! ✨

Ingcinga engundoqo yokucwangciswa kwentengiso yohlobo lwe-e-commerce kukuqinisekisa ukuba uphawu lwendele nzulu ezintliziyweni zabantu kunye nokuseka ulwazi oluluqilima lophawu kunye nokuthembeka.

Oku kulandelayo yinkcazo emfutshane yengcinga engundoqo ye-e-commerce brand marketing plan kunye nendlela yokwenza uphawu olumiliselwe nzulu ezintliziyweni zabantu:

Yeyiphi ingqiqo engundoqo yesicwangciso sokuthengisa uphawu lwe-e-commerce?

Ingqiqo engundoqo yokucwangciswa kwentengiso yohlobo kukudibanisa uphawu kunye neemfuno, amaxabiso kunye neemvakalelo zabaphulaphuli ekujoliswe kubo ngocwangciso lobuchule kunye nokwenziwa ukwenza umfanekiso okhethekileyo kunye nonomtsalane webrand. Oku kuquka la manyathelo aphambili alandelayo:

1. Uphando lwabaphulaphuli ekujoliswe kubo : Ukuqonda iimpawu, iimfuno, kunye nezinto ezikhethwa ngabaphulaphuli ekujoliswe kubo ukuze uphawu lubekeke ngcono.

2. Indawo ebekwe kuyo uphawu : Chaza ngokucacileyo indawo olubekwe kuyo uphawu kwimarike kwaye ugxininise umahluko walo kwabo bakhuphisana nabo.

3. Isindululo sexabiso : Xela ixabiso elikhethekileyo kunye neenzuzo ezinikezelwa luphawu ukuze utsale abathengi.

4. Ukungaguquguquki : Qinisekisa ukuba uphawu luhambelana kuzo zonke iindlela kunye neendawo zokunxibelelana ukuphucula ukuqatshelwa kophawu.

5. Unxibelelwano oluneemvakalelo : Yakha unxibelelwano olunzulu nabaphulaphuli ngomxholo oneemvakalelo kunye namabali.

Indlela yokwenza uphawu olumiliselwe ngokunzulu ezintliziyweni zabantu?

Ukwenza uphawu lwendele nzulu ezintliziyweni zabantu, uthotho lwezicwangciso kunye neendlela ziyafuneka:

1. Yakha ibali : Ngokubalisa ibali lophawu, abathengi banokuqonda ngakumbi imvelaphi yophawu, injongo, kunye neempawu zalo eziphambili.

2. Ukuqonda iimvakalelo : Ukwakha unxibelelwano oluneemvakalelo nabaphulaphuli ngokuchukumisa iimvakalelo zabo. Oku kunokufezekiswa ngentengiso ekwi-intanethi , umxholo wokubalisa amabali, kunye neendaba zoluntu.

3. Amava omsebenzisi : Nika amava omsebenzisi abalaseleyo ukuqinisekisa ukuba abathengi baziva banelisekile kwaye bonwabile xa benxibelelana nophawu.

4. Ukuzibandakanya kwimidiya yoluntu : Nxibelelana nabaphulaphuli bakho kwimidiya yoluntu, uphendule imibuzo yabo kunye nempendulo yabo, kwaye wakhe unxibelelwano olusondeleyo.

5. Ukuhambelana kwebhrendi : Ukugcina ukuhambelana kwebhrendi kwenza abathengi bakwazi ukuyibona lula ibhrendi baze bakhe ukuthembana.

6. Ukuvelisa Izinto Ezintsha Nokuhlaziya : Qhubeka uhlaziya kwaye uhlaziya umfanekiso webhrendi ukuze uhlale ufanelekile kwaye utsale ababukeli abatsha.

Ngamafutshane, ingqiqo engundoqo yokucwangciswa kwentengiso ye-brand kukuseka umfanekiso we-brand owahlukileyo, kunye nokwenza uphawu luzinze nzulu ezintliziyweni zabantu, kufuneka luxhomekeke kubuchule obufana namabali, unxibelelwano lweemvakalelo, kunye namava abalaseleyo omsebenzisi ukuseka unxibelelwano olunzulu. kunye nabaphulaphuli.

Ingqiqo engundoqo yophawu kukudumisa abathengi bakho

U-Li Jiaqi uvakalise into echanekileyo kodwa ayinakupapashwa esidlangalaleni.

Enyanisweni, xa wayebukele ukusasazwa bukhoma kwe-e-commerce kaLi Jiaqi kwiDouyin , injongo yakhe yokuqala yayikukugxeka umntu okhalaza ngokunyuka kwamaxabiso. Nangona kunjalo, wagqibela ngokuthi:

"Ngamanye amaxesha kufuneka ukhangele izizathu zakho. Ngaba umvuzo wakho wonyuswa emva kweminyaka emininzi kangaka? Usebenze nzima?"

Ukuba esi sivakalisi sathethwa yi-blogger yeshishini, eneneni yingxelo nje ekhuthazayo egcwele amandla alungileyo.

Nangona kunjalo, intetho kaLi Jiaqi yayingafanelekanga, njengoko uninzi lwabathengi bakhe ngabantu abaqhelekileyo, uninzi lwabo olungengobutyebi . Xa usebenzisana nabantu abaqhelekileyo, kufuneka kugxininiswe kulonwabo lokuthenga, kungekhona ekubakhuthazeni ukuba basebenze nzima, kuba abakuthandi ukufundiswa ngokuziphatha.

Ndicinga ukuba imbono yangoku yabalandeli bakhe yile: Bendikuthatha njengomhlobo ngaphambili, kodwa ngoku uye waba nengqiqo kakhulu.

Ngokuphathelele lo mbandela, sinokuthetha ngengqiqo engundoqo ye-brand, oko kukudumisa abathengi bakho.

1. Umzekelo, uNike uhlala egxininisa umdlalo obalaseleyo.Ukunxiba iNike kukwenza uzive unamandla ngoko nangoko.
2. Omnye umzekelo yiCoca-Cola, ekwenza uzive wonwabile.
3. Imisebenzi ikwakhankanya oku kwividiyo.Wayekholelwa ukuba uphawu kufuneka lumele abathengi balo. Ke xa ebuyela e-Apple, wathatha ixesha lokwenza intengiso, "Yabantu Abaphambeneyo," ukubonisa umoya we-Apple brand.
4. Kubandakanya iikhosi ze-intanethi esiceba ukuziqalisa kwixesha elizayo, nazo zenzelwe ukumela abo basebenzi be-e-commerce abasebenza nzima, ngoko ndinokubakhuthaza ukuba basebenze nzima, kuba iqela lam lomsebenzisi liqela labantu abasebenza nzima.

Ke ngoko, ngokwale mbono, le nto ithethwa nguLi Jiaqi inokuba ibingahambelani nabaphulaphuli bakhe.

Endaweni yokukhuthaza abantu ukuba basebenze nzima, kufuneka abaxelele yonke imihla:

"Usebenze nzima, thenga into ukuze wonwabe. Njengomphathi, ndiyabakhathalela abasebenzi bam. Ndiyathemba ukuba umphathi wakho angakulandela ... "

Ngale ndlela, aba bathengi baya kuthenga ngokusebenzayo.