Isalathiso senqaku
Kwihlabathi lezoshishino, amabali empumelelo ahlala enika umdla.Xa sijonga emva ekunyukeni kwe-Starbucks kunye neMcDonald's, sifumanisa ukuba impumelelo yezi nkampani ayizange ibekho ngengozi.
Eli nqaku liza kujonga nzulu kula matyala amabini anyanzelisayo zoshishino kwaye lishwankathele iingongoma eziphambili zemodeli yeshishini eliphumelelayo.
Amabali empumelelo yeshishini ngenxa yokuzola
Eli libali elinika umdla uHoward, umnini weStarbucks, wanxulumana neStarbucks kuba iStarbucks yathenga inani elikhulu lezixhobo zoomatshini bekofu yenkampani yakhe.
Ke wagqiba ekubeni embe ukuba yeyiphi inkampani eyenza ishishini elikhulayo, kwaye ekugqibeleni wafumanisa i-Starbucks.
Ngenxa yoko, uHoward wafumana i-Starbucks, kodwa wagcina igama le-brand ye-Starbucks.
Libali elifanayo kwaMcDonald's, kunye no-Kroc othengisa imixube ye-ayisikrimu kunye nevenkile yokutyela yebhega ethenga izixhobo ezininzi.
Waya kuphanda ngokwakhe kwaye wamangaliswa kukufumanisa ukuba ishishini likaMcDonald lalidume kangakanani.
Ekugqibeleni, waphumelela ekufumaneni uMcDonald's.
Uzifumana njani iimodeli zoshishino eziphumelelayo?
Imodeli yeshishini eliphumelelayo ayinakuyilwa nguwe, kodwa kunokwenzeka ukuba ifunyanwe.
Xa kuziwa kutyalo-mali, ungaze ubeke izixhobo kwisiqalo esingekangqinwa ngokupheleleyo.
Xa sityala imali kwinkampani kwixesha elidlulileyo, sigxininise kuphela kwithuba elizayo lophuhliso lweprojekthi yoshishino kunye nokukwazi komsunguli.
Nangona kunjalo, le ndlela yokucinga ayilunganga ngokupheleleyo.
Kule mihla, kungakhathaliseki ukuba iprojekthi igqwese kangakanani kwaye ubalasele kangakanani umseki, ukuba nje ikwinqanaba le-0-1 kwaye ingekazinziswa, asisoze satyala imali.
Inzuzo kwinqanaba le-0-1 liyenzeka ngengozi. Nangona oosomashishini ababalaseleyo abayi kuphumelela kwinqanaba lokuqala leprojekthi entsha (Kwiminyaka emi-3) UKusenokwenzeka ukuba ungaphumeleli okanye uphambuke.
Nangona kunjalo, izigaba 1-10 ziqinisekile ngakumbi, kwaye inzuzo yokwenyani yenziwa kweli nqanaba.
- Indlela yesigwebo:Emva kwenqanaba 0-1, ubuncinane iminyaka emi-3 elandelelanayo iyafunekainzuzo, kwaye imida yenzuzo iyaqhubeka ikhula,Kunokuqwalaselwa kuphela isakhonoIngene kumanqanaba 1-10ixesha elizinzileyo,
- Qaphela ukuba kufuneka ujonge imida yenzuzo, hayi ukusebenza kunye ne-GMV (umthamo wentengiso enkulu).
- Kuba ukuba ukusebenza kunye ne-GMV kungokuthengisa kunye nokungaxhunyiwe kwi-intanethiukukhupha amanziYintoni eveliswayo inokuthi ibe yintsebenzo yobuxoki kunye ne-GMV enenzuzo ephantsi.
Sizimisele ngakumbi ukutyalomali kwiinkampani esele zizinzile ukusuka kwi-0 ukuya kwi-1 kwaye kulindeleke ukuba zikhule ngokuphindwe kalishumi okanye nakwixesha elizayo.
Ukubanceda bafikelele kwisikali kulula, kwaye imivuzo iphezulu kwaye iqinisekile ngakumbi.
Amanqaku aphambili kwiModeli yoShishino oluPhumelelekayo
faka:
Ukwaneliseka kweemfuno zabathengi: Imodeli yeshishini kufuneka ikwazi ukuhlangabezana ngokufanelekileyo neemfuno zabathengi kwaye ibonelele ngeemveliso ezixabisekileyo okanye iinkonzo.
kwimarikeUkubekwa endawenikunye nokwahlula: Ukuma okucacileyo kunye nokwahlula phakathi kwabakhuphisana nabo kuvumela inkampani ukuba ivelele kwimarike.
Inzuzo yokhuphiswano oluzinzileyo: Imodeli yeshishini kufuneka idale kwaye igcine inzuzo yokhuphiswano lwenkampani kwimarike kwaye iqinisekise impumelelo yexesha elide.
Ukusungula kunye nokuguquguquka: Utshintsho oluqhubekayo kunye nokuguquguquka zizinto eziphambili kwimodeli yoshishino ephumelelayo, evumela iinkampani ukuba zivumelane nokutshintsha kweemeko zemarike.
Ukusebenza kweendleko: Imodeli yeshishini kufuneka ingabizi kwaye iqinisekise inzuzo ngelixa uhambisa imveliso okanye inkonzo.
Ulawulo oludibene nabathengi: Yakha kwaye ugcine ubudlelwane obuhle babathengi, ukukhuthaza ukunyaniseka kunye nelizwi-lomlomo.
Indlela yengeniso efanelekileyo: Yila imithombo yengeniso ezinzileyo ukuqinisekisa ukuba ishishini lingaqhubeka lisenza inzuzo kwaye lixhase ukwandiswa kweshishini.
Usetyenziso lwezibonelelo: Sebenzisa izibonelelo ngokufanelekileyo, kubandakanywa abantu, izinto eziphathekayo kunye nezibonelelo zemali, ukufikelela kwiziphumo zokusebenza ezizezona zilungileyo.
Ukuziqhelanisa nokutshintsha ulawulo: Imodeli yeshishini kufuneka ibe namandla okuziqhelanisa neemeko eziguquguqukayo zeemarike kunye neshishini kwaye yamkele izicwangciso zolawulo olusebenzayo.
Ukuthotyelwa koMgaqo: Landela imimiselo kunye neemfuno zokuthobela ukuqinisekisa ukuba inkampani isebenza ngaphakathi kwesakhelo somthetho kwaye uphephe ubungozi obunokubakho bomthetho.
Ngokudibeneyo, la manqaku aphambili enza imodeli yeshishini enamandla ebeka isiseko kwiinkampani ukudala inzuzo ehlala ixesha elide yokhuphiswano kunye nokukhula koshishino oluzinzileyo.
Ukuqukumbela
- Ngokuhlalutya amabali empumelelo ye-Starbucks kunye neMcDonald's, sikuqonda nzulu ukubaluleka kokufunyanwa kwemodeli yeshishini kunye noyilo.
- Kwizigqibo zotyalo-mali, ukuphepha imigibe kwizigaba ze-0-1 kunye nokukhangela amathuba ngokuqinisekileyo kunye nenzuzo kwizigaba ze-1-10 kuyisitshixo sotyalo-mali oluyimpumelelo.
- Kwibhalansi yomngcipheko kunye nembuyekezo, ukukhetha iinkampani esele zizinzile kwaye uzincede zifezekise isikali iya kuba yindlela ethembekileyo yokuba abatyali-mali bafumane imbuyekezo.
Imibuzo ebuzwa qho
Umbuzo 1: Ngaba utyalo-mali kwiziqalo lubopheleleke ukuba lungaphumeleli?
Impendulo: Ayizizo zonke iziqalo ezigwetyelwe ukungaphumeleli, kodwa kukho ukungaqiniseki okukhulu kwinqanaba le-0-1 kwaye kufuneka lihlolwe ngononophelo.
Umbuzo 2: Kutheni ukhetha inkampani esele iqinile ye-0-1?
Impendulo: Iinkampani ezinjalo zinokwenzeka ukuba zifezekise isikali kwizigaba 1-10, kunye nembuyekezo ephezulu kunye nangaphezulu.
Umbuzo 3: Indlela yokuvavanya ubuchule bomsunguli?
A: Amava omseki, ubunkokeli, kunye nokuqonda koshishino zizinto ezingundoqo kuvavanyo.
Umbuzo 4: Kutheni kugxininiswe ekufumaneni nasekuyilweni kweemodeli zoshishino?
Impendulo: Imodeli yeshishini eliyimpumelelo lilitye lembombo kuphuhliso lwexesha elide lwenkampani, kwaye kubalulekile ukufumanisa okanye ukuyila imodeli efanelekileyo yoshishino enempumelelo.
Umbuzo wesi-5: Indlela yokulinganisa umngcipheko kunye nembuyekezo kutyalo-mali?
A: Xa ukhetha iithagethi zotyalo-mali, kufuneka ulinganise ngononophelo imingcipheko kwaye ukhethe amathuba anesiseko esiqinileyo.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Indlela yokuFumana iModeli yoShishino oluPhumelelekayo?"Amabali eMpumelelo yeShishini afunyenwe ngokuFumana ngeNgozi" aya kuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-31087.html