Umahluko phakathi kwetrafikhi ehlawulweyo kunye nesimahla kwigumbi losasazo le-Douyin: i-traffic ehlawulwayo inyusa i-traffic yasimahla

EzorhweboI-traffic kwigumbi losasazo ephilayo yahlulwe ibe ziindidi ezimbini: isimahla kwaye ihlawulwe.

Ndiyiphonononge nzulu ndayishwankathela, ngoku ndiza kunicacisela ngolwimi olulula.

UDouyinUmahluko phakathi kwetrafikhi ehlawulweyo kunye nesimahla kwigumbi losasazo eliphilayo

Kukho umahluko omkhulu phakathi kwetrafikhi ehlawulwayo kunye netrafikhi yasimahla kwigumbi losasazo ephilayo.

Itrafikhi yasimahla:

Olu hlobo lwetrafikhi lufumaneka ikakhulu ngokukhanga kwendalo, isikhokelo somdla, njl., Ngaphandle kokuchukumisa isikhwama.

Iimpawu zetrafikhi yasimahla aziqinisekanga kwaye kunzima ukuzilawula, kwaye ayinakukwazi ukujolisa ngokuchanekileyo abaphulaphuli ekujoliswe kubo.

Kule modeli, ii-ankile zihlala zifuna ukusebenzisa ngobuchule iindlela ezahlukeneyo, ezinjengeemveliso ezikhethekileyo, ukuzingela ukusebenza, iindlela kunye nemiyalelo, ukutsala ingqalelo kunye nokuququzelela ukuthengiselana. Nangona ingabandakanyi ukuthengiselana ngemali, ikwajongene nemingeni yokudinwa kwabasebenzisi kunye nokungazinzi kwezithuthi.

Itrafikhi ehlawulweyo:

Ngokuthelekisa, i-traffic ehlawulwayo ithengwa ngokutshala imali ethile kwiqonga, eyenza ukhetho oluchanekileyo oluchanekileyo lwabaphulaphuli abajoliswe kuyo.

Le ndlela ifana nokuvula itephu. Logama nje unesibindi sokusebenzisa imali, ukuhamba kuya kuqhubeka nokungena ngaphakathi.

I-traffic ehlawulwayo ibonakala ngokuzinza ngakumbi kwaye ichanekile, kodwa kufuneka ubeke ingqalelo kwi-input-output ratio.Emva koko, ithontsi ngalinye lamanzi lilinganiswa ngemali.

Lo mzekelo uhlala ufanelekile kwiimveliso eziqhelekileyo kwaye unokuhlangabezana neemfuno ezithile ngokusebenzisa intengiso echanekileyo, kodwa kufuneka iqinisekise ukuba umda wengeniso yemveliso uphezulu ngokwaneleyo ukuqinisekisa ukwenzeka kokubekwa.

Ngokubanzi, i-traffic yasimahla igxile ekudaleni ingqalelo kunye nokuqondwa kophawu, ngelixa itrafikhi ehlawulwayo igxile ngakumbi ekufumaneni itrafikhi echaneke ngakumbi kwaye elawulekayo kwiindawo apho kukho imali.

Uyisebenzisa njani itrafikhi yasimahla kumagumbi okusasaza e-e-commerce

Kukho iintlobo ezininzi ezahlukeneyo zokwahlulahlula.Inzuzo kukuba akukho mfuneko yokuchitha imali yendlela.Into engalunganga kukuba ayizinzanga ngokwaneleyo kwaye izithuthi azichanekanga.

Kukho izicwangciso ezininzi zokusebenzisa itrafikhi yasimahla kumagumbi okusasaza e-e-commerce. Qaphela ukuba ndithetha nge-e-commerce apha, ingabandakanyi amagumbi okuzonwabisa okusasaza.

1. Uhlobo lwemveliso ebonakalayo:

Ngokomzekelo, ukuba azikho ezinye iimveliso ezikhuphisanayo kwinqanaba lokuqala lemarike, njengezixhobo zokukhetha iindlebe, kuya kubangela ukuvakalelwa ngokukhawuleza xa kutyhilwa, kwaye ngokwemvelo kuya kuba lula ukuthengisa.

Noko ke, okungalunganga kukuba xa imveliso idumile, umjikelo wobomi bayo uba mfutshane ngokwentelekiso.

Kukwakho neemveliso ezifana neemveliso ezizodwa zezolimo Ngokusebenza nzima kwimiboniso ethile kunye nenkangeleko eyodwa, sinokwakha ukuthembana ukutsala abathengi.ukukhupha amanziixabiso.

Umzekelo, ukunxiba iingubo zaseMongolia kunye nokuthengisa inyama yenkomo kwithafa.

2. Uhlobo olufuna ukusebenza

Ngokusebenzisa imiboniso okanye imiboniso ekhethekileyo, ifana noko kubadlali basesitalatweni.

Ngokomzekelo, iqela loonobuhle abadanisayo linokutsala abantu abaninzi ngoko nangoko.Xa kukho abantu abaninzi, ngokuzenzekelayo kuya kuthengiswa.

Nangona kunjalo, into engalunganga kukuba ibangela ngokulula ukudinwa kobuhle kubaphulaphuli.

3. Iinkqubo kunye nokuba nengqondo enye

Sebenzisa iigimmicks ezifana neenzuzo ze-9.9, iifowuni eziphathwayo zasimahla, kunye nokusebenzisana nabavelisi ukucula isenzo esiphindwe kabini ukutsala ukuthandwa, ukutsala inani elikhulu labantu abafuna ukuthabatha amaxabiso. emva koko ikhuthaze kwinkqubo, kwaye ekugqibeleni iphumelele ukuthengiselana.

Icala eliphantsi, nangona kunjalo, kukuba abasebenzisi baya kucaphuka ngakumbi.

4. Ixabiso eliphantsi kunye nomthamo ophezulu

Ixabiso ngokwenene liphantsi, kunye nokuthunyelwa kwamahhala kulo lonke ixabiso le-9.9, okwenza abantu bazive ngathi bathatha ithuba.

Wonke umntu akayithandi i-bargains, ngoko ungakhathazeki ngokuthengisa.

Kodwa into engalunganga kukuba awukwazi ukwenza imali eninzi. Olu hlobo lwendlela lufana nevenkile yegrosari okanye imizuzwana emi-3 yokuphuma ngokukhawuleza.Nangona iifomu zahlukile, zingoluhlobo.

5. Uhlobo lwe-IP lomntu

Ukuba unenani elithile labalandeli abakuthandayo nabakuthembayo, awudingi ukuchitha amandla amaninzi kwitrafikhi.

Nangona kunjalo, icala lelokuba ababukeli banokuyifumana ikruqula. Ukuthintela ukudinwa kwabaphulaphuli, amaxabiso kufuneka abekwe ngendlela enomtsalane.

6. Nxiba isimbo esingalunganga

Kukho imfuneko yee-ankile zohlobo olubalaseleyo ezinokutsala abathengi ngokufaka ulingo rhoqo, umboniso kunye nengcaciso.

Le ndlela ifanelekile kwiimpahla kunye nezihlangu.

Kodwa ukungonakali kukuba ukhuphiswano lubukhali kwaye kungekudala okanye kamva kuya kufuneka utshintshele kwimodeli ehlawulwayo.

7. Uhlobo lokufundisa ulwazi

• Ukuthengisa izinto ngelixa ufundisa, njengokufundisa iiresiphi zefryer kunye nokuthengisa izithako.
• Okanye ufundise uhlobo oluthile lolwazi kwaye uthengise izifundo ngelixa ufundisa.
• Nangona kunjalo, into engalunganga kukuba kulula ukuyixelisa kwaye ifuna ukusungulwa kwezinto ezintsha.

Ngeendlela ezi ngasentla, ukuba ufuna ukufumana i-traffic stream ye-traffic yendalo, kufuneka ubeke ingqalelo kwiimpawu ze-4, eyona nto ibaluleke kakhulu yi-GMV ngamaxesha angamawaka. Wonke umntu we-1000 kufuneka enze ubuncinane i-yuan eyi-1000 kwiintengiselwano.

Ke kukho ireyithi yokunxibelelana, ireyithi yokongeza umlandeli, ireyithi yokongeza iklabhu yabalandeli kunye nenqanaba lokungena.

Ubude bokuhlala ngomntu ngamnye abubalulekanga kangako.

Idlalwa njani itrafikhi ehlawulwayo kwigumbi losasazo eDouyin

ilula noko. Ngokuqhelekileyo kusebenza kwiimveliso eziqhelekileyo, unokukhetha ukufanisa iqela ekujoliswe kulo, njengesini, iminyaka, umsebenzi, umvuzo, umdla, njl.

Inzuzo kukuchaneka kunye nokuzinza, kodwa ukungahambi kakuhle kukuba kufuna ukuchitha imali ukuthenga i-traffic.

Enyanisweni, oku kwakhona ngowona mthombo wengeniso yeqonga. Ngokuqhelekileyo, indlela yokuhlawula ifanelekile kuphela ukuba i-gross profit margin yemveliso ayikho ngaphantsi kwe-30%, ngaphandle koko ingasetyenziselwa kuphela njengendlela yokuncedisa.

Ngaloo nto ithethwayo, uyayiqonda?

Izikweko zetrafikhi yendalo, itrafikhi ekujoliswe kuyo kunye netrafikhi ehlawulwayo:

1. Ukuqukuqela kwendalo kufana nemvula evela esibhakabhakeni, isikali sayo esingenakuqikelelwa.
2. Ubungakanani bokuhamba kwamanzi obuchanekileyo bufana nokubeka i-emele ngokukhawuleza ngemini yemvula.
3. Ukuqukuqela okuhlawulelwayo kufana netephu yangaphakathi, ukuba nje uhlawula ngenkalipho, isixa samanzi owafunayo siya kudibana ngokuqhubekayo. Lo ngumlingo wemali, ukuguqula iimfuno zibe ngamanzi aqukuqelayo, okukuvumela ukuba uthathe nantoni na oyifunayo.

I-traffic ehlawulwayo ehambelana nethrafikhi yasimahla kwigumbi losasazo

I-traffic ehlawulweyo ngamanye amaxesha inokuba sisitshixo sokwandisa itrafikhi yasimahla kwaye idlale indima ephambili kwigumbi losasazo ephilayo.

Okokuqala, ngokutyala imali yokuthenga i-traffic ehlawulwayo, igumbi losasazo eliphilayo linokuqokelela ngokukhawuleza inani elithile lokuqwalaselwa kunye nesiseko sabaphulaphuli ngexesha elifutshane.

Emva koko, le traffic ehlawulwayo ifana nokutofa amandla anamandla kwigumbi losasazo ephilayo, ukuvumela i-traffic yasimahla ukuba ilandele.

Ukuchaneka kwetrafikhi ehlawulwayo kwenza ukuba igumbi losasazo eliphilayo litsale ababukeli abahambelana ngakumbi neempawu zabaphulaphuli ekujoliswe kuzo.

Ukuthatha inxaxheba kwaba baphulaphuli abahlawulayo akuzisi kuphela inzuzo yezoqoqosho ngokuthe ngqo, kodwa kubaluleke ngakumbi, ukusebenzisana kwabo kunye nokuqwalaselwa kwabo kuya kutsala ingqalelo yabaphulaphuli abakhululekileyo, benze umphumo wonxibelelwano.

Ngamaqhinga akrelekrele kunye nesikhokelo, amagumbi osasazo aphilayo anokuguqula inxaxheba esebenzayo yokuhlawula ababukeli ekwandeni kwetrafikhi yasimahla. Umzekelo, bonelela ngezibonelelo ezikhethekileyo kunye nemisitho eyodwa ukuvuselela umdla wababukeli basimahla ukuba bathathe inxaxheba, ngaloo ndlela besenza itrafikhi enkulu yendalo.

Ngokubanzi, i-traffic ehlawulweyo ingabonwa njenge-detonator.Ngokuthenga i-traffic ejoliswe kuyo, impembelelo yegumbi losasazo eliphilayo linokwandiswa ngokukhawuleza, kwaye emva koko ngokusebenza ngobuchule kunye nokukhangayo, la mandla anokuguqulwa abe yi-traffic yamahhala eZinzileyo.

Wamkelekile ukucofa ikhonkco elingezantsi ukuze ufunde ngakumbi malunga nezi zihloko zilandelayo ▼

Yintoni iresonance ephindwe kathathu kaDouyin Live? Indlela yokusebenzisa inombolo ye-akhawunti kunye ne-traffic iya kuqhuma.Idlalwa njani?

🚀 Isikhokelo esipheleleyo kwiresonance yamaqela amathathu yosasazo lwe-Douyin enokuthi ifundwe ngokulula nangolwazi olusisiseko! Veza izakhono zolawulo oluyimfihlo kwaye utyhile iimfihlo zokudlala eziya kuthi ngokuqinisekileyo ziqhume ukugcwala kwakho! Nokuba ungumfundi oqalayo okanye ingcaphephe enamava, unokufumana apha indlela entle yokuphucula ukusebenza kosasazo lwakho bukhoma! Funda ngokukhawuleza kwaye wenze eyakho...