Ngehlabathi jikeleleEzorhweboNgophuhliso olukhawulezayo lweewebhusayithi ezizimeleyo ezinqamlezileyo, oosomashishini abaninzi baye baqala ukujolisa kulwandle oluluhlaza lweewebhusayithi ezizimeleyo ezinqamlezileyo, benethemba lokwandisa ulawulo lwabo kunye nokusebenza kokuthengisa kwiimarike zaphesheya ngale ntshukumo. Xa kuthelekiswa namanye amaqonga e-e-commerce, iiwebhusayithi ezizimeleyo eziwela imida zineengenelo ezithile kunye neempawu.Okulandelayo, siza kuhlalutya kwaye siphonononge ezi mpawu nganye nganye kwimiba yokubeka uphawu, ukusebenza ngokuzimeleyo, umbono wehlabathi, amava omsebenzisi kunye nolawulo lomngcipheko. kunye nokulawula..
Okokuqala, makhe sithethe nge-branding.
Ukusekwa kwewebhusayithi ezimeleyo enqumla imida kuthetha ukuba abantu bezoshishino bancamathela ukubaluleka okukhethekileyo kwaye baphucule umfanekiso wabo webrand. Ngokwakha i-website ezimeleyo, abanako ukubonisa kuphela umtsalane okhethekileyo kunye nodumo, kodwa bakhulise ukubonakala kwe-brand kunye nokuthembeka. Kule ndawo yeshishini, umfanekiso wezikhululo ezizimeleyo zilawulwa ngokupheleleyo ngoosomashishini ngokwabo, abanokuthi batolike ngokugqibeleleyo ifilosofi yeshishini labo kunye nemilinganiselo ephambili kwaye bazise amava ohlobo olwahlukileyo kubathengi.
Okwesibini, makhe sithethe ngokuzisebenzela.
Ukusebenza ngokuzimeleyo kwezikhululo ezizimeleyo ezinqamlezileyo kunokuthiwa enye yeempawu zayo eziphambili. Xa kuthelekiswa namanye amaqonga e-e-commerce, iiwebhusayithi ezizimeleyo zinokuzimela okukhulu kunye nokuguquguquka kulawulo lwentengiso kunye nolawulo. Ngaphezu koko, xa kuthelekiswa, iindleko zokusebenza zezikhululo ezizimeleyo nazo zilawulwa ngakumbi.
Ngapha koko, makhe sijonge umbono wehlabathi.
Olunye uphawu olwahlukileyo lweewebhusayithi ezizimeleyo eziwela umda ngumbono wazo wehlabathi. Ngokwakha iwebhusayithi ezimeleyo, oosomashishini banokuvula amajelo okuthengisa asekhaya nakwamanye amazwe, bafezekise unxibelelwano olungenamthungo kunye nemarike yehlabathi, kwaye bandise indawo yokuthengisa ebanzi yeemveliso zabo. Kumxholo wokudityaniswa kwehlabathi, iiwebhusayithi ezizimeleyo ezinqamlezileyo zinethemba elibanzi lemarike kunye nendawo yophuhliso.
Okulandelayo, makhe sixoxe ngamava omsebenzisi.
Amava omsebenzisi lolunye uphawu oluphambili lweewebhusayithi ezizimeleyo eziwela umda. Izikhululo ezizimeleyo zinokusekelwe kwiimpawu zazo kunyeUkubekwa endaweni, ukubonelela ngeenkonzo ezizezakho kunye nezobuchwephesha, ngaloo ndlela kuphuculwa umgangatho kunye nokwaneliseka kwamava omsebenzisi, kunye nokuphucula ukunamathela kunye nokunyaniseka komsebenzisi. Ke ngoko, kwinkqubo yokuseka nokusebenza iiwebhusayithi ezizimeleyo, abarhwebi kufuneka bagxininise ekuphuculeni nasekuphuculeni amava omsebenzisi ukuphucula ukunethezeka kokuthenga kunye nokulula kwabasebenzisi.
Ekugqibeleni, makhe sithethe ngolawulo lomngcipheko.
Ulawulo lomngcipheko kunye nolawulo lwezikhululo ezizimeleyo eziwela umda nazo ziyinxalenye enkulu. Xa kuthelekiswa namanye amaqonga e-e-commerce, iiwebhusayithi ezizimeleyo zinokuzimela okukhulu kunye nokuguquguquka ekulawuleni ingozi kunye nokulawula. Oosomashishini banokuqulunqa izicwangciso ezifanelekileyo zokulawula umngcipheko kunye namanyathelo okuphendula ngokusekelwe kwiimeko zabo, ngaloo ndlela banciphisa iingozi zorhwebo kunye nezomthetho kunye nokuqinisekisa ukusebenza kakuhle kweziza ezizimeleyo.
Ngamafutshane, iiwebhusayithi ezizimeleyo eziwela umda zineempawu ezizodwa ezifana nomfanekiso we-brand, ukusebenza ngokuzimeleyo, umbono wehlabathi jikelele, amava omsebenzisi kunye nokulawula umngcipheko. Kwinkqubo yokwakha kunye nokusebenza kwewebhusayithi ezimeleyo, abantu bezoshishino kufuneka bacinge kwaye bacwangcise ngokucokisekileyo, begxininise ekuhlalutyeni nasekuphenduleni ukubekwa kweemarike, ukubekwa kwemveliso, kunye neemfuno zabasebenzisi, ukuze kuphunyezwe uphuhliso lwexesha elide kunye noluzinzile lwewebhusayithi ezimeleyo.
Ngoko ke, xa abantu bezoshishino bethatha isigqibo sokwakha i-website ezimeleyo ewela umda, kufuneka banikele ingqalelo ekudalweni kunye nokuphuculwa komfanekiso we-brand ukuqinisekisa ukuba igama le-brand kunye nokunyaniseka kuphuculwe ngokufanelekileyo. Kwangaxeshanye, kufuneka sibe ngabalungileyo ekusebenziseni ukuzimela kunye nokuguquguquka kwezikhululo ezizimeleyo ukwenza izicwangciso zoshishino ezifanelekileyo kunye nobuchule bokuthengisa. Kwixesha lokudityaniswa kwehlabathi, oosomashishini kufuneka bathathele ingqalelo ukuma kwemarike yehlabathi kwaye bandise amajelo okuthengisa phesheya kunye namaqela abasebenzisi. Ukongeza, abantu bezoshishino nabo kufuneka bagxininise ekuphuculeni amava omsebenzisi, ukuphucula rhoqo kunye nokuphucula, kunye nokuphucula ukusebenziseka lula kunye nokuthuthuzela xa kuthengwa. Okokugqibela, ulawulo lomngcipheko lubalulekile.Osomashishini kufuneka banike ingqwalasela kuthintelo nolawulo lomngcipheko ukuqinisekisa ukusebenza kakuhle nangokukhuselekileyo kwezikhululo ezizimeleyo.
Ngokuqhelekileyo, iimpawu zezikhululo ezizimeleyo eziwela umda zigxininisa iinzuzo zabo ezizodwa kunye nophuhliso olunokwenzeka.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Ukuphucula iNtengiso: Kufuneka ube neendawo ezinqamlezileyo ze-e-commerce ezenza amava omsebenzisi abalaseleyo!" 》, eluncedo kuwe.
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