Yeyiphi eyona nto ingcono, i-website ye-e-commerce ezakhelwe yona ngokuphambene nokuvula ivenkile kwiqonga lomntu wesithathu? njani ukukhetha?

Ngokuwela umdaEzorhweboNgophuhliso olukhawulezayo lwe-Intanethi, ngakumbi nangakumbi abathengisi be-intanethi baqala ukucinga ngokwakha iiwebhusayithi zabo kunye nokuvula iivenkile kwiiplatifti zomntu wesithathu. Phambi kokuba zenze izigqibo, ezi nkampani zorhwebo ze-e-commerce kufuneka ziqwalasele ngokubanzi izinto ezinje ngemfuno yentengiso, ukusebenza kakuhle kweendleko, kunye nolawulo olusebenzayo.

Ukuwela umda we-e-commerceukwakha iwebhusayithi Iqonga leqela lesithathu le-VS, leliphi elingcono lokuvula ivenkile?

Oku kulandelayo kuya kujonga nzulu kwizinto ezilungileyo kunye neengxaki zokwakha iwebhusayithi yakho kunye nokuvula ivenkile, kwaye uhlalutye izinto eziza kuqwalaselwa ngokubanzi.

Izinto eziluncedo kunye nokungalunganga kokwakha iwebhusayithi yakho

Okokuqala, makhe sijonge iingenelo kunye neengozi zokwakha iwebhusayithi yakho.

Iwebhusayithi ezakhelwe yona liqonga le-e-commerce elakhiwe kwaye lilawulwa ngabarhwebi be-intanethi ngokwabo. Iinzuzo zayo zezi:

1. Thatha ulawulo lokuzimela

Ukuba newebhusayithi ezakhelwe ngokwazo kunokubonisa indawo eyongameleyo yabarhwebi be-intanethi ngowona mlinganiselo mkhulu.Banokukhetha ngokukhululekileyo imisebenzi yeqonga, izimbo zokuyila kunye neemodeli zokusebenza. Abathengisi be-intanethi bakhetha uhlobo olufanelekileyo lweqonga kunye nemisebenzi esekelwe kwiimfuno zomntu kunye namava okuphucula ukusebenza kweentengiso kunye namazinga okuguqulwa.

2. Ulawulo lweendleko

Iiwebhusayithi ezakhelwe ngokwazo zinokulawula iindleko ngokufanelekileyo kuba abathengisi be-intanethi banokukhetha iiseva zabo, amagama esizinda, kunye软件iinkonzo zokulawula iindleko eziguquguqukayo. Ngokusekelwe kwiimfuno zokwenyani kunye nohlahlo lwabiwo-mali lwemali, banokunciphisa ngokufanelekileyo iinkonzo kunye neendleko ezingeyomfuneko.

3. Ukuphucula amava omsebenzisi

Iiwebhusayithi ezakhelwe ngokwazo zinokubonelela ngamava angcono omsebenzisi kuba abathengisi be-intanethi banokwenza ngokukhululekileyo uyilo lweqonga kunye nemisebenzi yokuphucula amava okuthenga kunye nokwaneliseka komsebenzisi. Ngokuphucula kunye nokuphucula ngokusekelwe kwingxelo yomsebenzisi kunye neemfuno, ukunyaniseka komsebenzisi kunye namazinga okuthenga kwakhona kunokunyuswa.

Ewe kunjalo, kukwakho nezinye izinto ezingeloncedo ekwakheni iwebhusayithi yakho:

1. Thatha imingcipheko ephezulu.

Iiwebhusayithi ezakhelwe ngokwazo zinomngcipheko ngenxa yokuba abarhwebi be-intanethi kufuneka babe noxanduva loyilo, uphuhliso kunye nolawulo lweqonga ngokwabo, kwaye le misebenzi ifuna ulwazi lobuchwephesha kunye namava. Ukungabikho kwezakhono ezifanelekileyo kunokukhokelela ekusebenzeni kweqonga elingazinzanga, ulawulo olubi kunye neminye imiba, eya kuchaphazela ngakumbi ukusebenza kwentengiso kunye namava omsebenzisi.

2. Kunzima ukusebenza.

Kunzima ukusebenzisa i-website ezakhelwe yona kuba abarhwebi be-intanethi kufuneka babe noxanduva lokusebenza kunye nolawulo lweqonga ngokwabo, kubandakanywa uluhlu lwemveliso, ulawulo lwe-odolo, kunye nenkonzo yabathengi. Ukungabikho kwezakhono ezifanelekileyo kunokukhokelela ekusebenzeni okuphantsi, ukusebenza kakubi kokuthengisa kunye nezinye iingxaki, ezichaphazela ukukhuphisana kunye nokusebenza kweqonga.

Iinzuzo kunye neengozi zokuvula ivenkile kwiqonga lomntu wesithathu

Okwesibini, makhe sihlalutye iingenelo kunye neengozi zokuvula ivenkile kwiqonga lomntu wesithathu.

Ukuvula ivenkile kwiqonga lesithathu lithetha ukuba abathengisi be-intanethi basebenzisa i-traffic kunye nezibonelelo zabasebenzisi beqonga langaphandle ukuthengisa.

Izinto eziluncedo zokuvula ivenkile zezi:

1. Fumana inzuzo yendlela.

Ukuvula ivenkile kunokusebenzisa ngokupheleleyo i-traffic kunye nezibonelelo zabasebenzisi beqonga leqela lesithathu ukufumana ukuvezwa ngakumbi kunye nokutyelela. Ngokusetyenziswa kwe-injini yokukhangela, intengiso, kunye neengcebiso, amaqonga eqela lesithathu anokuphucula ukuvezwa kwabarhwebi be-intanethi kunye nomgangatho wezithuthi, kunye nokwandisa amathuba okuthengisa kunye namazinga okuguqulwa.

2. Yonwabela ulawulo olulula.

Xa uvula ivenkile, unokuyonwabela ulawulo olululo olunikezelwa liqonga lesithathu, kubandakanywa uluhlu lweenkonzo ezifana nolawulo lwe-oda, ukulungiswa kwentlawulo, kunye nenkonzo emva kokuthengisa, ukunciphisa umthwalo wokulawula kunye nobungozi babathengisi be-intanethi. Ngokusebenzisa itekhnoloji kunye nezibonelelo zeplatifti zeqela lesithathu, ukusebenza kakuhle kokuthengisa kunye nokusebenza kolawulo kunokuphuculwa.

3. Yakha umfanekiso wophawu.

Xa uvula ivenkile, unokusebenzisa amandla okuthengisa amaqonga eqela lesithathu ukukhulisa ulwazi lophawu kunye nomfanekiso wabarhwebi be-intanethi. Amaqonga eqela lesithathu anokuphucula ixabiso lebhrendi kunye nodumo lwabarhwebi be-intanethi kunye nokwandisa ukuthembela kwabasebenzisi kunye nokunyaniseka ngokukhuthazwa, intsebenziswano kunye nokuvavanya.

Kukwakho nokusilela ekuvuleni ivenkile kwiqonga lomntu wesithathu:

1. Ukuthwala iindleko eziphezulu zekhomishini.

Ukuvula ivenkile kufuna ukuhlawula ii-commissions kunye neentlawulo zokuphatha ezivela kwiiplatifti zomntu wesithathu, okwandisa uxinzelelo lweendleko kubathengisi be-intanethi. Ubungakanani beekomishoni kunye neentlawulo zokuphatha zixhomekeke kwimigaqo-nkqubo kunye nomgangatho wenkonzo yeqonga lesithathu Ukuba ixabiso liphezulu kakhulu okanye umgangatho wenkonzo umpofu, uya kuchaphazela inzuzo kunye nokukhuphisana kwabathengisi be-intanethi.

2. Ukuzimela okulinganiselweyo.

Ukuzimela kokuvula ivenkile kuncinci, kuba abathengisi be-intanethi kufuneka bathobele imithetho kunye nemigaqo-nkqubo yeqonga lesithathu kwaye abanako ukukhetha ngokukhululekileyo imisebenzi yeqonga, izitayela zokuyila, kunye neemodeli zokusebenza. Ukuba imigaqo-nkqubo kunye nemithetho yeqonga lesithathu alihambelani neemfuno kunye nokulindela kwabathengisi be-intanethi, kuya kuchaphazela ukusebenza kweqonga lokuthengisa kunye namava omsebenzisi.

Unokukhetha njani phakathi kwewebhusayithi ezakhelwe kumda we-e-commerce ngokuchasene nokuvula ivenkile kwiqonga lomntu wesithathu?

Okokugqibela, makhe sishwankathele iingqwalasela zokukhetha ukwakha iwebhusayithi yakho kwaye uvule ivenkile.

Ngaphambi kokwenza ukhetho, abathengisi be-intanethi kufuneka baqwalasele ezi zinto zilandelayo:

1. Imfuno yemarike.

Abarhwebi be-intanethi kufuneka bakhethe awona majelo afanelekileyo okuthengisa kunye neendlela ezisekelwe kwimfuno yemarike kunye nokhuphiswano. Ukuba imfuno yemarike incinci okanye ukhuphiswano lunzima, ukuvula ivenkile kunokuba luncedo; ukuba imfuno yemarike inkulu okanye ukhuphiswano luncinci, ukwakha iwebhusayithi eyakhiweyo kunokuba luncedo ngakumbi.

2. Ukusebenza kweendleko.

Abathengisi be-Intanethi kufuneka bakhethe eyona ndlela yokuthengisa yezoqoqosho kunye neqonga elisekelwe kuhlahlo lwabiwo-mali kunye neemeko zokusebenza. Ukuba ukulawulwa kweendleko kubaluleke ngakumbi, ukwakha iwebhusayithi ngokwakho kunokuba luncedo ngakumbi; ukuba i-traffic kunye ne-branding ibaluleke kakhulu, ukuvula ivenkile kunokuba luncedo.

3. Ubuchule bolawulo.

Abathengisi be-intanethi kufuneka bakhethe awona majelo afanelekileyo okuthengisa kunye neendlela ezisekelwe kubuchule babo bokulawula kunye neemfuno. Ukuba ulawulo olusebenzayo luphezulu, kunokuba luncedo ngakumbi ukwakha iwebhusayithi eyakhiweyo; ukuba ulawulo olusebenzayo luphantsi, kunokuba luncedo ngakumbi ukuvula ivenkile.

4. Imeko yokhuphiswano.

Abathengisi be-intanethi kufuneka bakhethe awona majelo afanelekileyo okuthengisa kunye neendlela ezisekelwe kwiimeko zokukhuphisana kunye nezicwangciso. Ukuba ukhuphiswano lubukhali kwaye ulwahlulo alunamandla, ukuvula ivenkile kunokuba luncedo ngakumbi; ukuba ukhuphiswano alubi kakhulu kwaye ulwahlulo lunamandla, ukwakha iwebhusayithi eyakhiweyo kunokuba luncedo ngakumbi.

Ukushwankathela, kukho iingenelo kunye nokungonakali ukwakha iwebhusayithi eyakhayo kunye nokuvula ivenkile.Abathengisi be-Intanethi kufuneka benze ukhetho olunengqiqo olusekelwe kwiimeko zangempela kunye namava okuphumeza iinjongo zokuthengisa kunye nokwandisa ixabiso.