Uhlalutyo lwemodeli yentengiso yeYouTube: Yintoni imfihlelo yokuzuza inzuzo?

YouTubeNjengenye yeqonga elikhulu lokwabelana ngevidiyo kwihlabathi, imodeli yayo yentengiso ibe yindlela ebalulekileyo yabaninzi abadali bomxholo ukuba bafezekise inzuzo.

Ukuba ufuna ukwenza imali ngentengiso kwiYouTube, ukongeza kumxholo okumgangatho ophezulu, kuya kufuneka uqonde indlela yokusebenza yemodeli yengeniso kunye nendlela yokwandisa ukusetyenziswa kwale modeli ukufumana umvuzo.

Eli nqaku liza kunika uhlalutyo olunzulu lwemodeli yentengiso ye-YouTube kwaye iphonononge iimfihlo eziphambili zokufumana inzuzo.

Njengeqonga lokwabelana ngevidiyo likaGoogle, iYouTube inesiseko esikhulu sabasebenzisi kunye nomxholo wevidiyo otyebileyo. Intengiso, njengenye yeemodeli eziphambili ze-YouTube zengeniso, ayinikezeli kuphela umthombo ozinzileyo wengeniso yeqonga, kodwa ikwabonelela ngamathuba okuba abaqulunqi bomxholo bafezekise inzuzo.

Ukuqonda iModeli yeNtengiso yeYouTube

Ukuze ugqame kwiqonga likaYouTube elikhuphisana kakhulu kwaye wenze imali ngokuthengisa, kufuneka ube nokuqonda okunzulu malunga nendlela imodeli yentengiso esebenza ngayo kunye nendlela yokuyisebenzisa ngempumelelo.

Ngaphambi kokuba uqonde imodeli yentengiso kaYouTube, kufuneka uqale ucacise iindidi kunye neempawu zentengiso kwiqonga likaYouTube.

Iintengiso zikaYouTube ikakhulu ziquka ii-ads zangaphambili, ii-ad-roll-ads, ii-ad-roll zangaphambili kunye nezinye iifom ezi ntengiso zinikezelwa ngohlobo lweevidiyo, imifanekiso okanye isicatshulwa, ngenjongo yokutsala umdla wabasebenzisi nokubakhuthaza ukuba banxibelelane nabo. umxholo wentengiso.

Izicwangciso ezi-5 eziphezulu zeNtengiso zeNtengiso zeYouTube

Jonga umhlaba wokwenza imali kuYouTube kwaye uya kufumana ezi zicwangciso zintlanu zentengiso:

1. Iintengiso zebhena ezibonakala zinempembelelo

• Iintengiso zebhanari zifana neendawo ezintle kwiwebhusayithi.
• Ukulinganisa i-300mm x 250mm, ezi ntengiso ziboniswa ngobuchule ngasekunene kweevidiyo ezibonisiweyo nangaphezulu kuluhlu lweevidiyo ezicetyiswayo.

2. Iintengiso zokwaleka ekuhleni kwividiyo

• Isibhengezo sobhengezo esicacileyo ngaphakathi kwevidiyo sibonakala ngobuchule kwisiqingatha esisezantsi sevidiyo kunye noyilo lwayo olulodwa oluguquguqukayo.

3. Ii-interstitials ozikhethayo

• Intengiso yangaphakathi yokuzikhethela luhlobo lwentengiso yevidiyo efakwe ngaphambi, ngexesha okanye emva kwevidiyo Idla ngokuba yimizuzwana engama-30 ubude kwaye abaphulaphuli banokukhetha ukutsiba emva kokubukela imizuzwana emi-5.

4. Kufuneka ubone ikhefu lokuthengisa

• Intengiso ye-interstitial ekufuneka ibonwe yintengiso yevidiyo enyanzelekileyo enokuthi ivele nakweliphi na inqanaba levidiyo kwaye ifuna ababukeli bayibukele ngokupheleleyo ngaphambi kokuqhubeka nomxholo wevidiyo abawukhethileyo.

5. Iintengiso zesibhengezo seTrueView

Iintengiso zesibhengezo seTrueView zaziwa ngokujolisa kwazo okuchanekileyoUkubekwa endaweni, kokubini ngexesha lokudlala ividiyo kunye nakwiiwebhusayithi ezihambelana ngokusondeleyo nabaphulaphuli bakho.

Iintlobo zentengiso yeYouTube kunye neempawu zazo

Iindidi ezahlukeneyo zeentengiso ziyahluka kwiifomathi zokubonisa, ixesha lokubeka, kunye neendlela zokuhlawula.

Umzekelo, ii-ads ze-pre-roll zidla ngokuvela phambi kwevidiyo, ii-ad-roll eziphakathi zivela ngexesha levidiyo, kwaye ii-ads eziphuma ngaphambili zivela ngamaxesha athile ngexesha levidiyo.

Ukongezelela, iindlela zokuhlawula intengiso zikwabandakanya i-CPC (ukuhlawula ngokuchofoza), i-CPM (ukuhlawula ngemibono eyiwaka) kunye nezinye iinketho zoMxholo woMxholo unokukhetha uhlobo olufanelekileyo lwentengiso ngokweemfuno zabo.

Imiba ephambili yeNzuzo

Umgangatho wevidiyo kunye nesibheno

• Nokuba luhlobo luni lwentengiso, kufuneka uthembele kumxholo wevidiyo okumgangatho ophezulu. Ukubamba ingqalelo yabaphulaphuli kunye nokubonelela ngolwazi oluxabisekileyo okanye umxholo wokonwabisa yenye yezinto eziphambili ezitsala abathengisi ukuba bakhethe ukuthengisa kwiividiyo.
• Ke ngoko, abadali bomxholo kufuneka baqhubeke bephucula umgangatho womxholo wevidiyo, bomeleze ukusebenzisana nabaphulaphuli, kwaye bandise ixesha lokubukela kunye namaxabiso okwabelana ngevidiyo.

UkuJonga abaphulaphuli kunye namaCandelo abaphulaphuli

• Ukuqonda izinto ezinomdla kunye nezinto ezikhethwa ngabaphulaphuli kunye nokujolisa ngokuchanekileyo kumaqela abaphulaphuli kubalulekile ekwandiseni ukusetyenziswa kweemodeli zentengiso ukufezekisa inzuzo.
• Ngokuhlalutya iminyaka yobudala, ubulili, ummandla kunye nolunye ulwazi lwabaphulaphuli, abaqulunqi bomxholo banokuqulunqa umxholo wevidiyo ekujoliswe kuyo kunye nezicwangciso zentengiso zokuphucula izinga lokucofa kunye nezinga lokuguqulwa kweentengiso.

eyona ndlela yokwenza inzuzo

Misela iinjongo zenzuzo ezicacileyo

Ngaphambi kokuqala ukudala, abadali bomxholo kufuneka bacacise iinjongo zabo zenzuzo kwaye baphuhlise izicwangciso ezihambelanayo kunye nezicwangciso.

Nokuba kukunyusa ingeniso yentengiso, ukuphucula ukunamathela kwabaphulaphuli okanye ukwandisa isiseko sabaphulaphuli, kufuneka ube neenjongo ezicacileyo kunye nezicwangciso zokuphunyezwa ezinokwenzeka.

Yenza umxholo wevidiyo obandakanyayo

Umxholo wevidiyo okumgangatho ophezulu uyimfuneko yokutsala abathengisi ukuba babeke iintengiso. Abadali bomxholo kufuneka baqhubeke nokuphucula amanqanaba abo emveliso yevidiyo, batyebise umxholo wevidiyo, bandise intsebenziswano nabaphulaphuli, kwaye bandise ukudlala kwevidiyo kunye nokwabelana ngamaxabiso.

Yandisa intengiso kwaye wandise ingeniso

Kwiintlobo ezahlukeneyo zentengiso, abadali bomxholo banokuyandisa ingeniso yentengiso ngokunyusa ixesha lentengiso, ukukhetha iifomathi ezifanelekileyo zentengiso, kunye nokwenza ngcono amava okudlala ividiyo. Kwangaxeshanye, abadali bomxholo banokongeza imithombo eyongezelelweyo yengeniso ngokusebenzisana nabathengisi kunye nokuthatha inxaxheba kwiinkqubo zentsebenziswano zikaYouTube.

Uhlalutyo lwemeko yempumelelo

Ngokuhlalutya abanye abaqulunqi bomxholo weYouTube abaphumeleleyo, unokuqonda ngcono indlela yokwenza imali ngemodeli yentengiso. Amava abo aphumeleleyo kunye neendlela ezisebenzayo zibonelela ngereferensi ebalulekileyo kwabanye abadali bomxholo.

Imingcipheko kunye nemingeni

• Nangona imodeli yentengiso kaYouTube ibonelela abadali bomxholo ngamathuba engeniso, kukwakho nemingcipheko enokubakho kunye nemingeni.
• Ngokomzekelo, iintengiso ezininzi zinokuchaphazela amava omsebenzisi, umxholo wentengiso ongafanelekanga unokubangela ukuzonda phakathi kwababukeli, kwaye ukungazinzi kwengeniso yentengiso kuya kuzisa uxinzelelo oluthile kubadali bomxholo.

ukuququmbela

• Ukushwankathela, ukuze wenze imali ngokuthengisa kwiqonga likaYouTube, abadali bomxholo kufuneka babe nokuqonda okunzulu kwemodeli yentengiso yeYouTube kwaye baqhubeke bekhulisa umxholo wevidiyo kunye nezicwangciso zentengiso ukuphucula ingeniso yentengiso kunye namava omsebenzisi.
• Kuphela ngokuqhubeka nokusebenza nzima ukwenza umxholo okumgangatho ophezulu kwaye uphucule impembelelo yakho apho unokugqama kwiqonga likaYouTube elinokhuphiswano oluqatha kwaye uzuze iingeniso ezizinzileyo nezizinzileyo.

Imibuzo ebuzwa qho

Umda wokuwelaEzorhweboNgokunyusa iimveliso okanye iimveliso ngeqonga likaYouTube, iinkampani zinokufumana ukwanda kwetrafikhi kunye nodumo.

I-Traffic kunye nodumo kuphela yindawo yokuqala, kwaye umgangatho obalaseleyo weemveliso kunye neenkonzo zisisiseko sokugcina ukunyaniseka kwabathengi. I-YouTube, njengetshaneli, ibonelelamdakunokwenzeka!