Kulo mkhukula wolwazi, abathengisi bewebhusayithi abazimeleyo bafuna ukugqama kukhuphiswano oluqatha lwemarike.YouTube seoNgokungathandabuzekiyo isixhobo esiyimfihlo esandleni sakho. Ngokufana ne-SEO kaGoogle, i-SEO ye-YouTube iphucula umgangatho womxholo / iividiyo ngokuphucula Ukubaluleka kwayo kubonakaliswa ikakhulu kule miba mithathu ilandelayo.

utyhileko oluphezulu

Okukhona ividiyo yakho iphezulu kwiphepha leziphumo zophendlo, kokukhona ityhileka ngakumbi iya kufumana. Ireyithi yokucofa nayo inyuke ngokufanelekileyo. Khawufane ucinge ukuba ividiyo yakho ifana nenkwenkwezi esembindini weqonga, ibengezela ngokuqaqambileyo kwaye itsala umdla wababukeli abaninzi.

ixabiso eliphantsi

Xa kuthelekiswa nezinye iindlela zokunyusa, iindleko ze-SEO yeYouTube zitshiphu ngokwenene. Utyalo-mali oluphambili lixesha kunemali, kwaye umlinganiselo wexabiso / wokusebenza uyamangalisa. Kubathengisi kuhlahlo lwabiwo-mali oluqinileyo, ezi ziindaba ezimnandi.

Isiphumo esihlala sihleli

Ngokungafaniyo nezo "flash-in-the-pan" iintengiso ezihlawulelwayo, ii-SEO zeYouTubeuKhuthazo lweWebhuIsiphumo sihlala ixesha elide kwaye sizinzile. Ngokulungiselela umxholo wevidiyo kunye nokuphucula amanqanaba, iividiyo zakho zinokuqhuba itrafikhi ngokuhamba kwexesha. Nokuba uyeka ukwenza ngcono, ividiyo yakho iya kuqhubeka nokuqaqamba.

Amanyathelo aphambili kuYouTube SEO

uphando lwegama elingundoqo

Ukukhetha amagama angundoqo yindawo yokuqala ye-SEO ye-YouTube. Xa ukhetha amagama angundoqo, abathengisi kufuneka badibanise umxholo wevidiyo kunye nenjongo yokukhangela ukuphepha ukukhetha amagama angundoqo angahambelani nomxholo. Sebenzisa umsebenzi wokuxela kwangaphambili kwibha yokukhangela ye-YouTube kunye nesixhobo segama elingundoqo leGoogle ukukunceda ufumane amagama angundoqo afanelekileyo.

Yongeza amagama angundoqo

Kwiividiyo zeYouTube, amagama angundoqo akufanele avele kuphela kwisihloko, inkcazo, kunye neethegi, kodwa afakwe kumagama eefayile, amakhadi kunye nezahluko zevidiyo. Igama lefayile linyathelo lokuqala leYouTube kunye neenjini zokukhangela ukuchonga umxholo wevidiyo. Amakhadi kunye nezikrini zokugqibela zizixhobo zomlingo ezincinci zokukhokela ukusebenzisana komsebenzisi, ngelixa izitampu zexesha zinokutsala abasebenzisi ukuba bacofe ngokushwankathela umxholo kunye nokunciphisa isantya sevidiyo. Ukongeza inani elifanelekileyo lamagama angundoqo luncedo kwi-SEO, kodwa musa ukufumba amagama angundoqo, ngaphandle koko uya kohlwaywa.

Lungiselela izihloko kunye neenkcazelo

Isihloko kunye nenkcazo yevidiyo zizinto eziphambili ezimisela ukuba iinjini zokukhangela kunye nabasebenzisi bayacofa kuyo. Isihloko kufuneka sibe mfutshane kwaye sicace, siqulathe amagama angundoqo, kwaye sivuse umdla womsebenzisi. Icandelo lenkcazo kufuneka lichaze umxholo wevidiyo ngokweenkcukacha, sebenzisa amagama angundoqo ngokufanelekileyo, kwaye ungeze izixhumanisi ezifanelekileyo kunye ne-CTA (i-call to action).

Sebenzisa iithegi

Iithegi zesinye isixhobo esibalulekileyo esinceda uYouTube aqonde umxholo wevidiyo. Ukukhetha iithegi ezisondeleleneyo kumxholo wevidiyo kunokunceda ukubekwa kwevidiyo ngcono kwiziphumo zophando ezifanelekileyo. Kuphephe ukusebenzisa iithegi ezingabalulekanga kumxholo ukuze ugweme ukuqwalaselwa ngokufakwa kwegama elingundoqo.

Khetha udidi

UYouTube wohlulahlula iividiyo ngokweendidi ezahlukeneyo kwaye ucebisa umxholo okwinqanaba elifanayo kubasebenzisi. Ukukhetha udidi oluchanekileyo lwevidiyo yakho kunceda iYouTube ibone ngcono umxholo kwaye icebise ividiyo kubabukeli abanomdla kuyo.

Izithonjana ezikumgangatho ophezulu

I-Thumbnails yinto ebalulekileyo ebonakalayo ekhanga abasebenzisi ukuba bacofe. Umgangatho ophezulu, i-thumbnail ekhangayo inokunyusa kakhulu amazinga okuchofoza. Ii-Thumbnails kufuneka zicace, zibe nemibala, kwaye zichaze ngokuchanekileyo umxholo wevidiyo.

Yandisa intsebenziswano

Ukukhuthaza ababukeli ukuba bathande, bagqabaze, kwaye babelane ngevidiyo yakho kunokunceda ukonyusa izinga lokubandakanyeka kwevidiyo yakho. Iividiyo ezinamazinga aphezulu othethathethwano ziya kufumana ubunzima obuphezulu bokucetyiswa, ukwanda kokuvezwa.

Ihlaziywa rhoqo

Ukugcina isitishi sakho sisebenza ngundoqo wempumelelo. Uhlaziyo oluthe rhoqo ngeevidiyo ezintsha aluzukugcina ababukeli kuphela bebuya ngaphezulu, kodwa luya kwandisa igunya lejelo lakho. Cwangcisa ishedyuli yakho yokupapasha umxholo ukuze uqinisekise ukubonelela ngokuhambelana komxholo ophezulu.

Hlalutya kwaye ulungelelanise

Jonga ukusebenza kwevidiyo yakho kwaye uqonde indlela abaphulaphuli bakho abaziphatha ngayo kunye nezinto ozikhethayo ngezixhobo zokuhlalutya zikaYouTube. Ngokusekelwe kwiziphumo zohlalutyo lwedatha, isicwangciso sokuphucula sinokuhlengahlengiswa ngexesha elifanelekileyo ukuphucula ngokuqhubekayo ukusebenza kwevidiyo.

ukuququmbela

Ngokusebenzisa ngobuchule ezi ngcebiso ze-SEO ye-YouTube, abathengisi bewebhusayithi abazimeleyo baya kuba nakho ukwandisa ukuvezwa kweevidiyo zabo, batsale ukucofa ngakumbi, kwaye bavelele kwiqonga le-YouTube elikhuphisana kakhulu. Ngexesha lokuqhuma kolwazi, ukubamba iimfihlo ze-SEO ye-YouTube ayisiyondlela esebenzayo yokwandisa ukuvezwa, kodwa kunye nesitshixo sokuphucula impembelelo yebhrendi kunye nezinga lokuguqulwa kwentengiso. Logama nje uqhubeka nokuphucula kunye nokulungelelanisa, ishishini lakho elizimeleyo lewebhusayithi ngokuqinisekileyo liya kufumana impumelelo enkulu kuYouTube.