Ngoku eyona modeli yeshishini enenzuzo ye-e-commerce ityhiliwe! Impumelelo yakho iqala apha

Namhlanje makhe ndicinge nzulu ngombuzo othi: Ngaba ukuqala ishishini yinto elula? Impendulo yile: Ukubuyela kwingqiqo Ukuqala ishishini kulula kakhulu, ukuba nje uqonda ezi ngongoma zilandelayo.

Imfihlo yeemveliso eziqhumayo ilele "kukulinganisa"

Ukuba undibuza ukuba yintoni imfihlelo yempumelelo, kukuba - ukuxelisa! Ewe, uyivile kakuhle, emva kweemveliso ezininzi eziphumeleleyo ngokwenene kukulinganisa. Ezo mveliso sele zidumile zineemfuno zabasebenzisi bokwenyani ezifihlwe emva kwazo.

Ngokuqinisekileyo, ukukopisha okulula akuyi kusebenza. Kufana nokukopa undoqo wolunye ukubetha kwaye wongeze i-twist yakho ekhethekileyo.

Imveliso eyimpumelelo ihlala idibanisa izinto eziyimpumelelo ezithe zangqinwa ukuba zisebenza kakuhle kwimarike ukwenza imveliso entsha.

Umzekelo, kukho umzekelo wamva nje: ukudibanisa i-ginseng kunye nokuchasana nokuguga ukwenza imveliso ebethayo. Emva koko unokongeza enye into kwaye uya kuphumelela.

Undoqo wokulinganisa ulele koku: inkuthalo, ukujonga ngononophelo imarike, ukulandela iintsingiselo zeshishini, kunye namava amaninzi eemveliso. Ngaphezu koko, kuya kufuneka uzimisele ukuchitha imali kwaye useke umkhwa wokuhlangabezana nayo!

Imfihlelo yabantu bexabiso eliphezulu

Ishishini eligqwesileyo alithembeli kuphela kwimveliso eshiyiweyo, kodwa likwaxhomekeke kwiqela elinexabiso eliphezulu labantu. Ukuba awukwazi ukwandisa ukusuka kwimveliso ebethayo ukuya kubaphulaphuli beshishini, ke awunabo abathengi abathembekileyo bokwenyani.

Ukulawula abantu yiprojekthi ecwangcisiweyo. Nangona kunzima ukuba yedwa kunye neemveliso ezishushu, unokufezekisa ulwahlulo ngokusebenza phakathi kwamaqela ahlukeneyo abantu. Ngale ndlela, uphepha ukhuphiswano oluthe ngqo. Kuba uninzi lwabadlali bentengiso banokuxelisa imveliso yakho kuphela, kodwa abanakuxelisa lonke iqela labantu osebenza nabo.

Impumelelo ye-Apple ayiphelelanga nje ngenxa yeemveliso zayo ezinamandla, kodwa nangenxa yokuba ifumene abantu ababalaseleyo kulo lonke udidi. Yintoni ishishini elixabisekileyo? Oko kukuthi, unokutsala isihlwele esikumgangatho ophezulu kunye nemveliso eshushu, kwaye ixabiso lesi sihlwele alikafunyanwa ngabanye.

Ngokomzekelo, uMnu. XX ekuqaleni wenza i-snacks yenkukhu, kodwa wayengenakukhuphisana noontanga bakhe. Omnye ucebise ukuba agxininise ekwenzeni ukutya okulula kwenyama yenkomo, kuba iqela labasebenzisi bokutya kwenyama yenkomo liphezulu kakhulu, kwaye oontanga bakhe abakayiqondi le nto. Ngoko wathatha uphawu ukuya kwinqanaba elilandelayo kunye nenyama yenkomo.

Undoqo weemveliso ezishushu kukutsala abasebenzisi bexabiso eliphezulu. Ngethuba uqhubeka utsala aba basebenzisi bexabiso eliphezulu kwaye banokuqhubeka nokuthenga ipotifoliyo yemveliso yakho, yeyona ndlela yokwenyani yokuqhubeka nokwenza inzuzo.

Ipotifoliyo yemveliso: ukukhonza amaqela amaxabiso aphezulu

Iimveliso ezishushu zinokutsala amaqela amaxabiso aphezulu, kwaye iipotfoliyo zemveliso zinokuqhubeka zikhonza la maqela, ngaloo ndlela zifumana inzuzo ezinzileyo. Ngapha koko, ukwakha ipotfoliyo yemveliso kulucelomngeni kunemveliso enye.

I-Apple yatsala inani elikhulu labantu nge-iPhone, kwaye emva koko iMisebenzi yaba nguvulindlela kwi-iPad, edibene neMac kunye neenkonzo ezahlukeneyo zesicelo ukwenza ipotifoliyo yemveliso enamandla kakhulu. Nditsho iiwotshi kunye neVR, ezi zinokuthathwa kuphela njengeepotfoliyo zemveliso yenqanaba lesibini.

Imisebenzi yayiyingqondi Wayesoloko egxininisa ukuba akazange asebenze kwiimveliso, kodwa kubantu (wayenentengiso edumileyo "Kubantu Abaphambeneyo"). Kwakhona wathi i-Nike ayithethi malunga neempawu zemveliso, kodwa i-sportmanship, kuba iimpawu zodidi lokuqala zikhonza abantu.

Umceli mngeni omkhulu ekukhonzeni amaqela amaxabiso aphezulu kukuba: indlela yokuqhubeka udala iimveliso ezitsha ezishushu kunye nokuqinisekisa umgangatho. Kwangaxeshanye, njenge-Apple, iimveliso ezitsha ezishushu kufuneka zikwazi ukutsala abasebenzisi abatsha ngexabiso eliphantsi.

Isicwangciso esisebenzayo sokuguqula i-traffic

Ukufezekisa ukutsiba kwimveliso eshushu ukuya kwipotfoliyo yemveliso, owona mngeni mkhulu sisicwangciso esisebenzayo sokuguqula izithuthi.

Okokuqala, iimveliso eziqhumayo kufuneka zithengiswe ngendlela efanelekileyo, efuna ukuqonda iindlela ezisebenzayo kwintsimi.Intengiso ye-Intanethiindlela. Ngaba iTmall?UDouyin?Incwadi encinci ebomvu? Okanye usasazo ngqo? Rhoqo, kunemveliso ngakumbi ukugxila ekukhetheni umdlalo weqonga elinye.

Okwesibini, ikwangumzamo weqela ukuhambisa yonke ipotfoliyo yemveliso ngale ndlelauKhuthazo lweWebhu. Iqela lonke kufuneka lisiqonde ngokupheleleyo esi simbo sokudlala kwaye lisiphumeze ngokufanelekileyo.

Ukongeza, ukuseka inkqubo yendawo yabucala nako kubalulekile. Kufuneka senze inkqubo eyandisa ukusetyenziswa kwabathengi, ivumela abasebenzisi ukuba bagcine uhlahlo lwabiwo-mali lwabo kangangoko banako kwaye bathenge zonke iimveliso zethu.

Ngamafutshane, yonke inkqubo yoshishino ihlala iphucuka malunga nale miba mine. Uyaphucuka, oontanga bakho nabo bayaphucuka, yaye ukhuphiswano lufana nomdyarho ongapheliyo.