Isalathiso senqaku
- 1 Ukugrumba nzulu kwiimfuno zabathengi: imfihlo emva kwengxaki
- 2 I-rhetoric eyenzelwe wena yamaqela ahlukeneyo abathengi
- 3 Yila ukwenza abathengi bakwazi ukwenza izigqibo
- 4 Izicwangciso zokuthengisa ngomnxeba ekufuneka bonke abaphathi bafunde
- 5 Isiphelo: Ngokusekelwe kwiimfuno zabathengi, khulisa izakhono zokuncokola ngomnxeba
ImfihloEzorhweboIntetho yefowuni yeNkonzo yoMthengi: Ukuba uthetha oku, izinga lakho lokuguqulwa liya kuphinda kabini!
Xa umthengi efowuna ukubuza malunga neshishini, ixesha lixabisekile.
Le ngxaki ikhathaze abaphathi be-e-commerce abaninzi, kodwa uZhang Jingkang waseZu Li Jian uphumelele ngokulula kwinqanaba lokuguqulwa ngombuzo olula.
"Ngaba uzithengela okanye uzithengela omnye umntu?"
Lo mbuzo ubonakala uqhelekile uqulethe ingqiqo yengqondo enamandla emva kwayo.
Ukugrumba nzulu kwiimfuno zabathengi: imfihlo emva kwengxaki
Kwi-e-commerce telemarketing,Qonda iimfuno zabathengiYeyona nto iphambili. Umbuzo kaZhang Jingkang ubonakala ulula, kodwa enyanisweni ubetha ngokuchanekileyo iimfuno zomthengi. Kutheni usitsho lonto? Ngenxa yokuba lo mbuzo uvumela abathengi ukuba baqonde ngoko nangoko injongo yokuthenga kwabo - ngaba kukusetyenziswa buqu okanye njengesipho? Ezi zikhetho zimbini zahlukeneyo zihambelana neenjongo zokuthenga ezahlukeneyo kunye neemfuno.
Xa abathengi becacisa iimfuno zabo,isigqibo sokuthengaIya kuba lula kwaye icace. Kwiinkampani ze-e-commerce, esi sisitshixo sokwandisa amagama. Akufuneki sivumele abathengi baqonde iimfuno zabo kuphela, kodwa sikwabonelela ngezisombululo ezifanelekileyo ngokukhokelwa ngamazwi.
I-rhetoric eyenzelwe wena yamaqela ahlukeneyo abathengi
Iimfuno zomthengi ngamnye zahlukile. Ke ngoko, inyathelo lokuqala lokuphucula izakhono zakho zokuthetha kukuYahlula amaqela abathengi, aze ayile iindlela zokuthetha ezihambelanayo ngokweemfuno zamaqela ahlukeneyo. Umzekelo, kubathengi abazithengelayo, sinokuqaqambisa ukusebenza, ukusebenza kakuhle kunye nokuthuthuzela kwemveliso ukuze bayisebenzisele bona ngelixa abathengi abanikela izipho, kufuneka sigxininise umgangatho wemveliso, ukupakishwa kunye nokundiliseka isipho.
Ityala likaZhang Jingkang eliphumeleleyo lisekelwe koku: wahlula abathengi kwiindidi ezimbini ngalo mbuzo olula, kwaye emva koko ngokusekelwe kwiimfuno zezi ntlobo zimbini zabathengi,Ukutyhala okuchanekileyoAmanqaku ahlukeneyo okuthengisa imveliso ayaziswa, ngaloo ndlela aphucula kakhulu izinga lokuguqulwa.
Yila ukwenza abathengi bakwazi ukwenza izigqibo
Eyona njongo yokuphucula amagama akho kukunceda abathengi benze izigqibo zokuthenga. Oku kufuna thinaYila iingongoma ezinokubangela izigqibo. La manqaku anokuba yindawo yokuthengisa ekhethekileyo yemveliso, isithembiso sexesha elilinganiselweyo, isiphiwo, okanye ukuchukumiseka ngokweemvakalelo kubathengi.
Ukubuyela kumzekelo kaZhang Jingkang, emva kokubuza iimfuno zomthengi, ngokukhawuleza wanqumla kwiindawo ezifanelekileyo zokuthengisa imveliso ngokusekelwe kwimpendulo yomthengi. Ngokomzekelo, kubathengi abazisebenzisayo, uya kugxininisa ekucebiseni ukusebenza kunye nokusebenza kwemveliso; Olu hloboEkujoliswe kukoIsindululo ayenzi nje kuphela ukuba abathengi bazive benkonzo yobuchwephesha, kodwa kwakhona ikhawulezisa inkqubo yabo yokwenza izigqibo.
Izicwangciso zokuthengisa ngomnxeba ekufuneka bonke abaphathi bafunde
Nokuba ungumfundi we-e-commerce okanye ungumphathi onamava,Ukuphucula izakhono zakho zokuthetha zizakhono ekufuneka wazi kakuhle. Kuba ayisiyonto yokuthengisa kuphela, kodwa nobudlelwane phakathi kwakho nabathengi bakho.ibhulorho yonxibelelwano. Ngeefowuni eziyilwe ngononophelo, awungekhe uphucule amava okuthenga abathengi bakho kuphela, kodwa ulungise umfanekiso webrand yakho kunye nokwandisa ukuthembeka kwabathengi.
Ityala likaZhang Jingkang liyasixelela,Ukuphucula ubuchule bokuncokola ngefowuni akuyonto ingenamsebenzi, yintoni emva kwayo ebandakanya ukuqonda okunzulu kwengqondo yabathengi kunye nokuqonda ngokuchanekileyo iimfuno. Kuphela ngokuqhubeka nokufunda kunye nophando sinokuhlala singenakoyiswa kukhuphiswano oluqatha lwemarike.
Isiphelo: Ngokusekelwe kwiimfuno zabathengi, khulisa izakhono zokuncokola ngomnxeba
Lilonke, undoqo wokuphucula izakhono zencoko yefowuni ye-e-commerce yabathengi yile:Qonda iimfuno zabathengi, kwaye ngokusebenzisa imibuzo efanelekileyo kunye nesikhokelo, abathengi banokwenza izigqibo zokuthenga ngexesha elifutshane.isivakalisi ngasinye, konke kufuneka kube kukwenza abathengi bacace ngakumbi malunga neemfuno zabo kwaye bakholelwe ukuba imveliso yakho lolona khetho lwabo lungcono.
Njengomphathi we-e-commerce, kufuneka uhlale uphucula izakhono zakho kule ndawo.Qhubeka uphucula kwaye uphuculeAmagama akho anokufikelela kwimpumelelo ekusebenzeni. Ngoko, kwixesha elizayo umthengi efowuna, khumbula ukubuza: "Ngaba uzithengela wena okanye omnye umntu?"
Ngokusebenzisa le nyathelo-nge-nyathelo, awuyi kuthengisa iimveliso kuphela, kodwa kunye nokwakhaYakha unxibelelwano olunzulu nabathengiinkqubo ye.
Emva kwayo yonke loo nto, inyathelo ngalinye lokuphucula izakhono zakho zokuthetha linyathelo elincinci eliya kwimpumelelo yakho.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Indlela yokuvumela i-e-commerce isikhokelo senkonzo yabathengi ngokusebenzisa isivakalisi esilula ukunyusa izinga lokugqitywa komyalelo wabathengi?" 》, eluncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-31989.html