Indlela yokubala ngokuchanekileyo kunye nokuhlalutya kwe-e-commerce ye-ROI kunye nokwandisa umda wakho wenzuzo? 📊

Usenexhala malunga nophuhliso lweshishini? Ngaba usenexhala malunga neengeniso ezicothayo? Yeka ukungcolisa! Ukufunda ukuhlalutya i-ROI yeshishini yikhosi efunekayo kuye wonke umphathi!

Ukuhlalutya ishishini, kufuneka uqale uhlalutye i-ROI yeshishini.

Eli nqaku liza kuchaza indlela yokubala kunye nokusetyenziswa okusebenzayo kwe-ROI ngokweenkcukacha, kwaye ikufundise indlela yokubala i-ROI yeshishini, ukuze yonke ipeni oyichithayo isetyenziswe ngobulumko, inzuzo yakho iya kabini ngokulula, kwaye uya kuqalisa umendo wakho wokukhula kobutyebi. .

ngokuthe ngqoEzorhweboUhlalutyo lwe-Business ROI lukunceda ukuba uqonde ngokukhawuleza izinga lokubuyiswa kotyalo-mali ngalunye, wandise ulwabiwo lwezibonelelo, kwaye wandise imida yenzuzo.

Esi sikhokelo siya kukubonelela ngokulula kwaye kulula ukuyiqonda i-ROI amanyathelo okubala ukunceda ishishini lakho liqhubeke nokuphucula kunye nokwandisa inzuzo yakho ngokulula!

Yintoni i-ROI?

ROI, igama elipheleleyoReturn on Investment, iguqulelwe kwisiTshayina njengembuyekezo kutyalo-mali, ngumlinganiselo weUmlinganiselo wemveliso yeprojekthi, isalathisi esibalulekileyo sokuba ngaba kufanelekile ukutyala imali.

Ukuyibeka ngokulula, yimalini oyibuyiselayo xa utyala imali ethile?

Wonke umphathi unethemba lokuba utyalo-mali lwakhe lunokuzisa imbuyekezo ephezulu, kodwa ukuba awuyibala i-ROI, unokugqiba ukulahlekelwa yivatala. Ngoko ukubala njani?

Njengoko intetho isithi: Ukuba awuyenzi nzuzo, awukwazi ukuyifikelela Xa usenza ishishini, asiyonjongo yokwenza ishishini kuphela igama elithi “imali”? Kodwa igama elithi "imali" likwaxhomekeke kwindlela oyenza ngayo.

Okokuqala, kufuneka sigcine amehlo ethu evulekile kwaye sijonge ukuthengiselana okuphezulu "komlinganiselo we-input-output".

I-ROI yokubala ifomula

ROI = (ingeniso eshiyekileyo ÷ ixabiso legalelo) × 100%

• Isenokubonakala ilula, kodwa kukho ubulumko obuninzi beshishini emva kwale fomula.
• Ingeniso yesambuku yimali oyizuza kutyalo-mali, ngelixa iindleko zotyalo-mali ziyindleko iyonke oyihlawulele ishishini.
• Akunzima ukufumanisa ukuba kukho iindlela ezimbini kuphela zokuphucula i-ROI: mhlawumbi ukunciphisa iindleko okanye ukwandisa inzuzo. Kodwa ibhalansi ayiyonto inokufumaneka ngokungaqhelekanga.

Kutheni le nto ukuhlalutya i-ROI kubaluleke kakhulu?

Xa usenza ishishini, akukhona nje "ngemali"? Kodwa kukho iindlela ezininzi emva kwegama elithi "imali". Xa abaphathi abaninzi benza ishishini, bagxila kuphela ekuthengiseni kwaye bangayihoyi inzuzo. Ekugqibeleni, eli shishini lalibonakala liqhuba kakuhle lajika alinakukwazi ukuzinza.

I-ROI ifana nesibuko, inokukuxelela nge-intuitive ukuba ngawaphi amashishini afanele ukwenziwa kwaye ngawaphi amashishini kufuneka amiswe ngexesha.

Ukwenza umzekelo olula: Ukuba uchitha i-yuan eyi-10 ukuvula indawo yokutyela, uya kwenza inzuzo ye-yuan eyi-15 kunyaka wokuqala.

Ijongeka ilungile, akunjalo? Kodwa ukuba le yuan eyi-10 ibekwe kwimarike yemasheya, ngaba inokufumana lula i-20 yuan?

Ngenxa yokuba imarike yezemali inobungozi kakhulu, ulahlekelwa yimali.

Kungenxa yoko le nto iinkampani ezininzi ziya kwenza uhlalutyo oluneenkcukacha lwe-ROI yeprojekthi nganye ngaphambi kokwandiswa okukhulu ukuqinisekisa ukuba utyalo-mali ngalunye lufanelekile.

Bala i-ROI kwaye ufunde indlela yokucinga xa usenza ishishini

Ndikufundisa indlela yokubala i-ROI, eyona nto ingqondweni ekufuneka uyifunde xa usenza ishishini, oku kuthetha ukutyala imali encinci kwiiprojekthi ezinembuyekezo ephezulu.

Sele beyithethile loo nto, oosomashishini abaninzi abasakhasayo benze izivumelwano ezimbalwa ezinembuyekezo ephezulu ngempazamo, baze baqalise ukuziva bezithembile, becinga ukuba banesakhono esibalaseleyo. Njengoko wonke umntu esazi, oku kulithamsanqa nje.

Xa beshiya umgaqo "wenzuzo kuqala", balandele ngokumfamekileyo lo mkhwa, kwaye bangene kumashishini abonakala ngathi anentengiso enkulu kodwa enengeniso encinci, baya kuphelela "bebambekile emgxobhozweni" kwaye bazisole emva kwexesha!

Xa sisenza ishishini, kufuneka sibambelele kumgaqo othi: oko kukuthiIzinga lembuyekezo evela kwishishini elitsha kufuneka libe phezulu kunomgangatho ophakathi weshishini esele likho!

Ngoba? Kuba ndiyazi kakuhle ukuba kwezi ntsuku, ngubani ongafuni ukwenza imali engakumbi?

Bafundi abathandekayo, ndicela nindimamele namhlanje xa ndicacisa ubudlelwane obuchuliweyo obuphakathi ko "Business Knowledge" kunye "nokulawula abantu".

Bonke abo basebenzi balindele ukonyuswa kwemivuzo! Ukuba ubacela ukuba benze imisebenzi enengeniso ephantsi, ngaba umvuzo wabo awuyi kucutheka? Ngelo xesha, kuya kuvela iingxabano phakathi kweqela kunye neshishini.

Ngoko ke, ukuba ufuna abasebenzi bakho bakulandele ngokuzithandela, kufuneka uhlale ukhangele iiprojekthi ezinembuyekezo ephezulu kuphela ngale ndlela onokuhlangabezana neemfuno zabo zomvuzo okhulayo.

Abaphathi kufuneka bafunde ukuhlalutya i-ROI yeshishini

Ke ngoko, njengomphathi, kufuneka ufunde ukuhlalutya i-ROI yeshishini lakho, kwaye usebenzise intsimbi elungileyo kwinqanaba lokusika, endaweni yokuba ube njengempukane engenantloko, ukumba naphi na apho wenza imali.

Kuya kufuneka uqonde ukuba injongo yenkampani kukwandisa inzuzo ngomntu ngamnye, kunokulandela ngokumfamekileyo ukwandiswa kwesikali.

Kuphela ezo nkampani zikwaziyo "ukulima ngokucokisekileyo" zinokuhlala zingenakoyiswa kukhuphiswano lwemarike, kwaye kuphela iinkampani ezinjalo zinokutsala kwaye zigcine iitalente ezibalaseleyo.

Kwelinye icala, ukuba imbuyekezo yeshishini lakho iya isiba mandundu, kufana nesigulo esinganyangekiyo, kwaye awukho kude “kukufa-ngaphakathi”. Ngeli xesha, kuya kufuneka wenze isigqibo esikhawulezileyo sokurhoxisa iitalente zakho kuloo "mizi mveliso yokutshona kwelanga" kwaye utyale imali kwezo "zimveliso zokuphuma kwelanga" zithembisa ngakumbi.

Khumbula, ukuba ishishini lakho ngokwalo "lingumngxuma ongaphantsi," ngoko ke kungakhathaliseki ukuba ulilawula njani ngononophelo okanye "uyandisa njani ingeniso kunye nokunciphisa inkcitho," awukwazi ukutshintsha umphumo wokugqibela. Ekugqibeleni, okukhona ulawula, kokukhona uya udinwa, kwaye okukhona usenza, kokukhona uya ukhathazeka.

Kuphela ngabo baphathi abakwaziyo "ukukhetha iiprojekthi ezifanelekileyo" abanokuthi "bacwangcise kwaye baphumelele amawaka eekhilomitha kude", bakhwele umoya kunye namaza kwihlabathi lezoshishino, kwaye ekugqibeleni bafumane inkululeko yezemali!

Indlela yokuphucula i-ROI yeshishini?

Ngoku uyaqonda ukuba yintoni i-ROI kwaye kutheni ibalulekile. Ngoko ngokulandelayo, indlela yokuphucula?

1. Qaphela uhlahlo lwabiwo-mali kwaye unciphise iindleko ezingeyomfuneko.

Xa iinkampani ezininzi zikhula ngokukhawuleza, azihoyi ezinye iinkcukacha ezincinci, ezifana nerenti yeofisi, iindleko ezisetyenziswayo, iindleko zokuhamba, njl. Ezi ndleko zincinci zibonakala zingabonakali zongeza ngokuhamba kwexesha kwaye zihlala zitsala umyinge wembuyekezo iyonke. Ngoko ke, ukuba ufuna ukuphucula i-ROI, umsebenzi wokuqala kukunciphisa ezi ndleko zingabalulekanga.

2. Ukunyusa ixabiso lobomi bomthengi

I-ROI yeshishini ayixhomekanga kuphela kwingeniso yangoku, kodwa nokuba ungakanani ixabiso onokulikhupha kubathengi bakho. Ngamanye amazwi, ukugcina abathengi abadala, ukuphucula ukwaneliseka kwabathengi, kunye nokunyusa izinga lokuthengwa kwakhona kwabathengi zizo zonke iindlela ezisebenzayo zokuphucula i-ROI. Umthengi othembekileyo unokuba nexabiso ngakumbi kunomthengi omtsha osokolayo ukumtsala!

3. Khetha iiprojekthi eziphezulu zokubuya

Musa ukwandisa ngokungaboni kwaye ungalandeli umkhwa wotyalo-mali. Ngaphambi kotyalo-mali ngalunye, i-ROI yayo kufuneka ivavanywe. Iiprojekthi kuphela ezinereyithi yembuyekezo ephezulu kakhulu kunomndilili woshishino ezifanele iinzame zakho. Ukuba utyala ixesha kunye nemali kwiiprojekthi ezinembuyekezo ephantsi, awuchithi nje izixhobo kodwa unokuhlisa yonke inkampani.

4. Ukuphucula ukusebenza kakuhle kweqela

I-ROI ayidityaniswanga kuphela kwishishini ngokwalo, kodwa inxulumene ngokusondeleyo nokusebenza kakuhle kweqela. Unokwenza ukuba iqela lakho livelise ixabiso elingakumbi ngaxeshanye ngokulungiselela iinkqubo, ukwazisa izixhobo ezizenzekelayo, ukuphucula izakhono zabasebenzi, njl. Le ndlela "yokwandisa ukusebenza kakuhle kunye nokunciphisa ukusetyenziswa" inokunyusa ngokukhawuleza i-ROI.

Ungayiphepha njani imigibe yeshishini ngokuhlalutya i-ROI?

Oosomashishini abaninzi abasakhasayo, bebona izibonelelo zexesha elifutshane phambi kwabo, balandela ngokumfamekileyo umkhwa wotyalo-mali, baze bagqibele ngokuwela “kumgibe wenzuzo”. Olu hlobo lweshishini luhlala lunentengiso enkulu, kodwa inzuzo encinci kakhulu, kwaye i-ROI iphantsi ngokulusizi.

Ukuze ugweme imigibe enjalo, oosomashishini kufuneka bahlalutye ngokuchanekileyo ukuba nokwenzeka kweshishini ngalinye nge-ROI. Umzekelo, nangona ezinye iimveliso zithandwa, iindleko zazo ziphezulu kakhulu kwaye kukho abantu abaninzi abakhuphisana nabo, nto leyo ekugqibeleni ikhokelela kwingeniso ephantsi kakhulu yengeniso. Ngeli xesha, kunokuba lukhetho lobulumko ukulishiya ishishini okanye uhlengahlengiso lwesicwangciso.

Ukusetyenziswa okusebenzayo kohlalutyo lwe-ROI

Khawufane ucinge ukuba uqhuba ikhefi encinci eneshishini elikhulayo kunye nomjelo ozinzileyo wabathengi. Ngeli xesha, uqwalasela ukuba ukwandisa kunye nokongeza amasebe amaninzi. Ngeli xesha, kufuneka uqhube uhlalutyo lwe-ROI ukuvavanya ukuba ukuvulwa kweevenkile ezintsha kunokuzisa imbuyekezo ephezulu. Ukuba ufumanisa ukuba iindleko zotyalo-mali zevenkile entsha ziphezulu kakhulu, okanye ukhuphiswano onokujamelana nalo kwixesha elizayo lunzima kakhulu, unokunqwenela ukuguqula isicwangciso sakho kwaye ujonge amathuba angcono otyalo-mali.

Ngokufanayo, kwi-intanethiIntengiso ye-IntanethiImisebenzi nayo kufuneka ihlalutywe nge-ROI ukubona ukuba ilufanele na utyalo-mali. Umzekelo, uchithe i-yuan eyi-1 kwintengiso, ethe ekugqibeleni izise iiyuan ezingama-2 kwintengiso. Ngeli xesha, i-ROI yi-100%. Kodwa ukuba umrhumo wokukhangisa uye wanda ukuya kwi-yuan ye-2, kodwa ukuthengisa akuzange kunyuke, oku kuthetha ukuba i-ROI yakho iyancipha, kwaye isinyathelo esilandelayo kukuphinda uhlolisise isicwangciso sokukhangisa.

Isiphelo: Wonke umphathi kufuneka afunde ukuhlalutya i-ROI

Uhlalutyo lwe-ROI alukho nje uluhlu lwamanani kwiingxelo zemali, luyikhampasi yophuhliso lwenkampani. dlulaisayensiNgohlalutyo lwe-ROI, iinkampani zinokwazi ngokucacileyo ngakumbi ukuba ngawaphi amashishini afanele agxininise kwaye ngawaphi amashishini kufuneka ancitshiswe okanye ashiywe. Oku akuncedi kuphela iinkampani ukuba ziphucule inzuzo, kodwa ikwavumela amaqela ukuba asebenze ngokufanelekileyo kwaye aphephe ukumosha izixhobo.

Buyela kumbuzo wokuqala wenqaku: Indlela yokwenza yonke ipeni oyichitha ngobulumko? Impendulo ifumaneka kuhlalutyo lwe-ROI. Ngabo baphathi kuphela abakwaziyo ukubala kunye nokwenza ngcono i-ROI banokugqama kukhuphiswano lwentengiso oluqatha kwaye bafezekise inkululeko yobutyebi bokwenyani.

Uhlalutyo lwe-ROI lubalulekile kwishishini ngalinye. Ingaba ulishishini elincinci elisandul 'ukuqala okanye inkampani enkulu esele izinzile, kuphela ngokufunda ukuhlalutya i-ROI ngokwesayensi unokwandisa inzuzo ngezixhobo ezilinganiselweyo. Sukulinda de ishishini lakho lisuke libi liye mbi ngaphambi kokuba uqale ukubonakalisa, thatha inyathelo ngoku kwaye uqhube uhlalutyo lwe-ROI kulo lonke utyalo-mali olwenzayo!