Kutheni i-e-commerce inzima kangaka? Inyaniso emva kokunyamalala kwengeniso ngenxa yokhuphiswano olubi

Ngaba uye waphawula ukuba amashishini amaninzi nangaphezulu aqalaAkukho nzuzo了？

Nokuba yivenkile ebonakalayo okanyeEzorhweboKwiqonga, abarhwebi abaninzi baye bawela kwisangqa esikhohlakeleyo "sokuhambisa iimpahla kuphela kodwa bangenzi mali". Kutheni kunje?

Isizathu sinokunxulunyaniswa nesiganeko esilula kodwa esibulalayo——Ingcamango yemveliso engalunganga,

Fumana iimveliso ezidumileyo koontanga → ukuxelisa i-copycat → iindleko eziphantsi, ukuqala komjikelo okhohlakeleyo

Xa amaninzi amashishini angena kwimarike, aya kuqala ukwenza uhlalutyo lwedatha kunye neyamFumana iimveliso ezidumileyo kwiontanga, Ndicinga ukuba umthamo wabo wokuthengisa ulungile, ngoko kufuneka ndibeke izandla zam.

Ngaloo ndlela, umboniso wokuxelisa le marike waqala. Iimveliso zineendlela ezifanayo kunye nemisebenzi efanayo, kodwa wonke umntu usebenza nzimaGcina iindleko ziphantsi. Imisebenzi eqhelekileyo ibandakanya ukugcinwa kwezinto, ukunciphisa imijikelezo yokuvelisa, ukunciphisa imigangatho yokuhlola umgangatho, njl.

Ngokufutshane, kukho injongo enye kuphela——ngexabiso eliphantsi kangangoko,

Ixabiso libekwe nge-10% ngaphantsi, ungaphumelela ngenene?

Kukhuphiswano olunjalo lweemarike, imfazwe yexabiso yindlela ethe ngqo kwaye eqhelekileyo. Nabani na onexabiso eliphantsi uya kukhuphisana.

Ngoko ke, wonke umntu ubeke ixabiso le-10% eliphantsi kunoontanga babo.

Kubonakala ngathi licebo elilungileyo lokuphumelela inkoliseko yabasebenzisi, kodwa eneneni, ilungileukhuphiswano lokusikaukuqala kwe.

Umgangatho uya usiba mbi kwaye ixabiso liyancipha kwaye liphantsi

Xa amaxabiso ehlisiwe, okulandelayo kukubaUkuhla komgangatho wemveliso,

Izinto ezikrwada ziye zacutheka, iinkqubo ziye zacutheka, kwaye neenkonzo zasemva kokuthengisa ziye zancipha.

Abathengi bafumanisa ukuba umgangatho weemveliso uya ukhula ngokungazinzi kwaye namava aya esiba mandundu. Xa bephoxekile, ekuphela kwendlela abasabela ngayo kukuba-Akusekho ukuthenga kwakhona,

Sonke sihambisa nje iimpahla kwaye singenzi mali, kwaye abathengi badanile kakhulu.

Isiphelo sesokuba imarike izele ziimveliso ezikumgangatho ophantsi, kwaye amashishini anokuziphilisa ngokuthengisa ngakumbi.

Yonke iodolo ibonakala ikhula, kodwaEyona ngeniso iyehla. Kuthekani ngabathengi?

Baye babuza yonke imboni kwaye bavakalelwa kukuba "olu hlobo lwemveliso alulungile, kwaye kungakhathaliseki ukuba bathenga yiphi, kuya kuba kubi."

Ngeli xesha, nokuba wenza ngexabiso eliphantsi kangakanani na,Ukunyaniseka kwabathengi akusekho,

Sinokuluphepha njani ukhuphiswano olukhohlakeleyo? Yiya kwindawo yezimvo ukujonga iimfuno zabathengi

Kuba uninzi lwabantu luneembono ezingalunganga xa kusenziwa iimveliso, ishishini le-e-commerce lilahlekelwe yinzuzo...

Ngoko, nanku umbuzo,Indlela yokwenza iimveliso ezilungileyo, ukuphepha ukuwela kwilophu engapheliyo?

Enyanisweni, isisombululo silula kakhulu, oko kukuthi, ukubuyela kundoqo——Ukuhlangabezana neemfuno zabathengi,

Oku akuthethi ukuba kufuneka ulandele ngokumfamekileyo iintsingiselo, kodwa kufuneka ufumane ukuqonda okunzulu ngamanqaku entlungu yabasebenzisi bakho, iimfuno, kunye nolindelo. Indlela esebenzayo kakhulu kukuYiya ukumba kwicandelo lamagqabaza,

Phuhlisa iimveliso ngononophelo, ukwahlula ngundoqo

Indawo yezimvo ihlala ingowona mthombo wengxelo yengxelo evela kubasebenzisi. Ngokuhlalutya uphononongo lwabasebenzisi kunye neengcebiso, unokufumanisa into abayikhathaleleyo, zeziphi iingxaki eziphinda zivele, kwaye zeziphi iinkcukacha ezinokuphucula amava abo.

Emva koko, ngokusekelwe kule ngxelo,Phuhlisa iimveliso ngononophelo. Khumbula, kuya kuhlala kukho ukhuphiswano kwimarike, kodwa ukuba unokunikelaUmahlukoIimveliso, kunye nezinto ezintsha ezincinci, zinokukwenza ubonakale.

Kuphela ngokuqinisekisa inzuzo ngexabiso apho uphuhliso oluzinzileyo lunokufikelelwa

Emva kokuba imveliso ilungile, inyathelo elilandelayo sisicwangciso samaxabiso.Ixabiso eliphantsi le-10% aliyiyo inzuzo yakho, usukelo lwakho lufanele lubeQinisekisa ukuba wenza inzuzo. Oku akufanelanga ukubawa, kodwa kukuqinisekisa ukuba unemali eyaneleyo yokutyala imali kwi-R&D, imveliso kunye nasemva kokuthengisa.

Kungale ndlela kuphela esinokuthi ngayoUphuhliso oluphathekayo, kunokuba uwele kwimfazwe yexesha elifutshane lexabiso.

Imodeli yeAmazon: Iinkampani ezithatha indlela esemgangathweni zisebenza ngakumbi

Njengelinye lamaqonga amakhulu e-e-commerce ehlabathi, iAmazon ikwajongene nabakhuphisana abaninzi. Kodwa ngokumangalisayo,IAmazon ayithotywanga ziimfazwe zamaxabiso,

Ngoba? Kuba abathengisi abaninzi abagqwesileyo bayahambaindlela yomgangatho, njengophawu olwaziwayo-—Anker,

Imfihlo yempumelelo ka-Anker: umgangatho kuqala, ukuphumelela ukuthembana kwabathengi

I-Anker luphawu olugxile kubathengi be-elektroniki ukusuka kwiitshaja ukuya kwiibhanki zamandla, iimveliso zika-Anker bezisoloko zikho高品质edumileyo. Abazami ukuphumelela ngenzuzo yexabiso;Amava agqwesileyo omsebenzisiKunye kunyeUmgangatho wemveliso ozinzileyoUphumelele ukuthenjwa ngabathengi.

Isicwangciso sika-Anker sicacile:Kunokuba sibeke ixabiso elifanelekileyo, kufuneka siqinisekise umgangatho wemveliso kunye namava omsebenzisi.,

Le ndlela ayizange ibancede nje ukuba bahlale bengoyiswa kukhuphiswano lweemarike eziqatha, kodwa bafumana inani elikhulu lamaqela abasebenzisi abathembekileyo kwaye bade baba luphawu kwiAmazon.Uphawu olushushu,

Kutheni iAmazon ingaphambani ngamaxabiso?

Xa kuthelekiswa nemarike yasekhaya ye-e-commerce,Imfazwe yexabiso le-Amazon ayiphambene, esinye sezizathu kukuba abathengisi abaninzi abalandeli amaxabiso aphantsi ngobumfama, kodwa bakhetha ukwenza njaloLungiselela iimvelisoKunye kunyePhucula inkonzoukuzuza inkoliseko yabathengi.

NjengoAnker, aba bathengisiNamathela kumgangatho kuqala, ngoko abanako kuphelagcina inzuzo, isenokwenzekauphuhliso lwexesha elide,

Umahluko kunye nomgangatho yindlela yokuphuma kukhuphiswano

Ukushwankathela, kutheni amashishini amaninzi ngoku engenangeniso? Ingxaki engundoqo yileyoWonke umntu uya kwicala elingelilo,

Ukuxelisa i-Copycat, ukunciphisa iindleko, kunye nokukhuphisana kwexabiso eliphantsi zonke izicwangciso zexesha elifutshane ezingenako ukuzisa uphuhliso lwexesha elide. Kwaye ukuba ufuna ukuphuma kukhuphiswano,UmahlukoUkuqobisana高品质Nantso ke isitshixo.

Iimveliso zisisiseko seshishini, kwaye inzuzo ligazi leshishini. Unokuqinisekisa iingeniso ngokufunda impendulo kwindawo yokubeka izimvo, ukuphuhlisa ngononophelo iimveliso ezihlukeneyo, ukubeka amaxabiso afanelekileyo, kwaye kwangaxeshanye unikeze iimveliso ezikumgangatho ophezulu ukwenzela ukuba abathengi bazimisele ukuphinda bathenge.Iinkampani ezithatha indlela esemgangathweni ziya kuhlala zisebenza ngakumbi kunezo nkampani zithembele kwiimfazwe zamaxabiso ukuze ziphile.,

Ekugqibeleni, isitshixo sokusinda kunye nokuphumelela kolu rhwebo lukhohlakeleyo kuxhomekeke kwixesha kunye namandla ozimisele ukuwachitha.Qonda abathengi，去Yenza iimveliso ezibanelisayo. Yinkqubo ende, kodwa kwakhonaekuphela kwendlela ezinzileyo,

Isishwankathelo: Qala kwizinto ezisisiseko kwaye wenze iimveliso ezahlukeneyo

Ukuba ufuna ukuphuma kwishishini langoku, ungazama oku kulandelayo:

1. Phonononga iimfuno zabathengi kwindawo yezimvo: Kuphela ngokuchonga iindawo zentlungu apho sinokumisela iyeza elifanelekileyo.
2. Ngononophelo phuhlisa iimveliso ezahlukeneyo: Ukubonelela ngexabiso elikhethekileyo elahlukileyo kwimarike.
3. Amaxabiso aqinisekisa inzuzo: Qinisekisa ukuba unezixhobo ezaneleyo zophuhliso olulandelayo.
4. Thatha indlela esemgangathweni: Kuphela ngokubeka kuqala umgangatho sinokuthi sifumane intembeko yabasebenzisi ixesha elide.

okokugqibela,Umgangatho ugqiba yonke into, musa ukukhohliswa yimfazwe yexabiso. Kuphela ngokusebenza nzima ukwenza iimveliso ezilungileyo apho i-brand yakho inokungaphumeleli.