Isalathiso senqaku
Ngaba uqaphele ukuba amashishini amaninzi aqala ukuphelelwa yinzuzo?
Nokuba bakwiivenkile ezithengisa izinto ezithengiswayo okanye kumaqonga e-e-commerce , abathengisi abaninzi babanjwe kumjikelo onzima "wokuthumela iimpahla kodwa bangenzi mali." Kutheni kunjalo?
Isizathu sinokubangelwa yinto elula kodwa ebulalayo— indlela engafanelekanga yokuphuhlisa imveliso.
Fumana iimveliso ezidumileyo koontanga → ukuxelisa i-copycat → iindleko eziphantsi, ukuqala komjikelo okhohlakeleyo
Xa uninzi lwamashishini lungena kwimarike, baqala ngokwenza uhlalutyo lwedatha ukuze bafumane iimveliso ezithengiswa kakhulu ngabakhuphisana nabo . Bacinga ukuba ukuba abanye bathengisa kakuhle, nabo kufuneka bazame ukuphinda loo mpumelelo.
Yaqala ngaloo ndlela ke ingxolo yokulinganisa eyayikho kwimarike yonke. Iimveliso zazinemizobo kunye nemisebenzi efanayo, kodwa wonke umntu wayezama ngamandla ukunciphisa iindleko . Iindlela eziqhelekileyo zaziquka ukonga kwizixhobo, ukunciphisa imijikelo yemveliso, kunye nokunciphisa imigangatho yolawulo lomgangatho.
Ngamafutshane, injongo inye kuphela— ukuba nexabiso eliphantsi kangangoko kunokwenzeka.
Ixabiso libekwe nge-10% ngaphantsi, ungaphumelela ngenene?
Kukhuphiswano olunjalo lweemarike, imfazwe yexabiso yindlela ethe ngqo kwaye eqhelekileyo. Nabani na onexabiso eliphantsi uya kukhuphisana.
Ngoko ke, wonke umntu ubeke ixabiso le-10% eliphantsi kunoontanga babo.
Oko kubonakala ngathi licebo elihle lokuphumelela abasebenzisi ngenene kukuqala nje kokhuphiswano olubi.
Umgangatho uya usiba mbi kwaye ixabiso liyancipha kwaye liphantsi
Xa amaxabiso ehla rhoqo, umgangatho wemveliso uyehla ngokungenakuphepheka.
Izinto ezikrwada ziye zacutheka, iinkqubo ziye zacutheka, kwaye neenkonzo zasemva kokuthengisa ziye zancipha.
Abathengi bafumanise ukuba umgangatho wemveliso uya utshintshatshintsha kwaye amava aya esiba mandundu. Xa bedanile, impendulo yabo kuphela kukungaphindi bathenge kwakhona.
Sonke sihambisa nje iimpahla kwaye singenzi mali, kwaye abathengi badanile kakhulu.
Isiphelo sesokuba imarike izele ziimveliso ezikumgangatho ophantsi, kwaye amashishini anokuziphilisa ngokuthengisa ngakumbi.
I-odolo nganye ingabonakala isanda, kodwa inzuzo yokwenyani ihlala incitshiswa . Kuthekani ngabathengi?
Baye babuza yonke imboni kwaye bavakalelwa kukuba "olu hlobo lwemveliso alulungile, kwaye kungakhathaliseki ukuba bathenga yiphi, kuya kuba kubi."
Okwangoku, nokuba unikezela ngeenkonzo zakho zokunyusa ixabiso eliphantsi kangakanani na, ukuthembeka kwabathengi sele kuphelile.
Sinokuluphepha njani ukhuphiswano olukhohlakeleyo? Yiya kwindawo yezimvo ukujonga iimfuno zabathengi
Kuba uninzi lwabantu luneembono ezingalunganga xa kusenziwa iimveliso, ishishini le-e-commerce lilahlekelwe yinzuzo...
Ngoko ke, umbuzo ngulo, singayidala njani imveliso elungileyo size siphephe ukuwela kulo mjikelo unzima?
Enyanisweni, isisombululo silula kakhulu: buyela kwiziseko uze uhlangabezane neemfuno zabathengi.
Oku akuthethi ukuba ufanele ulandele iindlela ezisetyenziswa ngabantu ngokungaboniyo, kodwa kufuneka ufumane ukuqonda okunzulu ngeengxaki zabasebenzisi, iimfuno zabo kunye nolindelo lwabo. Indlela esebenzayo kakhulu kukufunda icandelo lezimvo.
Phuhlisa iimveliso ngononophelo, ukwahlula ngundoqo
Indawo yezimvo ihlala ingowona mthombo wengxelo yengxelo evela kubasebenzisi. Ngokuhlalutya uphononongo lwabasebenzisi kunye neengcebiso, unokufumanisa into abayikhathaleleyo, zeziphi iingxaki eziphinda zivele, kwaye zeziphi iinkcukacha ezinokuphucula amava abo.
Emva koko, ngokusekelwe kule ngxelo, yiphuhlise ngenkuthalo imveliso yakho . Khumbula, kuya kuhlala kukho ukhuphiswano kwimarike, kodwa ukuba unokubonelela ngemveliso eyahlukileyo , nokuba yinto entsha encinci, ingakwenza ubonakale.
Kuphela ngokuqinisekisa inzuzo ngexabiso apho uphuhliso oluzinzileyo lunokufikelelwa
Nje ukuba imveliso ilungile, inyathelo elilandelayo licebo lokubeka amaxabiso. Ixabiso eliphantsi nge-10% ayiloncedo kuwe ; injongo yakho mayibe kukuqinisekisa ukuba wenza inzuzo . Oku akubhekiselele ekunyolukeni, kodwa kukuqinisekisa ukuba unemali eyaneleyo yokutyala imali kuphando nophuhliso, kwimveliso, nakwinkonzo yasemva kokuthengisa.
Kungale ndlela kuphela apho sinokufumana uphuhliso oluzinzileyo , endaweni yokubambeka kwimfazwe yamaxabiso yexesha elifutshane.
Imodeli yeAmazon: Iinkampani ezithatha indlela esemgangathweni zisebenza ngakumbi
I-Amazon, njengenye yeeplatifomu ezinkulu ze-e-commerce kwihlabathi, ikwajongene nabakhuphisana nabo abaninzi. Kodwa okumangalisayo kukuba, i-Amazon ayizange itsalwe phantsi ziimfazwe zamaxabiso.
Ngoba? Kuba abathengisi abaninzi ababalaseleyo bagxila kumgangatho , njenge-brand eyaziwayo i-Anker.
Imfihlo yempumelelo ka-Anker: umgangatho kuqala, ukuphumelela ukuthembana kwabathengi
I-Anker luphawu olugxile kwizixhobo ze-elektroniki zabathengi, ukusuka kwiitshaja ukuya kwiibhanki zamandla, kwaye iimveliso zayo ziyaziwa ngomgangatho wazo ophezulu . Abazami ukuphumelela ngeenzuzo zamaxabiso, kodwa bazuza ukuthenjwa ngabathengi ngamava aphezulu abasebenzisi kunye nomgangatho wemveliso oqhubekayo .
Icebo lika-Anker licacile: beka phambili umgangatho wemveliso kunye namava omsebenzisi kunokubeka ixabiso elifanelekileyo.
Le ndlela ayibancedanga nje kuphela ukuba bahlale bekhuphisana kwimarike eyomeleleyo, kodwa ikwabancede ukuba bafumane inani elikhulu labathengi abathembekileyo baze babe luphawu oluthengiswa kakhulu kwiAmazon.
Kutheni iAmazon ingaphambani ngamaxabiso?
Xa kuthelekiswa nemarike ye-e-commerce yasekhaya, iimfazwe zamaxabiso e-Amazon azinzima kangako , ngokuyinxenye kuba abathengisi abaninzi abafuni amaxabiso aphantsi ngokungaboniyo, kodwa endaweni yoko bakhetha ukuzuza ukuthandwa ngabathengi ngokuphucula iimveliso nokuphucula iinkonzo .
Njengo-Anker, aba bathengisi babeka phambili umgangatho , nto leyo ebavumela ukuba bangagcini nje ngokugcina inzuzo kodwa bafikelele ekukhuleni kwexesha elide.
Umahluko kunye nomgangatho yindlela yokuphuma kukhuphiswano
Ngamafutshane, kutheni amashishini amaninzi ngoku esokola ukwenza inzuzo? Ingxaki ephambili kukuba wonke umntu usiya kwicala elingalunganga.
Ukuxelisa, ukunciphisa iindleko, kunye neemfazwe zamaxabiso zonke zizicwangciso zexesha elifutshane ezingenakukhokelelela kuphuhliso lwexesha elide. Ukuba ufuna ukugqama kukhuphiswano, umahluko kunye nomgangatho ophezulu zibalulekile.
Iimveliso zisisiseko seshishini, kwaye inzuzo ligazi lobomi balo. Ungaqinisekisa inzuzo ngokufunda ingxelo kwicandelo lezimvo, uphuhlise ngenkuthalo iimveliso ezahlukeneyo, kwaye ubeke amaxabiso afanelekileyo, ngelixa ngaxeshanye ubonelela ngeemveliso ezisemgangathweni ophezulu ezikhuthaza ukuthengwa okuphindaphindiweyo. Iinkampani ezibeka umgangatho phambili ziya kuhlala ziqinile kunezo zisinda kwiimfazwe zamaxabiso.
Ekugqibeleni, isitshixo sokusinda nokuphumelela kule marike inokhuphiswano olukhulu sixhomekeke ekubeni ungakanani ixesha kunye nomgudu ozimisele ukuwutyala ekuqondeni abathengi kunye nokwenza iimveliso ezibanelisayo . Yinkqubo ende, kodwa yindlela ekuphela kwayo ezinzileyo.
Isishwankathelo: Qala kwizinto ezisisiseko kwaye wenze iimveliso ezahlukeneyo
Ukuba ufuna ukuphuma kwishishini langoku, ungazama oku kulandelayo:
- Phonononga iimfuno zabathengi kwindawo yezimvo: Kuphela ngokuchonga iindawo zentlungu apho sinokumisela iyeza elifanelekileyo.
- Ngononophelo phuhlisa iimveliso ezahlukeneyo: Ukubonelela ngexabiso elikhethekileyo elahlukileyo kwimarike.
- Amaxabiso aqinisekisa inzuzo: Qinisekisa ukuba unezixhobo ezaneleyo zophuhliso olulandelayo.
- Thatha indlela esemgangathweni: Kuphela ngokubeka kuqala umgangatho sinokuthi sifumane intembeko yabasebenzisi ixesha elide.
Ekugqibeleni, umgangatho ulawula yonke into ; musa ukuphoxeka ziimfazwe zamaxabiso. Zama ukwenza iimveliso ezigqwesileyo ukuqinisekisa impumelelo yexesha elide yophawu lwakho.
Ngethemba, inqaku elithi "Kutheni urhwebo lwe-E-commerce lunobukrakra kangaka? Inyaniso Ebangela Ukhuphiswano Olubi Olwenza Inzuzo Inyamalale," elabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ), liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-32074.html