Ungaziphonononga njani iinkampani ze-e-commerce ekupheleni konyaka? Esi sikhokelo sophononongo siya kukunceda ufumane kabini umphumo ngesiqingatha somzamo!

“Uphelile unyaka, usaxakekile?EzorhweboBobabini umphathi kunye nabasebenzi banexhala, kodwa ukuphononongwa akukenzeki? "

Ukuphonononga imarike ekupheleni konyaka ngokuqinisekileyo kufuneka ube neshishini kunye nokukhula komntu.

Ngaphandle kokuphonononga imakethi, zingaphi iindlela zokujika ozenzileyo kunyaka ophelileyo? Mangaphi amathuba awaphosiweyo?

Uphononongo olusebenzayo lunokukunceda ufumane eyona ndlela ilungileyo yokudlala, olona khokelo lunengeniso, kunye nezona talente zibalaseleyo.

Indlela yokuphonononga ngokufanelekileyo?

Nazi ii-engile ezintathu zokukunceda ukuba ucacise ngokukhawuleza ukucinga kwakho kwaye uchonge ngokuchanekileyo ugxininiso lwakho lwekamva.

1. Phinda ujonge "umdlalo" wakho ongcono - fumana iqhinga ngereyithi yembuyekezo ephezulu

Okokuqala, zibuze:Uzuze phi kakhulu kulo nyaka?

Imalunga nokutshisa imali kunye nokuhamba.Hlawula ukudlala, okanye ukuxhomekeka kumxholo ukutsala abasebenzisiumdlalo okhululekileyo?

Umzekelo, utyale i-10 kwimirhumo yentengiso kwaye wenze i-100 yezigidi kwiintengiso.

Ingaba izinga lembuyekezo liphezulu? Ke kunyaka ozayo, usenako ukonyusa utyalo-mali lwakho!

Omnye umzekelo, ukuba uyakwenzaiindaba ezintshaiqonga, njengeUDouyin,Incwadi encinci ebomvu, ixabiso lokufumana umthengi liphantsi ngokuhlekisayo.

Nangona kunjalo, i-e-commerce yendabuko yaseTaobao ineendleko eziphezulu kunye netrafikhi ebizayo Kuya kufuneka uqwalasele ukuba lixesha lokuguqula?

Amaqonga ahlukeneyo aneenzuzo zawo:

• Ubuncwane, JD.com: Ilungele ukuqokelela igama lebrendi kunye nokufumana ukuthengwa okuphindaphindiweyo kubathengi abadala.
• I-Pinduoduo kunye ne-Douyin e-commerce: kukho abasebenzisi abaninzi abathintekayo kwixabiso, abalungele ukudala iimveliso eziqhumayo, kunye neziphumo zexesha elifutshane kunye nezikhawulezayo.
• zokuzonwabisaIsicwangciso somxholo: U-Xiaohongshu utyala ingca kunye nophononongo kwi-Bilibili Iqokelela intembeko ngexesha elide kwaye umphumo awunakujongelwa phantsi.

Kusekupheleni konyaka Masibale igalelo kunye nemveliso yetshaneli yakho nganye.

khumbula--"Uphononongo" kukufumana indlela enexabiso eliphezulu lembuyekezo!

2. Hlaziya amacandelo akho emarike kunye nemigca yemveliso-fumana ulwalathiso olunenzuzo kakhulu

Inkampani ineemveliso ezininzi kunye nemarike ebanzi.Wazi njani ukuba yeyiphi eyona inengeniso?

Izinto ezintathu omele uzibuze zona xa uphonononga:

• Yeyiphi imarike ekuzisela eyona ngeniso?
• Ngowuphi umgca wemveliso onomlinganiselo ophezulu wegalelo-imveliso?
• Lingakanani igumbi lokukhula ezinaso ezi marike kwixesha elizayo?

Masithi usebenza ngobuhle.

Ufumana:

• Iimveliso zokunakekelwa kwesikhumba eziphezulu, ingeniso yenzuzo yi-80%.
• I-makeup efikelelekayo, nangona umthamo wawuphezulu, imfazwe yexabiso yayigazi, kwaye ekugqibeleni imali encinci yenziwa.

Ngeli xesha, isicwangciso sakho siyaphuma:Gxininisa kwimigca yemveliso enenzuzo ephezulu, ziyeke izinto ezingenamsebenzi ezingenamali.

Musa ukucinga nje "ngokudala iimarike ezininzi" okanye "ukuthengisa iimveliso ezininzi".

Kufuneka sigxininise amandla ethu omlilo kwaye sigxile kwiimarike ezinenzuzo!

Inzuzo lilizwi lokugqibela.

Iinkampani ezininzi zithanda "ukuphosa inetha ebanzi".

Uphononongo ekupheleni konyaka kukuqinisa amanqindi kwaye ubethe amanqaku abuhlungu ngayo yonke inqindi.

3. Uphonononge iqela lakho – fumana ezona talente zibalaseleyo

Olona khuphiswano lweshishini luhlala lukhonaIndoda,

Xa uphonononga iqela lakho, kufuneka uqonde izinto ezintathu::

• Leliphi iqela elinengeniso ephezulu?
• Ngabaphi abasebenzi abasebenze kakuhle kwaye bangenise imbuyekezo engaphezulu?
• Ezi talente zibalaseleyo zinokuqhubeka njani ukwenza ixabiso kunyaka ozayo?

umzekelo:

Ufumanisa ukuba ukusebenza kweqela lokuthengisa A kuqhume kulo nyaka, kwaye ukuthengiswa kwenyanga komntu omnye kuphindwe kathathu kwamanye amaqela.

Siyintoni isizathu?

Ngaba bayayiqonda isayikholoji yabathengi? Ngaba unobuchule bokuthengisa obukhethekileyo? Okanye ngaba ulawulo lusebenza ngakumbi?

Omnye umzekelo, iqela lezentengiso B lineendlela ezichanekileyo zokuhanjiswa, kwaye i-ROI yayo iphindwe kathathu kulo nyaka.

La maqela kunye neetalente zenkampani yakhoii-asethi eziphambili,

Kwenziwe ntoni?

• Banike inqanaba elikhulu, izixhobo ezininzi, kwaye ugxininise ekuzihlakuleleni.
• Yiza nendlela yokuvuza ukuvuselela inkuthazo yabo kwaye wenze abantu ababalaseleyo babengcono kwaye babengcono.

Okukhona italente ingcono, kokukhona kuba lula kwinkampani.

Ukuyibeka ngokuthe ngqo, imfihlelo yokwenza inkampani ibe nkulu kukulima iqela labasebenzi abanamandla "abaphathi bomsebenzi".

Uphononongo ekupheleni konyaka, ukuphunyezwa ngundoqo!

Uphononongo alukho malunga nokuthetha ephepheni, kodwa malunga nokufumana kunye nokusombulula iingxaki.

Ekugqibeleni, isishwankathelo esifutshane:

1. Fumana indlela yokudlala: Leliphi ijelo elinereyithi yembuyekezo ephezulu? Gxininisa ekutyebeni ngokugqithiseleyo!
2. Fumana ulwalathiso: Ngawaphi amacandelo emarike kunye nemigca yemveliso eyona nzuzo? Zikisa ingqondo!
3. Ukukhangela iitalente: Ngawaphi amaqela kunye nabasebenzi awona angcono? Lima kakuhle!

Uphononongo alukho malunga nokujonga emva kuphela, kodwa malunga nokufumana impumelelo kwikamva.

Ingaba inkampani yakho inokuyisa kwinqanaba elilandelayo kuxhomekeke ekubeni uphononongo lwakho ekupheleni konyaka luchanekile.

Musa ukuvumela umsebenzi onzima walo nyaka uhambe ilize, uphonononge kube kanye kwaye ubambe ikamva!

Ilizwi elinye lokugqibela:

"Fumana awona maqhinga anengeniso kwaye ubambe ezona talente zibalaseleyo, kwaye inkampani yakho ayinakoyiswa!"

Ekupheleni kwalo nyaka, qala ukuthatha inyathelo!