Kufuneka ndenze ntoni ukuba kunzima ukwenza iindidi zeeshelufu ze-e-commerce? Le mfihlelo iya kukunceda ukhulise intengiso yakho!

Nanini na ndisivaEzorhweboUmphathi wakhalaza ukuba "intengiso yevenkile ayilungile, ngoko kufuneka ivalwe." Oku akungombandela wexesha kunye nendawo, kodwa ngumcimbi wokuqonda kunye nokuphunyezwa.

Ngaba i-e-commerce yeshelufa ayinathemba ngokwenene?

Ixesha legolide le-shelf e-commerce libonakala liphelile. Kunzima ngokwenene kwezo venkile zithembele kumaxabiso aphantsi kunye nethamsanqa ukuba ziphile kule mihla. Imithetho ye-JD.com kunye neeplatifti ze-Tmall ziya ziba nzima ngakumbi, kwaye iindleko zokufumana i-traffic nazo ziyenyuka. Kufana nomdlalo Imithetho itshintshile, kodwa abadlali abadala abafuni ukutshintsha indlela yabo yokudlala.

Kodwa ngaba oku kuthetha ukuba i-e-commerce yeshelufu ayinathemba kwaphela? akunjalo! Kuhlalutyo lokugqibela, i-essence ye-e-commerce kukuthengisa izinto kubantu Isitshixo kukuba "abantu" batshintshile. Abasebenzisi abasakholelwa ngokumfamekileyo kwiintengiso, kodwa nikela ingqalelo ngakumbi kumava emveliso kunye neengcebiso zentlalo.

Ngaba uye waqaphela ukuba abantu abaninzi bayakhangela phambi kokuthenga?zokuzonwabisaiqongaIncwadi encinci ebomvuOkanye ubukele iividiyo ezimfutshane? Esi sisitshixo sokutshintsha.

Iphi impumelelo yeshelufa ye-e-commerce?

1. Ukuphucula amandla emveliso sisiseko

Ngaphandle kwemveliso elungileyo, yonke intengiso yinqaba esemoyeni. Ukuba imveliso ayinamandla ngokwaneleyo, ifana nemoto ngaphandle kwe-injini. Ukuba ufuna ukubuya, kufuneka uchithe ixesha kunye nezibonelelo ekuphuculeni umgangatho wemveliso ngokwayo.

2. Ukutyala iiplatifti zomxholo ngundoqo

Ubunzima nge-shelf e-commerce kukuba kunzima ukukhula ngokuthe ngqo. Uninzi lwabasebenzisi baya kwi-JD.com kunye ne-Tmall ukuthenga izinto kuba banezidingo ezicacileyo, kunokuba bakhangele iimveliso. Ngeli xesha, indima yeqonga lomxholo iba yinto ebonakalayo.

Umzekelo, Xiaohongshu, TikTok/UDouyin, Kuaishou, X,YouTubeIqonga elinjalo lomxholo lifanelekile ngokwemvelo ekukhuleni kwengca. Ngovavanyo lokwenyani kunye namava osetyenziso olusekwe kwimeko, inokuphembelela ngobuchule izigqibo zokuthenga zabasebenzisi.

Unokubuza: "Ngaba ndingakwazi ukuthengisa iimpahla ngokuthe ngqo kwi-Xiaohongshu?" Ngoko ke, ingcamango echanekileyo yile:Hlwaya imbewu kwiqonga lomxholo kwaye wenze imali kwiqonga leshelufu,

Ungadlala njani ngomxholo wokulima + ukwenza imali kwishelufu?

1. Ziqonde nzulu iimfuno zabasebenzisi

Ngaphambi kokutyala ingca, kufuneka wazi ukuba ngoobani abasebenzisi bakho, ngawaphi amanqaku abo entlungu, kwaye xa befuna imveliso yakho. Umzekelo, abarhwebi abathengisa iikomityi ze-thermos banokugxila "kwizixhobo zokufudumeza zeofisi" ebusika endaweni yokugxininisa amaxabiso aphantsi.

2. Khetha ngokuchanekileyo amaqonga omxholo

Imizobo yabasebenzisi kunye nomdlalo kumaqonga ahlukeneyo ahluka kakhulu. I-Xiaohongshu ifaneleke ngakumbi kwimpahla yabathengi yabasetyhini, i-Douyin ifanelekile kwiimveliso ezincinci, zexesha elifutshane kunye nezikhawulezayo, ngelixa i-Kuaishou ithambekele kakhulu kwiimveliso eziphantsi komhlaba. Ukuqonda iimpawu zeqonga ngalinye kunye nokukhetha iqonga elifanelekileyo kakhulu kwiimveliso zakho linyathelo lokuqala lokuphumelela ekukhuleni kwengca.

3. Ukuvelisa umxholo okumgangatho ophezulu

Umxholo ngundoqo wokutyala ingca. Nokuba yimizobo, isicatshulwa okanye ividiyo, kufuneka ibe nomtsalane kwaye ikholeleke. Ngokomzekelo, unokubonisa ukusebenza kwemveliso kwiimeko zokwenyani, okanye ugxothe amathandabuzo kubathengi abanokubakho ngokuphononongwa kwabasebenzisi bokwenyani.

4. Ukwenza izigqibo eziqhutywa yidatha

Musa ukuthembela "kwimvakalelo" ukugweba ukusebenza kwengca yokutyala. Sebenzisa uhlalutyo lwedatha ukuqonda ukuba yeyiphi umxholo osebenza kakuhle kwaye yeyiphi iqonga elinezinga eliphezulu lokuguqulwa, kunye nokulungelelanisa izicwangciso ngexesha elifanelekileyo. Khumbula: idatha ngumhlobo wakho osenyongweni.

Amabali empumelelo: Ukuphumelela ukusuka ku-0 ukuya ku-1

Thatha uhlobo oluthile lwesnack njengomzekelo kwiintsuku zokuqala, ukuthengisa kwabo kwi-JD.com kunye ne-Tmall yayimfiliba, kwaye ingeniso yabo yenyanga yayingaphantsi kwe-5 ye-yuan.

Kamva, batshintsha isicwangciso sabo kwaye bagxila ekukhuleni umxholo kwi-Xiaohongshu kunye ne-Douyin.

Abasebenzi beshishini bale nkampani banoxanduva lokumema abantu abaninzi abadumileyo be-Intanethi ukuba bazame ukupapashaUbomiiividiyo ezimfutshane eziqhelanisiweyo, baphinda kabini ukuthengisa kwabo kwiinyanga nje ezintathu kwaye batsala abasebenzisi ngempumeleloukukhupha amanziYiya kwishelufa yakho.

Amagama okugqibela abhaliweyo

Kungenxa yokuba i-e-commerce yeshelufu inzima ayithethi ukuba akukho mathuba. Undoqo wengxaki ngulo:Ngaba uyakwazi ukugcina kunye nesantya sotshintsho kwaye uzimisele ukutyala ixesha namandla ngeendlela ezintsha zokudlala?. Endaweni yokukhalazela imekobume, cinga ngenye into onokuyenza.

总结

• Phucula izakhono zemveliso kwaye ubeke isiseko esiluqilima.
• Tyala ingca kwiqonga lomxholo ukukhokela i-traffic kwiqonga leshelufu.
• Phuhlisa isicwangciso esicacileyo sokutyala ingca kwaye ukhethe iqonga elifanelekileyo.
• Qhubeka nokwandisa umxholo kwaye wenze izigqibo eziqhutywa yidatha.

Imarike ayifuni abadlali abalungileyo. Ingoma yeshelufa ye-e-yorhwebo isebanzi Logama nje unesibindi sokuzama iindlela ezintsha zokudlala, ngokuqinisekileyo uya kufumana impumelelo yakho. Okulandelayo, uza kutshintsha njani? Thatha inyathelo ngoku!

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