Isisombululo sokuphepha imigibe kwintengiso ye-e-commerce yokusasaza ngokuphila: Ukuthembela yeyona tyhefu inkulu, kwaye indlela yokuthintela

Ukuthembela yeyona tyhefu inkulu kwiintengiso zokusasaza bukhoma

Ucinga ukuba ngowuphi owona mgibe unobungozi ekuthengiseni ukusasaza okubukhoma? Akunjalo malunga ne-traffic fake okanye i-rhetoric embi, kodwa ukuba ukholelwa "kwiqabane" elisuka emazantsi entliziyo yakho.

Ndizibonile ngokobuqu abaninzi abaphembeleli abaphulukene nayo yonke imali yabo ngenxa yeesampulu, iingxelo zokuhlolwa komgangatho kunye nezithembiso zophawu - ukuthembela yeyona ndleko ibiza kakhulu kweli shishini.

Isisombululo sokuphepha imigibe kwintengiso ye-e-commerce yokusasaza ngokuphila: Ukuthembela yeyona tyhefu inkulu, kwaye indlela yokuthintela

1. "Umgibe oswiti" wekhonkco lokubonelela: Ukusuka kwiisampuli ukuya kwizikhongozeli, yidrama yonke.

Ngaba ucinga ukuba yonke into iya kulunga xa ufumana isampuli? Ukungaqondi kakhulu! Iisampulu kunye nempahla eninzi zizinto ezimbini ezahlukileyo ngokupheleleyo.

Njengomhlobo wam uGang, isampulu ye-dash cam awayifumanayo yayineparamitha ezipheleleyo, i-1200 yezigidi zeepikseli ezicacileyo ngokwaneleyo ukuba zibambe iinombolo zepleyiti yelayisenisi, kodwa xa wakhulula iisampulu, iipikseli ezizigidi ezi-200 zafiphazwa kwiimosaics, kwaye izinga lokubuya lenyuka laya kutsho kuma-50%.

Abarhwebi sele beyifumene: phakathi kwabalandeli abafaka iiodolo ngentshiseko ngexesha losasazo lwakho, ngubani oza kusebenzisa izixhobo zobuchwephesha ukuhlola iimpahla?

Eyona nto icaphukisa ngakumbi yingxelo yokuhlolwa komgangatho. Ezo "zatifikethi ezigunyazisiweyo" ezinamatywina abomvu zinokuba zizinto ezintle zePhotoshop. Uyayikholelwa, abalandeli bakho bayayikholelwa, kodwa umthetho awuyi kukholelwa - ekugqibeleni uya kuba nguwe kuphela obeka ityala.

Isisombululo: Phatha ikhonkco lokubonelela njengebhombu yexesha

1. Ukubekwa esweni ngokusondeleyo koovimba: indlela yokubeka iliso eqinile kunokukhusela amasela.
Musa ukulindela ukuba abarhwebi bazicingele, kufuneka uthumele abantu ukuba bahlale kwindawo yokugcina iimpahla! Yonke inkqubo ukusuka ekupakishweni ukuya ekuthumeleni ijongwe, kwaye kunye nokusonga okongeziweyo kwetheyiphu yokupakisha kufuneka irekhodwe. Nangona le ndlela ibiza kakhulu, inokukrwitsha ngokuthe ngqo indawo yokuhlala "yempahla ye-AB".

2. Ukuhlolwa okungacwangciswanga: Iidilesi ezili-10 zenza umnatha wokutsala
Awukwazi ukuthumela nabani na? Emva koko udlale "iMicimbi ye-Infernal". Cela abantu abali-10 kwiqela ukuba bafake iiodolo besebenzisa iidilesi ezahlukeneyo, kwaye bakhuphe iimpahla kwaye bazihlole ngokukhawuleza emva kokuzifumana. Khumbula ukuzisasaza kumaphondo ahlukeneyo - abanye abarhwebi bathumela iimveliso zokwenyani ngokukodwa eBeijing, eShanghai naseGuangzhou, kwaye bathumele iimveliso ezikumgangatho ophantsi kwizixeko ezikumgangatho wesithathu nowesine.

3. Imbuyekezo ephindwe kalishumi: inyathelo elibulalayo elenza oosomashishini abanganyanisekanga beve intlungu
Ikhontrakthi kufuneka ichaze ngokucacileyo: Ukuba ibhetshi enye yeempahla zomgunyathi ifunyenwe ngexesha lokuhlolwa okungacwangciswanga, imbuyekezo ethe ngqo iya kuhlawulwa ngokuphindwe kalishumi kwi-turnover! Eli qhinga lisebenza ngakumbi kunaso nasiphi na isithintelo esisemthethweni. Ngapha koko, oosomashishini abanganyanisekanga banobuganga bokungcakaza ongayi kukufumanisa, kodwa abanabuganga bokungcakaza baphulukane nayo yonke into.

3. Ummandla ongwevu ongenakulawulwa ngumthetho kufuneka uphathwe "ngumthetho wehlathi leshishini"

Izohlwayo zangoku ezisemthethweni zokuthengisa ngokudlala ngokudlala zisathambile kakhulu. Abo bathengisa inyama ye-lymphatic bathi "yindawo nje yentengiso yerenti", kwaye abo bathengisa utywala bomgunyathi babeka ityala "kubasebenzi bexeshana" - ngaba uyibonile le misebenzi imbi? Esikhundleni sokulinda ukuba umthetho ugqitywe, kungcono ukwakha i-firewall ngokwakho kuqala.

Khumbula: iingxelo zokuhlolwa komgangatho zinobuxoki, ukujonga indawo yokugcina impahla kunokunqunyulwa, kwaye neqabane linokuba yinkampani yeqokobhe. Ekuphela kwento engayi kukuqhatha yibhokisi ye-express evulwa ngabantu bakowenu.

4. Iindleko vs. uxanduva: ukhetho lobomi okanye ukufa kwiingcali

Abanye abantu bathi ukuhlola okungacwangciswanga kubiza kakhulu? Emva koko mandikubuze: Ngaba kubiza kakhulu ukuchitha i-10 ukuqesha iqela lokuhlola umgangatho ngoku, okanye ukuhlawula i-500 yezigidi kwimbuyekezo kamva? Kwakutheni ukuze uMzalwan’ uGang abe nobuganga bokuyivuma ekuhleni impazamo yakhe aze ahlawule imbuyiselo epheleleyo? Ngenxa yokuba uyazi ukuba ukuthembela kwabalandeli kubaluleke ngaphezu kwegolide.

Ngakolunye uhlangothi, ezinye ii-ankile eziphezulu zithengisa iimpahla zomgunyathi kwaye zisagxininisa ukuba "yingcebiso nje". Undoqo wokusasazwa kwe-e-commerce "luqoqosho lokuthembela," kwaye kuthatha kuphela ukusilela ukuthembana.

5. Ukuzinceda kwishishini: ukusuka "kubhejela okunokwenzeka" ukuya "kukwakha inkqubo"

Musa ukuba neenkolelo malunga "nengcinga eshushu yokuthengisa" kwakhona! Abadlali abazingisayo ngokwenene benza izinto ezintathu:

  • Ilabhoratri yokulawula umgangatho owakhelwe yona(Kwanovavanyo loxinzelelo lwebhokisi yokupakisha lwenziwa ngokwethu)
  • Ukuhlakulela iqela "labathengi abafihlakeleyo"(Ngokukodwa uzenza umthengi ukuba andwendwele ngokufihlakeleyo ikhonkco lokubonelela)
  • Ukuphuhlisa inkqubo yokuhlola ekrelekrele(IAIThelekisa umahluko wemillimeter yenqanaba phakathi kwesampulu kunye nobuninzi)

Ezi "zizixhobo zenyukliya" zokusasazwa kwe-e-commerce - baya kwenza abarhwebi abangathembekanga bahambe buthathaka emadolweni xa besiva igama lakho.

Ibhalwe ekugqibeleni: Umdlalo wokugqibela wentengiso yokusasaza bukhoma

Ishishini liphantsi kohlengahlengiso olukhohlakeleyo. Okanye zixhobise emazinyweni ngeendlela, okanye ulinde ukutsalwa enzonzobileni ngeemveliso eziyingxaki. Khumbula: yonke into ethenjwa ngabalandeli bakho "yidiphozithi yetyala" yosasazo lwakho olulandelayo.

Ngoku lixesha lokuba senze okuthile! Ukuqala namhlanje:

  1. Fumana zonke iidilesi zokugcina zamaqabane asele ekhona
  2. Yenza iqela lokuhlola lephondo elinabantu aba-5 ubuncinane
  3. Yongeza "imbuyekezo ephindwe kalishumi" igatya lobomi nokufa kwikhontrakthi

Sukulinda de kube iindaba zihamba ngentsholongwane ukuze uzisole - kwibala ledabi le-e-commerce lokusasaza, abo basindileyo bahlala "ngabathandabuzi".

Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) Ukwabelana nge "Isisombululo sokuthintela imigibe ekuthengiseni ukusasazwa kwe-e-commerce: Ukuthembela yeyona tyhefu, kwaye isixhobo sisinqandisi" kunokuba luncedo kuwe.

Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-32534.html

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