Iinkampani zorhwebo ze-e-commerce zingazisindisa njani xa imida yazo yenzuzo isihla? AmaNyathelo ama-4 okufumana iiNtshukumo zeShishini (ngeendlela zokuxilonga)

Isikhokelo kwiinkampani ezinamakhulu abasebenzi ukuba baqhamuke: Abaphathi kufuneka bayeke ukuba ngabacimi-mlilo, ezi zinto zine zingundoqo zokuqhambuka.

Inkampani yakhoukufaIsaziso sinokufihlwa kuluhlu lwezinto eziza kwenziwa ngumphathi.

Kulungile, ndithetha ngabo baphathi baxakeke ekucoceni inkunkuma yeqela lenkonzo yabathengi kunye nokubeka iliso kwiindawo ezimbini zedesimali zokupakisha ngokufanelekileyo yonke imihla.

Ucinga ukuba "wenza umzamo opheleleyo", kodwa eneneni uzimbela ingcwaba lakho.

Ndibone abaphathi abaninzi benamakhulu abasebenzi abakwaziyo ukwenza imali bengenzanga nto kwiminyaka emithathu edlulileyo, kodwa ngoku babambeke kwisangqa esikhohlakeleyo esithi “okukhona besebenza nzima, kokukhona bephulukana nemali eninzi” - ingxaki kukuba baye baphuthaphutha kwimakroskopu ukuze bafumane iteleskopu.

Kutheni iinkampani ezinamakhulu abasebenzi zihlala zibambekile kwinqanaba elincinci?

Khawucinge ukuba uqhuba isithuthi esingekho endleleni kwaye ulahlekile entlango.

Ngelishwa, iipesenti ezingama-90 zabaphathi bakhetha abokuqala.

Baphucula izikripthi zabo zenkonzo yabathengi namhlanje kwaye bahlengahlengise iindlela zabo zokupakisha ngomso, benikela ingqalelo kuzo zonke iinkcukacha, kuphela ukufumanisa ukuba abakhuphisana nabo sele behlala kwilizwekazi elitsha ngehelikopta.

Buyela kwindawo yokuqala: Siwufikelele njani umlinganiselo wamakhulu abantu?

Kwiminyaka elishumi edlulileyo, ubunokufumana amashumi ezigidi ngonyaka ngokuqesha iofisi encinci, hayi kuba upakishe imizuzwana emi-5 ngokukhawuleza kunoontanga bakho, kodwa ngenxa yokuba ubethe inqaku.Ezorhweboisahlulo

Kwiminyaka emihlanu edlulileyo, iqela landa laya kwikhulu labantu, kungekhona ngenxa yokuba ixesha lokuphendula inkonzo yabathengi lancitshiswa ukuya kwimizuzwana ye-30, kodwa ngenxa ye-traffic dividend ukusuka kwi-live streaming.

Impumelelo edlulileyo ayizange ibe malunga neenkcukacha ezigqibeleleyo, kodwa malunga nokukhetha umkhondo ochanekileyo.

Ithiyori yeMikhosi eSine yoKwaphula iDeadlock: Ukufumana iPivot eLungileyo kunokonyusa iNzuzo

Umkhwa wokuqala: umkhondo ongabonakaliyo kwishishini
Xa yonke imveliso yempahla yaba ngumlo onzima, abanye abantu baphendukela kwiHanfu enkulu.

Ngelixa wonke umntu ebandakanyeka kwimfazwe yexabiso lekofu, ezinye iibrendi zisebenza ngokukhethekileyo "kwisiqingatha seyure yokuhanjiswa kwiofisi" imeko.

Khumbula, imeko jikelele yeshishini ayingombuzo onokukhetha okuninzi - ingaba lenza izinto zesilwanyana sasekhaya kwimarike yoomama kunye neentsana okanye ithengisa izixhobo ze-DIY kwimarike yemathiriyeli yokwakha, la macandelo olwandle aluhlaza aya kuhlala ekhona.

Amandla esibini: ukuncitshiswa kobukhulu kwiimveliso
Yeka ukugxila kwizinto ezintsha okhuphisana nazo! Uphawu lokubeleka kunye nosana luguqule ukhuko lube "yifenitshala yohlobo lokukhula" enokuguqulwa kwaye ilungelelaniswe njengoko umntwana ekhula;

Indawo yokutyela itshintshe imenyu yayo ibe "yipakethe yokuphilisa ngokweemvakalelo" ukusombulula ixhala labantu basezidolophini ngokutya.

Amandla anokubakho emveliso akakho malunga nokuba ngubani oneeparamitha ezingcono, kodwa malunga nokuba ngubani onokwenza iimfuno ezintsha.

Amandla esithathu: umlambo omnyama uyahamba kwizithuthi
Xa wonke umntuUDouyinXa utyalo-mali kwi-Qianchuan, kwakukho inkampani ekhethekileyo ekujoliseni abasebenzisi abaneminyaka ephakathi kunye nabadala beeakhawunti zevidiyo;

OkuIncwadi encinci ebomvuIingcaphuno zeBlogger ziyenyuka, kwaye ezinye iimpawu ziqeqesha ii-KOCs ukuba zibe ziinkokeli zoluntu.

Eyona nto inqabileyo kwisicwangciso setrafikhi kukulandela isihlwele - kutshanje iqela lokugcina indlu lixhomekeke kwiinkonzo zokucoca ezenziwe ngokwezifiso zabanikazi bezindlu ezidibeneyo kunye neevlogs, kwaye izinga labo lokuguqulwa kwenyanga linyuke nge-300%.

Umkhwa wesine: ukuhamba kwexesha leemodeli zoshishino
Umdlalo odlalwa kwiminyaka emithathu edlulileyo ufana nokudlala iGenshin Impact kwiNokia namhlanje, esemva kakhulu.

Inkampani yokuvelisa yemveli iguqule umgca wayo wokuvelisa "kwifektri ekwabelwana ngayo" ukuvumela abathengi abancinci nabaphakathi ukuba baqeshe izixhobo ngeyure;

Kukwakho neziko lemfundo eliqhekeza izifundo zibe "ziindawo zolwazi" ukuze iinkampani ziphinde zihlangane.

Khumbula, izicwangciso zoshishino zinobomi obufutshane beshelufu kunemveliso entsha.

Umhlobo wam unokuphinda kabini umvuzo wakhe wonyaka esebenzisa iMikhosi eZine?

Waqala kwishishini lezinto zokwakha zamakhaya, kodwa kwiminyaka emithathu edlulileyo wafumanisa ukuba ukukhula kweshishini kuyehla, ngoko ke waguqukela kwishishini lokukhathalela abantu abadala.

Akunjalo nje ngokuthengisa ifenitshala efanelekileyo kubantu abadala, kodwa malunga nokudala "iphakheji yesisombululo sokunakekelwa kwabantu abadala" - ukusuka kwi-anti-slip floors ukuya kwiinkqubo zokubeka iliso ezihlakaniphile, ukusuka kwiinkonzo zeveki ukuya kwindlu ngendlu ukuya kwi-APP yokulawula kude kubantwana.

Kunyaka ophelileyo, ingeniso evela kuhlaziyo olulungiselelwe amakhaya abongikazi ewodwa igqithile kushishino lwemveli.

Musa ukwenza ngathi ukhuthele kwinqanaba lobuchule, wonqena kwinqanaba lobuchule

Abaphathi, lixesha lokuvuka! Ukuvuma iingxelo zeendleko ze-20 ngosuku akuyi kuvuselela inkampani, kwaye ukubeka iliso ekuhambeni kwabasebenzi akuyi kusindisa imida yenzuzo.

Chitha i-70% yamandla akho ujonge utshintsho kwishishini, i-20% ukulinga iimodeli ezintsha, kunye ne-10% eseleyo ekusingatheni imicimbi yemihla ngemihla - yile ndlela umphathi wenkampani enamakhulu abasebenzi afanele alabe ngayo ixesha lakhe.

Ukuqukumbela: Iintsingiselo azilandelwa, kodwa zibaliwe.

Kumahlathi ashishinayo, abo basinde kakuhle abakhe babe ngawona marhamncwa anoburhalarhume, kodwa abona balumkileyo abasebenzisa eli thuba. Xa usokola kuLwandle oluBomvu, cinga ngale mibuzo mithathu:

1. Zeziphi iimfuno eziguqukayo ukusuka kokungacacanga ukuya kokucacileyo?
2. Zeziphi iindawo zojiko lwetekhnoloji eza kubumba ngokutsha ikhonkco leshishini?
3. Zeziphi izabelo zomgaqo-nkqubo ezingekaphunyezwa ngokupheleleyo?

Khumbula, mzuzu ufumana amandla anokubakho, yonke imizamo yakho

Kuyakubakho inzala edibeneyo.

ISikhokelo soMsebenzi:

1. Thatha iintsuku ezimbini nyanga zonke ukwenza "ishishini lokuskena" kwaye usebenzise izixhobo zedatha ukuhlalutya izinga lokukhula kwamacandelwana.
2. Yenza i-"trend reconnaissance team" ukuze uqokelele amatyala ahlukeneyo okwenziwa kwezinto ezintsha
3. Gcina i-30% yebhajethi yakho yonyaka kwiiprojekthi zovavanyo
4. Umphathi ngokwakhe udibanisa kunye nababoneleli kwiinkalo ezintathu zokusika

Ngoku beka ecaleni ezo ngxelo zincinci kwaye uvule iwebhusayithi yophando lweshishini - indawo yakho yedabi yokwenyani ikwilensi yeteleskopu, hayi kwimigca yesikali ye-microscope.