Kutheni iinkampani ezinkulu zihlala zitshona? "Ithuba elincinci × ubuninzi = ukuqinisekiswa" kukuxelela inyaniso!

Kutheni iinkampani ezinkulu kunokwenzeka ukuba zingene engxakini njengoko zikhula? Inyaniso ekhohlakeleyo yelizwe lezoshishino kukuba: "Ithuba elincinci × ubuninzi = ukuqiniseka" Njengoko umthamo wokuthengiselana, inani leevenkile, kunye nemigca yemveliso ikhula, iziganeko ezincinci ezinokwenzeka ziya kwenzeka ngokukhawuleza okanye kamva, kwaye zinokuba "ibhomu yexesha"!

Eli nqaku lityhila izizathu zokwenyani zokuba kutheni iibrendi zihlala zisilela, kwaye zikufundisa indlela yokuphepha iingxaki zeshishini kunye nokwakha imodeli yexesha elide kunye nezinzileyo yokukhula kwenkampani!

Ngaba ukhe wazibuza ukuba kutheni ezinye iinkampani ziqhuba kakuhle ngequbuliso zisilela? Kutheni ezinye iibrendi zihlalaumzuzu obalulekileyoIzinze njengelitye?

Enyanisweni, ingqiqo engundoqo emva koku ilula kakhulu:Xa isiganeko esinokwenzeka esisezantsi siphindaphindwa ngenani elaneleyo, ekugqibeleni liya kuba yinto enyanzelekile ukuba yenzeke.

Iziganeko ezinokwenzeka ezisezantsi: zibonakala zingabalulekanga, kodwa eneneni zinamandla kakhulu

Kwimathematika, isiganeko esinokwenzeka esisezantsi sibhekisa kwinto enokwenzeka ephantsi kakhulu ukuba yenzeke.

Kodwa kuthekani ukuba uthenge izigidi zazo? Ukuphumelela ibhaso phantse yinto eqinisekileyo.

Kunjalo nakwilizwe lezoshishino.Ithuba leengxaki ezenzeka kuyo nayiphi na ikhonkco linokuba liphantsi kakhulu, kodwa xa unyusa inani, ukuvela kweengxaki akusekho ngengozi, kodwa akunakuphepheka.

I "butterfly effect" kwihlabathi lezoshishino: ubukhulu bomlinganiselo, umngcipheko ophezulu

Ivenkile encinci inabaxhasi abambalwa kunye nomthombo omnye wezinto eziluhlaza Lonke ikhonkco lilula kwaye licacile, ngoko ke amathuba empazamo aphantsi.

Kodwa ukuba le venkile isanda ukuya kumawaka eevenkile, kunye nabathengisi kulo lonke ilizwe okanye kwihlabathi liphela, kwaye umgca wemveliso uyanda ukusuka kwiti yobisi ukuya kwiihambhega, inkukhu eqhotsiweyo, ice cream...Ikhonkco ngalinye elitsha longeza umngcipheko owongezelelweyo.

Isiphumo sokugqibela kukuba iziganeko ezibaxiweyo ezisezantsi ziba ziziganeko ezinokwenzeka kakhulu.

I-Pangdonglai VS yokuthengisa yemveli: Ngubani onokulumela ngcono uvavanyo?

I-Pang Donglai, inkampani eyenza abantu abaninzi "oothixo", iphumelele kungekuphela nje ngenxa yenkonzo yayo elungileyo, kodwa nangenxa yemisebenzi yayo.Inolawulo olugqithisileyo kwikhonkco lokubonelela kunye neenkqubo zolawulo.

• Kukho amakhonkco ambalwa kwikhonkco lokubonelela, kwaye zonke iimveliso zihlolwe ngokungqongqo, ngoko akukho mfuneko yakukhathazeka malunga nokungaphumeleli kwe "OEM".
• Ukukhethwa kweemveliso kuncinci kodwa kulungile, kwaye asifuni ubungakanani obukhulu, kodwa umgangatho ozinzile kuphela.
• Ulawulo olomeleleyo lokuqinisekisa ukuba onke amakhonkco ayahlangabezana nemigangatho, nkqu nabasebenzibonwabileIimvakalelo aziyekwa.

Ngokwahlukileyo koko, iivenkile ezininzi zokuthengisa zemveli zineentlobo ezininzi zeendidi kunye nababoneleli, kwaye ulawulo lwabo lomgangatho alukho endaweni, ngoko ke amathuba okuba angabinamali aphakame ngokwendalo.

Ukuzithemba kweBrand: Xa usiwa, bangaphi abantu abakukhalelayo?

I-brand yokwenyani ayixhomekeke kwiimvumelwano zabantu abadumileyo okanye i-hype yentengiso yexesha elifutshane, kodwa kuqokelelo lwexesha elide lwelizwi lomlomo.

Xa uhlaselwa yaye unyeliswa, ngaba kukho inyambalala yabantu abaphakamayo ukuze bakuthethelele?

Xa udibana nengxaki, ngaba ukho umntu ozimisele ukuqhubeka ekuxhasa nokuba abeke esichengeni ngenxa yakho?

Xa usiva, ngaba ukho umntu onenceba yokwenene kuwe?

Ukuba impendulo ngu-ewe, ke siyavuyisana nawe, ulufumene uphawu lokwenene.

Ngokuchasene noko, ukuba inkampani inokuxhomekeka kuphela kwizahlulo zendlela, ichithe imali kwintengiso, umeme abantu abadumileyo, kwaye ifumane abantu abadumileyo be-intanethi ukukhuthaza iimveliso zayo, kodwa ayinayo inkxaso yabasebenzisi abathembekileyo, xa itrafikhi ilahlekile, uphawu luya kunyamalala.

Yiyo loo nto ii-brand kufuneka zithathe amanyathelo azinzileyo kunokuba zande ngokungaboni.

Ummangaliso wekhonkco lokubonelela ngeMixue Ice City: ukwakha eyona moat ilukhuni yohlobo

Impumelelo ye-Mixue Bingcheng ayikho nje ngenxa yokungabizi kwayo, kodwa nangenxa yesicwangciso sayo sokubonelela.

• Khulisa iilamuni zakho kwaye wakhe umzi-mveliso wakho, lawula iindleko kunye nomgangatho ovela kumthombo kwaye ungathembeli kubaboneleli beqela lesithathu.
• Ukulungiswa okugqithisileyo kwemveliso enyeNangona umgca wemveliso ucebile, udidi ngalunye lunolawulo oluqinileyo kwikhonkco lokubonelela.
• Isikali Effect, amashumi amawaka eevenkile kulo lonke ilizwe axhasa ukuthenga okukhulu, ukunciphisa iindleko kunye nokuqinisekisa imida yengeniso.

Yiyo loo nto iibrendi ezininzi "ezilandela umkhwa" weMixue Bingcheng ziye zawa ekugqibeleni - zazingenalo ikhonkco lokubonelela kwaye zazixhomekeke kuphela kubaboneleli bangaphandle.

Oku kukwaqinisekisa kwakhona: iziganeko ezinokwenzeka ezisezantsi × ubuninzi = ukwenzeka okuthile.

Indlela yokunciphisa umngcipheko "wokuqhuma okungenakuphepheka"?

1. Musa ukwandisa ngokungaboniyo, gxininisa kwiindidi eziphambili

Ukusukela ukukhula, iinkampani ezininzi zenza nantoni na eyenza imali, kodwa zigqibele ngokuba "ngujack wazo zonke iintengiso kunye nenkosi yazo zonke" kwaye zenza iimpazamo kuyo yonke indawo.

Yakha uphawu,Kungcono ukungena nzulu kudidi olunye kunokuba uzame yonke into.

2. Ulawulo lwekhonkco lonikezelo ngundoqo wophawu

Ukuba awukwazi ukulawula ikhonkco lakho lobonelelo, ngoko ke ibhrendi yakho ayiyoyakho, kodwa yeyomthengisi wakho.

Kuphela ngokuthatha ulawulo lwamakhonkco angundoqo kunye nokunciphisa ukuxhomekeka sinokuthoba amathuba "okuqhuma".

3. Imiba yomgangatho isoloko “ingumgca wobomi nokufa” kwishishini

Yakha uphawu,Isiganeko esinye esibi sidinga i-10 okanye i-100 yeziganeko ezilungileyo ukuze zilungiswe.

Umba wokhuseleko lokutya unokubangela ukuba abathengi bayeke ukukuthemba ubomi babo bonke.

Andoyiki ukuhamba kancinci, ndiyoyika ukubhukuqa.

Isiphelo: Inyaniso yeshishini, imfuneko engenakuthintelwa

Akukho shishini kweli hlabathi eliqinisekisiweyo ukwenza inzuzo, kwaye zonke izandiso zihamba kunye neengozi eziphezulu.

Ukuba awulawuli ukwenzeka kweziganeko ezinokwenzeka kancinci, ubeka isiseko sogqabhuko-dubulo oluzayo.

Kwishishini elihlakaniphile, impumelelo ayigqitywanga ukuba ngubani onokubaleka ngokukhawuleza, kodwa ngubani onokuphila ixesha elide.

Amathuba amancinci × ubuninzi = isehlo esithile. Oku akusiyo nje ifomyula yemathematika, kodwa nomthetho ongunaphakade kwihlabathi lezoshishino.