Izinto eziphambili zolawulo lweqela: akukho kusekwe kwintsebenzo, akukho bhonasi, makutyhilwe imfihlo yokusebenza ngokuzinzileyo.

Yeka ukucinga ngenkuthazo yokusebenza! Eli nqaku lityhila nzulu ukuba aEzorhweboNjani umphathi akathembeli ekusebenzeni okanye kwiibhonasi, kodwa uthembele kubulumko bolawulo bukaKazuo Inamori ukuvumela iqela ukuba liphumelele ngokuthe ngcembe ukusebenza kunye nokuphindaphinda ukukhula.

Indlela yokulawula yokwenyani nesebenzayo eneneni ixhomekeke kuphela kwizinto ezimbini: "ukwenza into elungileyo kunye nokusebenzisa abantu abalungileyo". Cofa ngoku ukuze ubone ukuba yenziwa njani!

Ngaba ucinga ukuba eyona mfihlelo yolawulo "kukuhlawula ngokwaneleyo kwaye wenze abasebenzi basebenze nzima ngokwaneleyo"?

Akulunganga, ayilunganga ngokupheleleyo!

Ndandidla ngokucinga njalo, kodwa ekugqibeleni ndalahlekelwa ngumfazi kunye nomkhosi.

Ukusebenza akuyona yonke into. Ukuqesha abantu abangalunganga yintlekele yokwenene.

Abanye abaphathi, kunye nephupha le-e-commerce ezintliziyweni zabo, bafungile ukuphumeza "ukusebenza okuphezulu, ukubuya okuphezulu" indlela yokulawula.

IKhomishini? babe!

ibhonasi? abaninzi!

Ukwabelana ngenzuzo? Ugqibile!

Ekuqaleni, abasebenzi babekhuthazekile kwaye bonwabile, becinga ukuba bafumene "umatshini ongapheliyo" wokukhula kwenkampani.

Uyintoni umphumo? Ngaphantsi konyaka, iqela laqhekeka, amalungu aphambili ahamba, kwaye abanye abantu baqala ukudlala "imidlalo yamanani" ukuze bafumane iikomishoni ezininzi, bazingcwabe ngokwenene.

Ndithe ndisalila ndisosula iinyembezi ndabona incwadi kaKazuo Inamori.

Indlela kaKazuo Inamori: Ngaphandle kokunika inkuthazo, ungaqhubela phambili kwimpumelelo?

Abantu abaninzi baziva bedidekile xa beqala ukuva uKazuo Inamori esithi "Akukho mfuneko yenkuthazo, hlawula umvuzo omiselweyo".

Intoni? Ngaba abasebenzi bangasebenza ngaphandle kweebhonasi? Ingaba uyadlala ngam!

Ukuba usekupheleni kwentambo yakho kweli nqanaba, unokunyanzeliswa ukuba uzame zonke iindlela ezinokwenzeka.

Nangona kunjalo, bayikopa ngokupheleleyo indlela ka-Inamori kwaye kangangeminyaka emibini, bonke abasebenzi bafumana imivuzo emiselweyo, kungekho bhonasi yokusebenza, akukho mvuzo okanye izohlwayo ze-KPI, kunye neimvulophu ezibomvu zokuphela konyaka zazincinci ngokulusizi.

Qikelela ukuba?

Inkampani ayizange iwe, kodwa yazinza!

Ngaphandle kwenkuthazo, inokuxhaswa njani inkampani ye-e-commerce?

Xa ndithetha inyani, ndandinoloyiko oluncinane ekuqaleni.

Ukuba akukho mvuzo unikwayo, ngaba abasebenzi baya kunikezela? Ngaba iya kusilela?

Kodwa okumangalisayo kukuba, umgangatho wokuziphatha weqela awuzange uphele.

Baqala ukunxibelelana ngokuqhubekayo, ukuxubusha, kunye nokugxila "ekwenzeni izinto."

Akunjalo ngenxa yemali, kodwa ngenxa yokuba banokubona impembelelo yemigudu yabo yemihla ngemihla kwishishini.

Ukusebenza akuyonto ingundoqo kulawulo. Kuphela kuxa isikhokelo singalunganga apho kufuneka "sikhuthaze" ngamandla.

Kamva, i-KPI kunye ne-OKR zaziswa, kungekhona ngenjongo "yokusebenza kuqala", kodwa ukulinganisa "izinto ezifanelekileyo".

Abaphathi be-e-commerce, yekani ukusebenzisa "ukusebenza" njenge-panacea!

Kufana nomphathi owenza i-yuan yezigidi ezingama-2000 ngonyaka eze kuthetha nathi. Ukhathazwe iminyaka eliqela ngenxa yokuba akakwazanga ukugqobhoza umqobo kwaye ucinga ukuba kungenxa yokuba inkqubo yenkuthazo ayenziwanga kakuhle.

Sithe sakuncokola safumanisa ukuba ingxaki yakhe asiyontsebenzo kwaphela.

Bazibekela usukelo olungalunganga!

Kuphela iithagethi zokuthengisa kunye nenzuzo zibekwe rhoqo ngenyanga. Ngenxa yoko, abasebenzi bangena kwi-sprints yexesha elifutshane kwaye bazama konke okusemandleni abo ukuba "bakhuthele", kodwa bagqibe ukwenza izinto ezininzi eziluncedo kwixesha elifutshane kodwa eziyingozi kwixesha elide.

Uyigcina njani le nkampani?

Kwacetyiswa ukuba babe nentlanganiso elula ngokukhethekileyo.

Kwakungekho ntetho ngemali okanye ukusebenza, imiba emithathu kuphela:

1. Ingakanani i-traffic eninzi onokuyongeza ngolu khonkco?
2. Ingaba isikhundla sakho singaluphucula kangakanani utshintsho?
3. Zingaphi iimveliso ezintsha onokuzivelisa?

Sitshintshe "ithagethi yokuthengisa" ukuya "kwithagethi eyongezelelweyo".

Wonke umntu ngequbuliso uyeka uxinzelelo "lokufezekisa ukusebenza" kwaye iingqondo zabo zasebenza.

Isiqingatha seyure kamva, iindlela ezintsha zavela njengemithombo, kwaye ukusebenza kakuhle kwaphuculwa ngaphezu kokuncinci.

Satshela umphathi wethu: "Njengoko siqhubeka sigxila ekukhuleni, akuyi kuba yingxaki yokwandisa ingeniso yethu nge-3% kwi-6 kwiinyanga ze-50."

Ukuqesha abantu abafanelekileyo kubaluleke ngaphezu kokubahlawula imali.

Ngethuba lenkqubo yokubonisana nolawulo, sifumene ukuba ingxaki eqhelekileyo yabaphathi abaninzi be-e-commerce ayikho ukungabikho kwezinto ezikhuthazayo, kodwa "ukuqesha abantu abangalunganga."

Ukuba uqeshe umlimi ongakwaziyo ukugrumba imingxunya, nokuba usebenzisa isichumisi esingakanani, akazukwazi ukulima imifuno emihle.

Ukuba uvumela umntu oyile ukuba ajonge kwi-spreadsheet imini yonke, uya kuwa kuphela, angakhuli.

Ulawulo lokwenyani kukubeka abantu abafanelekileyo kwizikhundla ezifanelekileyo kwaye ubavumele benze izinto ezifanelekileyo.

Ingcambu yolawulo lishishini, hayi inkqubo yokubonisa eofisini

Kutheni ndihlala ndigxininisa "ukuqala kwishishini"?

Ngenxa yokuba inkampani ayikhuli ngokuthembela kwiinkqubo ze-HR, ikhula ngokuthembela kwishishini!

Ukushwankathela isivakalisi:

"Intsebenzo sisixhobo esincedisayo ukwenza abasebenzi basebenze ngokufanelekileyo, kwaye ngokuqinisekileyo ayisiyinjini yokuqhuba ukukhula kweshishini."

Ukuba isalathiso asilunganga, kungakhathaliseki ukuba intsebenzo yomelele kangakanani na, usaleqa eweni.

Ukuba isalathiso sichanekile, kusekho ixesha lokuyilungisa nokuba isenziwa ngokucothayo.

Yintoni intsebenzo? Yi-accelerator nje, hayi ivili lokuqhuba!

Ukusebenza kokona kulungileyo sisixhobo "se-throttle" esinokukhawulezisa kodwa singagxininisi icala.

Ukuba uthatha indlela engalunganga, uya kubetheka eludongeni ukuba unyathela kwi-accelerator.

Ingundoqo yolawulo lwe-e-commerce ayizange ibe ngubani oqhuba ngokukhawuleza, kodwa ngubani oqhuba ngokufanelekileyo.

Ke ngoko, apha kufuneka sibethelele ebhodini kwaye sigxininise ezi ngongoma zilandelayo:

Musa ukulahlekiswa "yintsebenzo yokusebenza" kwakhona.

Okokuqala cacisa ulwalathiso lweshishini kunye nengqiqo yokuqesha abantu ngaphambi kokuba uthethe nge-KPI kunye ne-OKR, ngaphandle koko kuya kuba yintetho nje engenanto.

Isishwankathelo: Izinto ze-3 abaphathi be-e-commerce kufuneka baziqonde

• Okokuqala, ukusebenza akuyona yonke into, isikhokelo sibaluleke ngaphezu kwemivuzo.
• Okwesibini, ukuqesha abantu abafanelekileyo kubaluleke ngaphezu kokubanika imali. Abantu abangalunganga abenza izinto ezilungileyo = ukuchitha ixesha.
• Okwesithathu, abaphathi kufuneka benze izicwangciso malunga neenjongo zoshishino kwaye bangasebenzisi iinkqubo njengekhaka.

Ulawulo luIfilosofi, hayi isixhobo sekhadi lepunch

Abantu abaninzi bajonga ulawulo njengeqela lee-SOPs kunye neefomu zovavanyo, kodwa eneneni, ngumphandle lowo.

Ngokwenene ulawulo olukwinqanaba eliphezulu lucokiso lwengqiqo kunye nokubonakaliswa kwefilosofi yoshishino.

Kufuneka ube nombono kunye nokuqonda, kwaye kufuneka ube nobuganga bokwaphula inkqubo kwaye uhlengahlengise isikhokelo.

Njengoko uKazuo Inamori wathi: "Undoqo wolawulo kukukhokelela abantu ukuba balandele izinto ezifanelekileyo kunye."

Ke, yeka ukujonga itshathi yokusebenza kwaye ujonge phezulu nangaphambili - ngaba abantu bakho kunye nezinto zakho zilungile?

👊

Ndiyathemba ukuba wonke umphathi we-e-commerce unokuba yintanda-bulumko yeshishini kunokuba likhoboka leefom.